About PRovoke North America Summit 2026

PRovoke Media's Regional Summit series is a global network of events that explore the innovation and disruption that continue to redefine influence and engagement. Started in North America, the PRovoke Summit has now successfully expanded to Europe, Asia, Africa and Latin America.

PRovoke North America is a unique event that brings together leaders from consumer marketing, public affairs, and corporate reputation management to look at the major challenges facing corporate America and the public relations profession in the year ahead. Against a backdrop of political and social upheaval, with the mainstream media losing both its audience and its trust, and artificial intelligence creating both opportunities and challenges for the way we work, the only thing we can be sure of is that will be a year of major change. Our speakers and panelists will address the critical issues, and make the case that in tumultuous times, maintaining strong stakeholder relationships and building trust will be more vital than ever.

PR firms are the new creative agencies. In the earned era, traditional ways of reaching consumers and other stakeholders are no longer sufficient. Brands need both purpose and cultural salience, and they need to use every channel available to meet consumers where they live.

In this context public relations firms are perfectly positioned to provide the full range of content—experiential, digital and social, earned and even paid—that can help brands build connections.

We're also excited to announce the inclusion of PRovoke/INspire to this year's Summit. Launched during the 2025 PRovoke Global Summit, PRovoke/INspire is a new element of the event that will showcase a selection of the Innovation SABRE Awards winning work. PRovoke/INspire will feature presentations by both the agencies that delivered these award-winning campaigns and the clients who signed off on them, providing a unique insight into everything from the insights that inspired the work to the precision delivery that made them so impactful. The winning campaigns to be presented will be confirmed soon.

Date: February 26
Venue: Well& by Durst One Five One in NYC
Time: 10:00am - 3:00pm ET
* Registration will open at 9:30am

Dress Code: Business/Business Casual