PRovoke NA Summit will seek to generate inspiring discussions on the future of marketing and communications, featuring next level speakers from the corporate and agency worlds.

The Summit will take place during the daytime at The Whitby Hotel in NYC.

We will host the evening SABRE Awards ceremony at Cipriani 42nd Street in NYC.

2 May, 2023 (ET)


09:00 - 09:10
Welcome & Introduction
09:10 - 09:55
Inspiring Innovation and Influence in QSR Keynote

Six of the most beloved restaurant brands in North America are part of Inspire Brands – a company known for pushing the status quo, to and breaking barriers. From a 60-year-old brand introducing its first-ever burger to bringing the ultimate brand love story to the Super Bowl to finding new uses for sandwich wrappers, Inspire Brands is redefining what great looks like. Loyalty within the restaurant industry is hard-earned, yet these brands have cracked the code on growth while also building an army of brand advocates. Hear from Arby’s CMO, Ellen Rose, and Inspire Brands VP of Brand PR & Events, Sophie Merven, whose take being “Maverick” to heart as they seek to disrupt the food industry, challenge internal norms, and chart new paths.

09:55 - 10:25
Innovative Storytelling

Innovative storytelling is becoming mission critical to meet consumers where they are. Ketchum’s panel will focus on three key lenses: the customer journey, authentic brand communications and the impact innovation has on these communications programs.

10:25 - 10:45
The AI Revolution is Here: Navigating the Promise & Perils of AI for PR Pros
The rapid rise of generative AI is set to reshape the PR industry, thanks to its supercharged ability to automate tasks, analyze data, and generate insights. But any benefits must also be weighed against the ethical and social considerations that come with the increasing use of AI in PR, including issues of bias, privacy, and transparency. Join us to better understand how to navigate these challenges and harness the potential of AI to enhance PR work and deliver better outcomes for clients. 
10:45 - 11:05
Networking Break
11:05 - 11:25
How Video Killed Influencer Marketing: Redefining Success in the Creator Era
Does sponsored content give Zillennials the ick? Is calling someone an influencer cringe? Is engagement rate deceased? The meteoric rise of social video, along with an emerging ad-savvy generation, has sparked demand for authentic, entertaining and dynamic creative content from brands and their partners. These demands have triggered a rebrand of the influencer marketing industry and forced marketers to rethink how they measure and set brands up for success in a video-dominated world. Join us as we uncover how the creator era is forcing marketers to rethink tried-and-true partnership strategies and say “goodbye” to engagement rate as their performance north star.
Zeno Group
11:25 - 11:45
Beliefs: How Your Values Go to Market
11:45 - 12:05
Letting Your Creativity Shine During Integrated Planning

It is often hard to hear the creative voice of communications during the integrated process.  We are told to play nice in the sandbox, but how can you play nice when the other kids are shouting over you?

At this session, we will explore the integrated process and discuss how innovation and creativity are the keys to having PR heard.  Summit guests will gain insights into how PR professionals can think outside the sandbox to create campaigns that capture the attention first of those inside the room and then in the marketing hallway.  Our panelists will include seasoned leaders from Coyne PR’s consumer lifestyle group and our esteemed clients with extensive experience implementing successful integrated marketing programs. They will share their expertise in crafting creative campaigns and discuss the tactics they use to ensure these initiatives have a chance to stand out in today’s landscape. With their guidance and insights, we look forward to an engaging conversation full of knowledge and ideas that can help communications play a bigger role in the campaign. 

12:05 - 12:10
Closing Remarks
12:10 - 13:40
Lunch Break + IN2 SABRE Awards Presentation
At the conclusion of the Summit, we will break for a half-hour lunch before starting the IN2 SABRE presentation in the theater.

2 May, 2023 (ET)


18:00 - 19:00
SABRE Awards Cocktail Reception
19:00 - 22:30
North America SABRE Awards Presentation
SABRE Awards Program

2023 North America SABRE Awards Introduction
Outstanding Individual Achievement Award
Silver SABRE Awards
Outstanding Individual Achievement Award
Best Agencies to Work For
Outstanding Individual Achievement Award

Starter course served

Gold SABRE Awards: Industry Sectors
Gold SABRE Awards: International Categories
Specialist Agencies of the Year

Main course served

Gold SABRE Awards: Practice Areas
Agencies of the Year (Size)

Dessert course served

Diamond SABRE Awards
Overall Best Agency to Work For
Overall Specialist Agency of the Year
Large Agency of the Year
North America Agency of the Year
Platinum SABRE Award for Best in Show
Closing remarks