Programme

Misinformation and disinformation have become some of the most powerful and unpredictable threats facing brands today. With narratives manipulated, facts distorted, and reputations dismantled at alarming speed, no organisation is immune. In an era where trust is fragile and digital deception spreads faster than the truth, brands must act decisively to protect their integrity, consumer confidence, and financial stability.

This panel brings together leading experts in countering corporate misinformation and disinformation, alongside a top industry marketer, to dissect the new frontlines of brand risk. Together, we’ll explore the intersection of crisis management, corporate resilience, and trust-building in an era of digital distortion.

In today’s rapidly changing global landscape, the renegotiation of political balances is reshaping international relations. While established countries work to preserve the systems that have served them so far, emerging powers are vying for influence in the evolving global order. In response, the EU faces crucial decisions about redefining its strategic alliances and its role on the world stage. As a result, regulatory frameworks are being transformed, requiring a fresh approach to public affairs strategies that shape interactions between institutions, businesses, and stakeholders.

Mario Mauro, former Vice President of the European Parliament and former Italy’s Minister of Defence, in conversation with SEC Newgate’s Allie Renison, former policy adviser to the UK’s Secretary of State for Business and Trade, will explore how changes in the EU’s political dynamics can impact corporate strategies, government relations, and stakeholder engagement, exploring challenges and opportunities for public affairs professionals and businesses as they navigate this new global political environment.