Finalists

The 2024 SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.

*The IN2 SABRE Award categories will be presented during lunchtime of the daytime conference. All other categories will be presented during the evening SABRE Awards ceremony.

Industry sectors

Consumer Goods

Automotive
Fashion & Beauty
Food & Beverage
Home & Furniture
Consumer Products

Consumer Services

Entertainment
Financial Services
Food Service
Retailers
Travel & Tourism

Business-to-Business

Energy and Natural Resources
Chemicals & Industrials
Professional Service Firms
Real Estate & Construction
Transportation & Logistics

Technology

Consumer Electronics
Technology: Hardware
Technology: Software & Services
Telecommunications
Web-Based Business

Healthcare

Consumer Health
Healthcare Providers
Medical Technology
Pharmaceutical: RX

Non-Corporate

Associations
Educational and Cultural Institutions
Government Agencies
Not-For-Profit Organizations

Practice areas

Marketing Communications

Business-To-Business Marketing
Consumer Marketing (Existing Product)
Consumer Marketing (New Product)
Inclusive Marketing
Integrated Marketing

Corporate Reputation

DEI Engagement
Institutional Image
Employee Communications
Employer Branding
Executive Communications
Capital Markets Communications

Engaging Society

Cause-Related Marketing
Community Relations
Corporate Social Responsibility
Public Education (Non-Covid-19)
Public Education (Covid-19)

Advocacy

Crisis Management
Issues Management
Public Affairs

Media Relations

Corporate Media Relations
Product Media Relations (consumer media)
Product Media Relations (Trade Media)

Digital and Social Media

Digital Campaign
Social Media/Social Networking Campaign
Influencer Marketing
Branded Journalism
Word of Mouth

Experiential

Guerrilla Marketing
Publicity Stunt
Special Event
Sponsorship
Trade Show

Specialist Audience

Marketing to Men
Marketing to Women
Marketing to Youth
Multicultural Marketing

Geographic

Australia/New Zealand
Greater China
Indian Sub-continent
Japan
Korea
South-East Asia
Multi-Country (at least 2 countries)
Regional (more than 5 countries)
Global (led out of Asia-Pacific with work in other regions)

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year
The SABRE Award for Superior Achievement in Brand-Building
The SABRE Award for Superior Achievement in Reputation Management
The SABRE Award for Superior Achievement in Research and Planning
The SABRE Award for Superior Achievement in Measurement and Evaluation
The SABRE Award for Superior Achievement in Purpose

In2 SABRE Awards

Agency of the Future

Agency of the Future

Earned Media

Digital and Print Media
Broadcast Media (Radio/Television)
Creation of Persuasive Content
Best In Product Reviews (Earned)

Sponsored and Paid Media

Media Partnership
Public Service Announcement - broadcast, digital or print.
Best Influencer Programs Endorsements (Paid)
Advertising - broadcast, digital or print.

Social Media and Community Management

Best use of global social networking platforms
Best use of visual social platforms
Best use of Asian social platforms
Best In Real-Time Engagement
Best Meme/Viral Campaign

Digital & Creative Categories

Best Use of NFTs and PR in the Metaverse
Brand Digital Platforms
Digital Newsrooms
Digital Video
Podcast/Webinar/Webcast
Branding and Identity- including logo and other design work

Platinum Sponsors

Ruder Finn Asia

Gold Sponsors

FINN Partners
Weber Shandwick
Ogilvy
Burson
Sandpiper

Silver Sponsors

Zeno Group
MSL
W Communications
CARMA
Archetype

Partner Sponsors

ICCO
GCI Health
Golin
The Hoffman Agency

Supporting Organisations

PRCA Asia-Pacific
APACD

Official SABRE Showcase Partner

WARC