Jackie Cooper
Global Chief Brand Officer and Senior Advisor, Edelman, Co-founder of Edelman’s Gen Z and Longevity Labs
Jackie oversees the business of brand at Edelman, leading a global brand network that creates integrated campaigns for commercial and purposeful impact. She has a special interest in the intersection of brand, culture, entertainment, and impact and is an Advisor to Jamie Oliver and The Sir Ken Robinson Foundation, as well as an industry mentor.
She continues to work with high-profile names who have achieved fame, ensuring they are protected, while helping them establish the foundations for a compelling business and legacy.
In 1987 she co-founded PR & Marketing agency JCPR, awarded for cultural impactful campaigns, including the launch of O2, Wonderbra, Mary Kate & Ashley, PlayStation, Wembley Stadium and Concorde’s final flight. JCPR was acquired by Edelman in 2004 and Jackie served as Creative Director on campaigns, including Dove’s Campaign for Real Beauty, Dirt is Good for Omo/Unilever, and the Halo launch for Xbox. She then became Global Creative Chair, joining the Executive Committee and establishing the firm’s formal creative offering, building a global community of 650 creatives, planners, and production talent. She led Edelman’s debut at Cannes and oversaw the firm’s first foray into entering the Lions, garnering 65 awards within the first three years.
Jackie became the first woman to be inducted into the PR Week UK Hall of Fame in 2018.