Program

PRovoke NA Summit will seek to generate inspiring discussions on the future of marketing and communications, featuring next level speakers from the corporate and agency worlds.

The Summit will take place during the daytime at The Whitby Hotel in NYC.

We will host the evening SABRE Awards ceremony at Cipriani 42nd Street in NYC.

1 May, 2024 (ET)

PROVOKE NORTH AMERICA SUMMIT 2024 (WHITBY HOTEL)

08:30 - 09:00
Registration
09:00 - 09:05
Welcome & Introduction
09:05 - 09:50
Brand Protection: Mastering the Political Balancing Act Keynote
Avoq
09:50 - 10:20
Influencer Marketing: Prioritizing Reputation, Mitigating Risk
The most successful creator + brand partnerships start with mutually shared values and core beliefs, so it’s no wonder that vetting talent and mitigating risk go hand-in-hand. And in today’s ever-connected world, the right partnerships can either lead to campaign brilliance or reputational challenges. We’ll discuss best practices for how to make the right kind of waves with your creator partnerships using data tools/AI, so creators, brands, and agencies flourish vs. flounder.  
Ketchum
10:20 - 10:50
Effectiveness in PR: A North American Census
Fielded by the PR Council and AMEC, which aims to enhance the understanding and appreciation of PR’s true value in today's complex reputational landscape. 'The State of Measurement and Effectiveness in PR: A North American Census' examines attitudes towards the effectiveness of PR practices — aiming to bridge the divide between agency and in-house perceptions.  
PR Council
10:50 - 11:10
Networking Coffee Break
11:10 - 11:30
The Influence Equation: Marketing, PR & Analytics in the Era of AI
Notified
11:30 - 11:50
State of the Industry: Richard Edelman
Richard Edelman talks to Paul Holmes about the state of the PR industry this year and beyond. 
Edelman
11:50 - 12:20
Communications Strategies for Shaping AI Policy
ROKK Solutions
12:20 - 12:25
2024 PRovoke North America Closing
12:25 - 13:15
Lunch Break
13:15 - 13:50
Innovation SABRE Awards Presentation

1 May, 2024 (ET)

NORTH AMERICA SABRE AWARDS (CIPRIANI 42ND STREET)

18:00 - 19:00
North America SABRE Awards Drinks Reception
19:00 - 22:00
North America SABRE Awards
Award Ceremony Begins

2024 North America SABRE Awards Introduction
Outstanding Individual Achievement Award
Silver SABRE Awards
Outstanding Individual Achievement Award
Best Agencies to Work For

Starter course served

Outstanding Individual Achievement Award
Gold SABRE Awards: Industry Sectors
Gold SABRE Awards: International Categories
Specialist Agencies of the Year

Main course served

Outstanding Individual Achievement Award
Gold SABRE Awards: Practice Areas
Agencies of the Year (Size)

Dessert course served

Diamond SABRE Awards
Overall Best Agency to Work For
Overall Specialist Agency of the Year
Large Agency of the Year
North America Agency of the Year
Platinum SABRE Award for Best in Show
Closing remarks

Award Ceremony Ends

Title Sponsor

PR Council

Platinum Sponsors

Avoq

Gold Sponsors

ROKK Solutions
Ketchum

Silver Sponsors

Edelman
Notified

Partner Sponsors

MSL
ICCO
M Booth
Hunter
BCW
APCO Worldwide
Golin
Zeno Group
MMC
MikeWorldWide

Official SABRE Showcase Partner

WARC