Finalists

The SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.

*The IN2 SABRE Award categories will be presented during lunchtime of the daytime conference. All other categories will be presented during the evening SABRE Awards ceremony.

Industry sectors

Consumer Goods

Automotive
Winning Back Hongkongers' Love for Taxis - DASH with Spotlighters

Winning Back Hongkongers' Love for Taxis
DASH with Spotlighters

Consumer Products
DREAME Paw-sitive Puppy Yoga Community Activation - DREAME with muse per se

DREAME Paw-sitive Puppy Yoga Community Activation
DREAME with muse per se

FROM UNKNOWN ENTRANT TO INDIA’S TRUSTED SMART HOME BRAND - Dreame Technology with FINN Partners

FROM UNKNOWN ENTRANT TO INDIA’S TRUSTED SMART HOME BRAND
Dreame Technology with FINN Partners

Launching In The Dark : How Patron El Alto aligned with a generation in ascent  - Bacardi, India  with Current Global, The Weber Shandwick Collective

Launching In The Dark : How Patron El Alto aligned with a generation in ascent
Bacardi, India with Current Global, The Weber Shandwick Collective

NexGard Singapore Pet Health Campaign - Boehringer Ingelheim with GCI Health

NexGard Singapore Pet Health Campaign
Boehringer Ingelheim with GCI Health

On "Thanks for Playing"  - On with FleishmanHillard

On "Thanks for Playing"
On with FleishmanHillard

Fashion & Beauty
From Face to Feed-  Turning Cultural Virality into Credible Conversations - L'Oréal Paris with Adfactors PR

From Face to Feed- Turning Cultural Virality into Credible Conversations
L'Oréal Paris with Adfactors PR

The B2B Buyer Pop-Up - Craver Corporation with DOMO

The B2B Buyer Pop-Up
Craver Corporation with DOMO

UNIQLO Korea – “Slow Together”: Rebuilding Trust Through Sustained, Verified Social Impact - UNIQLO Korea with Hahmpartners

UNIQLO Korea – “Slow Together”: Rebuilding Trust Through Sustained, Verified Social Impact
UNIQLO Korea with Hahmpartners

Food & Beverage
A Maha Movement at the Maha Kumbh - Coca-Cola India with The Weber Shandwick Collective, First Partners

A Maha Movement at the Maha Kumbh
Coca-Cola India with The Weber Shandwick Collective, First Partners

French Cheese Museum - CNIEL (French Interprofessional Centre for the Dairy Economy) with HOPSCOTCH

French Cheese Museum
CNIEL (French Interprofessional Centre for the Dairy Economy) with HOPSCOTCH

FROM THE GROUND UP: LAY’S JOINS HANDS WITH FARMERS TO BRING THE SPOTLIGHT ON SOIL HEALTH  - PepsiCo - Lays with Edelman India

FROM THE GROUND UP: LAY’S JOINS HANDS WITH FARMERS TO BRING THE SPOTLIGHT ON SOIL HEALTH
PepsiCo - Lays with Edelman India

Pepsi Anytime - Pepsi with Edelman India

Pepsi Anytime
Pepsi with Edelman India

The Balvenie Makers Project  - The Balvenie with Manual Jakarta, KOMMA Project

The Balvenie Makers Project
The Balvenie with Manual Jakarta, KOMMA Project

Consumer Services

Entertainment
From Folk to Feed: How Coke Studio Bharat turned regional songs into national listening moments  - Coca-Cola, India  with Weber Shandwick, India

From Folk to Feed: How Coke Studio Bharat turned regional songs into national listening moments
Coca-Cola, India with Weber Shandwick, India

Kyunki Saas Bhi Kabhi Bahu Thi - JioStar with

Kyunki Saas Bhi Kabhi Bahu Thi
JioStar

Let’s Play Chef with Bluey - BBC Studios Distribution Limited with Burson

Let’s Play Chef with Bluey
BBC Studios Distribution Limited with Burson

The Sports Front: India's First Legend Face Off  - The Sports Front with Adfactors PR

The Sports Front: India's First Legend Face Off
The Sports Front with Adfactors PR

Ultimate Partner & Fan Experience: LFC Summer Tour -  Liverpool Football Club with FleishmanHillard

Ultimate Partner & Fan Experience: LFC Summer Tour
Liverpool Football Club with FleishmanHillard

Financial Services
Axis Securities - The PESO Playbook - Axis Securities with Veritas Reputation PR

Axis Securities - The PESO Playbook
Axis Securities with Veritas Reputation PR

Barni se Azadi - HDFC Mutual Fund with Adfactors PR

Barni se Azadi
HDFC Mutual Fund with Adfactors PR

How We Talk About Money - St. James’s Place Asia with Sandpiper

How We Talk About Money
St. James’s Place Asia with Sandpiper

Rethink Healthy by AIA Philippines - AIA Philippines with Ogilvy Manila

Rethink Healthy by AIA Philippines
AIA Philippines with Ogilvy Manila

Visa Client Forum: The Future of Agentic Commerce is Now - Visa Taiwan with The Hoffman Agency Taiwan

Visa Client Forum: The Future of Agentic Commerce is Now
Visa Taiwan with The Hoffman Agency Taiwan

Food Service
McDonald’s for Youth: From First Jobs to Future-Ready India - McDonald’s India- North and East with First Partners

McDonald’s for Youth: From First Jobs to Future-Ready India
McDonald’s India- North and East with First Partners

McDonaldland Crew Singapore Tour - McDonald's Singapore with Golin Singapore

McDonaldland Crew Singapore Tour
McDonald's Singapore with Golin Singapore

Taco Bell Encore Hours - Taco Bell with Edelman Australia

Taco Bell Encore Hours
Taco Bell with Edelman Australia

Retailers
From Notebook to Therapy - How Moleskine Reframed Mental Wellbeing Through Pen and Paper - Moleskine with ZAAN

From Notebook to Therapy - How Moleskine Reframed Mental Wellbeing Through Pen and Paper
Moleskine with ZAAN

Team India T20 World Cup Jersey Launch - Cricket - adidas India with MSL India

Team India T20 World Cup Jersey Launch - Cricket
adidas India with MSL India

Travel & Tourism
Air New Zealand’s Rhythmic Reset: From One-Off Trip to Everyday Lifestyle - Air New Zealand with The Hoffman Agency

Air New Zealand’s Rhythmic Reset: From One-Off Trip to Everyday Lifestyle
Air New Zealand with The Hoffman Agency

From Last to Recovered: Hong Kong's Return to Indian Travel - Hong Kong Tourism Board with Gnothi Seauton

From Last to Recovered: Hong Kong's Return to Indian Travel
Hong Kong Tourism Board with Gnothi Seauton

Solo Women Travel Campaign: Freedom Takes the Wheel - IntrCity SmartBus with 80 dB Communications Pvt Ltd.

Solo Women Travel Campaign: Freedom Takes the Wheel
IntrCity SmartBus with 80 dB Communications Pvt Ltd.

The Panda Wonder - Ocean Park Hong Kong with Ogilvy Hong Kong

The Panda Wonder
Ocean Park Hong Kong with Ogilvy Hong Kong

Winternships - Tourism Tasmania with HAVAS Red

Winternships
Tourism Tasmania with HAVAS Red

Business-to-Business

Energy and Natural Resources
POWERING INDUSTRY LEADERSHIP ON ASIA PACIFIC’S ENERGY TRANSITION READINESS  - ABB’s Energy Industries division  with Sandpiper

POWERING INDUSTRY LEADERSHIP ON ASIA PACIFIC’S ENERGY TRANSITION READINESS
ABB’s Energy Industries division with Sandpiper

Suzlon Manufacturing Day - Suzlon Energy Limited  with MSL

Suzlon Manufacturing Day
Suzlon Energy Limited with MSL

What Six Years of B2B Experimentation Taught Hanwha - Hanwha with DOMO

What Six Years of B2B Experimentation Taught Hanwha
Hanwha with DOMO

Industrial Companies: Manufacturing, Transportation, Logistics etc.
BESS-as-a-Service - ABB Electrification Service with Mahlab

BESS-as-a-Service
ABB Electrification Service with Mahlab

Foundation Stone Laying Ceremony - ISP Rajayyapeta, Anakapalli, Andhra Pradesh - ArcelorMittal Nippon Steel India with

Foundation Stone Laying Ceremony - ISP Rajayyapeta, Anakapalli, Andhra Pradesh
ArcelorMittal Nippon Steel India

From First to Forefront: Launching the DP World India Championship as India’s New Global Sporting Platform - DP World with

From First to Forefront: Launching the DP World India Championship as India’s New Global Sporting Platform
DP World

Launching CynLr’s Object Intelligence Platform - CynLr with 80 dB Communications

Launching CynLr’s Object Intelligence Platform
CynLr with 80 dB Communications

New Chapter, New Mission: AUX's Global Leap - AUX Air Conditioner with Ogilvy Shenzhen

New Chapter, New Mission: AUX's Global Leap
AUX Air Conditioner with Ogilvy Shenzhen

Professional Service Firms
 The Communications Olympiad: Rewriting Climate Change with the Next Gen Communications Practitioners - COMCO Mundo League of Enterprises with International Association of Business Communicators - Philippines

The Communications Olympiad: Rewriting Climate Change with the Next Gen Communications Practitioners
COMCO Mundo League of Enterprises with International Association of Business Communicators - Philippines

Earned, Indexed, Discovered: How Sandpiper Turned Clyde & Co's Expertise Into a Media Presence AI Can't Ignore - Clyde & Co with Sandpiper

Earned, Indexed, Discovered: How Sandpiper Turned Clyde & Co's Expertise Into a Media Presence AI Can't Ignore
Clyde & Co with Sandpiper

How McKinsey Used AI to Lead the China Growth Narrative - McKinsey & Company with

How McKinsey Used AI to Lead the China Growth Narrative
McKinsey & Company

Putting Vialto on the Map in the Region’s Mobility and Immigration Debates - Vialto  with Sandpiper

Putting Vialto on the Map in the Region’s Mobility and Immigration Debates
Vialto with Sandpiper

With You For The Long Run — TCS Sydney Marathon 2025 - Tata Consultancy Services (TCS) with Burson

With You For The Long Run — TCS Sydney Marathon 2025
Tata Consultancy Services (TCS) with Burson

Technology

Consumer Electronics & Telecommunications
Bridging the B-Gap: How CloudMosa Turned Digital Inclusion into Telco Strategy - CloudMosa, Inc with The Hoffman Agency

Bridging the B-Gap: How CloudMosa Turned Digital Inclusion into Telco Strategy
CloudMosa, Inc with The Hoffman Agency

Introducing Oakley Meta Vanguard to Australia - Meta with ICON Agency

Introducing Oakley Meta Vanguard to Australia
Meta with ICON Agency

PRISM AI - Redefining Global PR Measurement - LG Electronics with Burson

PRISM AI - Redefining Global PR Measurement
LG Electronics with Burson

The Big Switch Off  - Yoto with Sling & Stone

The Big Switch Off
Yoto with Sling & Stone

vivo X300 Series Global Launch & Promotion - vivo with Burson

vivo X300 Series Global Launch & Promotion
vivo with Burson

E-Commerce Companies
Delivery, Delivered: Bringing Trust and Everything to Taiwan - Taobao Tmall World - Taiwan  with The Hoffman Agency Taiwan

Delivery, Delivered: Bringing Trust and Everything to Taiwan
Taobao Tmall World - Taiwan with The Hoffman Agency Taiwan

Grab Malaysia: From Utility to National Affinity - Grab Malaysia with Rantau+

Grab Malaysia: From Utility to National Affinity
Grab Malaysia with Rantau+

Turning Shopify’s AI Commerce Story into a B2B Engagement Platform - Shopify with Archetype Agency Sydney

Turning Shopify’s AI Commerce Story into a B2B Engagement Platform
Shopify with Archetype Agency Sydney

Hardware
#IGDefencetakeonOperationSindoor - IG Defence with Teamwork Communications Group

#IGDefencetakeonOperationSindoor
IG Defence with Teamwork Communications Group

Breaking Through AI Noise with a Human-First Lens - Dell Technologies with Burson

Breaking Through AI Noise with a Human-First Lens
Dell Technologies with Burson

Building India’s AI Powerhouse That Moves Beyond Industries - Addverb with Kaizzen

Building India’s AI Powerhouse That Moves Beyond Industries
Addverb with Kaizzen

Software & Services
D.A.R.E Breaking Korea's AI Safety Numbness - AIM Intelligence with Team Cookie

D.A.R.E Breaking Korea's AI Safety Numbness
AIM Intelligence with Team Cookie

From Cloud to Capital: Powering Toku’s Market-Defining IPO - Toku Ltd. with The Hoffman Agency

From Cloud to Capital: Powering Toku’s Market-Defining IPO
Toku Ltd. with The Hoffman Agency

From cult favourite to enterprise cure - launching Notion in Australia - Notion with Sling & Stone

From cult favourite to enterprise cure - launching Notion in Australia
Notion with Sling & Stone

From Media Monitoring to Media Intelligence: The AI That Closes the 24-Hour Intelligence Gap - 26 customers in Asia-Pacific, including Temasek, MAS, Enterprise Singapore, ST Engineering, Samsung, SMRT, and DBS with

From Media Monitoring to Media Intelligence: The AI That Closes the 24-Hour Intelligence Gap
26 customers in Asia-Pacific, including Temasek, MAS, Enterprise Singapore, ST Engineering, Samsung, SMRT, and DBS

Qlik’s Travel Guide to Smarter Insights - Preparing APAC Enterprises for AI - Qlik with Archetype

Qlik’s Travel Guide to Smarter Insights - Preparing APAC Enterprises for AI
Qlik with Archetype

Healthcare

Consumer Health
Safe Blood, Save Lives - Thalassemia Policy Advocacy Group with Avian We.

Safe Blood, Save Lives
Thalassemia Policy Advocacy Group with Avian We.

Healthcare Providers
kab tak karoge ignore - Medtronic with 9wings

kab tak karoge ignore
Medtronic with 9wings

Why Upper GI (Cancer) - Pancare Foundation with Provocate

Why Upper GI (Cancer)
Pancare Foundation with Provocate

Medical Technology
#CarefortheRare - MedGenome with GCI Health

#CarefortheRare
MedGenome with GCI Health

Bridging the Gaps: Changing the Cancer Care Conversation in Southeast Asia - Siemens Healthineers with Spurwing Communications

Bridging the Gaps: Changing the Cancer Care Conversation in Southeast Asia
Siemens Healthineers with Spurwing Communications

Seegene: AI-Powered Diagnostics for Global Health Preparedness - Seegene with The Hoffman Agency Korea

Seegene: AI-Powered Diagnostics for Global Health Preparedness
Seegene with The Hoffman Agency Korea

Pharmaceutical: RX
3rd Novartis China Patient Day - Novartis with Weber Shandwick

3rd Novartis China Patient Day
Novartis with Weber Shandwick

A Vision for Change: APAC Vision Health Survey - Roche  with Edelman

A Vision for Change: APAC Vision Health Survey
Roche with Edelman

On the Cusp of a Cure - Johnson & Johnson with GCI Health  L.E.K. Consulting

On the Cusp of a Cure
Johnson & Johnson with GCI Health L.E.K. Consulting

The 3rd Opinion - Johnson & Johnson with Ogilvy Singapore, Sailor Studios, Signal Collective

The 3rd Opinion
Johnson & Johnson with Ogilvy Singapore, Sailor Studios, Signal Collective

Walk In My Shoes - Roche Pharma India with FINN Partners

Walk In My Shoes
Roche Pharma India with FINN Partners

Non-Corporate

Associations
Calling It Climate How India Began to Recognise What It Was Already Experiencing - CEEW, India  with Weber Shandwick, India

Calling It Climate How India Began to Recognise What It Was Already Experiencing
CEEW, India with Weber Shandwick, India

Reframing the Narrative: Startup Brands in the Funding Winter - Nasscom with Burson Genesis

Reframing the Narrative: Startup Brands in the Funding Winter
Nasscom with Burson Genesis

Safer Births by Design Building Quality into India's Private Maternity Care · #DontForgetMoms - Weber Shandwick India  with

Safer Births by Design Building Quality into India's Private Maternity Care · #DontForgetMoms
Weber Shandwick India

Educational and Cultural Institutions
#Inspire120: 120 years of NUS Medicine  - NUS Medicine  with

#Inspire120: 120 years of NUS Medicine
NUS Medicine

Government Agencies
Bio Unlock India - Biotechnology / Public Sector (Govt-backed innovation) with Teamwork Communications Group

Bio Unlock India
Biotechnology / Public Sector (Govt-backed innovation) with Teamwork Communications Group

India AI Impact Summit 2026 - Ministry of Electronics & IT with MSL

India AI Impact Summit 2026
Ministry of Electronics & IT with MSL

Remember Us - Central Narcotics Bureau of Singapore with Edelman

Remember Us
Central Narcotics Bureau of Singapore with Edelman

Stop and Check  - Cyber Security Agency of Singapore  with Collaboration: Ogilvy Singapore and Cyber Security Agency of Singapore

Stop and Check
Cyber Security Agency of Singapore with Collaboration: Ogilvy Singapore and Cyber Security Agency of Singapore

Taste France - The French ministry of Agriculture, Agrifood and Food Sovereignty with HOPSCOTCH

Taste France
The French ministry of Agriculture, Agrifood and Food Sovereignty with HOPSCOTCH

Not-For-Profit Organizations
5 Billion Meals by Akshay Patra - The Akshaya Patra Foundation with Brandcom PR

5 Billion Meals by Akshay Patra
The Akshaya Patra Foundation with Brandcom PR

Ageing in Place Let's Talk! - Habitat for Humanity Hong Kong with Sandpiper

Ageing in Place Let's Talk!
Habitat for Humanity Hong Kong with Sandpiper

Beyond Borders: Ideas That Move Nations - British Council  with MSL India

Beyond Borders: Ideas That Move Nations
British Council with MSL India

Every Smile Belongs - Smile Train India with The PRactice

Every Smile Belongs
Smile Train India with The PRactice

India Against Rare Disease - IHW Council with Teamwork Communications Group

India Against Rare Disease
IHW Council with Teamwork Communications Group

Practice areas

Marketing Communications

Business-To-Business Marketing
Dolby In-Car Entertainment: Your Second Living Room - Dolby China with

Dolby In-Car Entertainment: Your Second Living Room
Dolby China

OpenAI: Securing Strategic Legitimacy in a Sovereign AI Economy - OpenAI with The Hoffman Agency Korea

OpenAI: Securing Strategic Legitimacy in a Sovereign AI Economy
OpenAI with The Hoffman Agency Korea

Safe Uttar Pradesh, Safer Nation: Beating Crime with YAKSH, the AI Police Platform - Staqu Technologies with First Partners

Safe Uttar Pradesh, Safer Nation: Beating Crime with YAKSH, the AI Police Platform
Staqu Technologies with First Partners

The $2,000 Military Miracle: Defining the Global Video-AI Standard - TwelveLabs with Team Cookie

The $2,000 Military Miracle: Defining the Global Video-AI Standard
TwelveLabs with Team Cookie

We Transform Mobility in India - Siemens at IREE 2025 - Siemens Limited with

We Transform Mobility in India - Siemens at IREE 2025
Siemens Limited

Consumer Marketing (Existing Product)
AI-magining Travel with Google and Marriott Bonvoy - Google x Marriott Bonvoy with

AI-magining Travel with Google and Marriott Bonvoy
Google x Marriott Bonvoy

eBay State of Collectables 2025 - Ogilvy PR Australia with WAS, iProspect, DEPT

eBay State of Collectables 2025
Ogilvy PR Australia with WAS, iProspect, DEPT

Naye Zamane Ka Naya Paint - Birla Opus Paints with Burson Genesis

Naye Zamane Ka Naya Paint
Birla Opus Paints with Burson Genesis

Sunkist - tast the sunshine - Sunkist Growers with Edelman China

Sunkist - tast the sunshine
Sunkist Growers with Edelman China

The Macallan 360 Experience - The Macallan with Ruder Finn Group

The Macallan 360 Experience
The Macallan with Ruder Finn Group

Consumer Marketing (New Product)
Ryt Bank - The World's First​ AI Powered Bank​ - Ryt Bank with Mad Hat Asia

Ryt Bank - The World's First​ AI Powered Bank​
Ryt Bank with Mad Hat Asia

Škoda Octavia RS x Rishab Sharma - Škoda Auto India with NCC x MSL

Škoda Octavia RS x Rishab Sharma
Škoda Auto India with NCC x MSL

The Legend Returns - New Tata Sierra - Tata Motors with PR Pundit Havas Red

The Legend Returns - New Tata Sierra
Tata Motors with PR Pundit Havas Red

Tune Talk In App Entertainment - Tune Talk with Edelman Malaysia

Tune Talk In App Entertainment
Tune Talk with Edelman Malaysia

Vaseline Originals  - Vaseline  with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound

Vaseline Originals
Vaseline with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound

Inclusive and Multicultural Marketing
Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce - Coca-Cola India with First Partners

Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce
Coca-Cola India with First Partners

Making the East Shine Again – Puri Rath Yatra 2025 - Coca-Cola India with First Partners

Making the East Shine Again – Puri Rath Yatra 2025
Coca-Cola India with First Partners

The Art Trail of India: Automotive Storytelling Reimagined - Hyundai Motor India Limited (HMIL) with First Partners

The Art Trail of India: Automotive Storytelling Reimagined
Hyundai Motor India Limited (HMIL) with First Partners

Integrated Marketing
Ai+ Smartphone Launch Campaign - Ai+ Smartphone with Gnothi Seauton

Ai+ Smartphone Launch Campaign
Ai+ Smartphone with Gnothi Seauton

Coca Cola MMATCS - Ogilvy PR Australia with

Coca Cola MMATCS
Ogilvy PR Australia

No Rings Attached - Crystalbrook Collection with We Are Different

No Rings Attached
Crystalbrook Collection with We Are Different

Norwegian Salmon is Always Right - Norwegian Seafood Council with Burson Korea

Norwegian Salmon is Always Right
Norwegian Seafood Council with Burson Korea

Rule Like a Bosch - Bosch Vietnam with Vero

Rule Like a Bosch
Bosch Vietnam with Vero

Corporate Reputation

Capital Markets Communications
DFI Retail Group's Inaugural Investor Day: From Reset to Re-rating - DFI Retail Group  with FGS Global

DFI Retail Group's Inaugural Investor Day: From Reset to Re-rating
DFI Retail Group with FGS Global

DRIVING A HIGH‑IMPACT IPO MARKET DEBUT FOR ULTRAGREEN.AI - UltraGreen.ai with

DRIVING A HIGH‑IMPACT IPO MARKET DEBUT FOR ULTRAGREEN.AI
UltraGreen.ai

From Co-working Confusion to Capital Markets Conviction - WeWork India Management Limited with Adfactors PR

From Co-working Confusion to Capital Markets Conviction
WeWork India Management Limited with Adfactors PR

HKEX Gong Tour - Hong Kong Exchanges and Clearing Limited with Sinclair Communications Limited

HKEX Gong Tour
Hong Kong Exchanges and Clearing Limited with Sinclair Communications Limited

The Road to IPO - LG Electronics with Burson Genesis

The Road to IPO
LG Electronics with Burson Genesis

DEI Engagement
#CelebratingAcceptance - Godrej Industries Group with

#CelebratingAcceptance
Godrej Industries Group

Built Like Steel - Jindal Steel Limited with

Built Like Steel
Jindal Steel Limited

Dismantling The Pipeline Myth For Women In Tech In The Age Of AI - ANSR and Talent500  with Kaizzen

Dismantling The Pipeline Myth For Women In Tech In The Age Of AI
ANSR and Talent500 with Kaizzen

Employee Communications
From talent drain to brand gain  - Easmed  with Kyrah & Song

From talent drain to brand gain
Easmed with Kyrah & Song

LG Energy Solution Brand Voice Initiative: A Corporate Core Message Architecture - LG Energy Solution with SCOTOSS CONSULTING

LG Energy Solution Brand Voice Initiative: A Corporate Core Message Architecture
LG Energy Solution with SCOTOSS CONSULTING

Railblazers - Alstom India with Burson Genesis

Railblazers
Alstom India with Burson Genesis

Strengthening the Brand from Within - ArcelorMittal Nippon Steel India with

Strengthening the Brand from Within
ArcelorMittal Nippon Steel India

Work as IKIGAI - Wellness Inc. with Ozma PR Inc. / Nikkeisha Inc.

Work as IKIGAI
Wellness Inc. with Ozma PR Inc. / Nikkeisha Inc.

Employer Branding
Brand Behind the Rebrand - Amneal Pharmaceuticals with Ruder Finn Thunder India

Brand Behind the Rebrand
Amneal Pharmaceuticals with Ruder Finn Thunder India

Building Tomorrow with MediaTek - MediaTek with The Hoffman Agency Taiwan

Building Tomorrow with MediaTek
MediaTek with The Hoffman Agency Taiwan

Celebrating You - Diageo India with Burson Genesis

Celebrating You
Diageo India with Burson Genesis

Executive Communications
Cooley: Elevating Partners from Legal Counsel to APAC Business Heavyweights - Cooley LLP with TriOn & Co

Cooley: Elevating Partners from Legal Counsel to APAC Business Heavyweights
Cooley LLP with TriOn & Co

Global Launch of Kmind’s “Seven Key Principles” of Next-Generation Strategy at the UN - Kmind with

Global Launch of Kmind’s “Seven Key Principles” of Next-Generation Strategy at the UN
Kmind

vivo 30th Anniversary Answer the Call Global Corporate Brand Communications Campaign - vivo with Burson

vivo 30th Anniversary Answer the Call Global Corporate Brand Communications Campaign
vivo with Burson

Institutional Image
Communications Transformation at AM/NS India - ArcelorMittal Nippon Steel India with

Communications Transformation at AM/NS India
ArcelorMittal Nippon Steel India

How to Live to 120  - NUS Yong Loo Lin School of Medicine  with Epigram

How to Live to 120
NUS Yong Loo Lin School of Medicine with Epigram

On the Record: CMC Markets and the Currency of Earned Credibility - CMC Markets with Sandpiper

On the Record: CMC Markets and the Currency of Earned Credibility
CMC Markets with Sandpiper

Rebranding TWNIC for Trust in Every Click: Modernizing a 25-Year Legacy as Taiwan’s Digital Gateway - Taiwan Network Information Center (TWNIC) with The Hoffman Agency Taiwan

Rebranding TWNIC for Trust in Every Click: Modernizing a 25-Year Legacy as Taiwan’s Digital Gateway
Taiwan Network Information Center (TWNIC) with The Hoffman Agency Taiwan

Work that includes - India's First Toolkit for Employing Persons with Disabilities in Manufacturing - Godrej Industries Group with  Atypical advantage, Godrej Consumer Products

Work that includes - India's First Toolkit for Employing Persons with Disabilities in Manufacturing
Godrej Industries Group with Atypical advantage, Godrej Consumer Products

Engaging Society

Cause-Related Marketing
Breakfast  1: Taiwan's Behavioral Nutrition Revolution - Zespri International Limited (Taiwan) with Strategic Public Relations Group

Breakfast 1: Taiwan's Behavioral Nutrition Revolution
Zespri International Limited (Taiwan) with Strategic Public Relations Group

Snapchat Anti-Bullying - Ogilvy PR Australia with

Snapchat Anti-Bullying
Ogilvy PR Australia

The Nutrition Prescription - Zespri International Limited with Edelman Public Relations Worldwide

The Nutrition Prescription
Zespri International Limited with Edelman Public Relations Worldwide

Community Relations
Hold on to Every Breath: Catalysing communities to act on COPD - Sanofi Singapore with Spurwing Communications

Hold on to Every Breath: Catalysing communities to act on COPD
Sanofi Singapore with Spurwing Communications

How a Global Software Platform Earned the Right to Lead HK’s Workforce Conversation - Deel with Spotlighters

How a Global Software Platform Earned the Right to Lead HK’s Workforce Conversation
Deel with Spotlighters

Love Letters to Alice - Tourism and Events Northern Territory with Edelman Australia and Going North

Love Letters to Alice
Tourism and Events Northern Territory with Edelman Australia and Going North

Corporate Social Responsibility
Building a Better Nation for Every Child - The “Generation HOPE” Campaign - Friends of HOPE Inc. with COMCO Mundo League of Enterprises

Building a Better Nation for Every Child - The “Generation HOPE” Campaign
Friends of HOPE Inc. with COMCO Mundo League of Enterprises

Empowering 1.5 million Lives - Samsung with Kaizzen

Empowering 1.5 million Lives
Samsung with Kaizzen

The E-Waste That We Eat (But Shouldn't) - Appliance business, Godrej Enterprises Group with AdFactors and Tribe Communications

The E-Waste That We Eat (But Shouldn't)
Appliance business, Godrej Enterprises Group with AdFactors and Tribe Communications

The Great Retirement - McDonald's Singapore with Golin Singapore

The Great Retirement
McDonald's Singapore with Golin Singapore

Tsugiki: Coffee Reborn - Tully’s Coffee with Dentsu PR Consulting INc./Dentsu Inc.

Tsugiki: Coffee Reborn
Tully’s Coffee with Dentsu PR Consulting INc./Dentsu Inc.

Public Education
AI Ready ASEAN - ASEAN Foundation with Vero

AI Ready ASEAN
ASEAN Foundation with Vero

From Field to Forum: Devki Devi’s Journey from Lived Experience to National Recognition - Gates Foundation with The Weber Shandwick Collective

From Field to Forum: Devki Devi’s Journey from Lived Experience to National Recognition
Gates Foundation with The Weber Shandwick Collective

Mothers of Courage - Mantra Social Services with Butterflyeffect Media

Mothers of Courage
Mantra Social Services with Butterflyeffect Media

Singapore Sea Regatta 2025: Turning Sport into a Platform for Purpose - Singapore Sea Regatta  with FINN Partners

Singapore Sea Regatta 2025: Turning Sport into a Platform for Purpose
Singapore Sea Regatta with FINN Partners

The Cancer India Didn't Talk About - IHW Council with Teamwork Communications Group

The Cancer India Didn't Talk About
IHW Council with Teamwork Communications Group

Advocacy

Crisis Management
Disruption to Stability - Accountability, Action, Assurance  - IndiGo with MSL

Disruption to Stability - Accountability, Action, Assurance
IndiGo with MSL

Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg - Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg with Kommune Brand Communications

Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg
Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg with Kommune Brand Communications

Protecting the soul of a Singaporean brand  - Kyrah & Song with

Protecting the soul of a Singaporean brand
Kyrah & Song

The Sting Operation — Crisis Mitigation for Varthana - Varthana Finance  with Concept Public Relations India Ltd

The Sting Operation — Crisis Mitigation for Varthana
Varthana Finance with Concept Public Relations India Ltd

Tiger Beer: Brewing Trust Through Change - Asia Pacific Breweries Singapore (APBS) with Golin Singapore

Tiger Beer: Brewing Trust Through Change
Asia Pacific Breweries Singapore (APBS) with Golin Singapore

Issues Management
#FilariaSeFight - Gates Foundation India with Organic by MSL

#FilariaSeFight
Gates Foundation India with Organic by MSL

#TariffHitsIndiaShifts - Akums Drugs & Pharmaceuticals Ltd  with Teamwork Communications Group

#TariffHitsIndiaShifts
Akums Drugs & Pharmaceuticals Ltd with Teamwork Communications Group

India’s Energy Independence At Risk - Suzlon Energy Limited  with MSL

India’s Energy Independence At Risk
Suzlon Energy Limited with MSL

Karnataka Bike Taxi Ban: Turning a corner - Rapido with Burson Genesis

Karnataka Bike Taxi Ban: Turning a corner
Rapido with Burson Genesis

Protecting Public Trust While Securing Malaysia's Water Future - Air Selangor with Edelman Malaysia

Protecting Public Trust While Securing Malaysia's Water Future
Air Selangor with Edelman Malaysia

Public Affairs
A Virus has no gender - MSD Korea with PR Bom

A Virus has no gender
MSD Korea with PR Bom

Advocacy for India’s Bio-Energy Future  - Indian Sugar & Bio-energy Manufacturers Association (ISMA) with The PRactice

Advocacy for India’s Bio-Energy Future
Indian Sugar & Bio-energy Manufacturers Association (ISMA) with The PRactice

Advocating for Better Creches as a Public Good - Forum for Creche and Childcare Services (FORCES)  with Avian We.

Advocating for Better Creches as a Public Good
Forum for Creche and Childcare Services (FORCES) with Avian We.

Fair Gas Prices - Manufacturing Australia with Orizontas with Rethink Everything

Fair Gas Prices
Manufacturing Australia with Orizontas with Rethink Everything

India Maritime Week: DP World Powering India’s Growth Story - DP World with

India Maritime Week: DP World Powering India’s Growth Story
DP World

Media Relations

Corporate Media Relations
Amazon Great Indian Festival 2025 - Amazon India with Avian We.

Amazon Great Indian Festival 2025
Amazon India with Avian We.

Fuelling India’s Cricket Frenzy with “Deewane India Ka Deewana Humsafar” - Hyundai Motor India Limited (HMIL) with First Partners

Fuelling India’s Cricket Frenzy with “Deewane India Ka Deewana Humsafar”
Hyundai Motor India Limited (HMIL) with First Partners

Micron’s HBM Advanced Packaging Facility Groundbreaking - Micron Singapore with Golin Singapore

Micron’s HBM Advanced Packaging Facility Groundbreaking
Micron Singapore with Golin Singapore

Singlife Long-term Care Campaign - Singlife with

Singlife Long-term Care Campaign
Singlife

The Redseer Story: Built for High Stakes Work - Redseer Strategy Consultants with Zeno India

The Redseer Story: Built for High Stakes Work
Redseer Strategy Consultants with Zeno India

Product Media Relations (consumer media)
#StayCharged by Statiq: Powering India’s EV Pulse - Statiq with Teamwork Communications Group

#StayCharged by Statiq: Powering India’s EV Pulse
Statiq with Teamwork Communications Group

Proof in Motion Building Trust for Intelligent Garden Care Across Europe - Sunseeker Robotics with Ruder Finn Communications

Proof in Motion Building Trust for Intelligent Garden Care Across Europe
Sunseeker Robotics with Ruder Finn Communications

TENxYOU – LAUNCHING INDIA’S FIRST INSIGHT-LED ATHLEISURE BRAND - TENxYOU with FINN Partners

TENxYOU – LAUNCHING INDIA’S FIRST INSIGHT-LED ATHLEISURE BRAND
TENxYOU with FINN Partners

Product Media Relations (Trade Media)
Monkey Shoulder’s Ultimate Bartender Championship (UBC) - Monkey Shoulder with

Monkey Shoulder’s Ultimate Bartender Championship (UBC)
Monkey Shoulder

Digital and Social Media

Branded Journalism
Kintsugi -Life after the Break - Eli Lilly Japan K.K. with Ozma PR Inc.

Kintsugi -Life after the Break
Eli Lilly Japan K.K. with Ozma PR Inc.

The Great Wall of Immunity - GSK China with DeVries Global

The Great Wall of Immunity
GSK China with DeVries Global

VOICE: a Women's Health Magazine - Organon Korea with PR Bom

VOICE: a Women's Health Magazine
Organon Korea with PR Bom

Digital Campaign
Is This Legit? - Meta with ICON Agency

Is This Legit?
Meta with ICON Agency

Own Your Future - For Me, It's Maritime - Singapore Maritime Foundation with Archetype Singapore

Own Your Future - For Me, It's Maritime
Singapore Maritime Foundation with Archetype Singapore

WEP- Taking entrepreneurship to every part of India through the entrepreneurship platform  - NITI Aayog with Avian We.

WEP- Taking entrepreneurship to every part of India through the entrepreneurship platform
NITI Aayog with Avian We.

Influencer Marketing
Beyond Buzz, Into Growth: How Johnnie Walker Blonde Turned Influencer Marketing into a Youth Whisky Growth Engine  - Johnnie Walker with Ruder Finn Group

Beyond Buzz, Into Growth: How Johnnie Walker Blonde Turned Influencer Marketing into a Youth Whisky Growth Engine
Johnnie Walker with Ruder Finn Group

Cadbury Dairy Milk Pakistan - Made to Share Creator Camp - Cadbury Dairy Milk Pakistan with Ogilvy Pakistan - PR&I

Cadbury Dairy Milk Pakistan - Made to Share Creator Camp
Cadbury Dairy Milk Pakistan with Ogilvy Pakistan - PR&I

From China Hit to Global No.1, the PR Logic Behind Leader Tri-Tub Washer User Co-Creation - Haier with Deep Media

From China Hit to Global No.1, the PR Logic Behind Leader Tri-Tub Washer User Co-Creation
Haier with Deep Media

Hand-crafting a cinnamon scroll sell out - Krispy Kreme  with Sling & Stone

Hand-crafting a cinnamon scroll sell out
Krispy Kreme with Sling & Stone

Vaseline Originals  - Vaseline  with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound

Vaseline Originals
Vaseline with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound

Social Media/Social Networking Campaign
decode your rhythm - Medtronic with popkorn

decode your rhythm
Medtronic with popkorn

ESG Campaign KB AeShop’s Tales - KB KookminCard with PR ONE

ESG Campaign KB AeShop’s Tales
KB KookminCard with PR ONE

Go! Black Dog! - Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd

Go! Black Dog!
Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd

Experiential

Guerilla Marketing & Word of Mouth Campaigns
Pop Up Pizza Hut - Pizza Hut with Edelman

Pop Up Pizza Hut
Pizza Hut with Edelman

STRANGER THINGS​ - THE UPSIDE DOWN DOUBLE - KFC & Netflix with Ogilvy PR Australia

STRANGER THINGS​ - THE UPSIDE DOWN DOUBLE
KFC & Netflix with Ogilvy PR Australia

The Period Pit Stop - Sofy with Spring Trees

The Period Pit Stop
Sofy with Spring Trees

Publicity Stunt
WhatsApp - A Billboard that No One Can Read - WhatsApp  with Ogilvy PR HK

WhatsApp - A Billboard that No One Can Read
WhatsApp with Ogilvy PR HK

Special Event
#LightsOfChange - Gates Foundation India with Organic by MSL

#LightsOfChange
Gates Foundation India with Organic by MSL

BLR Hubba 2026  - Festival of Festivals - UnboxingBLR with ON PURPOSE and Ebony & Ivory PR

BLR Hubba 2026 - Festival of Festivals
UnboxingBLR with ON PURPOSE and Ebony & Ivory PR

Shaping India’s AI story: The comms behind Sarvam AI’s launch - Sarvam AI with Archetype Agency Pvt. Ltd.

Shaping India’s AI story: The comms behind Sarvam AI’s launch
Sarvam AI with Archetype Agency Pvt. Ltd.

The Moment Club - FUJIFILM Australia with We Are Different

The Moment Club
FUJIFILM Australia with We Are Different

Voices of Harvest  - PepsiCo India with Chase Advisors

Voices of Harvest
PepsiCo India with Chase Advisors

Sponsorship
Wheelchair Rugby - Ogilvy PR Australia with

Wheelchair Rugby
Ogilvy PR Australia

Specialist Audience

Marketing to Men
DORCO: Modernizing a 70-Year Razor Legacy into a Global Technology-Led Brand - DORCO with The Hoffman Agency Korea

DORCO: Modernizing a 70-Year Razor Legacy into a Global Technology-Led Brand
DORCO with The Hoffman Agency Korea

Marketing to Women
Bringing Koala Ears Back to Aussie Beaches - Edgewell Personal Care with Eleven & TBWA Melbourne

Bringing Koala Ears Back to Aussie Beaches
Edgewell Personal Care with Eleven & TBWA Melbourne

Marketing to Youth
Love Your Entertainment More in Dolby House Shanghai - Dolby China with

Love Your Entertainment More in Dolby House Shanghai
Dolby China

Mizone  Electrolytes & Genshin Impact - Danone with Edelman

Mizone Electrolytes & Genshin Impact
Danone with Edelman

Nutritionist for Every Child - Zespri International Limited with Edelman Public Relations Worldwide

Nutritionist for Every Child
Zespri International Limited with Edelman Public Relations Worldwide

Geographic

Australia/New Zealand
Bringing Koala Ears Back to Aussie Beaches - Edgewell Personal Care with Eleven & TBWA Melbourne

Bringing Koala Ears Back to Aussie Beaches
Edgewell Personal Care with Eleven & TBWA Melbourne

Fifty Acres: Advancing gender equity in Asia and globally - Women Deliver  with Fifty Acres

Fifty Acres: Advancing gender equity in Asia and globally
Women Deliver with Fifty Acres

Love Letters to Alice - Tourism and Events Northern Territory with Edelman Australia and Going North

Love Letters to Alice
Tourism and Events Northern Territory with Edelman Australia and Going North

Once Lost, Now Legendary  - Life360 with History Will Be Kind

Once Lost, Now Legendary
Life360 with History Will Be Kind

The Moment Club - FUJIFILM Australia with We Are Different

The Moment Club
FUJIFILM Australia with We Are Different

Greater China
Breakfast  1: Taiwan's Behavioral Nutrition Revolution - Zespri International Limited (Taiwan) with Strategic Public Relations Group

Breakfast 1: Taiwan's Behavioral Nutrition Revolution
Zespri International Limited (Taiwan) with Strategic Public Relations Group

From Zero to Industry Voice in 12 Month - DASH with Spotlighters

From Zero to Industry Voice in 12 Month
DASH with Spotlighters

Mizone  Electrolytes & Genshin Impact - Danone with Edelman

Mizone Electrolytes & Genshin Impact
Danone with Edelman

The Great Wall of Immunity - GSK China with DeVries Global

The Great Wall of Immunity
GSK China with DeVries Global

The Panda Wonder - Ocean Park Hong Kong with Ogilvy Hong Kong

The Panda Wonder
Ocean Park Hong Kong with Ogilvy Hong Kong

Indian Sub-continent
A Maha Movement at the Maha Kumbh - Coca-Cola India with The Weber Shandwick Collective, First Partners

A Maha Movement at the Maha Kumbh
Coca-Cola India with The Weber Shandwick Collective, First Partners

Building India, Beyond Technology - SAMSUNG with Kaizzen

Building India, Beyond Technology
SAMSUNG with Kaizzen

Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights) - Signify with Burson Genesis

Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights)
Signify with Burson Genesis

Karnataka Bike Taxi Ban: Turning a corner - Rapido with Burson Genesis

Karnataka Bike Taxi Ban: Turning a corner
Rapido with Burson Genesis

The Art Trail of India: Automotive Storytelling Reimagined - Hyundai Motor India Limited (HMIL) with First Partners

The Art Trail of India: Automotive Storytelling Reimagined
Hyundai Motor India Limited (HMIL) with First Partners

Japan
Australia at World EXPO 2025 Osaka - Department of Foreign Affairs and Trade (DFAT)  with Sunny Side Up

Australia at World EXPO 2025 Osaka
Department of Foreign Affairs and Trade (DFAT) with Sunny Side Up

Beyond the Final Stop - Ogano Town, Saitama with Ozma PR Inc. / TAKI CORPORATION

Beyond the Final Stop
Ogano Town, Saitama with Ozma PR Inc. / TAKI CORPORATION

EU FOOD FESTIVAL AT EXPO 2025 OSAKA - REA (European Research Executive Agency) with HOPSCOTCH

EU FOOD FESTIVAL AT EXPO 2025 OSAKA
REA (European Research Executive Agency) with HOPSCOTCH

Strategic PR Activity That Went Beyond “Reporting” and Moved Japan’s Digital Future - Dell Technologies with Kyodo Public Relations Co., Ltd.

Strategic PR Activity That Went Beyond “Reporting” and Moved Japan’s Digital Future
Dell Technologies with Kyodo Public Relations Co., Ltd.

Tsugiki: Coffee Reborn - Tully’s Coffee with Dentsu PR Consulting INc./Dentsu Inc.

Tsugiki: Coffee Reborn
Tully’s Coffee with Dentsu PR Consulting INc./Dentsu Inc.

Korea
A Virus has no gender - MSD Korea with PR Bom

A Virus has no gender
MSD Korea with PR Bom

D.A.R.E Breaking Korea's AI Safety Numbness - AIM Intelligence with Team Cookie

D.A.R.E Breaking Korea's AI Safety Numbness
AIM Intelligence with Team Cookie

Lam Research: Beyond Tech Monologues: Building Mature Media Partnerships and Redefining Lam Research as Korea's Semiconductor Ecosystem Leader - Lam Research with The Hoffman Agency Korea

Lam Research: Beyond Tech Monologues: Building Mature Media Partnerships and Redefining Lam Research as Korea's Semiconductor Ecosystem Leader
Lam Research with The Hoffman Agency Korea

Seoul Public Delivery Service Promotion Project, 2025 - Seoul Metropolitan Government with Prain Global

Seoul Public Delivery Service Promotion Project, 2025
Seoul Metropolitan Government with Prain Global

What Six Years of B2B Experimentation Taught Hanwha - Hanwha with DOMO

What Six Years of B2B Experimentation Taught Hanwha
Hanwha with DOMO

South-East Asia
Breaking Through AI Noise with a Human-First Lens - Dell Technologies with Burson

Breaking Through AI Noise with a Human-First Lens
Dell Technologies with Burson

Grab Malaysia: From Utility to National Affinity - Grab Malaysia with Rantau+

Grab Malaysia: From Utility to National Affinity
Grab Malaysia with Rantau+

Healthy is Worthy - Royal Canin Thailand with Vero

Healthy is Worthy
Royal Canin Thailand with Vero

My Best Me - Zuellig Pharma with FINN Partners

My Best Me
Zuellig Pharma with FINN Partners

Remember Us - Central Narcotics Bureau of Singapore with Edelman

Remember Us
Central Narcotics Bureau of Singapore with Edelman

Multi-Country (at least 2 countries)
Cooley: Elevating Partners from Legal Counsel to APAC Business Heavyweights - Cooley LLP with TriOn & Co

Cooley: Elevating Partners from Legal Counsel to APAC Business Heavyweights
Cooley LLP with TriOn & Co

Dual Control - Johnson & Johnson with Weber Shandwick (Lead), Wuxi Zero Hour Culture Communication Co., Ltd., Beijing Yingqin Culture & Media Co. Ltd., Dentsu PR Consulting K.K., Spurwing Communications

Dual Control
Johnson & Johnson with Weber Shandwick (Lead), Wuxi Zero Hour Culture Communication Co., Ltd., Beijing Yingqin Culture & Media Co. Ltd., Dentsu PR Consulting K.K., Spurwing Communications

Luxury Validator - The Wynn Signature Chinese Wine Awards - Wynn Resorts Macau with FINN Partners

Luxury Validator - The Wynn Signature Chinese Wine Awards
Wynn Resorts Macau with FINN Partners

Timeless Apart, Iconic Together: Glenfiddich and Aston Martin Formula One™ Team Partnership - Glenfiddich with AKA Asia

Timeless Apart, Iconic Together: Glenfiddich and Aston Martin Formula One™ Team Partnership
Glenfiddich with AKA Asia

Ultimate Partner & Fan Experience: LFC Summer Tour -  Liverpool Football Club with FleishmanHillard

Ultimate Partner & Fan Experience: LFC Summer Tour
Liverpool Football Club with FleishmanHillard

Regional (more than 5 countries)
From Collaboration Tool to AI Business Partner: How Zoom Turned Research into Repositioning Power - Zoom with The Hoffman Agency Singapore

From Collaboration Tool to AI Business Partner: How Zoom Turned Research into Repositioning Power
Zoom with The Hoffman Agency Singapore

Go Mongolia Brand Film - Government of Mongolia with Edelman

Go Mongolia Brand Film
Government of Mongolia with Edelman

Is This Legit? - Meta with ICON Agency

Is This Legit?
Meta with ICON Agency

Reinventing Communications with AI - Microsoft  with

Reinventing Communications with AI
Microsoft

The 3rd Opinion - Johnson & Johnson with Ogilvy Singapore, Sailor Studios, Signal Collective

The 3rd Opinion
Johnson & Johnson with Ogilvy Singapore, Sailor Studios, Signal Collective

Global (led out of Asia-Pacific with work in other regions)
BESS-as-a-Service - ABB Electrification Service with Mahlab

BESS-as-a-Service
ABB Electrification Service with Mahlab

Fifty Acres: Advancing gender equity in Asia and globally - Women Deliver  with Fifty Acres

Fifty Acres: Advancing gender equity in Asia and globally
Women Deliver with Fifty Acres

How to Live to 120  - NUS Yong Loo Lin School of Medicine  with Epigram

How to Live to 120
NUS Yong Loo Lin School of Medicine with Epigram

Launch of the Disney Adventure - Disney Cruise Line Singapore with

Launch of the Disney Adventure
Disney Cruise Line Singapore

PR2030: The Future of Global Communications - SEC Newgate with SEC Newgate

PR2030: The Future of Global Communications
SEC Newgate with SEC Newgate

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year
A Force For Good - Aditya Birla Group with

A Force For Good
Aditya Birla Group

From Stories to Leadership: Building Reputation the Godrej Way - Godrej Industries Group with GIG Corporate Brand & Communications

From Stories to Leadership: Building Reputation the Godrej Way
Godrej Industries Group with GIG Corporate Brand & Communications

JioStar Private Limited - JioStar with

JioStar Private Limited
JioStar

Licence to Lead: Repositioning Alcobev Through Influence-Led Communications - Diageo with

Licence to Lead: Repositioning Alcobev Through Influence-Led Communications
Diageo

Tech Mahindra: The New Growth Code - Tech Mahindra with Kommune Brand Communications

Tech Mahindra: The New Growth Code
Tech Mahindra with Kommune Brand Communications

CEO of the Year
From badge to backbone: rebuilding an industry association as a national authority - Master Electricians New Zealand with Alexander PR

From badge to backbone: rebuilding an industry association as a national authority
Master Electricians New Zealand with Alexander PR

Brand-Building
Aisi Energy Kahin Nahi - HMEL-HPCL Mittal Energy Limited with Adfactors PR

Aisi Energy Kahin Nahi
HMEL-HPCL Mittal Energy Limited with Adfactors PR

Dimaag Pe Rakhe Lagaam - Center fresh with Avian We.

Dimaag Pe Rakhe Lagaam
Center fresh with Avian We.

Drivers Of Safety  - HMEL - HPCL Mittal Energy Limited  with Adfactors PR

Drivers Of Safety
HMEL - HPCL Mittal Energy Limited with Adfactors PR

From Zero to Industry Voice in 12 Month - DASH with Spotlighters

From Zero to Industry Voice in 12 Month
DASH with Spotlighters

Luxury Validator - The Wynn Signature Chinese Wine Awards - Wynn Resorts Macau with FINN Partners

Luxury Validator - The Wynn Signature Chinese Wine Awards
Wynn Resorts Macau with FINN Partners

Reputation Management
DFI Retail Group's Inaugural Investor Day: From Reset to Re-rating - DFI Retail Group  with FGS Global

DFI Retail Group's Inaugural Investor Day: From Reset to Re-rating
DFI Retail Group with FGS Global

Powering India’s Frontier Nation Ambition - Microsoft with

Powering India’s Frontier Nation Ambition
Microsoft

PROJECT SHINE: 150 Years of a Living Legacy - SABECO with Edelman Vietnam

PROJECT SHINE: 150 Years of a Living Legacy
SABECO with Edelman Vietnam

She Knows the Ground She Stands On - Hindustan Zinc with Archetype

She Knows the Ground She Stands On
Hindustan Zinc with Archetype

Why Upper GI (Cancer) - Pancare Foundation with Provocate

Why Upper GI (Cancer)
Pancare Foundation with Provocate

Research and Planning
#FilariaSeFight - Gates Foundation India with Organic by MSL

#FilariaSeFight
Gates Foundation India with Organic by MSL

Food u love, delivered! - Swiggy with We. Communications

Food u love, delivered!
Swiggy with We. Communications

From Hype to Help: Reframing AI Adoption for Australian SMBs - HP Australia with Edelman

From Hype to Help: Reframing AI Adoption for Australian SMBs
HP Australia with Edelman

PR2030: The Future of Global Communications - SEC Newgate with SEC Newgate

PR2030: The Future of Global Communications
SEC Newgate with SEC Newgate

Rethink Healthy - AIA with Edelman Data & Intelligence (DXI), Hong Kong

Rethink Healthy
AIA with Edelman Data & Intelligence (DXI), Hong Kong

Measurement and Evaluation
DRIVING CHANGE - CARMA with

DRIVING CHANGE
CARMA

From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative - Physicians Committee for Responsible Medicine (PCRM)  with Adfactors PR

From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative
Physicians Committee for Responsible Medicine (PCRM) with Adfactors PR

Media Intelligence Behind McDonald’s Protein Plus Launch - McDonald's India (West & South) with Concept BIU

Media Intelligence Behind McDonald’s Protein Plus Launch
McDonald's India (West & South) with Concept BIU

Purpose
From Malaysia to the World - Edelman Malaysia with Edelman Malaysia

From Malaysia to the World
Edelman Malaysia with Edelman Malaysia

Go! Black Dog! - Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd

Go! Black Dog!
Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd

'Grounds to Green' Coffee Grounds Upcycling Program - 7-Eleven Hong Kong & Macau, DFI Retail Group with

'Grounds to Green' Coffee Grounds Upcycling Program
7-Eleven Hong Kong & Macau, DFI Retail Group

McDonald’s for Youth: From First Jobs to Future-Ready India - McDonald’s India- North and East with First Partners

McDonald’s for Youth: From First Jobs to Future-Ready India
McDonald’s India- North and East with First Partners

Nutritionist for Every Child - Zespri International Limited with Edelman Public Relations Worldwide

Nutritionist for Every Child
Zespri International Limited with Edelman Public Relations Worldwide

IN2 SABRE Awards

Agency of the Future

Agency of the Future
Agency of the Future - Ogilvy PR Asia Pacific with

Agency of the Future
Ogilvy PR Asia Pacific

Agency of the Future  - History Will Be Kind  with History Will Be Kind

Agency of the Future
History Will Be Kind with History Will Be Kind

Building ASEAN’s Narrative Intelligence Advisory - Rantau  with Rantau  (this is an agency entry)

Building ASEAN’s Narrative Intelligence Advisory
Rantau with Rantau (this is an agency entry)

Kaizzen - Present Perfect, Future Ready - Kaizzen with Kaizzen

Kaizzen - Present Perfect, Future Ready
Kaizzen with Kaizzen

Sefiani: Agents of Change in an AI-Shaped World - Sefiani, part of Clarity Global with Sefiani, part of Clarity Global

Sefiani: Agents of Change in an AI-Shaped World
Sefiani, part of Clarity Global with Sefiani, part of Clarity Global

Experiential Marketing

Live Events
Barni se Azadi - HDFC Mutual Fund with Adfactors PR

Barni se Azadi
HDFC Mutual Fund with Adfactors PR

Go! Black Dog! - Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd

Go! Black Dog!
Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd

Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg - Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg with Kommune Brand Communications

Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg
Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg with Kommune Brand Communications

Stop and Check  - Cyber Security Agency of Singapore  with Collaboration: Ogilvy Singapore and Cyber Security Agency of Singapore

Stop and Check
Cyber Security Agency of Singapore with Collaboration: Ogilvy Singapore and Cyber Security Agency of Singapore

The Period Pit Stop - Sofy with Spring Trees

The Period Pit Stop
Sofy with Spring Trees

Earned Media

Broadcast Media
From Field to Forum Devki Devi's Journey from Lived Experience to National Recognition - Gates Foundation, India with Weber Shandwick, India

From Field to Forum Devki Devi's Journey from Lived Experience to National Recognition
Gates Foundation, India with Weber Shandwick, India

Kyunki Saas Bhi Kabhi Bahu Thi - JioStar with

Kyunki Saas Bhi Kabhi Bahu Thi
JioStar

OpenAI: Securing Strategic Legitimacy in a Sovereign AI Economy - OpenAI with The Hoffman Agency Korea

OpenAI: Securing Strategic Legitimacy in a Sovereign AI Economy
OpenAI with The Hoffman Agency Korea

She Knows the Ground She Stands On - Hindustan Zinc with Archetype

She Knows the Ground She Stands On
Hindustan Zinc with Archetype

Why Upper GI (Cancer) - Pancare Foundation with Provocate

Why Upper GI (Cancer)
Pancare Foundation with Provocate

Digital/Print Media
McDonald’s for Youth: From First Jobs to Future-Ready India - McDonald’s India- North and East with First Partners

McDonald’s for Youth: From First Jobs to Future-Ready India
McDonald’s India- North and East with First Partners

Powering India’s Frontier Nation Ambition - Microsoft with

Powering India’s Frontier Nation Ambition
Microsoft

Proof in Motion Building Trust for Intelligent Garden Care Across Europe - Sunseeker Robotics with Ruder Finn Communications

Proof in Motion Building Trust for Intelligent Garden Care Across Europe
Sunseeker Robotics with Ruder Finn Communications

Solo Women Travel Campaign: Freedom Takes the Wheel - IntrCity SmartBus with 80 dB Communications Pvt Ltd.

Solo Women Travel Campaign: Freedom Takes the Wheel
IntrCity SmartBus with 80 dB Communications Pvt Ltd.

Strategic PR Activity That Went Beyond “Reporting” and Moved Japan’s Digital Future - Dell Technologies with Kyodo Public Relations Co., Ltd.

Strategic PR Activity That Went Beyond “Reporting” and Moved Japan’s Digital Future
Dell Technologies with Kyodo Public Relations Co., Ltd.

Earned Media with Influencers + Communities
Bringing Koala Ears Back to Aussie Beaches - Edgewell Personal Care with Eleven & TBWA Melbourne

Bringing Koala Ears Back to Aussie Beaches
Edgewell Personal Care with Eleven & TBWA Melbourne

From Folk to Feed: How Coke Studio Bharat turned regional songs into national listening moments  - Coca-Cola, India  with Weber Shandwick, India

From Folk to Feed: How Coke Studio Bharat turned regional songs into national listening moments
Coca-Cola, India with Weber Shandwick, India

Kintsugi -Life after the Break - Eli Lilly Japan K.K. with Ozma PR Inc.

Kintsugi -Life after the Break
Eli Lilly Japan K.K. with Ozma PR Inc.

Naye Zamane Ka Naya Paint - Birla Opus Paints with Burson Genesis

Naye Zamane Ka Naya Paint
Birla Opus Paints with Burson Genesis

Once Lost, Now Legendary  - Life360 with History Will Be Kind

Once Lost, Now Legendary
Life360 with History Will Be Kind

Persuasive Content
From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative - Physicians Committee for Responsible Medicine (PCRM)  with Adfactors PR

From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative
Physicians Committee for Responsible Medicine (PCRM) with Adfactors PR

Karnataka Bike Taxi Ban: Turning a Corner - Rapido with Burson Genesis

Karnataka Bike Taxi Ban: Turning a Corner
Rapido with Burson Genesis

Rebranding TWNIC for Trust in Every Click: Modernizing a 25-Year Legacy as Taiwan’s Digital Gateway - Taiwan Network Information Center (TWNIC) with The Hoffman Agency Taiwan

Rebranding TWNIC for Trust in Every Click: Modernizing a 25-Year Legacy as Taiwan’s Digital Gateway
Taiwan Network Information Center (TWNIC) with The Hoffman Agency Taiwan

The Great Wall of Immunity - GSK China with DeVries Global

The Great Wall of Immunity
GSK China with DeVries Global

Why Upper GI (Cancer) - Pancare Foundation with Provocate

Why Upper GI (Cancer)
Pancare Foundation with Provocate

Sponsored & Paid Media

Digital Marketing/Advertising
From Face to Feed-  Turning Cultural Virality into Credible Conversations - L'Oréal Paris with Adfactors PR

From Face to Feed- Turning Cultural Virality into Credible Conversations
L'Oréal Paris with Adfactors PR

Product Placement
ICONiQ White 10 Mn Milestone The World's Fastest-Growing Millionaire Spirits Brand · Built for New India - Allied Blenders and Distillers with Weber Shandwick India

ICONiQ White 10 Mn Milestone The World's Fastest-Growing Millionaire Spirits Brand · Built for New India
Allied Blenders and Distillers with Weber Shandwick India

Launching In The Dark : How Patron El Alto aligned with a generation in ascent  - Bacardi, India  with Current Global, The Weber Shandwick Collective

Launching In The Dark : How Patron El Alto aligned with a generation in ascent
Bacardi, India with Current Global, The Weber Shandwick Collective

The Sports Front: India's First Legend Face Off  - The Sports Front with Adfactors PR

The Sports Front: India's First Legend Face Off
The Sports Front with Adfactors PR

Social Media & Community Management

Digital Publishing—includes websites and blogs
Bachpan Manao (Celebrate Childhood) on DailyHunt  - EkStep Foundation with

Bachpan Manao (Celebrate Childhood) on DailyHunt
EkStep Foundation

From Underperforming to Unstoppable - Aviva Life Insurance India with Avian We.

From Underperforming to Unstoppable
Aviva Life Insurance India with Avian We.

Godrej Food Trends Report- Feast for the Future - Godrej Industries Group with

Godrej Food Trends Report- Feast for the Future
Godrej Industries Group

Social Visual
 The Communications Olympiad: Rewriting Climate Change with the Next Gen Communications Practitioners - COMCO Mundo League of Enterprises with International Association of Business Communicators - Philippines

The Communications Olympiad: Rewriting Climate Change with the Next Gen Communications Practitioners
COMCO Mundo League of Enterprises with International Association of Business Communicators - Philippines

Every Smile Belongs - Smile Train India with The PRactice

Every Smile Belongs
Smile Train India with The PRactice

Introducing Oakley Meta Vanguard to Australia - Meta with ICON Agency

Introducing Oakley Meta Vanguard to Australia
Meta with ICON Agency

Is This Legit? - Meta with ICON Agency

Is This Legit?
Meta with ICON Agency

Kintsugi -Life after the Break - Eli Lilly Japan K.K. with Ozma PR Inc.

Kintsugi -Life after the Break
Eli Lilly Japan K.K. with Ozma PR Inc.

Owned Media

Corporate Reporting—includes annual reports and ESG reports
How to Live to 120  - NUS Yong Loo Lin School of Medicine  with Epigram

How to Live to 120
NUS Yong Loo Lin School of Medicine with Epigram

PR2030: The Future of Global Communications - SEC Newgate with SEC Newgate

PR2030: The Future of Global Communications
SEC Newgate with SEC Newgate

Recharge for Change - Aditya Birla Group with

Recharge for Change
Aditya Birla Group

Documentary Film and Video
#CarefortheRare - MedGenome with GCI Health

#CarefortheRare
MedGenome with GCI Health

#CelebratingAcceptance - Godrej Industries Group with

#CelebratingAcceptance
Godrej Industries Group

DORCO: Modernizing a 70-Year Razor Legacy into a Global Technology-Led Brand - DORCO with The Hoffman Agency Korea

DORCO: Modernizing a 70-Year Razor Legacy into a Global Technology-Led Brand
DORCO with The Hoffman Agency Korea

Go Mongolia Brand Film - Government of Mongolia with Edelman

Go Mongolia Brand Film
Government of Mongolia with Edelman

New Zealand's Invitation to Travel # Beyond the Filter - Tourism New Zealand with Current Global - The Weber Shandwick Collective, India

New Zealand's Invitation to Travel # Beyond the Filter
Tourism New Zealand with Current Global - The Weber Shandwick Collective, India

Tools and Tactics

Audio: Podcasts + Music
3rd Novartis China Patient Day - Novartis with Weber Shandwick

3rd Novartis China Patient Day
Novartis with Weber Shandwick

From Folk to Feed: How Coke Studio Bharat Turned Regional Songs Into National Listening Moments  - Coca-Cola, India  with Weber Shandwick, India

From Folk to Feed: How Coke Studio Bharat Turned Regional Songs Into National Listening Moments
Coca-Cola, India with Weber Shandwick, India

Steel of India Podcast - Jindal Steel Limited with

Steel of India Podcast
Jindal Steel Limited

Best AI Tool or Product
Building Tomorrow with MediaTek - MediaTek with The Hoffman Agency Taiwan

Building Tomorrow with MediaTek
MediaTek with The Hoffman Agency Taiwan

From Media Monitoring to Media Intelligence: The AI That Closes the 24-Hour Intelligence Gap - 26 customers in Asia-Pacific, including Temasek, MAS, Enterprise Singapore, ST Engineering, Samsung, SMRT, and DBS with

From Media Monitoring to Media Intelligence: The AI That Closes the 24-Hour Intelligence Gap
26 customers in Asia-Pacific, including Temasek, MAS, Enterprise Singapore, ST Engineering, Samsung, SMRT, and DBS

Generative Impact - Ogilvy PR Australia with

Generative Impact
Ogilvy PR Australia

PRISM AI - Redefining Global PR Measurement - LG Electronics with Burson

PRISM AI - Redefining Global PR Measurement
LG Electronics with Burson

Tune Talk In App Entertainment - Tune Talk with Edelman Malaysia

Tune Talk In App Entertainment
Tune Talk with Edelman Malaysia

Best Use of AI in PR
Drivers Of Safety  - HMEL - HPCL Mittal Energy Limited  with Adfactors PR

Drivers Of Safety
HMEL - HPCL Mittal Energy Limited with Adfactors PR

How McKinsey Used AI to Lead the China Growth Narrative - McKinsey & Company with

How McKinsey Used AI to Lead the China Growth Narrative
McKinsey & Company

Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights) - Signify with Burson Genesis

Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights)
Signify with Burson Genesis

Reinventing Communications with AI - Microsoft  with

Reinventing Communications with AI
Microsoft

Tiger Beer: Brewing Trust Through Change - Asia Pacific Breweries Singapore (APBS) with Golin Singapore

Tiger Beer: Brewing Trust Through Change
Asia Pacific Breweries Singapore (APBS) with Golin Singapore

Best Use of VR, AR, Immersive Technology
360˚VR Film | Divya’s Football Journey | A Girl from a Tribal Community - Reliance Foundation with

360˚VR Film | Divya’s Football Journey | A Girl from a Tribal Community
Reliance Foundation

Data in Campaign Planning and Development
Calling It Climate How India Began to Recognise What It Was Already Experiencing - CEEW, India  with Weber Shandwick, India

Calling It Climate How India Began to Recognise What It Was Already Experiencing
CEEW, India with Weber Shandwick, India

From Co-working Confusion to Capital Markets Conviction - WeWork India Management Limited with Adfactors PR

From Co-working Confusion to Capital Markets Conviction
WeWork India Management Limited with Adfactors PR

How India Instamarted – India, Decoded Through Its Carts - Instamart with We. Communications

How India Instamarted – India, Decoded Through Its Carts
Instamart with We. Communications

Making Conversations The New Storefront  - WhatsApp, India  with Weber Shandwick, India

Making Conversations The New Storefront
WhatsApp, India with Weber Shandwick, India

UNIQLO Korea – “Slow Together”: Rebuilding Trust Through Sustained, Verified Social Impact - UNIQLO Korea with Hahmpartners

UNIQLO Korea – “Slow Together”: Rebuilding Trust Through Sustained, Verified Social Impact
UNIQLO Korea with Hahmpartners

Real-time Engagement
Owning Market Moments - Axis Securities with

Owning Market Moments
Axis Securities

Pepsi Anytime - Pepsi with Edelman India

Pepsi Anytime
Pepsi with Edelman India

The Flying Canvas - Air India Express with

The Flying Canvas
Air India Express

The strategic communications playbook behind Meesho’s IPO success - Meesho Limited with Adfactors PR

The strategic communications playbook behind Meesho’s IPO success
Meesho Limited with Adfactors PR

Vote SHE: Activating Bangladesh’s Women Voters - Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)

Vote SHE: Activating Bangladesh’s Women Voters
Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)

Loading...