About Innovation SABRE Awards North America 2026

The Innovation SABREs were created as the In2 (Insight and Innovation) SABREs in 2013 as a vehicle for recognizing the expanding scope of the public relations profession, from content creation across multiple channels—paid, earned, shared and owned—to the increasing use of data and analytics to inform, enhance, and evaluate campaign success.

In the decade since then, the range of content created by public relations agencies and in-house professionals has only increased, taking advantage of new digital and social platforms and developments in technology—from artificial intelligence to augmented reality to the emergence of the metaverse—to help their clients engage with employees, consumers, shareholders and every conceivable stakeholder group.

The Innovation SABREs serve two primary purposes: (1) to celebrate the full breadth and scope of the creative content produced by modern public relations professionals and (2) to recognize innovation—and innovators—in a wide range of categories essential to the future development and direction of the public relations profession.

Winners will be awarded with their Innovation SABRE trophy. Digital Certificates of Excellence will be available after the February 26 event.

Date: February 26
Venue: Well& by Durst One Five One, NYC
Time: 6:30pm - 8:00pm ET
*Join us from 5:30-6:30pm for food and drinks.

Dress Code: Business/Business Casual

*Please note that the evening Innovation SABRE Awards format will be a reception + awards presentation, as opposed to the sit-down three-course meal. We'll have drinks + food stations from 5:30 - 6:30pm before presenting the Innovation SABRE Awards from 6:30 - 8:00pm. We are not selling tables to the awards. The evening awards presentation will be open seating.