Program

Innovative storytelling is becoming mission critical to meet consumers where they are. Ketchum’s panel will focus on three key lenses: the customer journey, authentic brand communications and the impact innovation has on these communications programs.

It is often hard to hear the creative voice of communications during the integrated process.  We are told to play nice in the sandbox, but how can you play nice when the other kids are shouting over you?

At this session, we will explore the integrated process and discuss how innovation and creativity are the keys to having PR heard.  Summit guests will gain insights into how PR professionals can think outside the sandbox to create campaigns that capture the attention first of those inside the room and then in the marketing hallway.  Our panelists will include seasoned leaders from Coyne PR’s consumer lifestyle group and our esteemed clients with extensive experience implementing successful integrated marketing programs. They will share their expertise in crafting creative campaigns and discuss the tactics they use to ensure these initiatives have a chance to stand out in today’s landscape. With their guidance and insights, we look forward to an engaging conversation full of knowledge and ideas that can help communications play a bigger role in the campaign.