The SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.
*The IN2 SABRE Award categories will be presented during lunchtime of the daytime conference. All other categories will be presented during the evening SABRE Awards ceremony.
Industry sectors
Consumer Goods
Automotive
Made Cooler by Hyundai Hyundai Motor Company with KPR & ASSOCIATES / PAULUS
Positioning Volkswagen’sChina CEO Volkswagen Group China with FGS Global
Seeking God in the Jungle Hyundai Motor India with First Partners
Fashion & Beauty
#Coloursareforall - A DIVERSE & INCLUSIVE APPROACH TO CELEBRATING EVERYONE Godrej Industries Ltd (Godrej Professional) with Godrej Corporate Brand & Communications Team
#KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas Godrej Industries Ltd (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
Kentucky Fried Couture KFC Australia with Ogilvy PR
Launching Asaya - Breaking Barriers in Beauty Asaya with Ebony & Ivory PR
Vaseline Pro Derma Transition Body Lotion Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare
Food & Beverage
Britannia's '1947% More History' Britannia with Burson India
Frying Pan Challenge Ajinomoto Frozen Foods co., inc with Honda Office Inc / I&CO Tokyo / Demon Pictures co.,ltd. / PYRAMID FILM QUADRA INC. / i2f / Material Inc
Gatorade Turf Finder powered by Google Maps PepsiCo India with Edelman India and Leo Burnett
Message in a Mithai Box Rahat Bakers with Ogilvy Pakistan
Nudging Singaporeans Towards Daily Fruit Consumption Zespri International with The Shed 28, Peppercomm, Mindshare, Speakeasy Knowledge Brokers
Home & Furniture
#CaptureBackChallenge - My First Dishwasher for My Family LG Electronics with KPR & ASSOCIATES / SM C&C
IKEA Recruitment Open House Thailand Ikano (Thailand) Limited / IKEA Thailand with Burson Thailand
Consumer Products
Empowering Women, Empowering Agriculture: Lay's Farm Equal PepsiCo India with Edelman India and Leo Burnett
Introducing a Million Logos Colgate-Palmolive with Ogilvy Malaysia
Lifebuoy Diagnosticker Lifebuoy with Edelman Singapore, Edelman Indonesia
Sixth Sense ITC Limited with First Partners with Dentsu Webchutney
Winnie-the-Pooh: The Deforested Edition Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Consumer Services
Entertainment
#China Women’s National Basketball Team # Together Towards Paris Slam Sports
Booking.com’s Ultimate K-Pop Experience Booking.com with Allison
Indian Police Force Prime Video with Astrum
Poacher Prime Video with Astrum
Prime Video Presents 2024 Prime Video with Astrum
Financial Services
Check, Check and then Check Before Investing Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand
"HSBC Generative AI Forum: Pause or All in?” Thought Leadership Campaign HSBC with Burson Hong Kong
HSBC - What's in a name HSBC
The ESG Way AGEAS with Edelman (Malaysia HK)
Women and Finance DBS Bank India with Adfactors PR
Food Service
EatQual 2.0 - Colours McDonald's India (West & South) with Avian WE
Kentucky Fly Chicken KFC Australia with Ogilvy PR
Starbucks #ItStartsWithYourName Tata Starbucks Private Limited with Edelman India Private Limited
Teaching India to #SpeakSign KFC India with Edelman India
Retailers
#SellToLove Project BUNGAEJANGTER
Be Supported. Be You. adidas with Current Global
CDIFS “Unboxing” The High-Net-Worth Individuals CHENGDU IFS (Chengdu International Finance Square)
CQIFS “Gathering Place” – Asia's First Mirrored Digital Installation CQIFS (Chongqing International Finance Square)
The Mach Circuit ANTA with Octagon China
Travel & Tourism
AQUWEARIUM DISPLAY Kaiyukan Aquarium with Hakuhodo Inc, Hakuhodo Product's, OZMA Inc.
BeJEWELed – The airport that became a Swiftie Changi Airport Group with Ogilvy Singapore
Expedia - The World Welcomes You Campaign Expedia Group with Weber Shandwick Singapore
Hilton’s 2024 Trends Report x GenerAsian Campaign Hilton with RICE Communications
Striking Gold - The Perth Mint's 125-Year Legacy The Perth Mint with Purple AU
Business-to-Business
Energy and Natural Resources
#IronLadiesIndia – Shattering More Than the Glass Ceiling! Vedanta Sesa Goa with First Partners
Better Rice, Better life Olam Agri with Spurwing Communications
Connecting for a Greener Tomorrow Ogilvy Public Relations (Taiwan),Co., Ltd with Ta Ya Electric Wire & Cable Co., LTD.
Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa with First Partners
We are the Changemakers Shell China with Burson Beijing
Chemicals & Industrials
60-City Innovation Yatra by Schneider Electric Schneider Electric with Adfactors PR
From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications Private Limited
Reinterpretation of GORE-TEX Brand GORE-TEX with HAHM SHOUT GLOBAL
Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa with First Partners
Professional Service Firms
AlixPartners 2023 Singles’ Day Chinese Consumer Survey Campaign AlixPartners with FGS Global
Indeed is Shaping the Future of Work: Empowering Through AI Indeed India with Archetype India
Putting Family Law in the Limelight: Showcasing RKS’s Next Generation of Legal Talent Rita Ku & Ser with Sandpiper
The Mills Fabrica – Propelling sustainability tech startups The Mills Fabrica with Spotlighters
UNMASKED: The COMCO Mundo Write to Ignite Initiative Season 3 COMCO Mundo League of Enterprises with COMCO Mundo League of Enterprises
Real Estate & Construction
50 Years in Jardine: 50 Years in Central Jardine Matheson and Hongkong Land
All Around Taikoo Li Chengdu with Burson Beijing
Nexus Select Trust- The REIT Choice for Investors Nexus Select Trust with Adfactors PR
Transportation & Logistics
#TakingIndiaPlaces Alstom India with Burson India
Dance of Precision DHL with Archetype Singapore
Lifting New Zealand’s sights to greater sustainable transport opportunities Doppelmayr New Zealand with Anthem
Technology
Consumer Electronics
Drive with A-Eye: Revving up a Revolution in Smartphone Technology HONOR with Burson Hong Kong
Launching the Motorola Razr Motorola with Zeno Group Australia
Samsung Galaxy S23 Series “The Concert Phone” PT Samsung Electronics Indonesia with Carl Byoir & Associates Indonesia
Technology: Hardware
Ageless Imagination Lenovo YOGA with Ogilvy China
Creating awareness on career opportunities in PC Gaming in India HP Inc with Edelman India
From Launch to Leadership: AI in APJ Dell Technologies with Burson Singapore
Reimagined: #BuiltWithPrecision Dell Technologies with Burson Singapore
Snapdragon 7 Gen 2 Goes Viral in China Qualcomm with Burson Beijing
Technology: Software & Services
Adding Dating Apps to Discussions on Birthrate Policy Eureka, Inc. (product Pairs) with APCO
ADOBE CRAFTING RESPONSIBLE GenAI INNOVATION NARRATIVE AMIDST TECH FRENZY Adobe India with Ruder Finn
Celebrating Mates Day with Snapchat Snap Inc. with Ogilvy PR
We are Photoshopiens Adobe with Current Global
Telecommunications
G Fiber Prepaid Pamilya Kaya Live Globe Telecom with Ogilvy Philippines
Snapdragon 7 Gen 2 Goes Viral in China Qualcomm with Burson Beijing
Web-Based Business
Booking.com's APAC Travel Confidence Index Booking.com with Allison
Empowering Every Retailer: ONDC's Journey to Transform Indian E-commerce ONDC, Government of India with Value 360 Communications
Science of Purpose Games24x7
Taobao transforms perception amid an e-commerce downturn Taobao with The Hoffman Agency Taiwan
We are Photoshopiens Adobe with Current Global
Healthcare
Consumer Health
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Dettol Hygiene Olympiad Reckitt with Avian WE
Introducing a Million Logos Colgate-Palmolive with Ogilvy Malaysia
Kaise Ka Cancer Tata Trusts with Current Global
Live SMART to Outsmart Braun with DeVries Global
Healthcare Providers
BREAKING THROUGH: CROs IN HEALTHCARE COMMUNICATIONS PAREXEL with ADFACTORS PR
Lifebuoy Diagnosticker Lifebuoy with Edelman Singapore, Edelman Indonesia
Lullaby Manulife with ERA Communications
Word-of-Mouth Brings Vital Infant Care Motherhood Women's & Childcare Hospital Private Limited with Weber Shandwick
Yatharth Hospital & Trauma Care Services Limited: Better Healthcare, Better Tomorrow Yatharth Hospital & Trauma Care Services Limited with Adfactors PR
Medical Technology
#MaketheMostImportantDate Roche Diagnostics with GCI Health
ADOPT PRECISION RADIOTHERAPY FOR DEFEATING CANCER ELEKTA with ADFACTORS PR
Cancer Doesn't Wait For You - Don't Wait For Cancer Roche Diagnostics Australia with The 6AM Agency
Hill & Knowlton’s (now part of Burson) role in making the 2024 Asia Summit on Global Health (ASGH) a success Hong Kong Trade Development Council (HKTDC) with Burson Hong Kong
Targeted storytelling sets Korean biotech hero up for post-pandemic global growth Seegene with The Hoffman Agency Korea
Pharmaceutical: RX
"Witness Survival Miracles" 2023 Ovarian Cancer Disease Education Campaign AstraZeneca China with Burson Shanghai
#BerokZindagi Cipla with GCI Health India
#Tuffies Cipla with GCI Health India
Old Hearts Can't Wait Novartis with Current Global
The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam MSD with T&A Ogilvy
Non-Corporate
Associations
Accelerating Energy Transitions in India and Southeast Asia Global Energy Alliance for People & Planet (GEAPP) with ON PURPOSE Consulting Pvt Ltd
Bharat Ke Liye (For India) Organisation of Pharmaceutical Producers of India (OPPI) with Weber Shandwick India
From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications Private Limited
Sustainable Livelihood for Every Plantation Worker Planters’ Association of Ceylon with Adfactors Public Relations Lanka (Private) Ltd
Weekend Milk Splash -Comic Milk Weekend Edition- the Japan Dairy Association with OZMA PR Inc.
Educational and Cultural Institutions
Duolingo English Test: Empowering Dreams, Defying Boundaries Duolingo English Test with Vero
Rising above the noise at COP28 National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR
Striking Gold - The Perth Mint's 125-Year Legacy The Perth Mint with Purple AU
Type 1 Diabetes National Screening Pilot University of Sydney with Ogilvy Health
Government Agencies
Check, Check and then Check Before Investing Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand
Chat NT Tourism NT Australia with Edelman Australia
Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration Staqu Technologies with First Partners
Medical Manga Award City of Yokohama with OZMA PR Inc.
Morning Shanghai - Open All Ages Shanghai Science and Technology Elderly Service Center with Ogilvy China
Not-For-Profit Organizations
Australia en Danger Conservation Volunteers Australia with Provocate
Australia's Deadliest Bowel Cancer Australia with Ogilvy Health
Kaise Ka Cancer Tata Trusts with Current Global
Strengthening Patient Advocacy Across the Asia Pacific not applicable with Sandpiper Health
The Food Funeral Green Food Bank with Weber Shandwick
Practice areas
Marketing Communications
Business-To-Business Marketing
ADOBE CRAFTING RESPONSIBLE GenAI INNOVATION NARRATIVE AMIDST TECH FRENZY Adobe India with Ruder Finn
Australian Retail Report 2023 Shopify with Archetype Australia
Dance of Precision DHL with Archetype Singapore
Helping Australia ‘Reimagine Legacy’ ahead of the nation’s biggest ever intergenerational wealth transfer Generation Life with Sefiani
Reinventing HR - How Mahlab made the Australian HR Institute the industry thought leader and go-to source for business journalists Australian HR Institute (AHRI) with Mahlab
Consumer Marketing (Existing Product)
#KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas Godrej Industries Ltd (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
Britannia's '1947% More History' Britannia with Burson India
Huawei Digital Power “Zero Investment” Fusionsolar Campaign Huawei Technologies (Thailand) with Burson Thailand
Take BoldCare of Her BoldCare with Value 360 Communications
Weekend Milk Splash -Comic Milk Weekend Edition- the Japan Dairy Association with OZMA PR Inc.
Consumer Marketing (New Product)
Be Supported. Be You. adidas with Current Global
Kentucky Fried Couture KFC Australia with Ogilvy PR
Mainstreaming Millets & Millet-Based Ready-To-Cook Products Godrej Industries Ltd (Godrej Yummiez) with Godrej Corporate Brand & Communications Team
The Real Burger BURGER KING with Ogilvy Thailand
Vaseline Pro Derma Transition Body Lotion Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare
Inclusive Marketing
Be Supported. Be You. adidas with Current Global
Introducing a Million Logos Colgate-Palmolive with Ogilvy Malaysia
Morning Shanghai - Open All Ages Shanghai Science and Technology Elderly Service Center with Ogilvy China
Starbucks #ItStartsWithYourName Tata Starbucks Private Limited with Edelman India Private Limited
Vaseline Pro Derma Transition Body Lotion Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare
Integrated Marketing
CDIFS “Unboxing” The High-Net-Worth Individuals CHENGDU IFS (Chengdu International Finance Square)
Durex The Birds and Bees Talk Reckitt with Avian WE
HPV: The Life Bureau Taiwan Association of Obstetrics and Gynecology with Era Ogilvy Public Relations Co., Limited Taiwan Branch
Monkey Shoulder’s Rewrite the Night William Grant & Sons with AKA Asia, :Teeth, Ogilvy Singapore, Dentsu, IDEAS Indonesia, Colony Indonesia, Mad Hat Asia, Freeform Malaysia, MoonMedia Philippines, SPARK Thailand, Wisara Thailand
Winnie-the-Pooh: The Deforested Edition Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Corporate Reputation
DEI Engagement
#IronLadiesIndia – Shattering More Than the Glass Ceiling! Vedanta Sesa Goa with First Partners
#ShushTheHush – Bleed Shamelessly Bill & Melinda Gates Foundation with Organic by MSL (MSL India)
HSBC - What's in a name HSBC
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation McDonald's Hong Kong with Sinclair
Olay #STEMTheGap Olay India with Madison PR
Institutional Image
#TakingIndiaPlaces Alstom India with Burson India
Australia en Danger Conservation Volunteers Australia with Provocate
Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration Staqu Technologies with First Partners
Re-Imagining PR - The Godrej Way Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team
Weekend Milk Splash -Comic Milk Weekend Edition- the Japan Dairy Association with OZMA PR Inc.
Employee Communications
Bringing a brand to life across the world ABB with Mahlab
HSBC - What's in a name HSBC
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation McDonald's Hong Kong with Sinclair
Social Design ideation OZMAPR Inc. with OZMA PR Inc.
Without us, Samsung wouldn’t be Samsung - Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation Samsung Semiconductor India Research (SSIR) with Archetype Agency Pvt. Ltd.
Employer Branding
#TheFutureOfMetAL Vedanta Aluminium with Archetype Agency Pvt. Ltd.
Assess Your Leadership Style with ASML ASML Taiwan with The Hoffman Agency
IKEA Recruitment Open House Thailand Ikano (Thailand) Limited / IKEA Thailand with Burson Thailand
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation McDonald's Hong Kong with Sinclair
Executive Communications
Australia en Danger Conservation Volunteers Australia with Provocate
Positioning Volkswagen’sChina CEO Volkswagen Group China with FGS Global
Reinventing HR - How Mahlab made the Australian HR Institute the industry thought leader and go-to source for business journalists Australian HR Institute (AHRI) with Mahlab
Scholarships and storytelling Forrest Research Foundation with Purple AU
The Dream Green Veeam Team Veeam with Zeno Group
Capital Markets Communications
"HSBC Generative AI Forum: Pause or All in?” Thought Leadership Campaign HSBC with Burson Hong Kong
ANZ Acquisition of Suncorp Suncorp with SEC Newgate Australia
Nexus Select Trust- The REIT Choice for Investors Nexus Select Trust with Adfactors PR
Soch Kar, Samajh Kar, Invest Kar National Stock Exchange (NSE) with Adfactors PR India
Yatharth Hospital & Trauma Care Services Limited: Better Healthcare, Better Tomorrow Yatharth Hospital & Trauma Care Services Limited with Adfactors PR
Engaging Society
Cause-Related Marketing
Gatorade Turf Finder powered by Google Maps PepsiCo India with Edelman India and Leo Burnett
Introducing a Million Logos Colgate-Palmolive with Ogilvy Malaysia
Lifebuoy Diagnosticker Lifebuoy with Edelman Singapore, Edelman Indonesia
Message in a Mithai Box Rahat Bakers with Ogilvy Pakistan
SmarterTech for SuperFoods - Lenovo Work for Humankind Campaign Lenovo India with The PRactice
Community Relations
Google Arts & Culture - Korea's DMZ Project Google Korea with Ketchum Korea
Kaise Ka Cancer Tata Trusts with Current Global
McDonald’s Family Feelings: Advocating for Family Mental Wellness McDonald's Singapore with Golin Singapore
Morning Shanghai - Open All Ages Shanghai Science and Technology Elderly Service Center with Ogilvy China
SmarterTech for SuperFoods - Lenovo Work for Humankind Campaign Lenovo India with The PRactice
Corporate Social Responsibility
Australia en Danger Conservation Volunteers Australia with Provocate
Gamers for Dementia Awareness Mobile Premier League (MPL)
Happy Bags McDonald’s India – North & East with First Partners
Lifebuoy Diagnosticker Lifebuoy with Edelman Singapore, Edelman Indonesia
Teaching India to #SpeakSign KFC India with Edelman India
Public Education (Non-Covid-19)
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Australia en Danger Conservation Volunteers Australia with Provocate
Kaise Ka Cancer Tata Trusts with Current Global
Message in a Mithai Box Rahat Bakers with Ogilvy Pakistan
The Food Funeral Green Food Bank with Weber Shandwick
Public Education (Covid-19)
Let's Get Tested TB Alert India with Hill & Knowlton India, A Burson Group Company
Lions Good News 2024 Nikkei Inc. with Dentsu Inc. and PR Consulting Dentsu Inc.
Medical Manga Award City of Yokohama with OZMA PR Inc.
The Re-entry Project AstraZeneca Taiwan Limited with Era Ogilvy Public Relations Co., Limited Taiwan Branch
Advocacy
Crisis Management
#PVRHeardYou PVR INOX Ltd. with Weber Shandwick
Australia en Danger Conservation Volunteers Australia with Provocate
MPL: Saving Game Point Mobile Premier League (MPL)
realme 11 Pro series 5G: A glimmer of light through the gloom realme with Burson India
Issues Management
#PVRHeardYou PVR INOX Ltd. with Weber Shandwick
Australia en Danger Conservation Volunteers Australia with Provocate
Lullaby Manulife with ERA Communications
The Food Funeral Green Food Bank with Weber Shandwick
Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa with First Partners
Public Affairs
Adding Dating Apps to Discussions on Birthrate Policy Eureka, Inc. (product Pairs) with APCO
MPL: Saving Game Point Mobile Premier League (MPL)
Re-start: A Second Chance at Life Max Healthcare with First Partners
The Domino Effect New Zealand Aged Care Association with Anthem
Media Relations
Corporate Media Relations
#BeyondThePill Lupin with Burson India
Australia en Danger Conservation Volunteers Australia with Provocate
Delivering Excellence: Zomato's Journey of Resilience and Adaptability Zomato with Burson India
Soch Kar, Samajh Kar, Invest Kar National Stock Exchange (NSE) with Adfactors PR India
The Mills Fabrica – Propelling sustainability tech startups The Mills Fabrica with Spotlighters
Product Media Relations (consumer media)
Be Supported. Be You. adidas with Current Global
Chat NT Tourism NT Australia with Edelman Australia
Launching the Motorola Razr Motorola with Zeno Group Australia
TIGER Summer Puffer Heineken Asia Pacific Pte. Ltd. with DeVries Global Singapore (PR Strategy and Global/Regional Execution Orchestration) / BBH Singapore/LePub (Creative), Golin London (UK Media Amplification)
Product Media Relations (Trade Media)
ADOPT PRECISION RADIOTHERAPY FOR DEFEATING CANCER ELEKTA with ADFACTORS PR
From Launch to Leadership: AI in APJ Dell Technologies with Burson Singapore
Reimagined: #BuiltWithPrecision Dell Technologies with Burson Singapore
Strengthening Maruti Suzuki SUV Story Maruti Suzuki India with Avian WE
Digital and Social Media
Digital Campaign
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Expedia - The World Welcomes You Campaign Expedia Group with Weber Shandwick Singapore
Gamers for Dementia Awareness Mobile Premier League (MPL)
Lullaby Manulife with ERA Communications
We are Photoshopiens Adobe with Current Global
Social Media/Social Networking Campaign
#HireMeHilton Hilton Hotels Australia with History Will Be Kind
EatQual 2.0 - Colours McDonald's India (West & South) with Avian WE
Expedia - The World Welcomes You Campaign Expedia Group with Weber Shandwick Singapore
Lullaby Manulife with ERA Communications
Take BoldCare of Her BoldCare with Value 360 Communications
Influencer Marketing
#SellToLove Project BUNGAEJANGTER
Booking.com's APAC Travel Confidence Index Booking.com with Allison
Chat NT Tourism NT Australia with Edelman Australia
Friends of Singapore Singapore Tourism Board with WE Communications Singapore
The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam MSD with T&A Ogilvy
Branded Journalism
Booking.com's APAC Travel Confidence Index Booking.com with Allison
Hilton’s 2024 Trends Report x GenerAsian Campaign Hilton with RICE Communications
Lions Good News 2024 Nikkei Inc. with Dentsu Inc. and PR Consulting Dentsu Inc.
Live SMART to Outsmart Braun with DeVries Global
Rising above the noise at COP28 National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR
Word of Mouth
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Discovering Asra TUMI with PLUG/W Communication/ Loic Serot at Asia OMB
Frying Pan Challenge Ajinomoto Frozen Foods co., inc with Honda Office Inc / I&CO Tokyo / Demon Pictures co.,ltd. / PYRAMID FILM QUADRA INC. / i2f / Material Inc
The Real Burger BURGER KING with Ogilvy Thailand
Word-of-Mouth Brings Vital Infant Care Motherhood Women's & Childcare Hospital Private Limited with Weber Shandwick
Experiential
Guerrilla Marketing
Amazing New Chapters Tourism Authority of Thailand with GoPro with ERA Communications
BeJEWELed – The airport that became a Swiftie Changi Airport Group with Ogilvy Singapore
Jordan World of Flight Beijing Sanlitun Opening AR Experience Nike's Jordan Brand with Kivisense and Skand
makegurugramroadssafe Park+ with Kaizzen
Old Hearts Can't Wait Novartis with Current Global
Publicity Stunt
Beer Saigon Brewmaster - "Brewing Makes Believing" SABECO with T&A Ogilvy
BeJEWELed – The airport that became a Swiftie Changi Airport Group with Ogilvy Singapore
G Fiber Prepaid Pamilya Kaya Live Globe Telecom with Ogilvy Philippines
The Food Funeral Green Food Bank with Weber Shandwick
The Real Burger BURGER KING with Ogilvy Thailand
Special Event
“Relief Park” Playground with Chiropractic PIP CO., LTD. with Ozma Inc.
BeJEWELed – The airport that became a Swiftie Changi Airport Group with Ogilvy Singapore
Discovering Asra TUMI with PLUG/W Communication/ Loic Serot at Asia OMB
SEA-THROUGH SHEET Kaiyukan Aquarium with Hakuhodo INC. , Hakuhodo Product's , OZMA INC. , GUMI INC.
The Food Funeral Green Food Bank with Weber Shandwick
Sponsorship
Keep Walking Beyond Time Johnnie Walker with Ruder Finn Communications
Trade Show
Drive with A-Eye: Revving up a Revolution in Smartphone Technology HONOR with Burson Hong Kong
THAIFEX - HOREC Asia 2024: Shaping the Future of HoReCa in Southeast Asia Koelnmesse with Pinpoint PR
Specialist Audience
Marketing to Men
Lullaby Manulife with ERA Communications
Marketing to Women
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Be Supported. Be You. adidas with Current Global
L'Oréal Paris #ImWorthIt L'Oréal Philippines with Ogilvy Philippines/Pulse Communications
Message in a Mithai Box Rahat Bakers with Ogilvy Pakistan
SK-II: THE SECRET KEY HOUSE Procter & Gamble (SK-II)
Marketing to Youth
BeJEWELed – The airport that became a Swiftie Changi Airport Group with Ogilvy Singapore
Coke Recipe for Magic X Win Metawin The Coca-Cola Company with WPP Open X led by Ogilvy Singapore
CQIFS “Gathering Place” – Asia's First Mirrored Digital Installation CQIFS (Chongqing International Finance Square)
The Food Funeral Green Food Bank with Weber Shandwick
The Mach Circuit ANTA with Octagon China
Multicultural Marketing
Hilton’s 2024 Trends Report x GenerAsian Campaign Hilton with RICE Communications
Hold On A Minute UNFPA with ERA Communications
Rainbow Rishta Prime Video with Astrum
Starbucks #ItStartsWithYourName Tata Starbucks Private Limited with Edelman India Private Limited
Vaseline Pro Derma Transition Body Lotion Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare
Geographic
Australia/New Zealand
Australia's Deadliest Bowel Cancer Australia with Ogilvy Health
Double it or take it Krispy Kreme with Sling & Stone
Kentucky Fly Chicken KFC Australia with Ogilvy PR
Winnie-the-Pooh: The Deforested Edition Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Greater China
#China Women’s National Basketball Team # Together Towards Paris Slam Sports
Ageless Imagination Lenovo YOGA with Ogilvy China
HPV: The Life Bureau Taiwan Association of Obstetrics and Gynecology with Era Ogilvy Public Relations Co., Limited Taiwan Branch
Morning Shanghai - Open All Ages Shanghai Science and Technology Elderly Service Center with Ogilvy China
The Food Funeral Green Food Bank with Weber Shandwick
Indian Sub-continent
EatQual 2.0 - Colours McDonald's India (West & South) with Avian WE
Kaise Ka Cancer Tata Trusts with Current Global
MPL: Saving Game Point Mobile Premier League (MPL)
Sixth Sense ITC Limited with First Partners with Dentsu Webchutney
Teaching India to #SpeakSign KFC India with Edelman India
Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa with First Partners
Japan
Adding Dating Apps to Discussions on Birthrate Policy Eureka, Inc. (product Pairs) with APCO
Amplifying Urgency and Importance of Children’s Outdoor Play Johnson & Johnson K.K. Vision Care Company with APCO
AQUWEARIUM DISPLAY Kaiyukan Aquarium with Hakuhodo Inc, Hakuhodo Product's, OZMA Inc.
Frying Pan Challenge Ajinomoto Frozen Foods co., inc with Honda Office Inc / I&CO Tokyo / Demon Pictures co.,ltd. / PYRAMID FILM QUADRA INC. / i2f / Material Inc
Weekend Milk Splash -Comic Milk Weekend Edition- the Japan Dairy Association with OZMA PR Inc.
Korea
#SellToLove Project BUNGAEJANGTER
ESG Campaign KeeB Going KB Kookmin Card with PR ONE
Google Arts & Culture - Korea's DMZ Project Google Korea with Ketchum Korea
Hotels.com - Check-in To Your True Vibe Campaign Expedia Group with Weber Shandwick Singapore
Reinterpretation of GORE-TEX Brand GORE-TEX with HAHM SHOUT GLOBAL
South-East Asia
Check, Check and then Check Before Investing Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand
BeJEWELed – The airport that became a Swiftie Changi Airport Group with Ogilvy Singapore
IKEA Recruitment Open House Thailand Ikano (Thailand) Limited / IKEA Thailand with Burson Thailand
Lifebuoy Diagnosticker Lifebuoy with Edelman Singapore, Edelman Indonesia
Vaseline Pro Derma Transition Body Lotion Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare
Multi-Country (at least 2 countries)
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Accelerating Energy Transitions in India and Southeast Asia Global Energy Alliance for People & Planet (GEAPP) with ON PURPOSE Consulting Pvt Ltd
Better Rice, Better life Olam Agri with Spurwing Communications
Hold On A Minute UNFPA with ERA Communications
Poacher Prime Video with Astrum
Regional (more than 5 countries)
Discovering Asra TUMI with PLUG/W Communication/ Loic Serot at Asia OMB
HSBC - What's in a name HSBC
Introducing a Million Logos Colgate-Palmolive with Ogilvy Malaysia
SK-II: THE SECRET KEY HOUSE Procter & Gamble (SK-II)
Tinder: Making Dating Safety a Priority Tinder
Global (led out of Asia-Pacific with work in other regions)
Bringing a brand to life across the world ABB with Mahlab
Growing a Stronger Presence in Global AI Leadership Baidu with Ogilvy
RingConn CES 2024 Heartbeat Journey RingConn with muse per se
The Unblocked Movement Novartis with Edelman and HHG
TIGER Summer Puffer Heineken Asia Pacific Pte. Ltd. with DeVries Global Singapore (PR Strategy and Global/Regional Execution Orchestration) / BBH Singapore/LePub (Creative), Golin London (UK Media Amplification)
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
Big On Communication Aditya Birla Group
Integrated brand building and brand reputation Dr. Reddy's Laboratories Ltd.
MPL: How communications led the charge in the battle for survival Mobile Premier League (MPL)
Re-Imagining PR - The Godrej Way Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team
The SABRE Award for Superior Achievement in Brand-Building
#China Women’s National Basketball Team # Together Towards Paris Slam Sports
60-City Innovation Yatra by Schneider Electric Schneider Electric with Adfactors PR
Chat NT Tourism NT Australia with Edelman Australia
Frying Pan Challenge Ajinomoto Frozen Foods co., inc with Honda Office Inc / I&CO Tokyo / Demon Pictures co.,ltd. / PYRAMID FILM QUADRA INC. / i2f / Material Inc
Gamers for Dementia Awareness Mobile Premier League (MPL)
The SABRE Award for Superior Achievement in Reputation Management
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Australia en Danger Conservation Volunteers Australia with Provocate
MPL: Saving Game Point Mobile Premier League (MPL)
Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa with First Partners
The SABRE Award for Superior Achievement in Research and Planning
60-City Innovation Yatra by Schneider Electric Schneider Electric with Adfactors PR
Australia en Danger Conservation Volunteers Australia with Provocate
Gamers for Dementia Awareness Mobile Premier League (MPL)
Lullaby Manulife with ERA Communications
Niva BUPA’s ReAssure 2.0 Revolutionized the Indian Health Insurance Niva Bupa Health Insurance Company Limited with Concept BIU
The SABRE Award for Superior Achievement in Measurement and Evaluation
Australia en Danger Conservation Volunteers Australia with Provocate
Enhancing Brand Admiration Through New Data Analytics Approach Godrej Industries Limited with Brand Balance
Gamers for Dementia Awareness Mobile Premier League (MPL)
Measuring Commitment to Change Zuellig Pharma with Weber Shandwick
Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa with First Partners
The SABRE Award for Superior Achievement in Purpose
#SellToLove Project BUNGAEJANGTER
Australia en Danger Conservation Volunteers Australia with Provocate
Sixth Sense ITC Limited with First Partners with Dentsu Webchutney
Vaseline Pro Derma Transition Body Lotion Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare
In2 SABRE Awards
Agency of the Future
Agency of the Future
Agency of the Future Golin APAC with Golin APAC
Brewing Positive Impact Brewer with Brewer
NA WE Communications Singapore with WE Communications Singapore
Social Design ideation OZMAPR Inc. with OZMA PR Inc.
SUPERCHARGE BRAND INFLUENCE THROUGH THE POWER OF CREATORS T&A Ogilvy with T&A Ogilvy
Earned Media
Digital and Print Media
All Around Taikoo Li Chengdu with Burson Beijing
Australia en Danger Conservation Volunteers Australia with Provocate
Growing a Stronger Presence in Global AI Leadership Baidu with Ogilvy
McDonald’s Family Feelings: Advocating for Family Mental Wellness McDonald's Singapore with Golin Singapore
Qatar Airways: Fine-Dining in the Sky Qatar Airways with Golin Beijing & Golin Singapore
Broadcast Media (Radio/Television)
Australia en Danger Conservation Volunteers Australia with Provocate
Cancer Doesn't Wait For You - Don't Wait For Cancer Roche Diagnostics Australia with The 6AM Agency
Drive with A-Eye: Revving up a Revolution in Smartphone Technology HONOR with Burson Hong Kong
Creation of Persuasive Content
Australia en Danger Conservation Volunteers Australia with Provocate
Australian Retail Report 2023 Shopify with Archetype Australia
Hold On A Minute UNFPA with ERA Communications
Live SMART to Outsmart Braun with DeVries Global
The Food Funeral Green Food Bank with Weber Shandwick
Best In Product Reviews (Earned)
# Everything Can Be YOGA# Creativity beyond billons LENOVO-YOGA with New BlueDigital Group
Singapore Cable Car (SCC) 50th Anniversary Mount Faber Leisure Group with PRecious Communications
The Mach Circuit ANTA with Octagon China
The Real Burger BURGER KING with Ogilvy Thailand
Sponsored and Paid Media
Media Partnership
Glenfiddich The Where Next Club William Grant & Sons with Singapore: AKA Asia, Malaysia: Mad Hat Asia, Indonesia: IDEAS Communications, Thailand: Spark Communications Thailand
Keep Walking Beyond Time Johnnie Walker with Ruder Finn Communications
Public Service Announcement - broadcast, digital or print.
Hold On A Minute UNFPA with ERA Communications
Old Hearts Can't Wait Novartis with Current Global
Striking Gold - The Perth Mint's 125-Year Legacy The Perth Mint with Purple AU
Best Influencer Programs Endorsements (Paid)
Booking.com’s Ultimate K-Pop Experience Booking.com with Allison
Chat NT Tourism NT Australia with Edelman Australia
Low Salt Club: Reducing Japanese Youth’s Salt Intake Ajinomoto with Edelman Japan
Monkey Shoulder’s Rewrite the Night William Grant & Sons with AKA Asia, :Teeth, Ogilvy Singapore, Dentsu, IDEAS Indonesia, Colony Indonesia, Mad Hat Asia, Freeform Malaysia, MoonMedia Philippines, SPARK Thailand, Wisara Thailand
The Trendy Way To Stay Nonstop Masan Consumer with T&A Ogilvy
Advertising - broadcast, digital or print.
Hijacking the iPhone 15 Casetify with Weber Shandwick
Morning Shanghai - Open All Ages Shanghai Science and Technology Elderly Service Center with Ogilvy China
Social Media and Community Management
Best use of global social networking platforms
#MaketheMostImportantDate Roche Diagnostics with GCI Health
Expedia - The World Welcomes You Campaign Expedia Group with Weber Shandwick Singapore
Hotels.com - Check-in To Your True Vibe Campaign Expedia Group with Weber Shandwick Singapore
The Real Burger BURGER KING with Ogilvy Thailand
Best use of visual social platforms
Amazing New Chapters Tourism Authority of Thailand with GoPro with ERA Communications
Expedia - The World Welcomes You Campaign Expedia Group with Weber Shandwick Singapore
Hijacking the iPhone 15 Casetify with Weber Shandwick
Hotels.com - Check-in To Your True Vibe Campaign Expedia Group with Weber Shandwick Singapore
We are Photoshopiens Adobe with Current Global
Best use of Asian social platforms
Hijacking the iPhone 15 Casetify with Weber Shandwick
Jordan World of Flight Beijing Sanlitun Opening AR Experience Nike's Jordan Brand with Kivisense and Skand
LI-NING FEIDIAN 4 product launch project LI NING
Studio City Water Park Launch Melco Resorts & Entertainment with KIWI Communications
Universal Cool Summer Surprise Party Universal Beijing Resort with KIWI Communications
Best In Real-Time Engagement
#PVRHeardYou PVR INOX Ltd. with Weber Shandwick
Frying Pan Challenge Ajinomoto Frozen Foods co., inc with Honda Office Inc / I&CO Tokyo / Demon Pictures co.,ltd. / PYRAMID FILM QUADRA INC. / i2f / Material Inc
Hijacking the iPhone 15 Casetify with Weber Shandwick
Jordan World of Flight Beijing Sanlitun Opening AR Experience Nike's Jordan Brand with Kivisense and Skand
Lullaby Manulife with ERA Communications
Best Meme/Viral Campaign
# Everything Can Be YOGA# Creativity beyond billons LENOVO-YOGA with New BlueDigital Group
Double it or take it Krispy Kreme with Sling & Stone
Fanta - Creativity Snowballing Campaign The Coca-Cola Company with WPP Open X, led by T&A Ogilvy
Lullaby Manulife with ERA Communications
The Real Burger BURGER KING with Ogilvy Thailand
Digital & Creative Categories
Best Use of NFTs and PR in the Metaverse
The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam MSD with T&A Ogilvy
Brand Digital Platforms
#GetMovingChallenge 3.0 Sime Darby Oils with Edelman Malaysia
A Decade-Spanning Digital Branded Assets Earning Corporate Influence Intel with Ogilvy China
Chat NT Tourism NT Australia with Edelman Australia
Lions Good News 2024 Nikkei Inc. with Dentsu Inc. and PR Consulting Dentsu Inc.
The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam MSD with T&A Ogilvy
Digital Newsrooms
A Decade-Spanning Digital Branded Assets Earning Corporate Influence Intel with Ogilvy China
Rising above the noise at COP28 National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR
Digital Video
Amazing New Chapters Tourism Authority of Thailand with GoPro with ERA Communications
Chat NT Tourism NT Australia with Edelman Australia
Dance of Precision DHL with Archetype Singapore
Live SMART to Outsmart Braun with DeVries Global
Starbucks #ItStartsWithYourName Tata Starbucks Private Limited with Edelman India Private Limited
Podcast/Webinar/Webcast
Hold On A Minute UNFPA with ERA Communications
Branding and Identity- including logo and other design work
# Everything Can Be YOGA# Creativity beyond billons LENOVO-YOGA with New BlueDigital Group
Morning Shanghai - Open All Ages Shanghai Science and Technology Elderly Service Center with Ogilvy China
PRovoke Asia-Pacific Summit & SABRE Awards 2024 will take place on 19 September.