2022 SABRE Awards North America Finalists

The SABRE Awards North America shortlist was selected from more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.

Many of the entries were designed and developed during unfathomably challenging times, unlike anything we have experienced in recent history.


Industry Sector

Consumer Goods

Automotive
All-New Infinity QX60 Conquers Life in Style - Infiniti with imre

All-New Infinity QX60 Conquers Life in Style
Infiniti with imre

It's Time to Let Go - Cadillac with Weber Shandwick

It's Time to Let Go
Cadillac with Weber Shandwick

Multi-State Electric Vehicle Manufacturing News  - Ford Motor Company  with W+K, Imagination, Civic and H+K Strategies

Multi-State Electric Vehicle Manufacturing News
Ford Motor Company with W+K, Imagination, Civic and H+K Strategies

My Chevy Truck ft. Breland - Chevrolet with Weber Shandwick

My Chevy Truck ft. Breland
Chevrolet with Weber Shandwick

Usainly Fast Offers - CarMax with The Martin Agency

Usainly Fast Offers
CarMax with The Martin Agency

Fashion & Beauty
#VitaGlowUp TikTok Challenge - Vita Liberata with Rebel Gail Communications

#VitaGlowUp TikTok Challenge
Vita Liberata with Rebel Gail Communications

Earth Month - Ethique  with 5W Public Relations

Earth Month
Ethique with 5W Public Relations

Hollister Creator Collective - Hollister with 160over90

Hollister Creator Collective
Hollister with 160over90

Prioritizing Self-Care in a Pandemic - Merz Aesthetics with Biosector 2

Prioritizing Self-Care in a Pandemic
Merz Aesthetics with Biosector 2

The Kendra Scott Mother’s Day Personal Time Off Fund - Kendra Scott with Small Girls PR

The Kendra Scott Mother’s Day Personal Time Off Fund
Kendra Scott with Small Girls PR

Food & Beverage
Corona Hard Seltzer Limonada Product Launch - Constellation Brands (Corona Hard Seltzer)  with MullenLowe

Corona Hard Seltzer Limonada Product Launch
Constellation Brands (Corona Hard Seltzer) with MullenLowe

Corona Island - Corona Global with Allison+Partners

Corona Island
Corona Global with Allison+Partners

Go for the Handful - Goldfish with MSL, Saatchi & Saatchi

Go for the Handful
Goldfish with MSL, Saatchi & Saatchi

Heineken Fresh Looks - Molson Coors Beverage Company with Citizen Relations

Heineken Fresh Looks
Molson Coors Beverage Company with Citizen Relations

The Original Wellness Drink  - The Florida Department of Citrus  with Edible

The Original Wellness Drink
The Florida Department of Citrus with Edible

Home & Furniture
BIC Gets Lit with Snoop Dogg & Martha Stewart - BIC with MikeWorldWide

BIC Gets Lit with Snoop Dogg & Martha Stewart
BIC with MikeWorldWide

Mattress Firm Un-Junk Your Sleep Truck Tour - Mattress Firm with Golin

Mattress Firm Un-Junk Your Sleep Truck Tour
Mattress Firm with Golin

Monogram x Patrick Kriss Partnership - Monogram Appliances Canada with Craft Public Relations

Monogram x Patrick Kriss Partnership
Monogram Appliances Canada with Craft Public Relations

O-Cedar CleanTok Awards  - O-Cedar with 3rd Coast PR

O-Cedar CleanTok Awards
O-Cedar with 3rd Coast PR

TIKI Brand Media Relations - TIKI Brand with Cramer-Krasselt

TIKI Brand Media Relations
TIKI Brand with Cramer-Krasselt

Consumer Products
Bright Beginnings - Pampers with MSL

Bright Beginnings
Pampers with MSL

Galaxy Z Fold3 and Z Flip3 Launch - Samsung Electronics America with UEG, Edelman, BerlinRosen, Allison+Partners, West Wing Writers

Galaxy Z Fold3 and Z Flip3 Launch
Samsung Electronics America with UEG, Edelman, BerlinRosen, Allison+Partners, West Wing Writers

Herbal Essences 50th Anniversary #ScentBack Program - Herbal Essences with Marina Maher Communications, Carat

Herbal Essences 50th Anniversary #ScentBack Program
Herbal Essences with Marina Maher Communications, Carat

Maverick - Ford Motor Company  with W+K and WPP Team for Ford (Hill+Knowlton Strategies and VLMYR)

Maverick
Ford Motor Company with W+K and WPP Team for Ford (Hill+Knowlton Strategies and VLMYR)

Widen The Screen - Procter & Gamble with Hill+Knowlton Strategies

Widen The Screen
Procter & Gamble with Hill+Knowlton Strategies

Consumer Services

Entertainment
Audacy Brand Launch - Audacy with

Audacy Brand Launch
Audacy

Reinventing Live Sports for the Digital Age - Fan Controlled Football with Finn Partners

Reinventing Live Sports for the Digital Age
Fan Controlled Football with Finn Partners

Tackling Covid-19 Through Vaccine Confidence - NFL Alumni Health with MikeWorldWide

Tackling Covid-19 Through Vaccine Confidence
NFL Alumni Health with MikeWorldWide

The Longest Night of Museum - Wargaming Group Limited with

The Longest Night of Museum
Wargaming Group Limited

Whistler Film Festival 2021 - Bringing Two Worlds Together - Whistler Film Festival  with Jive PR + Digital

Whistler Film Festival 2021 - Bringing Two Worlds Together
Whistler Film Festival with Jive PR + Digital

Financial Services
Direct Deposit Delivers - Nacha with Subject Matter & Seven Letter

Direct Deposit Delivers
Nacha with Subject Matter & Seven Letter

Leading by Example: Ally Bank Steps Up to Eliminate Fees Disproportionately Affecting Financially Vulnerable Americans - Ally Bank with Tier One Partners

Leading by Example: Ally Bank Steps Up to Eliminate Fees Disproportionately Affecting Financially Vulnerable Americans
Ally Bank with Tier One Partners

Life Happens and Kelly Rowland Show Americans “With Life Insurance, I’ve Got You” - Life Happens with KWT Global

Life Happens and Kelly Rowland Show Americans “With Life Insurance, I’ve Got You”
Life Happens with KWT Global

The General: Turns Out, You Were Right — Brand Refresh Campaign - The General Insurance with Spool Marketing and Communications

The General: Turns Out, You Were Right — Brand Refresh Campaign
The General Insurance with Spool Marketing and Communications

The Strivers Initiative - Mastercard  with Ketchum, McCann, Carat

The Strivers Initiative
Mastercard with Ketchum, McCann, Carat

Food Service (including restaurants)
Can't Fly? Have A Fry - Shake Shack with Confidant

Can't Fly? Have A Fry
Shake Shack with Confidant

Cotton Candy Lobster  - Get Maine Lobster with Allison+Partners

Cotton Candy Lobster
Get Maine Lobster with Allison+Partners

Eat Happy at Home Campaign - Mendocino Farms with Jackson Spalding

Eat Happy at Home Campaign
Mendocino Farms with Jackson Spalding

Fancy Like - Applebee's with Current Global

Fancy Like
Applebee's with Current Global

Super Wendy's World - Wendy's with Ketchum, VMLY&R and Spark Foundry

Super Wendy's World
Wendy's with Ketchum, VMLY&R and Spark Foundry

Retailers
Addressing the Gender Gap in Sports - Dick's Sporting Goods with 160over90 and VMLY&R

Addressing the Gender Gap in Sports
Dick's Sporting Goods with 160over90 and VMLY&R

BLACK-OWNED BEAUTY  - Sephora with DeVries Global

BLACK-OWNED BEAUTY
Sephora with DeVries Global

SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot - The Home Depot with MSL, Hartmann Studios

SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot
The Home Depot with MSL, Hartmann Studios

The Haulerverse - no frills with Veritas

The Haulerverse
no frills with Veritas

The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street  - Signet Jewelers with The Sway Effect

The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street
Signet Jewelers with The Sway Effect

Travel & Tourism
Deskover Puerto Rico - Discover Puerto Rico with Ketchum

Deskover Puerto Rico
Discover Puerto Rico with Ketchum

Life Opens Up - Sonoma County Tourism with Fahlgren Mortine

Life Opens Up
Sonoma County Tourism with Fahlgren Mortine

The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into the Pandemic - Hilton with Coyne PR

The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into the Pandemic
Hilton with Coyne PR

Under a Rock - Hotels.com with ICF Next

Under a Rock
Hotels.com with ICF Next

Wandermust by Four Seasons - Four Seasons Hotels & Resorts with KWT Global

Wandermust by Four Seasons
Four Seasons Hotels & Resorts with KWT Global

Business-to-Business

Energy And Natural Resources
A Pipeline to Progress: Making the Moral Case for Natural Gas - Chesapeake Utilities with Davies Public Affairs

A Pipeline to Progress: Making the Moral Case for Natural Gas
Chesapeake Utilities with Davies Public Affairs

Overcoming A Counter-Productive Natural Gas Ban - Southwest Gas with Davies Public Affairs

Overcoming A Counter-Productive Natural Gas Ban
Southwest Gas with Davies Public Affairs

Chemicals & Industrials
Telling the Good-News Story about a Climate Friendly Agriculture Giant - Syngenta Group with Method Communications

Telling the Good-News Story about a Climate Friendly Agriculture Giant
Syngenta Group with Method Communications

Professional Service Firms
Deloitte Forecasts Merry and Bright Holiday Season, but Not for All	 - Deloitte  with Brodeur Partners

Deloitte Forecasts Merry and Bright Holiday Season, but Not for All
Deloitte with Brodeur Partners

Deloitte Global's 10th Anniversary Campaign: Millennial and Gen Z Survey - Deloitte Global with MikeWorldWide

Deloitte Global's 10th Anniversary Campaign: Millennial and Gen Z Survey
Deloitte Global with MikeWorldWide

Emphasis on Empathy - EY 2021 Empathy in Business Survey - Ernst & Young US with M Booth

Emphasis on Empathy - EY 2021 Empathy in Business Survey
Ernst & Young US with M Booth

Reaching our target audience by contributing compelling content to Forbes - FM Global with Brodeur Partners

Reaching our target audience by contributing compelling content to Forbes
FM Global with Brodeur Partners

Resilience in Action Campaign - EY with

Resilience in Action Campaign
EY

Real Estate & Construction
Annual Roof Deployment Project Exceeds Goal of Helping its 300th Veteran  - Owens Corning with Coyne PR

Annual Roof Deployment Project Exceeds Goal of Helping its 300th Veteran
Owens Corning with Coyne PR

Awning: Becoming An Owner - Awning with Rally Point PR

Awning: Becoming An Owner
Awning with Rally Point PR

How to Build a Personal Brand - The Digital Course  - Sell it Like Serhant Digital Education Courses  with Agean Public Relations

How to Build a Personal Brand - The Digital Course
Sell it Like Serhant Digital Education Courses with Agean Public Relations

Summit One Vanderbilt Launch - SL Green Realty with BerlinRosen

Summit One Vanderbilt Launch
SL Green Realty with BerlinRosen

The 175 Park Renovation - RXR Realty and TF Cornerstone with Global Strategy Group

The 175 Park Renovation
RXR Realty and TF Cornerstone with Global Strategy Group

Transportation & Logistics
AI platform can save nearly two billion tons of carbon emissions per year - Airspace Intelligence with The Bulleit Group

AI platform can save nearly two billion tons of carbon emissions per year
Airspace Intelligence with The Bulleit Group

Experience Is the New Loyalty - DHL Supply Chain with Fahlgren Mortine

Experience Is the New Loyalty
DHL Supply Chain with Fahlgren Mortine

The Little Drone That Could - Drone Express with Fahlgren Mortine

The Little Drone That Could
Drone Express with Fahlgren Mortine

Technology

Consumer Electronics
Coyne Lights the Way for Philips Hue in 2021  - Philips Hue with Coyne PR

Coyne Lights the Way for Philips Hue in 2021
Philips Hue with Coyne PR

Ford F-150 Lightning Reveal - Ford Motor Company with Imagination & Wieden+Kennedy

Ford F-150 Lightning Reveal
Ford Motor Company with Imagination & Wieden+Kennedy

Generation17 - Samsung with Edelman

Generation17
Samsung with Edelman

Mark Levinson. Hear It Here. Only Here.  - Harman with Matter

Mark Levinson. Hear It Here. Only Here.
Harman with Matter

TCL Dominates CES Even as Covid Challenges Came Flying in Faster Than 5G - TCL Communication with Citizen Relations

TCL Dominates CES Even as Covid Challenges Came Flying in Faster Than 5G
TCL Communication with Citizen Relations

Technology: Hardware
Building a leading horticulture lighting brand backed by science - Fluence Bioengineering with Red Fan Communications

Building a leading horticulture lighting brand backed by science
Fluence Bioengineering with Red Fan Communications

Executive Summit 2021: Building Meaningful, High-Impact Connections - MediaTek with Racepoint Global

Executive Summit 2021: Building Meaningful, High-Impact Connections
MediaTek with Racepoint Global

Facebook Retargeting for Lead Generation - Panasonic Solar US with Porter Novelli

Facebook Retargeting for Lead Generation
Panasonic Solar US with Porter Novelli

Making a Splash During Prime Day Lets BioBidet Flush Out the Competition - BioBidet with Bospar

Making a Splash During Prime Day Lets BioBidet Flush Out the Competition
BioBidet with Bospar

Walmart Transforms the Retail Associate Experience with Rugged Samsung Smartphones - Samsung Electronics America and Walmart with Allison+Partners for Samsung Electronics America

Walmart Transforms the Retail Associate Experience with Rugged Samsung Smartphones
Samsung Electronics America and Walmart with Allison+Partners for Samsung Electronics America

Technology: Software & Services
Affectiva Acquired: A PR Journey to M&A - Affectiva with Walker Sands

Affectiva Acquired: A PR Journey to M&A
Affectiva with Walker Sands

Arketi Group’s Integrated Communications Campaign Expands Awareness & Engagement for DefenseStorm  - DefenseStorm with Arketi Group

Arketi Group’s Integrated Communications Campaign Expands Awareness & Engagement for DefenseStorm
DefenseStorm with Arketi Group

Human and Machine: NFTs and The Ever-Evolving World of Art - Tezos with Huge, Blokhaus

Human and Machine: NFTs and The Ever-Evolving World of Art
Tezos with Huge, Blokhaus

MacKeeper Reputation Transformation - Clario with Lightspeed PR/Marketing

MacKeeper Reputation Transformation
Clario with Lightspeed PR/Marketing

Think Quik: A Social Influencer Success Story by GoPro - GoPro with Hotwire

Think Quik: A Social Influencer Success Story by GoPro
GoPro with Hotwire

Telecommunications
Bridging the Digital Divide - America’s Broadband Future and Broadband Equity for All coalitions  with ROKK Solutions

Bridging the Digital Divide
America’s Broadband Future and Broadband Equity for All coalitions with ROKK Solutions

Hotwire   Intermedia:  Building a Unique Voice in a Crowded WFH Market - Intermedia with Hotwire

Hotwire Intermedia: Building a Unique Voice in a Crowded WFH Market
Intermedia with Hotwire

Verizon Up To Speed - Verizon with IPG

Verizon Up To Speed
Verizon with IPG

E-Commerce
Carparts.com - Carparts.com with 5W Public Relations

Carparts.com
Carparts.com with 5W Public Relations

Etsy Supply Chain - Etsy with Haymaker Group

Etsy Supply Chain
Etsy with Haymaker Group

How Overstock Owned Ecommerce in 2021 and Beyond - Overstock with Method Communications

How Overstock Owned Ecommerce in 2021 and Beyond
Overstock with Method Communications

JOE-M-G! Expedia Invites Anxious Travelers to Hold a Replica of Joe Jonas’s Hand  - Expedia with Zeno Group

JOE-M-G! Expedia Invites Anxious Travelers to Hold a Replica of Joe Jonas’s Hand
Expedia with Zeno Group

Turning Stamford Bridge into Stamford Beach: Peppercomm and Flagship (Unity) for trivago - trivago with Peppercomm and Flagship (Unity)

Turning Stamford Bridge into Stamford Beach: Peppercomm and Flagship (Unity) for trivago
trivago with Peppercomm and Flagship (Unity)

Healthcare

Animal Care
A Campaign To Stop Animal Cruelty On YouTube - Lady Freethinker with Group Gordon

A Campaign To Stop Animal Cruelty On YouTube
Lady Freethinker with Group Gordon

Cesar Bestie Bowls - Mars Petcare with Weber Shandwick

Cesar Bestie Bowls
Mars Petcare with Weber Shandwick

Showing up for homeless pets - Mars Petcare with Edelman

Showing up for homeless pets
Mars Petcare with Edelman

Consumer Health
Bayer Gives Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their Health - Bayer with twelvenote

Bayer Gives Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their Health
Bayer with twelvenote

Game Over for Headaches - Excedrin by GSK Consumer Health with Weber Shandwick

Game Over for Headaches
Excedrin by GSK Consumer Health with Weber Shandwick

LUNGevity No One Missed Biomarker Testing Awareness Campaign - LUNGevity Foundation with JPA Health

LUNGevity No One Missed Biomarker Testing Awareness Campaign
LUNGevity Foundation with JPA Health

The Outsideologist Project: Inspiring a Lifelong Love of Being Outside - Claritin with Coyne PR

The Outsideologist Project: Inspiring a Lifelong Love of Being Outside
Claritin with Coyne PR

Walgreens Taps into Key Voices for Flu Shot Campaign - Walgreens with WPP/The Pharm

Walgreens Taps into Key Voices for Flu Shot Campaign
Walgreens with WPP/The Pharm

CBD and Cannabis Products
Advocating for the power and truth of medical cannabis in Texas - Texas Original Compassionate Cultivation with Red Fan Communications

Advocating for the power and truth of medical cannabis in Texas
Texas Original Compassionate Cultivation with Red Fan Communications

Launching a Sustainable Future for Cannabis Packaging - Calyx Containers with Brodeur Partners

Launching a Sustainable Future for Cannabis Packaging
Calyx Containers with Brodeur Partners

Local Cannabis Beverage Outlet - Truss Beverage with Agnostic

Local Cannabis Beverage Outlet
Truss Beverage with Agnostic

Healthcare Providers
Courageous Conversations on Recovery - Recovery Centers of America with RoseComm

Courageous Conversations on Recovery
Recovery Centers of America with RoseComm

Get Ahead of Stroke  - Society of NeuroInterventional Surgery  with BCW, Direct Impact

Get Ahead of Stroke
Society of NeuroInterventional Surgery with BCW, Direct Impact

More than amenities - Brookdale Senior Living with Revive

More than amenities
Brookdale Senior Living with Revive

SickKids Vs Monument to the Brave - SickKids Hospital Foundation with Citizen Relations

SickKids Vs Monument to the Brave
SickKids Hospital Foundation with Citizen Relations

Unsilence the Conversation  - Sunnybrook - PAIL Foundation  with No Fixed Address

Unsilence the Conversation
Sunnybrook - PAIL Foundation with No Fixed Address

Medical Technology
Bringing a Conversation About Diabetes to One of the World’s Biggest Stages - Dexcom with Allison+Partners

Bringing a Conversation About Diabetes to One of the World’s Biggest Stages
Dexcom with Allison+Partners

Pace of Mind - Medtronic with Padilla

Pace of Mind
Medtronic with Padilla

Quest Diagnostics Reveals Health Trends to Elevate its Brand - Quest Diagnostics with Syneos Health

Quest Diagnostics Reveals Health Trends to Elevate its Brand
Quest Diagnostics with Syneos Health

Rising to the Occasion: BD Brings its BD Veritor™ Plus System and At-Home Covid-19 Test to Market When the World Needed It Most - BD with The Sway Effect

Rising to the Occasion: BD Brings its BD Veritor™ Plus System and At-Home Covid-19 Test to Market When the World Needed It Most
BD with The Sway Effect

Using AI and Real-World Data to Hyper-Target Heart Patients - Abbott with Real Chemistry and Swoop, part of Real Chemistry

Using AI and Real-World Data to Hyper-Target Heart Patients
Abbott with Real Chemistry and Swoop, part of Real Chemistry

Pharmaceutical: Rx
AIDSVu: Driving the Conversation on HIV in America - Gilead Sciences with Signal Group

AIDSVu: Driving the Conversation on HIV in America
Gilead Sciences with Signal Group

'Ask2Bsure' Meningitis B Communications Campaign - Glaxosmithkline with Porter Novelli

'Ask2Bsure' Meningitis B Communications Campaign
Glaxosmithkline with Porter Novelli

Claiming New Spaces for People Living with Disabilities - Genentech with Syneos Health Public Relations

Claiming New Spaces for People Living with Disabilities
Genentech with Syneos Health Public Relations

CRMSynced: Gaming the Systems - Boehringer Ingelheim and Eli Lilly and Company with dna Communications, Psyop, Resolute Digital

CRMSynced: Gaming the Systems
Boehringer Ingelheim and Eli Lilly and Company with dna Communications, Psyop, Resolute Digital

MBC Unfiltered  - Sanofi with

MBC Unfiltered
Sanofi

Non-Corporate

Associations
 Protecting Long Term Care Facilities and Boosting Vaccination Efforts - American Health Care Association and National Center for Assisted Living with Plus Communications

Protecting Long Term Care Facilities and Boosting Vaccination Efforts
American Health Care Association and National Center for Assisted Living with Plus Communications

Careers of the Future  - Next Generation Manufacturing Canada  with Proof Strategies cairns oneil, Makers and Art & Science

Careers of the Future
Next Generation Manufacturing Canada with Proof Strategies cairns oneil, Makers and Art & Science

Champion The Truth, National Newspaper Week 2021 - News Media Canada with Craft Public Relations

Champion The Truth, National Newspaper Week 2021
News Media Canada with Craft Public Relations

Defending Patient Access to Quality Surgical Care  - The American College of Surgeons / Surgical Care Coalition  with Brunswick Group

Defending Patient Access to Quality Surgical Care
The American College of Surgeons / Surgical Care Coalition with Brunswick Group

Health Delivered - Healthcare Distribution Alliance with Reservoir Communications Group

Health Delivered
Healthcare Distribution Alliance with Reservoir Communications Group

Educational & Cultural Institutions
9/11 Never Forget Campaign - 9/11 Memorial & Museum with Subject Matter

9/11 Never Forget Campaign
9/11 Memorial & Museum with Subject Matter

A Brand Story Like No Other - Augusta University with Kivvit

A Brand Story Like No Other
Augusta University with Kivvit

Building Columbia Business School's Profile - Columbia Business School  with SKDK

Building Columbia Business School's Profile
Columbia Business School with SKDK

My Pandemic Story - Royal Ontario Museum with No Fixed Address

My Pandemic Story
Royal Ontario Museum with No Fixed Address

Skydeck Chicago: A Street to Sky Transformation  - Skydeck Chicago with Zapwater Communications

Skydeck Chicago: A Street to Sky Transformation
Skydeck Chicago with Zapwater Communications

Government Agencies
‘Re the We’ Relationships Initiative - Military OneSource/Department of Defense with Crosby Marketing Communications

‘Re the We’ Relationships Initiative
Military OneSource/Department of Defense with Crosby Marketing Communications

The Bums and the Bees - Centers for Disease Control and Prevention with Ogilvy

The Bums and the Bees
Centers for Disease Control and Prevention with Ogilvy

Under the Paper Gown - Centers for Disease Control and Prevention with Ogilvy DC

Under the Paper Gown
Centers for Disease Control and Prevention with Ogilvy DC

Vaccinate WA Young Adult Campaign - Washington State Department of Health with C+C

Vaccinate WA Young Adult Campaign
Washington State Department of Health with C+C

Wildfire Ready Neighbors - Washington State Department of Natural Resources with C+C

Wildfire Ready Neighbors
Washington State Department of Natural Resources with C+C

Not-For-Profit Organizations
Helping Americans Welcome Afghan Refugees - Welcome.US with Precision

Helping Americans Welcome Afghan Refugees
Welcome.US with Precision

Lifting Up What Works: An Oral History of the First 22 Years of PolicyLink - PolicyLink with Thaler Pekar & Partners

Lifting Up What Works: An Oral History of the First 22 Years of PolicyLink
PolicyLink with Thaler Pekar & Partners

Nothing about us, without us: creating long-term institutional shifts to increase employment and authentic representation of disabled people in Hollywood - 1IN4 Coalition with Bryson Gillette

Nothing about us, without us: creating long-term institutional shifts to increase employment and authentic representation of disabled people in Hollywood
1IN4 Coalition with Bryson Gillette

The First All-Civilian Trip Into Orbit - Inspiration 4 with BCW

The First All-Civilian Trip Into Orbit
Inspiration 4 with BCW

Unspoken Curriculum  - The Boris Lawrence Henson Foundation  with Edelman

Unspoken Curriculum
The Boris Lawrence Henson Foundation with Edelman

Practice Area

Marketing Communications

Business-To-Business Marketing
Lost and found in L.A. County - What3Words with Clarity Global

Lost and found in L.A. County
What3Words with Clarity Global

Made For More - Newell Brands - Ball Home Canning Products with Zeno Group

Made For More
Newell Brands - Ball Home Canning Products with Zeno Group

SalesPad announces rebrand as Cavallo - Cavallo with Red Fan Communications

SalesPad announces rebrand as Cavallo
Cavallo with Red Fan Communications

The Pharma Brandemic: Identifying the Seismic Shift that Will Change Healthcare Marketing Forever - M Booth Health with

The Pharma Brandemic: Identifying the Seismic Shift that Will Change Healthcare Marketing Forever
M Booth Health

Zesty.AI: Re-Shaping the Insurance Industry - Zesty.AI with Clarity Global

Zesty.AI: Re-Shaping the Insurance Industry
Zesty.AI with Clarity Global

Consumer Marketing (Existing Product)
Bar Smells - Miller Lite with ICF Next

Bar Smells
Miller Lite with ICF Next

Bodequality - Old Navy with The Martin Agency, Alison Brod Marketing + Communications

Bodequality
Old Navy with The Martin Agency, Alison Brod Marketing + Communications

Cottonelle® Refreshingly Clean Slate - Cottonelle with Ketchum

Cottonelle® Refreshingly Clean Slate
Cottonelle with Ketchum

Oreo Thins, For Adults - Oreo, Mondelez International  with Weber Shandwick, 360i, The Community, Media.Monks, Vayner Media, Merkle, CAA Brand Consulting, Meredith Corporation, B&G Foods, Hanesbrands Inc. Ford Motor Company, E & J Gallo

Oreo Thins, For Adults
Oreo, Mondelez International with Weber Shandwick, 360i, The Community, Media.Monks, Vayner Media, Merkle, CAA Brand Consulting, Meredith Corporation, B&G Foods, Hanesbrands Inc. Ford Motor Company, E & J Gallo

Tic Tac Launches into Space - Tic Tac with Golin

Tic Tac Launches into Space
Tic Tac with Golin

Consumer Marketing (New Product)
Fisher-Price Chatter Telephone with Bluetooth - Fisher-Price with Weber Shandwick, Wieden+Kennedy

Fisher-Price Chatter Telephone with Bluetooth
Fisher-Price with Weber Shandwick, Wieden+Kennedy

Tide Designs First Laundry Detergent for Space    - Tide® with Marina Maher Communications, Ketchum

Tide Designs First Laundry Detergent for Space  
Tide® with Marina Maher Communications, Ketchum

Tropicana Toothpaste - Tropicana with MullenLowe U.S. PR, Cramer-Krasselt, OMD

Tropicana Toothpaste
Tropicana with MullenLowe U.S. PR, Cramer-Krasselt, OMD

True Name - Mastercard with Ketchum

True Name
Mastercard with Ketchum

Wendy's Jalapeno Popper - Wendy's with Ketchum, VMLY&R and Spark Foundry

Wendy's Jalapeno Popper
Wendy's with Ketchum, VMLY&R and Spark Foundry

Inclusive Marketing
Astroglide Slides Into Pride - Astroglide with Team Lewis

Astroglide Slides Into Pride
Astroglide with Team Lewis

Band-Aid® Brand Launches Ourtone™ Line of Inclusive Bandages - Band-Aid® Brand with Hunter

Band-Aid® Brand Launches Ourtone™ Line of Inclusive Bandages
Band-Aid® Brand with Hunter

Can't Cancel Pride 2021 - Procter & Gamble with Hill+Knowlton Strategies

Can't Cancel Pride 2021
Procter & Gamble with Hill+Knowlton Strategies

QueeR Codes - Skittles with ICF Next

QueeR Codes
Skittles with ICF Next

What happens when great minds don’t think alike? - EY with

What happens when great minds don’t think alike?
EY

Integrated Marketing
Be that Someone  - Canadian Red Cross  with Proof Strategies, Capital-Image, cairns oneil and Makers

Be that Someone
Canadian Red Cross with Proof Strategies, Capital-Image, cairns oneil and Makers

It's Bigger Than Me - Novo Nordisk with FleishmanHillard

It's Bigger Than Me
Novo Nordisk with FleishmanHillard

Kingsford - Preserve the Pit - Kingsford Charcoal  with Current Global

Kingsford - Preserve the Pit
Kingsford Charcoal with Current Global

Made to Move Communities: Inspiring and supporting young innovators - Otis Elevator Company with Weber Shandwick

Made to Move Communities: Inspiring and supporting young innovators
Otis Elevator Company with Weber Shandwick

MyMcDonald’s Rewards Loyalty Launch  - McDonald's with WE Communications

MyMcDonald’s Rewards Loyalty Launch
McDonald's with WE Communications

Corporate Reputation

Institutional Image
2021 Required "Good Tech & Hard Tech" to Drive Social & Economic Progress - IBM with

2021 Required "Good Tech & Hard Tech" to Drive Social & Economic Progress
IBM

Finding Insights in the Data: Refreshing the Brand of the World’s Leading Cancer Organization Serving Cancer Professionals - American Society of Clinical Oncology with M Booth Health

Finding Insights in the Data: Refreshing the Brand of the World’s Leading Cancer Organization Serving Cancer Professionals
American Society of Clinical Oncology with M Booth Health

Fundamentally transforming PepsiCo’s business through pep+ (PepsiCo Positive) - PepsiCo with Ketchum

Fundamentally transforming PepsiCo’s business through pep+ (PepsiCo Positive)
PepsiCo with Ketchum

How the 4A’s Re-Established its Leadership Position And Retained/Grew its Membership - American Association of Advertising Agencies [4A's] with The Sway Effect

How the 4A’s Re-Established its Leadership Position And Retained/Grew its Membership
American Association of Advertising Agencies [4A's] with The Sway Effect

Positioning The Cleaning Industry As Essential To Safely Reopening America's Economy - Cleaning Coalition of America with Marathon Strategies

Positioning The Cleaning Industry As Essential To Safely Reopening America's Economy
Cleaning Coalition of America with Marathon Strategies

Employee Communications
"On Aon' Podcast Series - Aon with Vested

"On Aon' Podcast Series
Aon with Vested

Harnessing Colleague Pride - Pfizer with M Booth, INVNT Group

Harnessing Colleague Pride
Pfizer with M Booth, INVNT Group

Lilly Links the Shared Cultures of Science and Sport - Eli Lilly and Company with Ketchum

Lilly Links the Shared Cultures of Science and Sport
Eli Lilly and Company with Ketchum

Pass the Stork - Merck for Mothers with Marina Maher Communications

Pass the Stork
Merck for Mothers with Marina Maher Communications

Transforming Prudential: How 20,000 employees changed a company’s course - Prudential Financial with

Transforming Prudential: How 20,000 employees changed a company’s course
Prudential Financial

Employer Branding
Be Limitless with Hotwire Into Tech - Hotwire with

Be Limitless with Hotwire Into Tech
Hotwire

Chipotle Mexican Grill x Discord Career Fair - Chipotle Mexican Grill with Day One Agency

Chipotle Mexican Grill x Discord Career Fair
Chipotle Mexican Grill with Day One Agency

When you work for us, you work for them - ServiceNow with

When you work for us, you work for them
ServiceNow

Executive Leadership
Building a Leadership Voice in AI - Appen with Hotwire

Building a Leadership Voice in AI
Appen with Hotwire

Curtis Sparrer: The Outlier's Champion - Bospar with

Curtis Sparrer: The Outlier's Champion
Bospar

Executive Leadership: Engineering Thought Leadership Pilot Program - ServiceNow with

Executive Leadership: Engineering Thought Leadership Pilot Program
ServiceNow

Leveraging a Change in Leadership to Achieve a Better Future, Faster - Philip Morris International  with

Leveraging a Change in Leadership to Achieve a Better Future, Faster
Philip Morris International

Promoting Groundbreaking, Life-Saving Technology Amid Covid-19 - Cogitativo with Marathon Strategies

Promoting Groundbreaking, Life-Saving Technology Amid Covid-19
Cogitativo with Marathon Strategies

Capital Markets Communications
Capital Markets Day - Ford Motor Company with Civic

Capital Markets Day
Ford Motor Company with Civic

Honest-ly Perfect: The Honest Company Goes Public - The Honest Company with Zeno Group

Honest-ly Perfect: The Honest Company Goes Public
The Honest Company with Zeno Group

Raising an Indian Innovator’s Profile to a $15 Billion Valuation - Freshworks with Method Communications

Raising an Indian Innovator’s Profile to a $15 Billion Valuation
Freshworks with Method Communications

Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology - Wolfspeed with French/West/Vaughan

Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology
Wolfspeed with French/West/Vaughan

Series D Fundraising Campaign - Miso Robotics with Golin

Series D Fundraising Campaign
Miso Robotics with Golin

Engaging Society

Cause-Related Marketing
 Juntos Crecemos (Together We Grow) Launch - PepsiCo with Boden Agency

Juntos Crecemos (Together We Grow) Launch
PepsiCo with Boden Agency

Boards of Change - City of Chicago and When We All Vote  with Current Global & FCB

Boards of Change
City of Chicago and When We All Vote with Current Global & FCB

Cartoon Network's Play Positive Campaign - Cartoon Network  with Topol Consulting

Cartoon Network's Play Positive Campaign
Cartoon Network with Topol Consulting

Dole Malnutrition Labels - Dole Sunshine Company  with Peppercomm

Dole Malnutrition Labels
Dole Sunshine Company with Peppercomm

Small Stories. Great Impact. The IKEA Approach to Earth Day 2021 - IKEA with APCO Worldwide

Small Stories. Great Impact. The IKEA Approach to Earth Day 2021
IKEA with APCO Worldwide

Community Relations
"Sounds of Progress" - Jake's House  with Edelman Canada

"Sounds of Progress"
Jake's House with Edelman Canada

A Global Day of Action Celebrated in the First State - Delaware Department of Natural Resources and Environmental Control with

A Global Day of Action Celebrated in the First State
Delaware Department of Natural Resources and Environmental Control

Hard Rock is Hard Work - Carhartt with Zeno Group

Hard Rock is Hard Work
Carhartt with Zeno Group

Lowe's 100 Hometowns - Lowe's with UEG

Lowe's 100 Hometowns
Lowe's with UEG

When 'Good Enough' is Not Enough: Empowering People Living with Schizophrenia  - Alkermes with Finn Partners

When 'Good Enough' is Not Enough: Empowering People Living with Schizophrenia
Alkermes with Finn Partners

Corporate Social Responsibility
Beyond the Bottle: Driving Coca-Cola's Sustainable Solutions - The Coca-Cola Company with Zeno Group

Beyond the Bottle: Driving Coca-Cola's Sustainable Solutions
The Coca-Cola Company with Zeno Group

Big Sean, HBCU Students and Ally Teach Kids Money Lessons in Minecraft - Ally Financial with Tier One Partners

Big Sean, HBCU Students and Ally Teach Kids Money Lessons in Minecraft
Ally Financial with Tier One Partners

Closing the Skills Gap with Equity - IBM with

Closing the Skills Gap with Equity
IBM

P&G’S 2040 Net Zero Ambition - Procter & Gamble with Hill+Knowlton Strategies

P&G’S 2040 Net Zero Ambition
Procter & Gamble with Hill+Knowlton Strategies

Save It, See It - Anheuser-Busch and Michelob Ultra with 3PM, Weber Shandwick, GUT, Draftline

Save It, See It
Anheuser-Busch and Michelob Ultra with 3PM, Weber Shandwick, GUT, Draftline

Public Education (Non-Covid-19)
Ad Council Sound it Out - Ad Council with Cashmere Agency

Ad Council Sound it Out
Ad Council with Cashmere Agency

Advancing The Black Economic Alliance​ - Black Economic Alliance with Global Strategy Group

Advancing The Black Economic Alliance​
Black Economic Alliance with Global Strategy Group

Duracell Power Safely: The Mission Continues - Duracell with Citizen Relations

Duracell Power Safely: The Mission Continues
Duracell with Citizen Relations

Ugly Truths Holiday Sweaters - Canadian Mental Health Association with Citizen Relations

Ugly Truths Holiday Sweaters
Canadian Mental Health Association with Citizen Relations

Public Education (Covid-19)
Come On Over – Covid-19 Vaccine Education - Lysol, a Reckitt brand with Access the Agency

Come On Over – Covid-19 Vaccine Education
Lysol, a Reckitt brand with Access the Agency

Covid K(no)w More: The Public Education Campaign To End Devastating Racial Divides And Save Countless Lives - NAACP with Global Strategy Group and Burrell Communications

Covid K(no)w More: The Public Education Campaign To End Devastating Racial Divides And Save Countless Lives
NAACP with Global Strategy Group and Burrell Communications

Mask Up America - Ad Council with SKDK, Colle McVoy

Mask Up America
Ad Council with SKDK, Colle McVoy

The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines - Pfizer with Real Chemistry

The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
Pfizer with Real Chemistry

Voices of Long Covid - Resolve to Save Lives, an initiative of Vital Strategies with Three Seas

Voices of Long Covid
Resolve to Save Lives, an initiative of Vital Strategies with Three Seas

Advocacy

Crisis Management
Communications and legal support for State of Minnesota v. Derek Michael Chauvin - Office of Minnesota Attorney General with Finsbury Glover Hering

Communications and legal support for State of Minnesota v. Derek Michael Chauvin
Office of Minnesota Attorney General with Finsbury Glover Hering

Resolved & Resilient: Johnson & Johnson Responds to Covid-19 - Johnson & Johnson with Gagen MacDonald

Resolved & Resilient: Johnson & Johnson Responds to Covid-19
Johnson & Johnson with Gagen MacDonald

Subway Tuna is Real Tuna - Subway with Current Global

Subway Tuna is Real Tuna
Subway with Current Global

The #FreemanEra - Notre Dame Athletics with

The #FreemanEra
Notre Dame Athletics

Vaccinate WA - Washington State Department of Health with C+C

Vaccinate WA
Washington State Department of Health with C+C

Issues Management
Harm Reduction Saves Lives - New Jersey Harm Reduction Coalition with Kivvit

Harm Reduction Saves Lives
New Jersey Harm Reduction Coalition with Kivvit

Life. Supported. - New York Disability Advocates with Kivvit

Life. Supported.
New York Disability Advocates with Kivvit

Reopening North America’s Premier Convention Center – Addressing Pandemic-Related Issues - Metropolitan Pier and Exposition Authority with Hawthorne Strategy Group

Reopening North America’s Premier Convention Center – Addressing Pandemic-Related Issues
Metropolitan Pier and Exposition Authority with Hawthorne Strategy Group

The Great Grape-Nuts Shortage of 2021 - Post Consumer Brands with Carmichael Lynch Relate

The Great Grape-Nuts Shortage of 2021
Post Consumer Brands with Carmichael Lynch Relate

Walgreens Response to Covid-19 Vaccines - Waglreens with WPP/The Pharm

Walgreens Response to Covid-19 Vaccines
Waglreens with WPP/The Pharm

Public Affairs
 The Facebook Whistleblower - Frances Haugen with Bryson Gillette

The Facebook Whistleblower
Frances Haugen with Bryson Gillette

Alerting Global Policymakers to Disease Burdens Beyond Covid-19 - Institute for Health Metrics and Evaluation with M Booth Health

Alerting Global Policymakers to Disease Burdens Beyond Covid-19
Institute for Health Metrics and Evaluation with M Booth Health

Building Momentum to Win Support for Intro. 146 in NYC - Win with SKDK

Building Momentum to Win Support for Intro. 146 in NYC
Win with SKDK

Community Gyms Coalition - Community Gyms Coalition with Firehouse Strategies

Community Gyms Coalition
Community Gyms Coalition with Firehouse Strategies

Taking Pride in Taking Action: The Fight for Transgender Rights - The Body Shop with Finn Partners

Taking Pride in Taking Action: The Fight for Transgender Rights
The Body Shop with Finn Partners

Media Relations

Corporate Media Relations
ECMC Group Helps Teens Question The Quo in Education - ECMC Group with

ECMC Group Helps Teens Question The Quo in Education
ECMC Group

Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership - alliantgroup with Diffusion

Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership
alliantgroup with Diffusion

From “Floating Petri Dish” to “Safer than Main Street” - Navigating the Pandemic, Regaining Trust and a Healthy Return to Sailing ​ - Royal Caribbean Group with Weber Shandwick

From “Floating Petri Dish” to “Safer than Main Street” - Navigating the Pandemic, Regaining Trust and a Healthy Return to Sailing ​
Royal Caribbean Group with Weber Shandwick

GitLab Makes Remote Work Debut on NASDAQ - GitLab with Highwire PR

GitLab Makes Remote Work Debut on NASDAQ
GitLab with Highwire PR

Leveraging Data as an Economic Barometer for Media Storytelling - Conduent Incorporated with Levee Communications

Leveraging Data as an Economic Barometer for Media Storytelling
Conduent Incorporated with Levee Communications

Product Media Relations (consumer media)
Big Results for a Small World - Nikon with Hot Paper Lantern

Big Results for a Small World
Nikon with Hot Paper Lantern

Botox - See Yourself - Allergan  with Lippe Taylor

Botox - See Yourself
Allergan with Lippe Taylor

Cottonelle® ‘GoodDownThere’ Campaign Improves Colon Cancer Awareness and Screening in Black Americans - Cottonelle® with Ketchum

Cottonelle® ‘GoodDownThere’ Campaign Improves Colon Cancer Awareness and Screening in Black Americans
Cottonelle® with Ketchum

IHOP Milkshake Monday - IHOP with DeVries Global

IHOP Milkshake Monday
IHOP with DeVries Global

The Ultimate Thirst Trap: Stanley’s Adventure Quencher Turns #Hydration Into Quarantine’s Hottest Lifestyle Trend - Stanley with Kaplow Communications

The Ultimate Thirst Trap: Stanley’s Adventure Quencher Turns #Hydration Into Quarantine’s Hottest Lifestyle Trend
Stanley with Kaplow Communications

Product Media Relations (trade media)
Ball Horticultural Company: Digging into the Pandemic Gardening Boom - Ball Horticultural Company with Zapwater Communications

Ball Horticultural Company: Digging into the Pandemic Gardening Boom
Ball Horticultural Company with Zapwater Communications

Bospar Takes Unistellar To New Heights - Unistellar with Bospar

Bospar Takes Unistellar To New Heights
Unistellar with Bospar

Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020 - Carnival Cruise Line with LDWW

Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020
Carnival Cruise Line with LDWW

Hankook Takes on New Terrain with Off-Road Tire Launch - Hankook Tire with Brodeur Partners

Hankook Takes on New Terrain with Off-Road Tire Launch
Hankook Tire with Brodeur Partners

Trumpeting the Launch of Cadence, a Plant-Based Restaurant with Southern Soul - Overthrow Hospitality with Hanna Lee Communications

Trumpeting the Launch of Cadence, a Plant-Based Restaurant with Southern Soul
Overthrow Hospitality with Hanna Lee Communications

Digital and Social Media

Digital Campaign
Cerving Confidence - Black Women’s Health Imperative and Hologic with Edelman

Cerving Confidence
Black Women’s Health Imperative and Hologic with Edelman

Cheetos It Wasn't Me - Frito-Lay North America: Cheetos with Ketchum, Goodby, Silverstein & Partners, VaynerMedia, OMD

Cheetos It Wasn't Me
Frito-Lay North America: Cheetos with Ketchum, Goodby, Silverstein & Partners, VaynerMedia, OMD

Happy Birthday, Twitter - Canadian Centre for Child Protection with No Fixed Address

Happy Birthday, Twitter
Canadian Centre for Child Protection with No Fixed Address

MS in Harmony - Bristol Myers Squibb with Ogilvy Health

MS in Harmony
Bristol Myers Squibb with Ogilvy Health

Phexxi “House Rules” Campaign - Evofem with Real Chemistry, McCann Health NJ, McCann Health Engagement & Mediahub

Phexxi “House Rules” Campaign
Evofem with Real Chemistry, McCann Health NJ, McCann Health Engagement & Mediahub

Social Media/Social Networking Campaign
#ShotforSam Vaccine Incentive Program - Samuel Adams  with MullenLowe PR, Goodby, Silverstein & Partners, Hearts & Science

#ShotforSam Vaccine Incentive Program
Samuel Adams with MullenLowe PR, Goodby, Silverstein & Partners, Hearts & Science

Chipotle Mexican Grill x Miley Cyrus - ‘Guac Is Extra But So Is Miley Burrito’ - Chipotle Mexican Grill with Day One Agency

Chipotle Mexican Grill x Miley Cyrus - ‘Guac Is Extra But So Is Miley Burrito’
Chipotle Mexican Grill with Day One Agency

Midol No Apologies Period - Midol & Bayer with twelvenote

Midol No Apologies Period
Midol & Bayer with twelvenote

Roast Day 2022 - Wendy's with Ketchum, VMLY&R and Spark Foundry

Roast Day 2022
Wendy's with Ketchum, VMLY&R and Spark Foundry

Tabasco® Brand Enters the #HotSauceWars  - Tabasco® Brand with Hunter

Tabasco® Brand Enters the #HotSauceWars
Tabasco® Brand with Hunter

Influencer Marketing
#StayStrongTogether fueled by 'got milk?' - California Milk Processor Board with ROX United

#StayStrongTogether fueled by 'got milk?'
California Milk Processor Board with ROX United

Baby Checkups Count™ - Pfizer with Ogilvy

Baby Checkups Count™
Pfizer with Ogilvy

CeraVe Loyalists Continue to Build Brand Awareness - CeraVe with Coyne PR

CeraVe Loyalists Continue to Build Brand Awareness
CeraVe with Coyne PR

Crest Whitening’s Beauty Breakthrough - P&G (Crest) with Zeno Group

Crest Whitening’s Beauty Breakthrough
P&G (Crest) with Zeno Group

Head & Shoulders Enlists Bill Nye the Science Guy, the Ultimate Science Influencer, to Drive Brand Superiority  - Head & Shoulders with Marina Maher Communications, Carat Global

Head & Shoulders Enlists Bill Nye the Science Guy, the Ultimate Science Influencer, to Drive Brand Superiority
Head & Shoulders with Marina Maher Communications, Carat Global

Branded Journalism
Clorox® Scentiva® Yas Clean! - Clorox® Scentiva® with Ketchum

Clorox® Scentiva® Yas Clean!
Clorox® Scentiva® with Ketchum

I am BIO Podcast - Biotechnology Innovation Organization with

I am BIO Podcast
Biotechnology Innovation Organization

The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type" - 3M with Ketchum, Generous Films, and Passion Point Collective

The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type"
3M with Ketchum, Generous Films, and Passion Point Collective

Tres, Dos, Uno! Puerto Rico Hosts America’s First New Year’s Countdown In Spanish - Discover Puerto Rico with Ketchum

Tres, Dos, Uno! Puerto Rico Hosts America’s First New Year’s Countdown In Spanish
Discover Puerto Rico with Ketchum

Walgreens Newsroom Re-Design - Walgreens with WPP/The Pharm

Walgreens Newsroom Re-Design
Walgreens with WPP/The Pharm

Word Of Mouth
“Have You Ever Put Butter on Pop-Tarts?” - Kellogg's with Weber Shandwick

“Have You Ever Put Butter on Pop-Tarts?”
Kellogg's with Weber Shandwick

Accelerating Increased Representation for Black Leaders in the Corporate Boardroom - The Board Challenge with Global Gateway Advisors

Accelerating Increased Representation for Black Leaders in the Corporate Boardroom
The Board Challenge with Global Gateway Advisors

Alessia Cara Live from Niagara Falls - Niagara Falls Tourism with Zerotrillion

Alessia Cara Live from Niagara Falls
Niagara Falls Tourism with Zerotrillion

Dawn Powerwash - P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat

Dawn Powerwash
P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat

This Game is For Us All - Labatt Breweries of Canada with Veritas

This Game is For Us All
Labatt Breweries of Canada with Veritas

Experiential

Publicity Stunt
“Garden of Life Makes the Most Carbon-Neutral Carbon Neutral Announcement” - Garden of Life with Carmichael Lynch Relate

“Garden of Life Makes the Most Carbon-Neutral Carbon Neutral Announcement”
Garden of Life with Carmichael Lynch Relate

7-Eleven Gamers' Paradise - 7-Eleven  with M Booth

7-Eleven Gamers' Paradise
7-Eleven with M Booth

Bud Light Seltzer Launch - Labatt Breweries of Canada with Veritas

Bud Light Seltzer Launch
Labatt Breweries of Canada with Veritas

Heineken B.O.T. - Heineken USA with Fast Horse

Heineken B.O.T.
Heineken USA with Fast Horse

The Cheez-Itennial Cake - Kellogg's with Weber Shandwick

The Cheez-Itennial Cake
Kellogg's with Weber Shandwick

Special Event
A Night of Lowemance - Lowe's Home Improvement  with FleishmanHillard

A Night of Lowemance
Lowe's Home Improvement with FleishmanHillard

A United America: An Unprecedented Presidential Inauguration - Presidential Inaugural Committee with Precision

A United America: An Unprecedented Presidential Inauguration
Presidential Inaugural Committee with Precision

Budweiser x Biggie Brooklyn  - Budweiser with Allison+Partners

Budweiser x Biggie Brooklyn
Budweiser with Allison+Partners

Coors Slice: A Slice of Somewhere Nice - Molson Coors Beverage Company with Citizen Relations

Coors Slice: A Slice of Somewhere Nice
Molson Coors Beverage Company with Citizen Relations

IKEA Festival - IKEA with FactoryPR

IKEA Festival
IKEA with FactoryPR

Sponsorship
Apple Pie Hot Dog ft. Guy Fieri  - Chevrolet with Weber Shandwick, Commonwealth

Apple Pie Hot Dog ft. Guy Fieri
Chevrolet with Weber Shandwick, Commonwealth

Iceman to Canton - Coors Light with ICF Next & Alma

Iceman to Canton
Coors Light with ICF Next & Alma

Sobeys Feed The Dream - Sobeys with

Sobeys Feed The Dream
Sobeys

Soul of the City  - DoorDash with Martin Agency Cultural Impact Lab

Soul of the City
DoorDash with Martin Agency Cultural Impact Lab

UPS x ComplexCon - UPS with The Martin Agency

UPS x ComplexCon
UPS with The Martin Agency

Trade Show
Navigating Virtual Trade Shows as a New Normal Post-Covid - Updox with ARPR

Navigating Virtual Trade Shows as a New Normal Post-Covid
Updox with ARPR

Resilience Realized: Open Source Technologies Rise to Meet Pandemic Challenge, Drive Innovation, and Save Lives. - CNCF - Cloud Native Computing Foundation  with Speakeasy Strategies

Resilience Realized: Open Source Technologies Rise to Meet Pandemic Challenge, Drive Innovation, and Save Lives.
CNCF - Cloud Native Computing Foundation with Speakeasy Strategies

Seeing Farm Tech in Action Through Virtual Reality - John Deere with Racepoint Global

Seeing Farm Tech in Action Through Virtual Reality
John Deere with Racepoint Global

Specialist Audience

Marketing to Men
Axe Dogecan  - Axe  with Edelman and Martin Agency Cultural Impact Lab

Axe Dogecan
Axe with Edelman and Martin Agency Cultural Impact Lab

Huddle Up: Let's Talk Obesity - Novo Nordisk and NFL Alumni Association with FleishmanHillard

Huddle Up: Let's Talk Obesity
Novo Nordisk and NFL Alumni Association with FleishmanHillard

Pagoda Put The Egg Rolls In! - Pagoda with Carmichael Lynch Relate

Pagoda Put The Egg Rolls In!
Pagoda with Carmichael Lynch Relate

Marketing to Women
BIC’s Gold Medal Shave - BIC with MikeWorldWide

BIC’s Gold Medal Shave
BIC with MikeWorldWide

Really Cellulite Nano-Influencer Campaign - Endo Aesthetics, of Endo International with EvolveMKD

Really Cellulite Nano-Influencer Campaign
Endo Aesthetics, of Endo International with EvolveMKD

Show Some Muscle  - Ford Motor Company  with WPP Team for Ford (Berlin Cameron, BCW and Hill+Knowlton Strategies)

Show Some Muscle
Ford Motor Company with WPP Team for Ford (Berlin Cameron, BCW and Hill+Knowlton Strategies)

Stacy’s Rise Project® 2021: FoundedByHer  - Frito-Lay North America, Stacy’s® Pita Chips with Ketchum, G9, David & Goliath, OMD, Hello Alice

Stacy’s Rise Project® 2021: FoundedByHer
Frito-Lay North America, Stacy’s® Pita Chips with Ketchum, G9, David & Goliath, OMD, Hello Alice

Tommee Tippee Spills the Milk on The Raw Realities Of Parenthood - Tommee Tippee with 360PR+

Tommee Tippee Spills the Milk on The Raw Realities Of Parenthood
Tommee Tippee with 360PR+

Marketing to Youth
JBL Freak Edition - JBL X Giannis Collab - Harman Industries with Matter

JBL Freak Edition - JBL X Giannis Collab
Harman Industries with Matter

Pop Tarts Frost Shop - Kellogg's with Weber Shandwick

Pop Tarts Frost Shop
Kellogg's with Weber Shandwick

SunnyD's Sweetest Summer Yet Hashtag Challenge  - SunnyD with 360PR+

SunnyD's Sweetest Summer Yet Hashtag Challenge
SunnyD with 360PR+

Tampax Gets a (Social) Makeover - Tampax with MSL

Tampax Gets a (Social) Makeover
Tampax with MSL

Welcome Back to School Style - Dick's Sporting Goods with 160over90

Welcome Back to School Style
Dick's Sporting Goods with 160over90

Multicultural Marketing
A Love Letter to Black America from America’s Black Doctors and Nurses - Black Coalition Against Covid-19 with Real Chemistry

A Love Letter to Black America from America’s Black Doctors and Nurses
Black Coalition Against Covid-19 with Real Chemistry

CVS Beauty x Nyma Tang Masterclass Series - CVS Pharmacy  with Kaplow Communications

CVS Beauty x Nyma Tang Masterclass Series
CVS Pharmacy with Kaplow Communications

Hockey Night In Canada, Multilingual Edition - Molson with Citizen Relations

Hockey Night In Canada, Multilingual Edition
Molson with Citizen Relations

Mija/Mijo Covid-19 Vaccination Campaign - Washington State Department of Health with C+C

Mija/Mijo Covid-19 Vaccination Campaign
Washington State Department of Health with C+C

Ritmo y Color McDonald’s - McDonald’s USA with BODEN Agency, Loud & Live, Inc.

Ritmo y Color McDonald’s
McDonald’s USA with BODEN Agency, Loud & Live, Inc.

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year
A Data-Driven Reputation Strategy for America’s Largest Brewer - Anheuser-Busch with Kivvit

A Data-Driven Reputation Strategy for America’s Largest Brewer
Anheuser-Busch with Kivvit

The SABRE Award for Superior Achievement in Brand-Building
Canadian Tire Christmas Trail 2021 - Canadian Tire Corporation with

Canadian Tire Christmas Trail 2021
Canadian Tire Corporation

Cascade and Sterling K. Brown Convince America to Do It Every Night - P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm

Cascade and Sterling K. Brown Convince America to Do It Every Night
P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm

Here for What Matters - Dollar General with BCW

Here for What Matters
Dollar General with BCW

Krispy Kreme Sweet Support for Covid-19 Vaccinations - Krispy Kreme Doughnuts with FleishmanHillard

Krispy Kreme Sweet Support for Covid-19 Vaccinations
Krispy Kreme Doughnuts with FleishmanHillard

The Art of Whisky: The Macallan  - The Macallan with M Booth

The Art of Whisky: The Macallan
The Macallan with M Booth

The SABRE Award for Superior Achievement in Reputation Management
Beating Covid-19, #TysonTogether - Tyson Foods with OPRG

Beating Covid-19, #TysonTogether
Tyson Foods with OPRG

Bospar Messes With Texas - Bospar with

Bospar Messes With Texas
Bospar

British Airways Royal Welcome - British Airways with W Communications

British Airways Royal Welcome
British Airways with W Communications

Creating a Culture of Excellence: The Washington Football Team - The Washington Football Team with MikeWorldWide

Creating a Culture of Excellence: The Washington Football Team
The Washington Football Team with MikeWorldWide

JuiceLand crisis communications - JuiceLand with Red Fan Communications

JuiceLand crisis communications
JuiceLand with Red Fan Communications

The SABRE Award for Superior Achievement in Research and Planning
A report that meets the moment: addressing the urgent need to understand and reverse the negative impact on women at work. - Deloitte Global with MikeWorldWide

A report that meets the moment: addressing the urgent need to understand and reverse the negative impact on women at work.
Deloitte Global with MikeWorldWide

Come Clean to Close the Chore Gap - P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat

Come Clean to Close the Chore Gap
P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat

Covid-19 Public Awareness Campaign - State of New Jersey Department of Health with Kivvit

Covid-19 Public Awareness Campaign
State of New Jersey Department of Health with Kivvit

How an All-Natural Deodorant Brand “Sweats” the Assets: Stretching Influencer Partnerships beyond Their Paid Spend - Each & Every with Small Girls PR

How an All-Natural Deodorant Brand “Sweats” the Assets: Stretching Influencer Partnerships beyond Their Paid Spend
Each & Every with Small Girls PR

The Four Pillars of the New Retirement - Edward Jones with Age Wave

The Four Pillars of the New Retirement
Edward Jones with Age Wave

The SABRE Award for Superior Achievement in Measurement and Evaluation
A Data-Driven Reputation Strategy for America’s Largest Brewer - Anheuser-Busch with Kivvit

A Data-Driven Reputation Strategy for America’s Largest Brewer
Anheuser-Busch with Kivvit

Incredible Egg Challenge - American Egg Board with Ketchum

Incredible Egg Challenge
American Egg Board with Ketchum

JHU Clinical Trial Recruitment - Johns Hopkins University School of Medicine with The Next Practices Group

JHU Clinical Trial Recruitment
Johns Hopkins University School of Medicine with The Next Practices Group

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program
Bospar: the Politely Pushy, Work-From-Home Agency - Bospar with

Bospar: the Politely Pushy, Work-From-Home Agency
Bospar

Juice & Beyond: Driving Inclusivity at Weber Shandwick - Weber Shandwick with

Juice & Beyond: Driving Inclusivity at Weber Shandwick
Weber Shandwick

Smalls in Sync - Small Girls PR with

Smalls in Sync
Small Girls PR

PR Agency Citizenship
Evoke Kyne Reputation & Social Impact: Much more than marketing  - Evoke Kyne with

Evoke Kyne Reputation & Social Impact: Much more than marketing
Evoke Kyne

Overcoming underemployment through digital skills and peer connections - Highwire for COOP with

Overcoming underemployment through digital skills and peer connections
Highwire for COOP

Small Girls PR University Presents B.E.S.T. - Small Girls PR with

Small Girls PR University Presents B.E.S.T.
Small Girls PR

PR Agency Marketing
Ask Gen Z - Day One Agency - Day One Agency with

Ask Gen Z - Day One Agency
Day One Agency

Bospar: the Politely Pushy, Work-From-Home Agency - Bospar with

Bospar: the Politely Pushy, Work-From-Home Agency
Bospar

The New Essentials: Working Lessons from a Year in the Pandemic - Ketchum with

The New Essentials: Working Lessons from a Year in the Pandemic
Ketchum

The Ones You Want in the Room - ROKK Solutions with

The Ones You Want in the Room
ROKK Solutions

Time to Face the Influencer Pay Gap - MSL with

Time to Face the Influencer Pay Gap
MSL

Thought Leadership In PR
A New Mindset at Work: Zeno Group on the Evolving Workplace in 2021 - Zeno Group with

A New Mindset at Work: Zeno Group on the Evolving Workplace in 2021
Zeno Group

Accessible By Design - Current Global with

Accessible By Design
Current Global

Examining The Impact Of Digital Activism On Social Justice Reform - Marathon Strategies with

Examining The Impact Of Digital Activism On Social Justice Reform
Marathon Strategies

Golin: The Polarization Index - Golin with

Golin: The Polarization Index
Golin

The Contribution Effect - United Minds, a Weber Shandwick consultancy with

The Contribution Effect
United Minds, a Weber Shandwick consultancy

International

International

Global Campaign
Compelling employees to get a Covid-19 vaccine - Mars with

Compelling employees to get a Covid-19 vaccine
Mars

Famous Orders - “The BTS Meal” - McDonald’s with The Narrative Group, Wieden+Kennedy

Famous Orders - “The BTS Meal”
McDonald’s with The Narrative Group, Wieden+Kennedy

Mastercard Economic Insights 2021 - Mastercard with

Mastercard Economic Insights 2021
Mastercard

Pfizer: Patients in Focus - Pfizer with APCO Worldwide

Pfizer: Patients in Focus
Pfizer with APCO Worldwide

When Cancer Grows OldTM – A Platform for Policy Change    - Sanofi  with GCI Health

When Cancer Grows OldTM – A Platform for Policy Change  
Sanofi with GCI Health

Multimarket Campaign
Billabong x Wrangler® Collection - Wrangler® with French/West/Vaughan and AMP3 PR

Billabong x Wrangler® Collection
Wrangler® with French/West/Vaughan and AMP3 PR

KFC x Sweet Hot Capital City® Mambo Sauce Test - Kentucky Fried Chicken with Edelman

KFC x Sweet Hot Capital City® Mambo Sauce Test
Kentucky Fried Chicken with Edelman

Reese's Thanksgiving Pie Launch Makes Consumers Extra Grateful - Reese's Brand with FleishmanHillard

Reese's Thanksgiving Pie Launch Makes Consumers Extra Grateful
Reese's Brand with FleishmanHillard

Sailing from historic industry shutdown to the global restart of cruising - Carnival Corporation  with LDWW

Sailing from historic industry shutdown to the global restart of cruising
Carnival Corporation with LDWW

This is Our Shot: Walgreens Effort to Build Trust and Overcome Covid-19 Vaccine Hesitancy - Walgreens with WPP/The Pharm

This is Our Shot: Walgreens Effort to Build Trust and Overcome Covid-19 Vaccine Hesitancy
Walgreens with WPP/The Pharm

Canadian Campaign
AriZona Hard Bikes - AriZona Hard with Citizen Relations

AriZona Hard Bikes
AriZona Hard with Citizen Relations

Drive-Thru, Say I Do  - McDonald's Canada with Weber Shandwick

Drive-Thru, Say I Do
McDonald's Canada with Weber Shandwick

Happy Birthday, Twitter - Canadian Centre for Child Protection with No Fixed Address

Happy Birthday, Twitter
Canadian Centre for Child Protection with No Fixed Address

Microsoft Translator Adds Inuktitut - Microsoft Canada with Veritas

Microsoft Translator Adds Inuktitut
Microsoft Canada with Veritas

Vizzibility Project by Vizzy Hard Seltzer - Vizzy Hard Seltzer with Citizen Relations

Vizzibility Project by Vizzy Hard Seltzer
Vizzy Hard Seltzer with Citizen Relations

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