PRovoke EMEA Summit will seek to generate inspiring discussions on the future of marketing and communications, featuring next level speakers from the corporate and agency worlds.

17 April, 2024 (UK Time)


09:00 - 09:10
Welcome & Introduction
09:10 - 10:10
Women's Health – Turbo Charging Change Keynote

The disparity in healthcare, and historical gender bias, has led to something of a global crisis for women’s health. In our opening session, in partnership with The Weber Shandwick Collective; Women’s Health, we will embark on an enlightening conversation with women’s health advocate and world celebrated journalist, Mariella Frostrup and a panel of invited guests. We will explore recent progress in breaking the barriers in menopause education and services, discuss what more needs to be done to close the gender gap going beyond reproductive health, and commit as an industry to do more to move women to the heart of health.

Weber Shandwick
10:10 - 10:40
22 To 55 – The Power Of Generational Influence

Did you know that the generation most like Gen Z is the ‘boomer’ generation? Gen Z’s behaviour as consumers, expectations of brands, and discerning nature is mirrored almost exactly by those 55+. Where Gen Z is our greatest societal influence, the Longevity generation is our greatest economic influence. Together, they form two bookends, that when leveraged and engaged appropriately have the power to drive lasting impact for both brands and society.

In partnership with the National Innovation Centre for Ageing (NICA), this session will unpack the key findings and parallels from the agency’s successful Gen Z Lab and their new Longevity Lab focussed on engaging the 55+. Enlisting unique data and insights, and bringing key voices, experts, and leaders to the fore, we’ll provide tangible ways brands can reach and win over marketing’s most influential audiences.

10:40 - 11:00
Networking Coffee Break
11:00 - 11:30
Why Comms With Heart Is Even More Critical In Seismic Times
In this panel, we look at why bringing heart, compassion and empathy to communications is even more important in today’s complex and turbulent world, from building authentic engagement that ensures brands and organisations resonate with their audiences, to navigating crises and uncertainty with trust and humanity. We look at the evolving landscape of PR and explore how incorporating agency and client values into communications and campaigns can be a driving force for positive change and business impact.
Finn Partners
11:30 - 11:50
Beyond Storytelling: Story Doing For Greater Brand Impact
Long gone are the days when consumers had no expectations of brands beyond their product and service. Brands more than ever are more than just a name: they are delivering on a mission to make customers’ lives better and easier, investing in communities, generating economic benefits, contributing to society and modelling sustainability. 

Havas’ latest Meaningful Brands Global Report found that 72% of consumers are tired of brands only pretending to want to help society. This is why we believe in the power of “story doing”, over mere storytelling: after all, any brand is better experienced than explained. 

In partnership with ManpowerGroup, this session will look at why it’s imperative that more brands offer their followers the opportunity to be more of a participant in their mission rather than observers, and the role of creative communications in helping brands to show rather than tell their stories.
Havas Red
11:50 - 12:20
Bracing For Impact: How To Survive The Electoral Year
With 49% of the global population headed to the polls, 2024 emerges as an extraordinary election year, with both the European Union and the UK slated to hold elections, in addition to the US. New global scenarios will unfold, setting the stage for a new dynamic in EU/UK/US relations and cooperation across various spheres, from trade and security to the Green Deal and wider energy issues. The panel will address the challenges and opportunities inherent in this context, offering insight on navigating the unknown unknowns and survive this election year.
SEC Newgate
12:20 - 13:10
Lunch Break
13:10 - 13:55
Radical Creativity: How Audacious Creative Work Can Have Real-World Impact Keynote
In this session, we explore how bold creative campaigns can drive tangible real-world impact. Our panel of in-house marketing leaders and agency creatives will share experiences and insights around the strategic deployment of creative ideas and craft to address and amplify pressing social issues, and showcase how radical, innovative campaigns can become powerful tools for advocacy, awareness and behaviour change.
13:55 - 14:25
Artificial Intelligence: The New Frontier In Communication Innovation
There is little doubt that AI is having a huge impact on communications. In this session Chad Latz, Chief Innovation Officer for BCW and Allison Spray, Global Head of Intel & Tech Innovation at Hill & Knowlton, will be joined by Rianne Poot, Global Vaccines Director at Pfizer as they discuss the impact that they are seeing. In a discussion framed by 3 lenses; transformation, technology and responsibility, they will share their insights. Reviewing how AI is transforming the current comms landscape and the new technological products finding their way into communications, they will also discuss the responsibility this brings and how ensuring the integrity of the information environment is paramount.
14:25 - 14:30
2024 PRovoke EMEA Closing
14:30 - 15:00
Innovation SABRE (IN2) Awards Presentation

17 April, 2024 (UK Time)


18:15 - 19:00
EMEA SABRE Awards Drinks Reception
19:00 - 22:30
Award Ceremony Begins

2024 EMEA SABRE Awards introduction
Outstanding Individual Achievement Award
Best Consultancies to Work For
Outstanding Individual Achievement Award
Gold SABRE Awards - Industry Sector

Starter Course

Outstanding Individual Achievement Award
Gold SABRE Awards - Practice Areas
Specialist Consultancies of the Year

Main Course

Outstanding Individual Achievement Award
Gold SABRE Awards - Geographic
Geographic Consultancies of the Year

Dessert Course

Diamond SABRE Awards
Midsize Consultancy of the Year
Large Consultancy of the Year
Platinum SABRE Award for Best in Show

End Show