Shamima Begum
Head of Corporate Communications, EMEA, Adobe
Shamima is a seasoned communications leader with a rich background spanning agency and in-house roles. She brings extensive expertise across corporate, brand, product, executive, customer, and employee communications. Having contributed her talents to renowned technology giants such as Adobe, Oracle, Infosys, Dimension Data, and Worldpay, Shamima has crafted and executed pan-EMEA and localised campaigns that drive tangible business results. Known for her inquisitive nature and collaborative spirit, Shamima approaches projects with a curious mindset and a dedicated team focus, coupled with an unwavering commitment to achieving results. Her hallmark lies in the art of storytelling, where she excels, leveraging authenticity to differentiate herself in the industry.
Currently, Shamima holds the position of EMEA Corporate Communications leader at Adobe, where she spearheads initiatives aimed at managing corporate reputation, navigating issues, and shaping thought leadership strategies. In her role overseeing the Adobe Women’s FA Cup partnership, Shamima orchestrates comprehensive earned, owned, social, and influencer strategies in collaboration with integrated marketing teams. These efforts are geared towards supporting fans, clubs, and players in the competition, harnessing the transformative power of creativity.
Furthermore, Shamima's dedication to fostering diversity and inclusion is evident through her four-year tenure as a trustee for the Taylor Bennett Foundation. This esteemed charity is dedicated to encouraging individuals from Black, Asian, and minority ethnic backgrounds to pursue careers in communications. A staunch advocate for inclusivity, Shamima is a dynamic and compelling speaker on the subject, actively championing initiatives that drive industry-defining change.