The SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.
*The IN2 SABRE Award categories will be presented during lunchtime of the daytime conference. All other categories will be presented during the evening SABRE Awards ceremony.
Practice areas
Marketing Communications
Business-To-Business Marketing
Asia Tech x Singapore 2024 Infocomm Media Development Authority with We. Communications
From Data Storage to Strategic Consultancy: Athemaster’s Rebranding Evolution Athemaster with The Hoffman Agency Taiwan
From Pixels to Principles: Adobe's Ethical AI Journey Adobe with Ruder Finn
Gurugram Crackdown: AI Police Tracking Fake Number Plates! Staqu Technologies with First Partners
The Messy Middle ServiceNow with Weber Shandwick
Consumer Marketing (Existing Product)
Air New Zealand: Unlocking New Zealand Through Storytelling Air New Zealand with The Hoffman Agency
Durex The Birds and Bees Talk Reckitt with Avian We.
FROM THE GROUND UP: LAY’S JOINS HANDS WITH FARMERS TO SHED A LIGHT ON THE IMPORTANCE OF SOIL HEALTH PepsiCo India with Edelman India
Instagram- Close Friends Only Meta- Instagram with Ruder Finn
Joke in a Bottle Coca Cola with Weber Shandwick
Consumer Marketing (New Product)
A Milky Verse - Launch of Godrej My Farm Godrej My Farm with Godrej Industries Group's Corporate Brand and Communications Team
Airbnb introduces Janhvi Kapoor as India’s ‘Icon’ Airbnb with Edelman India
Bring Your DNA Game: Performance Traits Ancestry with Weber Shandwick
The Good Craft Co.'s Flavour Lab Experience Centre DIAGEO India with The Outlier
TOAST OF THE TOWN: LAUNCHING A NEW MICROBREWERY IN INDIA’S BEER CAPITAL ICB Indian Craft Brewery with Evoc
Inclusive Marketing
Shanakht Sab Key Liye NOWPDP - A Part Not Apart with Ogilvy Pakistan
Sling & Stone LUSH Aotearoa: Together for Te Tiriti LUSH Aotearoa with Sling & Stone
The Future of MetAL Vedanta Aluminium with Weber Shandwick
Integrated Marketing
Ariel Share The Load 5.0 Ariel by P&G with Actimedia PR and Digital
Hellmann's Mood Burger Hellmann's with Edelman India
Maternity Insurance For Women Policybazaar.com with Policybazaar.com
Odd Jobs Tourism Tasmania
Way's to Lay's PepsiCo India with Edelman India
Corporate Reputation
DEI Engagement
A Universal Language to Order India's Favourite Food KFC India with Edelman India
Breaking Barriers, Building Futures: The Evolving Landscape For Women in Technology 2025 ANSR with Kaizzen
Change the Game Aditya Birla Group with Brandmovers
Increasing Women's participation in labour force Udaiti Foundation with Avian We.
THE HIV CAFÉ Taiwan AIDS Society & Taiwan AIDS Nurses’ Association with Golin Taipei
Institutional Image
From Stories to Leadership: Building Reputation the Godrej Way Godrej Industries Group with GIG Corporate Brand & Communications
Ice Stupas: #WaterWonders – Save Water like Ladakh! HDFC Bank with First Partners
MPL: A Year of Creating Business Impact Mobile Premier League (MPL)
Novo Nordisk: Reframing Chronic Disease Care in India Novo Nordisk with SPAG - A FINN Partners Company
The Lighthouse Project Mondelez India with Value 360 Communications Pvt Ltd.
Employee Communications
CRUX Market Day Pernod Ricard India with Value 360 Communications Pvt Ltd.
G/AI Sprint Grab
Jeet Ka Vishwas – India’s first AI-generated corporate anthem by ICICI Lombard ICICI Lombard General Insurance Ltd.
OCBC Indonesia - For the Love of Money (Done Right) PT Bank OCBC NISP Tbk
Unlock the Player In You Dream 11 with Edelman India
Employer Branding
ASML's China resilience: Engineering trust, one chip at a time ASML with The Hoffman Agency China
Celebrating You Diageo India with Burson Genesis
Mettle of India Jindal Steel and Power
Reverse Interview Providence India with Burson Genesis
The World of Reliance Reliance Industries Limited
Executive Communications
Kmind's "Next Generation Strategy" Global Dialogue Initiative Kmind
Making Money Equal for All CoinSwitch with Kaizzen
The Future of Monetization Yango Ads with Ruder Finn Era
Capital Markets Communications
Hyundai Motor India Limited IPO | Accelerating the next phase of growth Hyundai Motor India Limited with Adfactors PR
Vedanta Limited – A Year of Transformation Vedanta Limited with Adfactors PR
Engaging Society
Cause-Related Marketing
Breaking News With Fairytales health.people.cn with Devries Global Shanghai
From Grain to Greatness: How Beerlao Green Brewed a Nation’s Pride Lao Brewery Company with Rantau
PUMA Deviate Nitro 3: "Run on Your Own Rhyme" Puma Indonesia with Burson Indonesia
Uber Eats Support Local Uber Eats Taiwan with The Hoffman Agency Taiwan
UNIQLO - The Power of Clothing Project UNIQLO
Community Relations
Capturing Time, Creating Warmth - Canon Selphy × Ziroom Cross-Border Marketing Campaign Canon with Burson China
TCP Community Sports Yards TCP with Vero
Thai Honda Creator Connect Club Thai Honda with Moonshot Digital
THE HIV CAFÉ Taiwan AIDS Society & Taiwan AIDS Nurses’ Association with Golin Taipei
The Resurgence of 'Sky' game in Korea thatgamecompany with The Hoffman Agency Korea
Corporate Social Responsibility
#StandUpForLearningGaps P&G Shiksha with Madison PR
Empowering 2 Million Women in Agriculture by 2030 Corteva Agriscience with Avian We.
Global Month of Volunteering (GMV) Amazon with Gnothi Seauton
Seva Hi Saadhna Hai Adani Group
The Undekha Eye Test Godrej Consumer Products with Eyebetes Foundation, Cumulus PR, Godrej Creative Lab
Public Education (Non-Covid-19)
"Keep Prevailing – Strive for Cure 1.0 China – Fight for You " Breast Cancer Public Service Campaign Novartis with Ogilvy Health China
#GenerationsTogether HelpAge India with GCI Health a Burson Group India Company
Colgate's Oral Health Movement Colgate- Palmolive with MSL
Kashish Pride Film Festival 2024 Kashish Pride Film Festival 2024 with Actimedia PR and Digital
Self Care for New Moms and Kids Under 5 Reckitt with Avian We.
Public Education (Covid-19)
Airborne Infection Defense Platform StopTB Indonesia with USAID with Ruder Finn Era
Advocacy
Crisis Management
D-KYC: Don't Know Your Customer Digi Yatra with Value 360 Communications Ltd.
Intel Core: A Return to Gaming Glory Intel China with Ogilvy PR Beijing
MAGGI Sah Malaysia - For Malaysians, By Malaysians MAGGI with Golin Singapore
Navigating the Cheese Crisis Westlife Foodworld Ltd - McDonald's India (W&S) with Avian We.
Strengthening Confidence in NIA Noida International Airport with Burson Genesis
Issues Management
Filaria Se Fight Gates Foundation India with Organic by MSL
From Crisis to Opportunity Nestlé India with Weber Shandwick
La Morm, Kor Sabay! Ruder Finn Era
Public Affairs
Climate Action Pays Off Investor Group for Climate Change with SEC Newgate Australia in collaboration with JIM JAM Ideas & Enrichd Group
EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough Godrej Consumer Products with Godrej Industries Group
From Resistance to Acceptance: Paving the Way for Ridesharing Uber with Golin
Safe Blood, Safe Lives Thalassemia Patient Advocacy Group with Avian We.
Supporting Advance Intelligence Group From a Startup to a US$2bn Financial Powerhouse Advance Intelligence Group with Ellerton & Co. Public Relations
Media Relations
Corporate Media Relations
From delivery to defense: Transforming Akamai from a CDN player to Security & Cloud powerhouse Akamai with Archetype India
MA Financial Group takes pole position in private credit MA Financial Group with Honner
Media Relations - Gujarat Giants || Women's Premier League Adani Sportsline with Wordswork Communications
TALE OF THE DRAGON'S TAIL KINRYU RAMEN with Hakuhodo Inc. / Ozma PR Inc. / Hakuhodo Productʼs Inc.
The Gold Standard of Investing World Gold Council with Burson Genesis
Product Media Relations (consumer media)
Birla Opus: Challenger turns disruptor Aditya Birla Group with AdFactors PR
Bleequp at MWC - Let AI Step Back and Serve Bleequp with muse per se
Launch of India’s First AI Spam Detection Feature by Bharti Airtel Bharti Airtel with MSL India
Pesto the penguin chick SEA LIFE Melbourne Aquarium
Singapore Cable Car x Hello Kitty Joint 50th Anniversary Celebrations Mount Faber Leisure Group
Product Media Relations (Trade Media)
Great India Drive: Unveil The Unseen – India Unchartered! Hyundai Motor India with First Partners
Launch of Scoot’s Embraer E190-E2 Scoot
TI Automotive Integrated PR Campaign TI Automotive with Influence Matters
Digital and Social Media
Digital Campaign
‘VOLKSWAGEN 40 YEARS IN CHINA, NEVER STOP’ ‘V Talk’ social media influencer campaign VOLKSWAGEN GROUP CHINA with DeVries Global
Choose Your Changi Adventure Changi Airport Group with MSL
CMC Singapore: Master Your Market CMC Markets Group with Burson
Elevating RPSG Group's Sport's Portfolio - Lucknow Super Giants and Mohun Bagan Super Giant RPSG with Avian We.
Witness History | The World’s First AI-Orchestrated Automotive Launch DONGFENG E∏ with New BlueDigital Marketing Group
Social Media/Social Networking Campaign
#NIVEAForLocal - A Small Business Community Programme NIVEA India with MSL India
Aangan Se Aasmaan Tak Gates Foundation India with Organic by MSL
Be My Travel Bestie – Influencer-led Vancouver Adventure with Air Canada Air Canada with Ruder Finn Asia
From insight to impact: McKinsey’s integrated formula for Chinese social media McKinsey & Company
Maille Australia - Maille mustard magic with Manu Feildel & friends Maille Australia with History Will Be Kind
Influencer Marketing
Champions of Ocean Conservation Tourism Authority of Thailand with GoPro with Ruder Finn Era
Coca-Cola Foodmarks The Coca-Cola Company with WPP Open X, led by Ogilvy Vietnam
Friends of Singapore 2024 Singapore Tourism Board with We. Communications
Getting Japanese Travelers to Step Out for Passion Expedia with Weber Shandwick
Small is Big Campaign Zespri Korea with Prain Global Inc.
Branded Journalism
Batteries Beyond Boundaries: LG Energy Solution Enters a League of its Own Through Interactive Thought Leadership LG Energy Solutions with Hoffman Agency
Booking.com: Gen.Voyage! Booking.com with Allison
Green Mahakumbh – Winning the Environmental Challenge! Coca-Cola India & Southwest Asia with First Partners
Word of Mouth
BOSE Branding Campaign BOSE KOREA
Launch of 6 Ballygunge Place, Delhi 6 Ballygunge Place with 80 dB Communications
Sling & Stone Krispy Kreme ANZ: A “Gorgeous” Treat Campaign Krispy Kreme ANZ with Sling & Stone
Experiential
Guerrilla Marketing
Emotional Sparks: Sky’s Guerrilla Comeback in Korea thatgamecompany with The Hoffman Agency Korea
Pop-Up Pizza Hut Pizza Hut Hong Kong with Edelman Hong Kong
Publicity Stunt
Liquid I.V. rehydrates an Aussie Icon – Bondi Beach Liquid I.V. with FleishmanHillard Australia with Live Agency
McDonald’s Hong Kong: 50 Years of Love McDonald’s Hong Kong with Hill & Knowlton
The Heineken® Smootheriser Heineken Asia Pacific Pte. Ltd. with DeVries Global Singapore (PR) / Le Pub (Creative)
Special Event
Advancing India's Global Tech-Telecom Role India Mobile Congress 2024 with Kommune Brand Communications
Hilton India Brand Showcase: Unlocking The Stay Hilton International Asia Pacific Pte Ltd
Mastercard’s Masterclass in Cross Cultural Partnership Mastercard with Weber Shandwick
My Spotify: A Celebration of Music, Identity, and Pride Spotify Thailand with Vero
Safe is Sexy - India's First Shadow Art made from Condoms KamaSutra with Godrej Industries Group
Sponsorship
Carry Only ONE MOBILE PHONE to The Music Festival Visa Taiwan with SpringTrees Technology
PayPal Melboure Fashion Festival PayPal with Edelman Australia
Qualcomm & Tencent Video Co-Create the New Snapdragon is Coming Program IP Qualcomm with BURSON CHINA
Trade Show
2024 LI-NING TECH DAY LI-NING with Burson China
Eastman – Shanghai Auto Show China PR Program Eastman with Influence Matters
When Laser Becomes a Game: JMGO at IFA 2024 JMGO with muse per se
Specialist Audience
Marketing to Men
Green Season Rides Royal Enfield with Tourism Authority of Thailand with Ruder Finn Era
Marketing to Women
#DontBeAPlus1: Media Intelligence Fueling the Launch of Future Generali’s HEALTH POWHER Future Generali India Insurance
SK-II LXP Act of Craftsmanship Procter & Gamble
The Future of MetAL Vedanta Aluminium with Weber Shandwick
Marketing to Youth
Building Tomorrow’s Political Leadership for India! School of Ultimate Leadership (SOUL) with First Partners
Canon Selphy × SPY×FAMILY: When Anime Fandom Meets Premium Print Innovation Canon with Burson China
Play, Heal, Connect: Sky’s Youth Revival thatgamecompany with The Hoffman Agency Korea
Uninfluenced - The Trip: What Happened in Larspura? Central Narcotics Bureau (CNB) with Ogilvy Singapore
Unlocking Global Experiences for Chinese Youth Mastercard with Weber Shandwick
Industry sectors
Consumer Goods
Automotive
#EVolveForAGreenerFuture OPG Mobility (Formerly Known as Okaya EV) with Media Mantra
Kia Syros – A New Species of SUV KIA India with Value 360 Communications Pvt. Ltd.
Toyota Beyond Zero: Driving Sustainable Mobility for All UMW Toyota Motor with Rantau
Fashion & Beauty
Godrej Professional Spotlight - A Platform Celebrating and Empowering Hair Stylists Godrej Professional with Godrej Industries Group
Levi’s x Dil-Luminati India Tour 2024 Levi Strauss & Co. with PR Pundit Havas Red
UNIQLO - PEACE FOR ALL x Magnum Photos - Photography exhibition UNIQLO
Food & Beverage
DMHT Na-Sathi Diageo Moët Hennessy Thailand with Burson Thailand
Eating is a Miracle Ajinomoto Thailand with Moonshot Digital
Joyoung Blender Y8 Social Influencer Campaign Joyoung with Ruder Finn Communications
Project Hilldaari Nestle India with GCI Health a Burson Group India Company
Sunfeast Mom’s Magic 'Will of Change' Campaign Sunfeast Mom's Magic with Avian We.
Home & Furniture
House of LG Cuisine LG Electronics with KPR / DOOSAN MAGAZINE
Make Life Beautiful Birla Opus Paints with Burson Genesis
The RESTEN Bag IKEA Singapore with The Secret Little Agency
Consumer Products
REAL WELLNESS, MY WAY Virgin Active Thailand with Midas PR
Sextember by Bold Care Bold Care with Value 360 Communications Ltd.
Vaseline Verified Vaseline with Ogilvy Singapore
Consumer Services
Entertainment
"All Killer, No Filler" - Max streaming service launch in AU Warner Bros. Discovery with Special PR, Special Australia and Rizer
Epic Night Out The Coca-Cola Company with WPP OpenX, led by Ogilvy Singapore and Thailand
Launching 'Reality Ranis of the Jungle' Warner Bros. Discovery with Archetype
Netflix - Master of the House Netflix with Burson Thailand
Rajadhiraaj: Love, Life, Leela Neem Tree Entertainment Pvt. Ltd. with Kaizzen
Financial Services
Attracting Endowments through Research Excellence BITS Pilani with Burson Genesis
Grip Invest 360 Degree Campaign: Grip Ka Vaada: Corporate Bonds, Ab Sabke Liye Grip Invest with Kaizzen
The Legacy & Leap: Powering India’s Workforce for 25 Years Teamlease Services Limited with Value 360 Communications Pvt Ltd.
The Worriers Manulife with Ruder Finn Era
TripSecure plus - Simplifying travel insurance with AI-created music ICICI Lombard General Insurance Ltd.
Food Service
BHC Chicken Arrives in HK with a Bang: 150 Guests Celebrate Grand Opening, Soaring Sales, and a Remarkable Near 100% Customer Return Rate BHC Chicken with Ruder Finn
McDonald's Lovin' Me: A Youth Mental Wellness Initiative McDonald's Singapore with Golin Singapore
Serving up Wendy's to Australia Wendy's Australia with Burson
Retailers
AS Watson: Wanderer Watchers AS Watson with Golin
Chengdu IFS Whisperland: A Multifaceted Event Triumph Chengdu IFS
IKEA IKONIC 2.0 IKEA India with MSL India
Travel & Tourism
Go MonGOlia Government of Mongolia with Edelman Singapore
Hong Kong International Airport "Transit of Life" Airport Authority Hong Kong with D Community Limited
Launch of Sentosa Sensoryscape Sentosa Development Corporation with We. Communications
Thai Foodie Map Booking.com with Vero
Vietnam Airlines - Cherish Every Mile Vietnam Airlines with T&A Ogilvy
Business-to-Business
Energy and Natural Resources
30 Years of Energising India Cairn Oil & Gas - Vedanta Limited
Every Miner Deserves to Return Home Safe! Vedanta Sesa Goa with First Partners
MALAYSIA PAVILION AT COP29 Ministry of Natural Resources And Environmental Sustainability with PEMANDU Associates & MSL Group
Run for Zero Hunger Vedanta Group with Avian We.
Singapore International Energy Week 2024 Energy Market Authority with Finn Partners Singapore
Chemicals & Industrials
Change the Game Aditya Birla Group with Brandmovers
JSPTechCatalyst Jindal Steel and Power
Sankalp 2024- Building the India for tomorrow Ola Electric with RF Thunder
Professional Service Firms
Bridging Talent, Building India LinkedIn with Current Global
CreditorWatch Always On PR Program CreditorWatch with Herd MSL
Redefining Leadership Stories: How Heidrick & Struggles Took Charge in a Changing World Heidrick & Struggles with The Hoffman Agency
Real Estate & Construction
Maximising the Power of Space: Elevating Colliers’ Occupier Services Across Asia Pacific Colliers - Occupier Services, Asia Pacific with In-house
NU_ERA: BUILD YOUR NEW WORLD WITH BIRLANU BirlaNu Limited with Kaizzen
Saint Gobain & CSR Transaction Saint Gobain with SEC Newgate Australia
Technology
Consumer Electronics
HP Print Pals HP PPS Australia Pty Ltd with Edelman Australia Pty Ltd
JBL Great Wall Harman with Golin Shanghai
Joyoung's 30th Anniversary Brand Revitalization and Communication Joyoung with Ruder Finn Communications
Optimism Your Feed LG Electronics with Burson Korea
Pioneer DJ India Ambassador Program Pioneer DJ with Burson Genesis
Technology: Hardware
From Circuits to Connection SK hynix with Prain Global
Proudly Made in India, Transforming Industries Worldwide Addverb with Kaizzen PR
Winbond Captivates at electronica Shanghai 2024 Winbond with Influence Matters
Technology: Software & Services
AI Goes Ancient: Smart Yingxian Wooden Pagoda Project Lenovo with Burson China
Everyday AI for Every Communicator Microsoft Philippines with Vero
How PR enabled Cisco's hardware to software pivot in India Cisco with Archetype India
Sling & Stone, Klaviyo and Previously Unavailable: “It’s what you do with them” Klaviyo with Sling & Stone, Previously Unavailable
Solving a Problem by Exploring Extra Target Audiences DeepL with The Hoffman Agency Korea
Telecommunications
CloudMosa's call to 'Cloud Up' the next billion internet users CloudMosa with The Hoffman Agency
Listening Deeply. Connecting Boldly. Delivering Real Change. How MEASAT turned rural connectivity into community empowerment. MEASAT with Rantau
Steering VEON through unprecedented challenges VEON
Web-Based Business
From Niche to Necessity: Redefining Indian Quick Commerce Blinkit with Burson Genesis
Lazada Convergence Forum 2024 Lazada with We. Communications
Sling & Stone Zyft: Harnessing Australia's #1 bill buster to put Zyft on the retail radar Zyft with Sling & Stone
Taobao Free Shipping: Rebuilding Trust, Delivering Growth Taobao Tmall World - Taiwan with The Hoffman Agency Taiwan
The Pink Slip Party: A PR Campaign that Sparked a National Conversation BoltX with Team Cookie
Healthcare
Animal Care
Paw Protecc Mars Petcare and Swiggy Instamart with The PRactice
Consumer Health
Asia-Pacific Myopia Management Symposium (APMMS) CooperVision with SPAG - A FINN Partners Company
Super Consultations: Demystifying Chronic Disease Novartis with Weber Shandwick
The Powerful Patient Novartis with Weber Shandwick
Healthcare Providers
Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy AstraZeneca with SPAG FINN Partners
dsm-firmenich: Building a Brand by Building Communities dsm-firmenich with Allison China
India from the prism of Localization: Building a brand story with Viksit Bharat’s Vision 2047 GE HealthCare with Ruder Finn India
Medical Technology
50 Years, 50 Voices: Johnson & Johnson in Singapore Johnson & Johnson Singapore with Spurwing Communications
Pharmaceutical: RX
Covid-20, Unfinished Story Moderna with DXTRA Health
Everyone Deserves to Get Tested Roche Diagnostics with Edelman Singapore
If Emotions Were a Book Johnson & Johnson Innovative Medicine China with TransVision Consulting
Obesity in India: From Myth to Science Eli Lilly and Company Private Limited with Adfactors PR
Re-Living Showroom: Inside the World of Schizophrenia Nippon Boehringer IngelheimJapan with Ozma PR Inc.
Non-Corporate
Associations
#SugarToSustainability Indian Sugar & Bio-Energy Manufacturers' Association (ISMA) with Media Mantra
Across SEAS: Elevating National Expertise to ASEAN Clean Energy Leadership Sustainable Energy Association of Singapore with Aspectus Group
Boosting Singapore-China Business Partnerships at China International Import Expo (CIIE) Singapore Business Federation with Sandpiper
PRCAI PRana Chasing a New Dream for India Through the Lens of Reputation and Stories The Public Relations Consultants Association of India (PRCAI)
Urban Air Mobility Expo 2025: From Vision to Visible Impact Confederation of Indian Industry (CII) with 80 dB Communications P Ltd
Educational and Cultural Institutions
Celebrating the 70 Years Legacy of BIT Mesra BIT Mesra with Kaizzen
Enhancing ACCA’s Consideration Rate via Influential Consumer Advocates ACCA China with SEC Newgate Greater China
NAFA InspoGao Conversational Series Nanyang Academy of Fine Arts with Ruder Finn Asia
Government Agencies
Global Energy Alliance for People and Planet (GEAPP) – Accelerating India’s Clean Energy Transition with a Human-Centric Approach Global Energy Alliance for People and Planet (GEAPP) with ON PURPOSE
International Conference on Green Hydrogen Ministry of New & REnewable EnergyA with Avian We.
Nothing is truly lost, until it's forgotten Due to client’s request of remaining anonymous, we are unable to share the brand logo. with SPAG - A FINN Partners Company
Singapore International Cybersecurity Week 2024 Cyber Security Agency of Singapore (CSA) with Edelman Singapore
The Good soldiers are with us The Republic of Korea Ministry of National Defense with PRONE(www.prone.co.kr)
Not-For-Profit Organizations
Integrated Leaders Forum Against Trafficking (ILFAT) Kaamonohashi Project with CHASE AVIAN
Making Big Bets for Climate Action The Rockefeller Foundation with Edelman India
The Undekha Eye Test Campaign (Unseen Eye Test) Eyebetes Foundation and Godrej Consumer Products with Cumulus PR
Tray It Right - A Traveler’s Quest for Airport Hygiene Anand Nichani with Concept Public Relations India Ltd.
Wadhwani AI: India’s Scalable Model of AI for Public Good Wadhwani Institute for Artificial Intelligence with The Mavericks India
In2 SABRE Awards
Agency of the Future
Agency of the Future
Agency of the Future The Hoffman Agency with The Hoffman Agency
Building A Future-Fit Communications Practice Rantau with Rantau
Built for what's next. Brewer with Brewer
Shaping What’s Next Ruder Finn with Ruder Finn
Values Led, Insights Driven TriOn & Co with TriOn & Co
Earned Media
Digital and Print Media
adidas ADIZERO ADIOS PRO 4 Innovation Launch adidas with WE Red Bridge
FROM THE GROUND UP: LAY’S JOINS HANDS WITH FARMERS TO SHED A LIGHT ON THE IMPORTANCE OF SOIL HEALTH PepsiCo India with Edelman India
Igloo.co.id: Transforming Insurance Access in Indonesia Igloo with PRecious Communications with PRecious Communications
Make Life Beautiful Birla Opus Paints with Burson Genesis
Together We Grow lululemon with Edelman Hong Kong
Broadcast Media (Radio/Television)
Green Mahakumbh – Winning the Environmental Challenge! Coca-Cola India & Southwest Asia with First Partners
Odd Jobs Tourism Tasmania
TALE OF THE DRAGON'S TAIL KINRYU RAMEN with Hakuhodo Inc. / Ozma PR Inc. / Hakuhodo Productʼs Inc.
Tiny Towns Airbnb with Herd MSL
Winning in the next China McKinsey & Company
Creation of Persuasive Content
Breaking News With Fairytales health.people.cn with Devries Global Shanghai
From Resistance to Acceptance: Paving the Way for Ridesharing Uber with Golin
Healthy Body, Healthy Mind Fruit & Vegetable Class Zespri with Prain Global
La Morm, Kor Sabay! Ruder Finn Era
The Messy Middle ServiceNow with Weber Shandwick
Best In Digital/Print B2b Media
Across SEAS: Elevating National Expertise to ASEAN Clean Energy Leadership Sustainable Energy Association of Singapore with Aspectus Group
Bridging Talent, Building India LinkedIn with Current Global
CreditorWatch Always On PR Program CreditorWatch with Herd MSL
MALAYSIA PAVILION AT COP29 Ministry of Natural Resources And Environmental Sustainability with PEMANDU Associates & MSL Group
TI Automotive Integrated PR Campaign TI Automotive with Influence Matters
Best In Product Reviews (Earned)
Pioneer DJ India Ambassador Program Pioneer DJ with Burson Genesis
Singapore Cable Car x Hello Kitty Joint 50th Anniversary Celebrations Mount Faber Leisure Group
Sling & Stone Zyft: Harnessing Australia's #1 bill buster to put Zyft on the retail radar Zyft with Sling & Stone
Sponsored and Paid Media
Media Partnership
Airborne Infection Defense Platform StopTB Indonesia with USAID with Ruder Finn Era
Bridging Talent, Building India LinkedIn with Current Global
Qualcomm & Tencent Video Co-Create the New Snapdragon is Coming Program IP Qualcomm with BURSON CHINA
Super Consultations: Demystifying Chronic Disease Novartis with Weber Shandwick
The Future of Monetization Yango Ads with Ruder Finn Era
Public Service Announcement - broadcast, digital or print.
Airborne Infection Defense Platform StopTB Indonesia with USAID with Ruder Finn Era
Champions of Ocean Conservation Tourism Authority of Thailand with GoPro with Ruder Finn Era
Covid-20, Unfinished Story Moderna with DXTRA Health
The Good soldiers are with us The Republic of Korea Ministry of National Defense with PRONE(www.prone.co.kr)
The Worriers Manulife with Ruder Finn Era
Best Influencer Programs Endorsements (Paid)
Getting Japanese Travelers to Step Out for Passion Expedia with Weber Shandwick
Green Season Rides Royal Enfield with Tourism Authority of Thailand with Ruder Finn Era
House of LG Cuisine LG Electronics with KPR / DOOSAN MAGAZINE
Joke in a Bottle Coca Cola with Weber Shandwick
The Worriers Manulife with Ruder Finn Era
Best SEO/Content Distribution Program (Paid Organic)
CMC Singapore: Master Your Market CMC Markets Group with Burson
Advertising - broadcast, digital or print.
Zindagi Ko Yas Bol Yas Island - Miral Destinations
Social Media and Community Management
Best use of global social networking platforms
Celebrating You Diageo India with Burson Genesis
Getting Japanese Travelers to Step Out for Passion Expedia with Weber Shandwick
Keep The Vibe Going Hotels.com with Weber
Paw Protecc Mars Petcare and Swiggy Instamart with The PRactice
The Worriers Manulife with Ruder Finn Era
Best use of visual social platforms
Be My Travel Bestie – Influencer-led Vancouver Adventure with Air Canada Air Canada with Ruder Finn Asia
Champions of Ocean Conservation Tourism Authority of Thailand with GoPro with Ruder Finn Era
Keep The Vibe Going Hotels.com with Weber
Small is Big Campaign Zespri Korea with Prain Global Inc.
The Future of MetAL Vedanta Aluminium with Weber Shandwick
Best use of Asian social platforms
2024 LI-NING TECH DAY LI-NING with Burson China
From insight to impact: McKinsey’s integrated formula for Chinese social media McKinsey & Company
If Emotions Were a Book Johnson & Johnson Innovative Medicine China with TransVision Consulting
JBL Great Wall Harman with Golin Shanghai
THE ONCE-IN-A-LIFETIME AQUATIC SHOW COD RESORT LIMITED with KIWI COMMUNICATIONS
Best In Real-Time Engagement
Bridging Talent, Building India LinkedIn with Current Global
D-KYC: Don't Know Your Customer Digi Yatra with Value 360 Communications Ltd.
Intel Core: A Return to Gaming Glory Intel China with Ogilvy PR Beijing
La Morm, Kor Sabay! Ruder Finn Era
The Worriers Manulife with Ruder Finn Era
Best Meme/Viral Campaign
"All Killer, No Filler" - Max streaming service launch in AU Warner Bros. Discovery with Special PR, Special Australia and Rizer
Programmers with AI——Modern-Day Aladdin's Magic Lamp JD.com with New BlueDigital Marketing Group
Serving up Wendy's to Australia Wendy's Australia with Burson
The Heineken® Smootheriser Heineken Asia Pacific Pte. Ltd. with DeVries Global Singapore (PR) / Le Pub (Creative)
When Life Gives You Tangerines Integrated Marketing Campaign Netflix with Postcommunications/The Red Plus/TWORABBIT/&Credit/Cheil
Digital & Creative Categories
Brand Digital Platforms
dsm-firmenich: Building a Brand by Building Communities dsm-firmenich with Allison China
McDonald's Lovin' Me: A Youth Mental Wellness Initiative McDonald's Singapore with Golin Singapore
The Worriers Manulife with Ruder Finn Era
Digital Newsrooms
10 Years, 10 Crore Smiles – HDFC Bank Parivartan – A Decade of CSR! HDFC Bank Limited with First Partners
Booking.com: Gen.Voyage! Booking.com with Allison
Sling & Stone Krispy Kreme ANZ: A “Gorgeous” Treat Campaign Krispy Kreme ANZ with Sling & Stone
Digital Video
Covid-20, Unfinished Story Moderna with DXTRA Health
La Morm, Kor Sabay! Ruder Finn Era
Pesto the penguin chick SEA LIFE Melbourne Aquarium
Promised Land with No Stigma for Psoriasis Johnson & Johnson Innovative Medicine with Ogilvy Health China
Super Consultations: Demystifying Chronic Disease Novartis with Weber Shandwick
The Worriers Manulife with Ruder Finn Era
Podcast/Webinar/Webcast
Witness History | The World’s First AI-Orchestrated Automotive Launch DONGFENG E∏ with New BlueDigital Marketing Group
Branding and Identity- including logo and other design work
From Data Storage to Strategic Consultancy: Athemaster’s Rebranding Evolution Athemaster with The Hoffman Agency Taiwan
G/AI Sprint Grab
Game of Homes IKEA with Weber Shandwick
Go MonGOlia Government of Mongolia with Edelman Singapore
The RESTEN Bag IKEA Singapore with The Secret Little Agency
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
From Stories to Leadership: Building Reputation the Godrej Way Godrej Industries Group with GIG Corporate Brand & Communications
MPL: A Year of Creating Business Impact Mobile Premier League (MPL)
PRCAI: One Voice, One Industry The Public Relations Consultants Association of India (PRCAI)
The SABRE Award for Superior Achievement in Brand-Building
#ResumeLife Boston Scientific India with GCI Health a Burson Group India Company
Celebrating Acceptance Godrej L'Affaire with Godrej Industries Group
Celebrating You Diageo India with Burson Genesis
Gatorade Turf Finder Powered by Google Maps Gatorade - PepsiCo India with Edelman India, Leo India
Steel of India Jindal Steel and Power
The SABRE Award for Superior Achievement in Reputation Management
Digitizing Indian Banking Airtel Payments Banks with Burson Genesis
Every Miner Deserves to Return Home Safe! Vedanta Sesa Goa with First Partners
Making Parexel the Real Showstopper Parexel with Adfactors PR
Visa Fuses Music and AI to Highlight Culture of Innovation Visa Taiwan with Hoffman Hong Kong Limited Taiwan Branch
Winning in the next China McKinsey & Company
The SABRE Award for Superior Achievement in Research and Planning
AI for All: Realigning Perception, Reclaiming Recognition Lenovo India with Zeno Group
Airborne Infection Defense Platform StopTB Indonesia with USAID with Ruder Finn Era
Booking.com: Gen.Voyage! Booking.com with Allison
Bring Your DNA Game: Performance Traits Ancestry with Weber Shandwick
Guardians of Mental Health Empowering Youth Resilience and Well-Being Mpower with Concept Public Relations India Ltd.
The SABRE Award for Superior Achievement in Measurement and Evaluation
#DontBeAPlus1: Media Intelligence Fueling the Launch of Future Generali’s HEALTH POWHER Future Generali India Insurance
Bridging Talent, Building India LinkedIn with Current Global
Gurugram Crackdown: AI Police Tracking Fake Number Plates! Staqu Technologies with First Partners
Namak Ho Tata Ka....Tata Namak Tata Consumer Products Limited with Adfactors PR
PR IN THE DRIVER’S SEAT - CARMA & INFINITI RESEARCH ON THE PURCHASE FUNNEL CARMA
The SABRE Award for Superior Achievement in Purpose
10 Years, 10 Crore Smiles – HDFC Bank Parivartan – A Decade of CSR! HDFC Bank Limited with First Partners
Empathy Hunt: The Treasure of Understanding Taiwan AIDS Society & Taiwan AIDS Nurses’ Association with Golin Taipei
From Stars to Seas: How OceanX Turned the Tide in S.E.A. Conservation OceanX with The Hoffman Agency
If Emotions Were a Book Johnson & Johnson Innovative Medicine China with TransVision Consulting
The Future of MetAL Vedanta Aluminium with Weber Shandwick
Geographic
Australia/New Zealand
Pesto the penguin chick SEA LIFE Melbourne Aquarium
Sling & Stone Too Good To Go: Helping Australia rescue more than 600,000 meals from going to waste Too Good To Go with Sling & Stone
This is not a home IKEA with Edelman Australia
Tiny Towns Airbnb with Herd MSL
Uber x Wesnet: A Safe Ride Out Uber with History Will Be Kind
Greater China
adidas ADIZERO ADIOS PRO 4 Innovation Launch adidas with WE Red Bridge
Programmers with AI——Modern-Day Aladdin's Magic Lamp JD.com with New BlueDigital Marketing Group
Promised Land with No Stigma for Psoriasis Johnson & Johnson Innovative Medicine with Ogilvy Health China
The Missing Lesson Zespri International Limited with Edelman Public Relations Worldwide
THE ONCE-IN-A-LIFETIME AQUATIC SHOW COD RESORT LIMITED with KIWI COMMUNICATIONS
Indian Sub-continent
Breaking the Silence, Together Birla Fertility and IVF with Kaizzen
D-KYC: Don't Know Your Customer Digi Yatra with Value 360 Communications Ltd.
Empowering Women, Evolving Lives Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)
Instruments of Change Aditya Birla Group with Brandmovers
Making Healthy Possible in India Amneal Pharmaceuticals with Ruder Finn Thunder India
Japan
Game of Homes IKEA with Weber Shandwick
Strategic PR activities to leverage the establishment of a laboratory facility to accelerate the adoption of AI by Japanese companies Dell Technologies with Kyodo PR
TATAMI SPEAKER YATSUSHIRO TATAMI-OMOTE RECOGNITION IMPROVEMENT AND DEMAND EXPANSION PROMOTION COUNCIL with HAKUHODO Kettle Inc. / KYUSHU HAKUHODO Inc. / Ozma PR Inc.
Korea
David vs. Goliath: How TwelveLabs Competed with Tech Giants for AI Talent TwelveLabs with Team Cookie
Healthy Body, Healthy Mind Fruit & Vegetable Class Zespri with Prain Global
Seegene’s Global Technology Sharing Initiative: Diagnosing Future Pandemics Seegene with The Hoffman Agency
Together We Go Further: Powering the Next Chapter of Korea’s Chip Ecosystem Lam Research with The Hoffman Agency
When Life Gives You Tangerines Integrated Marketing Campaign Netflix with Postcommunications/The Red Plus/TWORABBIT/&Credit/Cheil
South-East Asia
Beer Saigon Special x Binz - Co-create Celebration Movements SABECO with T&A Ogilvy
Breaking the Silence: How PR Gave Hope to a Forgotten River Landasan Lumayan with Rantau
Igloo.co.id: Transforming Insurance Access in Indonesia Igloo with PRecious Communications with PRecious Communications
NESCAFÉ Taste the Chill Campaign Nestlé Philippines with Amplify Philippines
Soar Beyond with Riety and Air New Zealand Air New Zealand with Vero
Multi-Country (at least 2 countries)
Asia-Pacific Myopia Management Symposium (APMMS) CooperVision with SPAG - A FINN Partners Company
Building Meaningful Connections with Media at SIGNAL Singapore 2024 Twilio with RICE, A FINN Partners Company
Keep The Vibe Going Hotels.com with Weber
vivo X200 Pro Captures the Colours of China vivo Communications with Burson China
Wynn Signature Chinese Wine Awards Wynn Macau and Wynn Palace with FINN Partners
Regional (more than 5 countries)
Cybersecurity Readiness Study by Cloudflare Cloudflare with Sandpiper
G/AI Sprint Grab
Radiesse Reset Campaign - Redefining Regenerative Aesthetics Across Asia-Pacific Merz Aesthetics APAC with DeVries Global
Savor The Journey Luxury Group by Marriott International (Asia Pacific, excluding China) with FINN Partners
Together We Grow lululemon with Edelman Hong Kong
Global (led out of Asia-Pacific with work in other regions)
From Stars to Seas: How OceanX Turned the Tide in S.E.A. Conservation OceanX with The Hoffman Agency
TOGETHER IN TRAVEL: A GLOBAL REBOOT OF THE TOURISM SECTOR, POWERED BY PURPOSE Together in Travel: A WTTC initiative with SPAG - A FINN Partners Company
UNIQLO - The Heart of LifeWear: La Courneuve with Roger Federer UNIQLO
Vaseline Verified Vaseline with Ogilvy Singapore
When the Nation Gathered, Service Answered Adani with Wishbox Studio
PRovoke Asia-Pacific Summit & SABRE Awards 2025 will take place on 9 September.