Finalists

‘RUMOR’ HAS IT x BEHR with M Booth
Behr Paint with M Booth

AI Sports Club: US Open 2025
IBM with George P. Johnson

SickKids 150: Balloonspotting
SickKids Foundation with Citizen Relations, SickKids Foundation, The Hospital for Sick Children (SickKids)

The Other Venice Wedding
JCPenney with FleishmanHillard

The Science Of...
The Science Coalition with Forbes Tate Partners

Chipotle Mexican Grill - Tatted Like a Chipotle Bag
Chipotle Mexican Grill with Day One Agency

Marriott's Find Jason Kelce Lookalike Search
Courtyard by Marriott and Marriott Bonvoy with M Booth

motorola razr: The Gateway to Iconic
Motorola with Current Global Event Eleven

That’s (Frank’s) RedHot with Paris Hilton
Frank’s RedHot with Colle McVoy

USAA Poppy Wall of Honor
USAA with 160over90

Get Out There and Live It
Incyte with Real Chemistry and starpower, part of Real Chemistry

How Integrated Communications Boosts Hiring at Fremont PD
Fremont Police Department with The Hoffman Agency

School’s Out, Sauce Is On: #PreGOseason To The Rescue
Prego (The Campbell's Company) with MSL, Spark, Influential, Leo

Seamless $1 Slice
Seamless with Golin

The Making of a Myth: How SONIC’s Unicorn Horn Straw Became a Cultural Artifact
SONIC with MSL, C3, Maverick Studios

Go For Dos
Dos Equis with M Booth

Golf With Us
Bank of America with Burson

Humana Game Changers: The Next Chapter
Humana with Coyne PR

The First Lacrosse Game on Water
Whirlpool brand with Ketchum Inc., WoW Studios, All Terrain

The Oscar Mayer Wienie 500
Oscar Mayer with Zeno Group, Johannes Leonardo, The Kitchen, Carat

5WPR x DREO: Driving National Coverage Through A Dual-Format Launch Strategy
DREO with 5WPR

Chicago River Swim
Chicago River Swim with Beth Heller Consulting

Generating 1.37 Billion Impressions for Chef Andrew Carmellini's Café Carmellini and The Portrait Bar
NoHo Hospitality with Hanna Lee Communications

Goldfish Goes Viral with Adult Name Change: Chilean Sea Bass​
Goldfish with Zeno Group

Miller Lite 50th Anniversary Toast
Molson Coors with Phaedon

24M POWERS EV OWNERS TO GO THE EXTRA MILE(S)
24M Technologies with Tier One Partners

Envestnet’s Next Chapter of Growth
Envestnet with JConnelly and Audacia Strategies

How Strategic Earned Media Launched a New CEO and Drove Brooks' Growth
Brooks Running with M Booth

Making Suki and Ambient AI Synonymous
Suki with SolComms

You’ll Be Back: How the Terminator Helped Terminate Joint Pain
Zimmer Biomet with Real Chemistry and Klick Health

Bomb Pop 70th Anniversary
Wells with Honeymoon

From Milestone to Momentum: eBay’s 30th Anniversary Broadcast Campaign
eBay with Axicom

How Smarty Owned the Tariff Moment
Smarty with Bospar

The Return of the Iconic Waldorf Astoria New York with CBS Sunday Morning
Hilton with Weber Shandwick

Topgolf Dadternship
Topgolf with Honeymoon

The Flow Must Go On: Always & Tampax Take on Coachella
Always x Tampax (Procter & Gamble) with MSL, Department of Wonder, PEP

All the Feelings with PBC
Gilead with Porter Novelli

Cat Dads
TEMPTATIONS with Weber Shandwick

Emerson Exchange
Emerson with FleishmanHillard

Get Out There and Live It
Incyte with Real Chemistry and starpower, part of Real Chemistry

Shake That Ess'
Dunkin’ (Inspire Brands) with MSL

Managing Geopolitical Complexity for an Iconic Manufacturer
Alcoa with Burson

Preserving Art in Crisis
Art Shield, Dom Master Klass, Paradox Public Relations with Art Shield, Dom Master Klass, Paradox Public Relations

United for Cures: A National Campaign to Defeat Devastating Cuts and Safeguard America's Investment in Medical Research
United for Cures with Global Strategy Group

Allegra Drowsy Prompts
Allegra with Current Global

CeraVe Taps Jake Shane to Skin-terrogate Derms at AAD
CeraVe with Coyne PR

More to the Story
Sanofi with Burson

Dyasonic: Sound of Strength
Omnipod with Porter Novelli

Own Your Prime
California Almonds with Porter Novelli

The Oscar Mayer Wienie 500
Oscar Mayer with Zeno Group, Johannes Leonardo, The Kitchen, Carat

Building the Boardroom Pipeline: Full-Funnel Paid Media Reset
National Association of Corporate Directors with The Bliss Group

Cause For Alarm: The Living Jingle
Kidde with Citizen Relations

Rallying Crypto Owners for Common Sense Regulations
Stand With Crypto with Precision Strategies

The Gratitude Gallery
Bayer with Burson

Trash or Cash: Hennepin County Weighs the Cost of Wasted Food
Hennepin County with Padilla

Allegra Drowsy Prompts
Allegra with Current Global

Converse Hoops - Shai 001 Launch
Converse with Day One Agency, Billups (OOH), Passerine (Championship Film)

Forbidden Fantasies
Organon with 21GRAMS, part of Real Chemistry

Friedreich’s Back
Biogen with 21GRAMS, part of Real Chemistry

SONIC “Saves the Pumpkins” with New Fall Flavor PSA
SONIC with MSL

Dyasonic: Sound of Strength
Omnipod with Porter Novelli

Seeing RealSense
RealSense with Bospar

The Impossible Camera
American Optometric Association with Edelman

Gen X – This is Our Shot
Pfizer with IPG PR/dna Communications

Looks Legit, Might Be Fentanyl
Washington State Department of Health with C Plus C

Papa Johns Garlic Sauce Bath Bomb
Papa Johns with Current Global The Martin Agency

Gen X – This is Our Shot
Pfizer with IPG PR/dna Communications

Mobilizing the Crypto Community
Stand With Crypto with Precision Strategies

You, Me & Qelbree
Supernus Pharmaceuticals with Burson

Lactaid Dairy Baddies Campaign
Lactaid with M Booth Health

MAC x JT National Lipstick Day
MAC Cosmetics

Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign
Nasoya with 360PR+

The Bob Squad
Bob Evans Farms with MorganMyers

The New Face of Influence
Lilly with Porter Novelli

When Hoffman Met CCGroup: A Digital Campaign of Sweet Synergy
The Hoffman Agency

The Making of a Myth: How SONIC’s Unicorn Horn Straw Became a Cultural Artifact
SONIC with MSL, C3, Maverick Studios

Protecting and Defending Reproductive Rights
Wisp with SolComms

Budweiser Zero - King of Zero
Labatt Breweries of Canada/Budweiser Zero with Veritas Communications Inc., Anomaly, Starcom

Mustard X Mustard: Two Mustard Legends, Together At Last
HEINZ with Zeno Group, The Kitchen, Cashmere, Carat

Sound the Alarm: How Edible Turned a TV Moment Into Cultural Buzz
Edible with Coyne PR

Tillamook Meltdown Hotline
Tillamook County Creamery Association   with Allison Worldwide & Leo Chicago

Conquering the Seed Oil Scaries: A Science-Backed Cure for Confusion
U.S. Soy with MSL, Communique, Paradowski, TPM, Fallon, Publicis Collective

Kerr County Flood Relief Fund
Community Foundation of the Texas Hill Country with ECPR Texas

SF Pride: Queer Joy Is Resistance
SF Pride with Bospar

Transforming Bogg into a Viral, Cult-Favorite, $100 Million Brand
Bogg with SolComms

United’s Newark Turnaround: From Chaos to Credibility
United Airlines

Backlog to Breakthrough
Sendero Health Plans

More Than You Can Imagine: Dare to Dream
Alnylam Pharmaceuticals with WPP

VOID RUN: Where Open-Source AI Meets Cinematic Brilliance
AMD with Ruder Finn

Comeback Kicks
Treace Medical Concepts, Inc. and Dovetail Orthopedics with 21GRAMS, part of Real Chemistry

"The Coolest Ad Ever": How Carvel's Billboard Served Up Innovation (and Soft Serve Ice Cream)
Carvel with M Booth

A Patient’s AHP Journey In Motion
Alnylam Pharmaceuticals

LifeSci Communications and Sernova
Sernova

Miller High Life Dive Bar Sounds
Molson Coors with Phaedon

Potty Training for Grown-Ups:The Playful Solution to a $440 Million Problem
Responsible Flushing Alliance with Burson

Papa Johns Garlic Sauce Bath Bomb
Papa Johns with Current Global The Martin Agency

Fanta Ignites More of What You “Wanta”
The Coca Cola Company with WPP Open X, Burson, VML, Ogilvy

LifeSci Communications and Sernova
Sernova

Rebranding? There’s an Edible® for That
Edible with Coyne PR

BAND-AID® Brand Collection with The Metropolitan Museum of Art
BAND-AID® Brand with Hunter

Drivers with Drivers: Pennzoil and PXG Collaboration Celebrates Performance On and Off the Course
Pennzoil with Coyne PR

Lavanda Your Casa
Lysol with HUNTER

PEBBLES X Liquid Death
Post Consumer Brands with Honeymoon

TUMS Makes Gameday Food Dreams a Reality with TUMS Fantasy Foodball Pool
Haleon / TUMS

American Diabetes Month
Sanofi with Ruder Finn and Havas Media Network

MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics

Make the Sonicare Switch
Philips Sonicare with FleishmanHillard

Naked Smoothies x Coco Gauff
Naked with MullenLowe U.S. Public Relations

Tasting Notes
Johnson & Johnson with 21GRAMS, part of Real Chemistry, Two Headed Boy LLC, Multimedia Production, Pixel Films

Cascade Gets Americans to Rethink the Sink
Cascade (Procter & Gamble) with MSL

Preserving Art in Crisis
Art Shield, Dom Master Klass, Paradox Public Relations with Art Shield, Dom Master Klass, Paradox Public Relations

SF Pride: Queer Joy Is Resistance
SF Pride with Bospar

Sports reIllustrated
Dove with Edelman

Uncle O'Grimacey Returns
McDonald's with Weber Shandwick

Emotional Impact Report 2.0
AbbVie with Ruder Finn

From Broad to Bold: How Data-Driven Profiling Transformed Global Pistachio Communications
American Pistachio Growers with Interfuse

Halo Top Vice Cream
Wells with Honeymoon

Seamless $1 Slice
Seamless with Golin

The Flow Must Go On: Always & Tampax Take on Coachella
Always x Tampax (Procter & Gamble) with MSL, Department of Wonder, PEP

Clean Feels Good: Demonstrating the Power of Clean Through Science
Clorox with Ketchum

Comeback Kicks
Treace Medical Concepts, Inc. and Dovetail Orthopedics with 21GRAMS, part of Real Chemistry

HEINZ Chip Dip - How HEINZ Made Ketchup Cool Again
Kraft Heinz with Zeno Group (PR), Rethink (creative, production), Carat US (paid media)

Small Space. Big Clean. #CleanThatClicks
Swiffer (Proctor & Gamble) with MSL, Saatchi & Saatchi

The Equipoise Method: A New Reputation Management Protocol
Ascent Strategy Group with Ascent Strategy Group

Testing Influencer Attribution Success for Real-Time Events
Delta Faucet with Ketchum

CFP Board’s Quarterly Consumer Research: Timely Insights for Financial Professionals
Certified Financial Planner Board of Standards (CFP Board) with The Bliss Group

Global Holocaust Knowledge Index: Groundbreaking Research to Confront Holocaust Knowledge Gaps, Distortion, and Denial Worldwide
Conference on Jewish Material Claims Against Germany with Global Strategy Group

Owning the Enablement Conversation: Turning Market Shifts into Media Momentum​
Seismic

SourceCode Communications: Elevating DataBank’s Market Leadership
DataBank with SourceCode Communications

The Access Gap
PetSmart Charities with Porter Novelli

CULTURE MARK: A Framework for Cultural Relevance and Brand Impact
M Booth with M Booth

FleishmanHillard's Corporate Reputation Management Suite
N/A (Agency Category) with FleishmanHillard

Using AI to Transform Healthcare Messaging
n/a with Real Chemistry

Agility PR Solutions
Agility PR Solutions

Aimi by Moxie
Moxie Strategies with Moxie Strategies (in-house product)

Audit*E Winning the AI Visibility Game
Bospar with Bospar

Fight or Flight: Media TrAIner
Fight or Flight

Gretel 2.0 Precision Insights in Minutes, Not Days
JPA Health with JPA Health

Breaking Down Brain Health: Understanding Cognitive Aging
McKnight Brain Research Foundation with BRG Communciations

Lingokids - The Trial
Lingokids with Allison Worldwide, Piel Creative Studio

Ms. Represented
Supernus Pharmaceuticals with Burson

Petro-Canada - Live by the Leaf Index
Petro-Canada with Veritas Communications Inc., Meat & Produce, The Harris Poll Canada

Spotify Presents: Billions Club Live
Spotify with Burson

Forbidden Fantasies
Organon with 21GRAMS, part of Real Chemistry

Going Nude for New Neutral Lipstick Collection
MAC Cosmetics

Tasting Notes
Johnson & Johnson with 21GRAMS, part of Real Chemistry, Two Headed Boy LLC, Multimedia Production, Pixel Films

Cat Dads
TEMPTATIONS with Weber Shandwick

Conquering “Bathroom FOMO” with a Potty-Tunity
Angel Soft with Burson, Grey

From Challenger to Champion: AMD’s Breakthrough AI Moment
ADVANCED MICRO DEVICES (AMD) with Axicom

Supplementing Smarter – Thorne x Diffusion
Thorne with Diffusion PR

THE LEADING DATA BENCHMARK FOR INTERNATIONAL STUDENT MOBILITY IN A MILESTONE YEAR
Institute of International Education (IIE) with Global Gateway Advisors

From Ghost to Guide: SHL's Resurrection
SHL with Bospar

Glassdoor Employee Confidence Index: A Real Pulse into the Labor Market
Glassdoor with Global Gateway Advisors

How Neutral Data Won Attention in a Polarized Year
USAFacts with INK Communications Co.

The Billion Dollar Signal
SignalFire with Bospar

Voice Agents That Customers Want to Talk To: How PolyAI Won the Media & Market Narrative
PolyAI

BIC EZ Reach Supper Club
BIC with M Booth

Fireball Lifetime Supply
Sazerac with Honeymoon

La-Z-Boy Lobbies for Airplane Seat Reclining Ban
La-Z-Boy with Colle McVoy

Progresso Soup Drops
Progresso with Edelman

Trump Tariff Surcharged on Vibrators
Dame with SolComms

Conquering the Seed Oil Scaries: A Science-Backed Cure for Confusion
U.S. Soy with MSL, Communique, Paradowski, TPM, Fallon, Publicis Collective

Bob’s Red Mill Breaks Bread with a New Generation with Moregetherness Campaign
Bob's Red Mill with 360PR+

Driving enrollment for Circle K’s Inner Circle Program
Circle K with Burson

Scotts Keep It Real
ScottsMiracle-Gro with MullenLowe U.S. Public Relations

Breaking the Fourth Wall for Jumpstart Jam
Jumpstart Agent with The Bulleit Group

How Betterworks Reclaimed Performance Management
Betterworks with Bospar

Prime Time to Policy: How Legion Broke into the DC AI Bubble
Legion Intelligence with The Bulleit Group

Aura Freedom - Behind Closed Doors
Aura Freedom with Veritas Communications Inc., Forsman & Bodenfors

Come Together: Empowering LGBTQ Elders to Embrace Sexual Wellness
SAGE Advocacy & Services for LGBTQ Elders with M Booth Health

The War Within
Stop Soldier Suicide and Simtek with Weber Shandwick

Chandler Chicco Agency: Challenging the Status Quo of Public Relations through Innovation and Imagination
Chandler Chicco Agency with Syneos Health

Citizen Relations: The Tomorrow-First Engine
Citizen Relations

Day One Agency - Agency of the Future
Day One Agency with Day One Agency

Real Chemistry
n/a with Real Chemistry

The Weber Shandwick Collective
TWSC

Democratizing Data
FleishmanHillard

Bospar: From Surviving to Thriving
Bospar with Bospar

Kerr County Flood Relief Fund
Community Foundation of the Texas Hill Country with ECPR Texas

Paradox Public Relations: Built Differently
Paradox Public Relations with Paradox Public Relations

Bospar: From Surviving to Thriving
Bospar with Bospar

An ongoing discipline in AI-assisted media research
Brands2Life

CULTURE MARK: A Framework for Cultural Relevance and Brand Impact
M Booth with M Booth

How America First is Impacting American Brands Abroad—What it means to buy American in 2025​
The Weber Shandwick Collective clients with Weber Shandwick

Redefining The Fractured Media Landscape
Global Strategy Group

The Individualist Era
Fight or Flight with Fight or Flight

10 Years of Being Politely Pushy
Bospar with Bospar

Honeymoon's Kara Arneson
Honeymoon

Louisa Hager
Weber Shandwick

FleishmanHillard’s Ines Schumacher and Sage Synthetic Audiences
N/A (Individual Award) with FleishmanHillard

The Brand Agency
The Brand Agency

Karalyn Hoover, a Healthcare Media Relations Titan
Karalyn Hoover with SolComms

10 Years of Being Politely Pushy
Bospar with Bospar

Innovator of the Year: Bruno Solari
Bruno Solari with SolComms

Joe Cariati
Citizen Relations

MSL's Alli Hunt for Innovator of the Year: Agency
N/A with MSL

Paradox Public Relations: Built Differently
Paradox Public Relations with Paradox Public Relations

Before You Trip
Coalition for Psychedelic Safety and Education with Real Chemistry, starpower, part of Real Chemistry, Lazy Boy Agency

Dunkin’ DunKings: The Sequel
Dunkin’ (Inspire Brands) with MSL

Paradox Public Relations: Built Differently
Paradox Public Relations with Paradox Public Relations

Sea-to-Table Restaurant Week 2025
Seafood from Norway with Padilla

Sit. Stay. Treat.
Milk-Bone x JIF (The J.M. Smucker Company) with MSL