The 2022 SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.
*The IN2 SABRE Award categories will be announced during the lunchtime of the conference. All other categories will be presented during the evening SABRE Awards ceremony.
Geographic
Australia/New Zealand
Continental Tyres Bald Stars Continental Tyres with Eleven
I Quit with Contiki Contiki with Eleven
Kellogg Gut Barrier Reef Kellogg with Eleven
KFC Degustation KFC with Ogilvy PR
Panadol Care Collective GSK with Edelman Australia
Greater China
#StrongerMindStrongerYou Social Media Campaign UNICEF with Ogilvy Beijing
A Day of Trans Yennefer Fang Studios with Golin Beijing
Create for Good 2021 Campaign Tencent Marketing Solutions with Ogilvy Beijing
HKEX: Delivering impactful, purpose-led, future-focused communications during uncertain times Hong Kong Exchanges and Clearing Limited
Love, Sex, and Mysteries Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan
Indian Sub-continent
#ChangeTheStory ACC Limited and Ambuja Cements with Adfactors PR
#Switch Off Vivo with Archetype India
Berok Zindagi (Unstoppable Life) Cipla Limited with GCI Health India
'Hard Hat Challenge' - Uplifting Women in STEM fields Vedanta Aluminum with Weber Shandwick
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
Japan
Advancing Sexual and Reproductive Health and Rights Movement for Youth in Japan Bayer Yakuhin Ltd. with APCO Worldwide
Fact Fashion Janssen Pharmaceutical K.K. with OZMA Inc,
Okurasenai 'Don't Delay' Letter Campaign Janssen Pharmaceutical K.K. with OZMA Inc,
Online City Office Saku City with OZMA Inc.
Sponsoring Our Heroes. Project Meiji Co., Ltd. with DENTSU INC.
Korea
Everyday Life that shouldn't Be Taken for Granted LGU+ with postcommunications
Listen to your Pain Viatris Korea with Edelman Korea
Nureongi: "The One Where Dogs Are No Longer Meat" Kevin S. Bright with Weber Shandwick Korea
Porsche Dream Art Ttareungi Porsche with medicom
Time Travel in Seoul Seoul Metropolitan Government with Harrie
South-East Asia
#ListenAgain Hearing Partners with The Hoffman Agency Singapore
#Percaya Grab Indonesia
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
Rethinking Education for Teachers and Parents HP Inc with Edelman
To Dance, Or Not To Dance? Samsung with ERA Communications
Multi-Country (at least 2 countries)
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health
Creating a culture of workation in overworked societies Hotels.com with Weber Shandwick, Creatip, Briman Communications
Creating a Healthier Asia Gilead Sciences with APCO Worldwide
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
Seeing the Unseen Medtronic with Spurwing Communications
Regional (more than 5 countries)
Google for Education Google with Ogilvy Public Relations
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
Logistics of Things - Creating Insightful Content for the World DHL
Sophos Eats Threats For Breakfast Sophos with TEAM LEWIS
When Music Brings Us Together "As One" DHL
Global (led out of Asia-Pacific with work in other regions)
Blue Sky Dreaming: Australia’s Expo 2020 Dubai Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy
Changing the world with the 4 Day Week 4 Day Week Global with Alexander PR
Empower Every Moment with OPPO Find X5 Pro OPPO with BCW Beijing
OPPO INNO World - Reshaping the Online Technology Event OPPO with BCW Beijing
Industry sectors
Consumer Goods
Automotive
Continental Tyres Bald Stars Continental Tyres with Eleven
Not Just a Brand New Car - Škoda Kusha Škoda Auto India
Porsche Dream Art Ttareungi Porsche with medicom
Year One Genesis Motor China with Hill+Knowlton Strategies
Fashion & Beauty
#BoycottBoycut BBLUNT with Godrej Consumer Products Ltd, Schbang
Dove | #LetHerGrow Dove (Unilever) with Edelman
Fact Fashion Janssen Pharmaceutical K.K. with OZMA Inc,
ReshaMandi - Weaving a Common Thread for all Stakeholders ReshaMandi with The PRactice
Food & Beverage
Momo Mia! Influencer Campaign Pizza Hut India with Archetype India
Sponsoring Our Heroes. Project Meiji Co., Ltd. with DENTSU INC.
There's No Taste Like Home TamJai International with Ogilvy Public Relations
Vegetable Pharmacy Tokyo Good Manners Project with Dentsu Inc./Dentsu Ad-Gear Inc./J.C.Spark Inc. /Nissho.Co.,Ltd/Dash Co. Ltd./Initial Inc.
Year of the Tiger 2022 by Tiger Beer Heineken Myanmar Limited with Vero
Consumer Products
Durex Love Series Campaign 2021 Durex Hong Kong with The Bread Digital Limited
Dettol Salutes: Building hope in times of fear Reckitt with AvianWE
Dove | #LetHerGrow Dove (Unilever) with Edelman
FPO of Ruchi Soya Industries Ltd Ruchi Soya Industries Ltd with Concept Public Relations India Ltd
To Dance, Or Not To Dance? Samsung with ERA Communications
Consumer Services
Entertainment
A Day of Trans Yennefer Fang Studios with Golin Beijing
Destined to Love: "Love Destiny," the Webtoon Kakao Webtoon Thailand
Gamescom Asia: Bringing the Heart of Gaming to Asia Koelnmesse Singapore, Singapore Tourism Board with Edelman Singapore
Inspiration+ Always On = Launching Disney+ Taiwan Disney with Golin Taipei
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
Financial Services
#BackingWomenArtisans American Express with Six Degrees BCW
HKEX: Delivering impactful, purpose-led, future-focused communications during uncertain times Hong Kong Exchanges and Clearing Limited
Nano Inaction Figure Nano with Eleven
New Market Development: Outbound Remittance Services Western Union with FleishmanHillard India
What's in a number HSBC with Edelman Australia
Food Service
A Mouthful of Inspiring Stories Deliveroo with Golin Hong Kong
KFC Degustation KFC with Ogilvy PR
Subway Rendang: Celebrating Singapore’s National Day Subway with Mutant
The Meal That Goes A Long Way foodpanda with ERA Communications
The Unboring Morning Campaign KFC Singapore with Redhill
Retailers
Home of Sport adidas with Current Global
Modernizing YUESAI's Retail Experience YUESAI Cosmetics with The Orangeblowfish
NFTree Vicinity with Fleishman Hillard AUNZ and Fabric
OR Unlocks Opportunities to Accelerate Inclusive Growth PTT Oil and Retail Business Plc. (OR) with Ogilvy Thailand
#ChangeTheStory ACC Limited and Ambuja Cements with Adfactors PR
'Hard Hat Challenge' - Uplifting Women in STEM fields Vedanta Aluminum with Weber Shandwick
The Central Campaign: #Flight to Quality Hongkong Land with SEC Newgate
Uncle-Nephew Banter Powers EC200D Volvo CE India with Adfactors PR
Transportation & Logistics
DHL Asia Pacific - Truly Integrated, Truly Digital DHL
Keeping people moving, even when the world stops Seven Seas Worldwide with Golin Hong Kong
Lalamove delivers care by connecting the dots during Covid Lalamove with Hill+Knowlton Strategies
Logistics of Things - Creating Insightful Content for the World DHL
Road Freight - A Reliable Solution Without An Audience DHL
Technology
Consumer Electronics
Empower Every Moment with OPPO Find X5 Pro OPPO with BCW Beijing
India Impact Report 2021 Vivo with Archetype India
LG Signature X Sydney Dance Company: Art Inspires Technology, Technology Completes Art LG Signature
Sony New Category Product Launch Campaign Sony with Ruder Finn
Towards a Greener Future Hisense with Ogilvy Guangzhou
Technology: Hardware
Chinese Animation: It’s Time to See Us Again Lenovo with BCW
Dell Technologies Remote Work Readiness: Leading the Next Hybrid Workforce Dell Technologies Asia Pacific & Japan with BCW Singapore
Jensen’s GTC 2021 Social Campaign NVIDIA with Archetype China
Turning the Tide on Taiwan's Tech Talent Shortage Micron Technology with Golin Taipei
Verbing Corning Gorilla Glass for India's Next-Half Billion Corning Gorilla Glass with FleishmanHillard India
Technology: Software & Services
Australia's Leafiest Suburbs Nearmap with Herd MSL
Grab's Journey to Nasdaq Grab
Sophos Eats Threats For Breakfast Sophos with TEAM LEWIS
Sponsor X Smartsheet / McLaren Racing / DeadlyScience with Herd of Shepherds / Archetype / WE Communications / The Progress Film Company / Finch / Noble People / Octagon
The Meal That Goes A Long Way foodpanda with ERA Communications
Telecommunications
Everyday Life that shouldn't Be Taken for Granted LGU+ with postcommunications
Web-Based Business
Destined to Love: "Love Destiny," the Webtoon Kakao Webtoon Thailand
Reigniting the Love for Travel Expedia Group with IN.FOM
Shopee Celebrates Local Shopee
Taking Flight With Data Expedia Group with IN.FOM
The T20 Pavilion: An Ultimate Cricket Stay India Booking.com with Six Degrees BCW
Healthcare
Animal Care
Nureongi: "The One Where Dogs Are No Longer Meat" Kevin S. Bright with Weber Shandwick Korea
Consumer Health
Durex Hong Kong - The Durex Of 001, Durex 001 Durex Hong Kong with Durian HK
Let's Start Loving with Durex! Durex Hong Kong with Durian HK
Panadol Care Collective GSK with Edelman Australia
Singapore’s Hawker Heroes #Stand4Strength Abbott Laboratories with DeVries Global Singapore
What if your cough isn’t just a cough? Lung Foundation Australia, with the support of AstraZeneca Australia with LIFE Agency, an Ogilvy PR company
Healthcare Providers
#WakeUpToGoodSleep ResMed with Allison+Partners
Doses of Pride Manipal Health Enterprises Pvt Ltd with Concept Public Relations India Ltd
FWD “Treasurance Shop” Campaign FWD Life Insurance Company (Bermuda) Limited with Sinclair, MSL Hong Kong
Helping hyperlocal health groups encourage COVID vaccine uptake WA Primary Health Alliance with Cannings Purple
WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India NatHealth with AvianWE
Medical Technology
#ListenAgain Hearing Partners with The Hoffman Agency Singapore
Cochlear Singapore: Helping People Hear and Be Heard Cochlear Singapore with Redhill
Seeing the Unseen Medtronic with Spurwing Communications
Turning 65 Lenovo with BCW
Pharmaceutical: RX
Fact Fashion Janssen Pharmaceutical K.K. with OZMA Inc,
Listen to your Pain Viatris Korea with Edelman Korea
Love, Sex, and Mysteries Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan
Okurasenai 'Don't Delay' Letter Campaign Janssen Pharmaceutical K.K. with OZMA Inc,
Together to Guard a Healthy Mind Janssen China with Ogilvy Health
Non-Corporate
Associations
#NursesMidwife4Change - War Cry for Dignity of Nurses JHPIEGO with First Partners
Asian Leading Design Platform, Optimism and Relevance Curator in Post Pandemic Era Clarion Events Limited with Sinclair
Don't Forget Leprosy! Voicing A Desperate Plea for Attention amidst Pandemic Sasakawa India Leprosy Foundation (SILF) with First Partners
Launch of Indian Space Association (ISpA) Indian Space Association (ISpA) with Kommune Brand Communications
Sustainability, innovation and diversity in the steel industry HERA with Alexander PR
Educational and Cultural Institutions
Asian Leading Design Platform, Optimism and Relevance Curator in Post Pandemic Era Clarion Events Limited with Sinclair
LEADing the School Edtech sector LEAD (Leadership Boulevard Pvt. Ltd.) with Adfactors PR
Ring Ancient Bronze Chimes and Collect Your NFT Tencent, Hubei Provincial Museum with Ogilvy Beijing
The M Opening West Kowloon Cultural District Authority with Edelman Hong Kong
Unlock Potential for The New You Education New Zealand with Ruder Finn India
Government Agencies
Blue Sky Dreaming: Australia’s Expo 2020 Dubai Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy
Online City Office Saku City with OZMA Inc.
Selangor Maritime Gateway: Gateway To A Better Tomorrow Landasan Lumayan with Rantau Golin
Time Travel in Seoul Seoul Metropolitan Government with Harrie
Use Your RoadSense campaign Traffic Police with Edelman Singapore, Edelman Data x Intelligence, The Bureau
Not-For-Profit Organizations
Art For Everyone @HKMoA Friends of Hong Kong Museum of Art with Sinclair
Hi There, It’s Okay to Say It Here. Swire Coca-Cola with Ogilvy Taiwan
REmemory Taiwan alzheimer's disease association with Ogilvy Taiwan
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
Still Six Lives Still Six Lives Consortium with Icon Agency
Practice areas
Marketing Communications
Business-To-Business Marketing
Australia's Leafiest Suburbs Nearmap with Herd MSL
Jensen’s GTC 2021 Social Campaign NVIDIA with Archetype China
LEADing the School Edtech sector LEAD (Leadership Boulevard Pvt. Ltd.) with Adfactors PR
The Meal That Goes A Long Way foodpanda with ERA Communications
Transparent Living Ta Ya Electric Wire & Cable Co., LTD. with Ogilvy Taiwan
Consumer Marketing (Existing Product)
Continental Tyres Bald Stars Continental Tyres with Eleven
Free Calls to Santa Telstra with Herd MSL
I Quit with Contiki Contiki with Eleven
Kellogg Gut Barrier Reef Kellogg with Eleven
Thums Up #TaanePalatDe Coca-Cola India with MSL Group
Consumer Marketing (New Product)
Durex Hong Kong - The Durex Of 001, Durex 001 Durex Hong Kong with Durian HK
Ink-gredients HP with Edelman Australia
Momo Mia influencer campaign Pizza Hut India with Archetype India
Nano Inaction Figure Nano with Eleven
Originals Keep Moving Skechers South Asia Pvt. Ltd. with Adfactors PR
Inclusive Marketing
Driving Investor Interest in Tonik, the PH's first digital-only neobank, in a cluttered Financial Services communication space Tonik with Ogilvy Group/Pulse Communications
Let's Start Loving with Durex! Durex Hong Kong with Durian HK
RecruitAble: Building Careers for People with Disability Randstad ANZ with History Will Be Kind
Sprinting towards gender-equality Senco Gold & Diamonds with Adfactors PR
To Dance, Or Not To Dance? Samsung with ERA Communications
Integrated Marketing
Dove | #LetHerGrow Dove (Unilever) with Edelman
Home of Sport adidas with Current Global
Kellogg Gut Barrier Reef Kellogg with Eleven
Marking Sign Language Day with KFC Kshamata KFC India with Edelman India
Marks of Summer – The Best Holiday Leaves a Mark! Hotels.com with Weber Shandwick, Creatip, Briman Communications, Fabric, Ogilvy Taiwan, Madbox Communications
Corporate Reputation
DEI Engagement
RecruitAble: Building Careers for People with Disability Randstad ANZ with History Will Be Kind
Sprinting towards gender-equality Senco Gold & Diamonds with Adfactors PR
Thums Up #TaanePalatDe Coca-Cola India with MSL Group
VMinclusion Taara VMware India with AvianWE
Women in Construction: Smashing the Concrete Ceiling Randstad ANZ with History Will Be Kind
Institutional Image
Best Management of Crisis BharatPe with AvianWE
Committed To Serve Ford India
Hyundai Celebrates its Silver Jubilee with India’s Super 25! Hyundai Motor India with First Partners
Unlock Potential for The New You Education New Zealand with Ruder Finn India
Vegetable Pharmacy Tokyo Good Manners Project with Dentsu Inc./Dentsu Ad-Gear Inc./J.C.Spark Inc. /Nissho.Co.,Ltd/Dash Co. Ltd./Initial Inc.
Employee Communications
#VForVaccine Vistara
Grab’s Public Listing: #OneGrabCommunity Grab
Lenovo Asia Pacific “ESG Experience Week” Lenovo with Zeno Group
Transforming Employee Communications, Achieving New Heights Manulife Hong Kong
When Music Brings Us Together "As One" DHL
Employer Branding
Go Beyond Grow Beyond Be the Impact Marico with SPAG
'Hard Hat Challenge' - Uplifting Women in STEM fields Vedanta Aluminum with Weber Shandwick
Making Kami a household name Kami with Sling & Stone
The Meal That Goes A Long Way foodpanda with ERA Communications
Turning the Tide on Taiwan's Tech Talent Shortage Micron Technology with Golin Taipei
Executive Communications
Addressing gender equity through financial wellbeing Kiwi Wealth with Alexander PR
Grab's Journey to Nasdaq Grab
Path to a purpose-driven business: How to communicate growth in uncertainty Dell Technologies Asia Pacific & Japan with BCW Singapore
VaxEnomic Forecaster Provocate
Capital Markets Communications
#GiottusSeedsTrust Giottus Cryptocurrency Exchange with GenesisBCW
‘Zolving’ Cross Border Financial Inclusion Zolve with First Partners
A Successful IPO with a Distinctive Tam Jai Taste Tam Jai International with Strategic Public Relations Group Limited
Grab's Journey to Nasdaq Grab
The Central Campaign: #Flight to Quality Hongkong Land with SEC Newgate
Engaging Society
Cause-Related Marketing
#Switch Off Vivo with Archetype India
Beyond Sugar Campaign AstraZeneca with Zeno Group
Dove | #LetHerGrow Dove (Unilever) with Edelman
Fact Fashion Janssen Pharmaceutical K.K. with OZMA Inc,
Nureongi: "The One Where Dogs Are No Longer Meat" Kevin S. Bright with Weber Shandwick Korea
Sponsor X Smartsheet / McLaren Racing / DeadlyScience with Herd of Shepherds / Archetype / WE Communications / The Progress Film Company / Finch / Noble People / Octagon
Community Relations
Art For Everyone @HKMoA Friends of Hong Kong Museum of Art with Sinclair
Fact Fashion Janssen Pharmaceutical K.K. with OZMA Inc,
Online City Office Saku City with OZMA Inc.
People’s Association’s Digital CDC Vouchers Scheme People's Association with Splash Productions
Rethinking Education for Teachers and Parents HP Inc with Edelman
Corporate Social Responsibility
Lenovo:The Road to Carbon Neutrality Lenovo with Burson Cohn & Wolfe
OR Unlocks Opportunities to Accelerate Inclusive Growth PTT Oil and Retail Business Plc. (OR) with Ogilvy Thailand
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
Test your drinking knowledge – What is your DRINKiQ? Diageo Korea with Ketchum Korea
The Brave Chain Campaign Brookfield Properties with Adfactors PR Pvt Ltd
Public Education (Non-Covid-19)
Dove | #LetHerGrow Dove (Unilever) with Edelman
Fact Fashion Janssen Pharmaceutical K.K. with OZMA Inc,
Power Like You’ve Never Seen Women for Election with Sefiani & BMF
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
Talking Loneliness Telstra with Herd MSL
Public Education (Covid-19)
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy CARE India with AvianWE
This is Our Shot Save the Children with Sandpiper Health, Fathm
VaxEnomic Forecaster Provocate
Advocacy
Crisis Management
Best Management of Crisis BharatPe with AvianWE
Committed To Serve Ford India
gelatin crisis case study mondelez india
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
Issues Management
CREDAI: From HomeRenting to HomeBuying CREDAI (Confederation of Real Estate Developers Associations of India) with MSL
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
Nureongi: "The One Where Dogs Are No Longer Meat" Kevin S. Bright with Weber Shandwick Korea
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
The Meal That Goes A Long Way foodpanda with ERA Communications
Public Affairs
Changing the world with the 4 Day Week 4 Day Week Global with Alexander PR
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health
Delivering access to newborn screening for Spinal Muscular Atrophy for all Australian babies Spinal Muscular Atrophy Australia, the Genetic Support Network Victoria, Novartis Australia with Parker & Partners, an Ogilvy PR company
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence Vibha Bakshi with Weber Shandwick
VaxEnomic Forecaster Provocate
Media Relations
Corporate Media Relations
Grab's Journey to Nasdaq Grab
Helping Australia's home-grown crypto exchange lead a wild and competitive new industry BTC Markets with Honner
LEADing the School Edtech sector LEAD (Leadership Boulevard Pvt. Ltd.) with Adfactors PR
ReshaMandi - Weaving a Common Thread for all Stakeholders ReshaMandi with The PRactice
Telling a Transformation Story - Lenovo Solutions and Services Group Lenovo with Zeno Group
Product Media Relations (consumer media)
#ListenAgain Hearing Partners with The Hoffman Agency Singapore
Decoding the Landscape of PC Gaming in India HP India with Edelman India
How a powerful communications campaign helped save lives and economies AstraZeneca with GCI Health
KFC Degustation KFC with Ogilvy PR
Subway Rendang: Celebrating Singapore’s National Day Subway with Mutant
Product Media Relations (Trade Media)
The State of Crypto in Singapore 2021 Gemini with Cognito Media
Year One Genesis Motor China with Hill+Knowlton Strategies
Digital and Social Media
Digital Campaign
Durex Love Series Campaign 2021 Durex Hong Kong with The Bread Digital Limited
Flying Doctor Day Royal Flying Doctor Service with Cannings Purple
Google for Education Google with Ogilvy Public Relations
Let's Start Loving with Durex! Durex Hong Kong with Durian HK
REmemory Taiwan alzheimer's disease association with Ogilvy Taiwan
Social Media/Social Networking Campaign
#DeliverThanks Amazon India with Organic by MSL
#LeaveNoOneBehind Harpic World Toilet College with AvianWE
All in for love Marriott Bonvoy with Edelman Beijing China
Online City Office Saku City with OZMA Inc.
To Dance, Or Not To Dance? Samsung with ERA Communications
Influencer Marketing
#BloomYourTravelSpirits with Expedia and Hotels.com Expedia, Hotels.com with Weber Shandwick, Creatip, Briman Communications
Bollywood Insiders Airbnb with Edelman
Connect with China’s new generation of consumers through storytelling Sotheby’s with Sinclair
Home of Sport adidas with Current Global
The SentoSTARS programme Sentosa Development Corporation with Zeno Group Singapore
Branded Journalism
Booking.com - Booking Explorers Booking.com with Allison+Partners
Keeping people moving, even when the world stops Seven Seas Worldwide with Golin Hong Kong
Logistics of Things - Creating Insightful Content for the World DHL
Tech Cetera Ericsson with Archetype Australia and Wavelength Creative
Word of Mouth
Brewing the New Luxury Budweiser Brewmaster Reserve with Ruder Finn
Free Calls to Santa Telstra with Herd MSL
Let's Start Loving with Durex! Durex Hong Kong with Durian HK
Love, Sex, and Mysteries Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan
MLB Brand - Go Ahead with MLB Cap MLB Brand with pH7 Communications
Experiential
Guerrilla Marketing
Dove | #LetHerGrow Dove (Unilever) with Edelman
FWD “Treasurance Shop” Campaign FWD Life Insurance Company (Bermuda) Limited with Sinclair, MSL Hong Kong
Let's Start Loving with Durex! Durex Hong Kong with Durian HK
Publicity Stunt
"Fancy Feast Cat Hotel" Nestlé Purina Australia with Forward
KFC Degustation KFC with Ogilvy PR
NFTree Vicinity with Fleishman Hillard AUNZ and Fabric
The Unboring Morning Campaign KFC Singapore with Redhill
Special Event
Grab's Journey to Nasdaq Grab
Sports Change Makers Project Panasonic with Dentsu inc.
Telling New India's Story at Expo 2020 Dubai Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide
The T20 Pavilion: An Ultimate Cricket Stay India Booking.com with Six Degrees BCW
The Unboring Morning Campaign KFC Singapore with Redhill
Sponsorship
Continental Tyres Bald Stars Continental Tyres with Eleven
LG Signature X Sydney Dance Company: Art Inspires Technology, Technology Completes Art LG Signature
Sponsoring Our Heroes. Project Meiji Co., Ltd. with DENTSU INC.
What's in a number HSBC with Edelman Australia
Trade Show
Asian Leading Design Platform, Optimism and Relevance Curator in Post Pandemic Era Clarion Events Limited with Sinclair
Blue Sky Dreaming: Australia’s Expo 2020 Dubai Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy
Specialist Audience
Marketing to Men
Public Disease Education on Androgenetic Alopecia Organon (Shanghai) Pharmaceutical Technology Co., Ltd. with Ogilvy Health
Durex Hong Kong - The Durex Of 001, Durex 001 Durex Hong Kong with Durian HK
Let's Start Loving with Durex! Durex Hong Kong with Durian HK
Uncle-Nephew Banter Powers EC200D Volvo CE India with Adfactors PR
Marketing to Women
“We CAN Protect the Future” Recycling Program Mead Johnson Nutrition (Hong Kong) Limited with Ogilvy Public Relations Worldwide Limited
Addressing gender equity through financial wellbeing Kiwi Wealth with Alexander PR
Science By Her P&G with Devries Global Beijing
Seeing the Unseen Medtronic with Spurwing Communications
Take Action to “Liberate Our Periods”_Libresse Brand TVC Upgrade Campaign Libresse
Marketing to Youth
#StrongerMindStrongerYou Social Media Campaign UNICEF with Ogilvy Beijing
Home of Sport adidas with Current Global
I Quit with Contiki Contiki with Eleven
To Dance, Or Not To Dance? Samsung with ERA Communications
Year of the Tiger 2022 by Tiger Beer Heineken Myanmar Limited with Vero
Multicultural Marketing
American Express x Sydney Gay and Lesbian Mardi Gras - Express Yourself American Express with Denstu, Ogilvy PR, Jack Nimble, Studio Messa, UM and Reprise
Helping hyperlocal health groups encourage COVID vaccine uptake WA Primary Health Alliance with Cannings Purple
Sprinting towards gender-equality Senco Gold & Diamonds with Adfactors PR
To Dance, Or Not To Dance? Samsung with ERA Communications
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
Company of the year mondelez india
DHL Asia Pacific - Truly Integrated, Truly Digital DHL
Grab's Journey to Nasdaq Grab
HKEX: Delivering impactful, purpose-led, future-focused communications during uncertain times Hong Kong Exchanges and Clearing Limited
Year One Genesis Motor China with Hill+Knowlton Strategies
CEO of the Year
Addressing gender equity through financial wellbeing Kiwi Wealth with Alexander PR
The SABRE Award for Superior Achievement in Brand-Building
Power Your Future WazirX NFT with Ruder Finn India
The Meal That Goes A Long Way foodpanda with ERA Communications
To Dance, Or Not To Dance? Samsung with ERA Communications
Turning 65 Lenovo with BCW
VaxEnomic Forecaster Provocate
The SABRE Award for Superior Achievement in Reputation Management
A Mouthful of Inspiring Stories Deliveroo with Golin Hong Kong
Breaking the Bias’ to make her presence felt in the manufacturing sector Vedanta Aluminium with First Partners
Grab's Journey to Nasdaq Grab
Managing SREI Group’s Crisis and Reputation Srei Group (Kanoria Foundation) with Concept Public Relations India Ltd
The Meal That Goes A Long Way foodpanda with ERA Communications
The SABRE Award for Superior Achievement in Research and Planning
Beyond Sugar Campaign AstraZeneca with Zeno Group
Time Travel in Seoul Seoul Metropolitan Government with Harrie
To Dance, Or Not To Dance? Samsung with ERA Communications
VaxEnomic Forecaster Provocate
What if your cough isn’t just a cough? Lung Foundation Australia, with the support of AstraZeneca Australia with LIFE Agency, an Ogilvy PR company
The SABRE Award for Superior Achievement in Measurement and Evaluation
‘Zolving’ Cross Border Financial Inclusion Zolve with First Partners
All-New Tata Safari: The Return of An Icon Tata Motors Limited with Concept BIU
How Data Analytics Drove Lenovo's Transformation Story Lenovo with Zeno Group
VaxEnomic Forecaster Provocate
Waging a War Against Single-Use Plastics ITC Limited with First Partners
The SABRE Award for Superior Achievement in Purpose
Dove | #LetHerGrow Dove (Unilever) with Edelman
Her Circle CARE Australia with Icon Agency
RecruitAble: Building Careers for People with Disability Randstad ANZ with History Will Be Kind
To Dance, Or Not To Dance? Samsung with ERA Communications
VaxEnomic Forecaster Provocate
In2 SABRE Awards
Agency of the Future
Agency of the Future
Agency of the Future Ogilvy Public Relations Asia Pacific with Ogilvy Public Relations Asia Pacific
Conversations that change Australia Herd MSL
Creating Change in Asia for Asia Golin APAC with Golin APAC
Going Beyond Archetype with Archetype
Earned Media
Digital and Print Media
A Mouthful of Inspiring Stories Deliveroo with Golin Hong Kong
FWD x Hong Chi “Dishes Make Wishes” Campaign FWD Hong Kong with FleishmanHillard Hong Kong
Inspiration+ Always On = Launching Disney+ Taiwan Disney with Golin Taipei
VaxEnomic Forecaster Provocate
Women in Construction: Smashing the Concrete Ceiling Randstad ANZ with History Will Be Kind
Broadcast Media (Radio/Television)
Rapid Antigen Self-Testing Kit Blitz PR Campaign Roche Diagnostics Australia with The 6AM Agency
VaxEnomic Forecaster Provocate
Creation of Persuasive Content
#JomSnekBijak Mondelez International with Archetype Malaysia
“520”,Women Expressing Love Day Bayer with BlueFocus Digital
Listen to your Pain Viatris Korea with Edelman Korea
The Meal That Goes A Long Way foodpanda with ERA Communications
Towards a Greener Future Hisense with Ogilvy Guangzhou
Best In Digital/Print B2b Media
Eaton - Putting a Spotlight on Critical Infrastructure Cybersecurity Eaton with RICE Communications
Jump Out of Attribution Box AppsFlyer with Archetype China
Rapid Antigen Self-Testing Kit Blitz PR Campaign Roche Diagnostics Australia with The 6AM Agency
Sponsored and Paid Media
Media Partnership
Public Disease Education on Androgenetic Alopecia Organon (Shanghai) Pharmaceutical Technology Co., Ltd. with Ogilvy Health
Public Service Announcement - broadcast, digital or print.
A Le Htoe - Myanmar Action Against Gender-Based Violence European Union Delegation in Myanmar with RICE Communications
Nureongi: "The One Where Dogs Are No Longer Meat" Kevin S. Bright with Weber Shandwick Korea
People’s Association’s Digital CDC Vouchers Scheme People's Association with Splash Productions
Singapore’s Hawker Heroes #Stand4Strength Abbott Laboratories with DeVries Global Singapore
Best Influencer Programs Endorsements (Paid)
Love Your Stomach Back MiRXES with Zeno Group
Magnum Pleasure Auction Magnum with Golin and Jack Morton
Marks of Summer – The Best Holiday Leaves a Mark! Hotels.com with Weber Shandwick, Creatip, Briman Communications, Fabric, Ogilvy Taiwan, Madbox Communications
Verbing Corning Gorilla Glass for India's Next-Half Billion Corning Gorilla Glass with FleishmanHillard India
Year of the Tiger 2022 by Tiger Beer Heineken Myanmar Limited with Vero
Advertising - broadcast, digital or print.
“520”,Women Expressing Love Day Bayer with BlueFocus Digital
“The Answer is Gashapon” BANDAI CO., LTD. (Tokyo, Japan) with PR Consulting Dentsu Inc.
Follow My Heart on Childbirth Bayer with BlueFocus Digital
Social Media and Community Management
Best use of global social networking platforms
Gamescom Asia: Bringing the Heart of Gaming to Asia Koelnmesse Singapore, Singapore Tourism Board with Edelman Singapore
mycar Streamer Meets Driver mycar with Eleven
Online City Office Saku City with OZMA Inc.
To Dance, Or Not To Dance? Samsung with ERA Communications
Best use of visual social platforms
#BloomYourTravelSpirits with Expedia and Hotels.com Expedia, Hotels.com with Weber Shandwick, Creatip, Briman Communications
Magnum Pleasure Auction Magnum with Golin and Jack Morton
Momo Mia influencer campaign Pizza Hut India with Archetype India
OK Man (읏맨) social media OK savings Bank with HAHM SHOUT GLOBAL
To Dance, Or Not To Dance? Samsung with ERA Communications
Best use of Asian social platforms
All in for love Marriott Bonvoy with Edelman Beijing China
Chinese Animation: It’s Time to See Us Again Lenovo with BCW
MS Warrior: She’s One in a Million Novartis China with DeVries Global
New Ways of Drinking: Everyone is a Cognac Artist Moet Hennessy Diageo (China) Company Limited with Shanghai Thunder Public Relations Consulting Co., Ltd.
Sony New Category Product Launch Campaign Sony with Ruder Finn
Best Meme/Viral Campaign
"A Civil War" of All Mothers’ Inner Tangle Biostime New Spokesperson Viral Campaign Biostime with BlueFocus Digital
OK Man (읏맨) social media OK savings Bank with HAHM SHOUT GLOBAL
Ring Ancient Bronze Chimes and Collect Your NFT Tencent, Hubei Provincial Museum with Ogilvy Beijing
Take Action to “Liberate Our Periods”_Libresse Brand TVC Upgrade Campaign Libresse
To Dance, Or Not To Dance? Samsung with ERA Communications
Digital & Creative Categories
Best Use of NFTs and PR in the Metaverse
NFTree Vicinity with Fleishman Hillard AUNZ and Fabric
The Creator Xchange Campaign ASUS with Archetype (creative lead agency) GSquared (web agency) Rapid Media (media agency) Thrive PR (PR agency)
Brand Digital Platforms
#StrongerMindStrongerYou Social Media Campaign UNICEF with Ogilvy Beijing
Creating a Healthier Asia Gilead Sciences with APCO Worldwide
I Quit with Contiki Contiki with Eleven
The Creator Xchange Campaign ASUS with Archetype (creative lead agency) GSquared (web agency) Rapid Media (media agency) Thrive PR (PR agency)
Digital Video
Creating a culture of workation in overworked societies Hotels.com with Weber Shandwick, Creatip, Briman Communications
Follow My Heart on Childbirth Bayer with BlueFocus Digital
Nureongi: "The One Where Dogs Are No Longer Meat" Kevin S. Bright with Weber Shandwick Korea
There's No Taste Like Home TamJai International with Ogilvy Public Relations
Time Travel in Seoul Seoul Metropolitan Government with Harrie
Podcast/Webinar/Webcast
Tech Cetera Ericsson with Archetype Australia and Wavelength Creative
Branding and Identity- including logo and other design work
Modernizing YUESAI's Retail Experience YUESAI Cosmetics with The Orangeblowfish
Topgolf - The Art of Motion Topgolf with The Orangeblowfish
PRovoke Asia-Pacific Summit & SABRE Awards 2022 will take place on 13 October.