Programme

In an increasingly fragmented geopolitical landscape across EMEA — shaped by Europe’s internal evolution, the UK’s repositioning outside the traditional European framework, the growing strategic weight of the Middle East, and ongoing regional conflicts — corporate affairs professionals are required to operate in a far more complex and interconnected environment. This session will explore how corporate affairs work can help organizations navigate and integrate these different dimensions, balancing a cross-regional strategic perspective with deep local understanding and market-specific realities.

The practice of earned media is being fundamentally rewritten by AI, increasing its importance and demanding a new form of alchemy. This masterclass will explore how modern communications now relies on both artists and scientists, blending creative bravery with data-driven precision to build and protect reputation. We will delve into how to harness technology while amplifying the irreplaceable human skills - strategic counsel, emotional resonance, and creativity - that build resilient brands in a complex world.