The SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.
*The IN2 SABRE Award categories will be presented at the conclusion of the conference. All other categories will be presented during the evening SABRE Awards ceremony.
Industry sectors
Consumer Goods
Automotive
Go Far For Your Squad Spinny with Adfactors PR
Heals on Wheels Hyundai Motor Group with KPR, Trumakus
Mobilising India for a Better Tomorrow Ola with Ruder Finn India
Switching Gears: Elevating Porsche Brand Experiences in Singapore Porsche Asia Pacific with DeVries Global Singapore
Voice Watch Toyota Mobility Foundation with Dentsu Inc.
Fashion & Beauty
#LetHerGrow Dove (Unilever) with Edelman
Dove #StopTheNameCalling Unilever Philippines, Inc. with Ogilvy & Mather Philippines Inc, Mindshare Philippines
Engineering Change Gillette India with Genesis BCW
Shiseido China Beautiful Future Garden Shiseido China Co., Ltd. with Red Wasabi Marketing Consulting (Shanghai) Co.Ltd
THE61S: 61 Sizes 61 people Determinant with Weber Shandwick
Food & Beverage
5 Stars Everywhere Mondelez India with MSL
DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY PEPSICO INDIA with EDELMAN INDIA
Honest Eggs Co. Fitchix Honest Eggs Co. with BCW Australia
KFC Brainwave Bucket KFC with Edelman Hong Kong
Love Your Gut Dutch Mill with Ogilvy Thailand
Home & Furniture
IKEA OBEGRÄNSAD IKEA SINGAPORE with Zeno Group Singapore
Ruggboots: Rugs You Can Wear Koala with Weber Shandwick
ZINUS UKRAINE CSR CAMPAIGN [Please Send a Box of Hope] Zinus with HAHM SHOUT GLOBAL
Consumer Products
#LetHerGrow Dove (Unilever) with Edelman
Enter Vertuo Nespresso with Weber Shandwick
Incense of Memories Kameyama Inc. with Wunderman Thompson Tokyo
INKmaginary Toys HP Inc with Edelman Singapore
WE GOT THIS! ft. David Beckham adidas with Current Global
Consumer Services
Entertainment
Asian Paints Mumbai Urban Art Festival Asian Paints with Madison PR
Prime Video Presents India Prime Video
Redraw Your World Cartoon Network with Allison Partners
Stress Buying Center USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.
Financial Services
Digital Transformation Built for Small Business: Visa Sets Taiwan SMB/SMEs up for Success Post-Pandemic Visa Taiwan with The Hoffman Agency
Empowering every Indian with Financial Protection Max Life Insurance Company Limited with Edelman India
Helping the world’s fastest growing cryptocurrency platform break ground in Australia Crypto.com with Honner
Leveraging PR To Smash the Gender Wealth Retirement Gap Super Fierce with Third Hemisphere
Promoting NAB as the ‘Bank Behind the Broker’ National Australia Bank with Honner
Food Service
KFC Degustation KFC Australia with Ogilvy PR
KFC Kshamata | #SpeakSign KFC India with Edelman India
McDonald’s Family Feelings: Advocating for Family Mental Wellness McDonald's Singapore with Golin
Starbucks #ItStartsWithYourName Tata Starbucks Private Limited with Edelman India Private Limited
Sumadori-bar Shibuya Sumadori Co., Ltd. with dentsu INC.
Retailers
ALDI Trophy Room ALDI Australia with Ogilvy PR
Mr. Bucket Chocolaterie Mr. Bucket with W Communications
THE61S: 61 Sizes 61 people Determinant with Weber Shandwick
Tumi Razer Capsule Launch Tumi with W Communications
WE GOT THIS! ft. David Beckham adidas with Current Global
Travel & Tourism
Amazing Thailand. Culture to Commerce. Tourism Authority of Thailand with Ogilvy Thailand
Come and Say G'day Tourism Australia with MSL India
Find Your Shangri-La Shangri-La Hotels and Resorts
Grow Green Booking.com with Vero
Oyo For All Oyo Rooms with Avian WE
Travel for Real: Post-pandemic travel mystery unravelled Hotels.com / Expedia with Weber Shandwick
Business-to-Business
Energy and Natural Resources
Advancing Singapore Towards Net Zero in 2050 Schneider Electric with Sandpiper
HDRE, The Uber of the Energy Industry HD Renewable Energy with The Hoffman Agency
Putting Australia in the global laser nuclear fusion map HB11 Energy with Third Hemisphere
Rethinking Energy in Southeast Asia Wärtsilä Energy with Main partner: Miltton / Other partners: Greenhouse Communications, Hill Knowlton Strategies, Ogilvy, Jolen Consulting
Solar Beehive Hanwha with INNOCEAN
Chemicals & Industrials
#SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar Vedanta Sesa Goa with First Partners
120 years of GE in India General Electric (GE)
2022 Thyssenkrupp CIIE Communication Thyssenkrupp with Hill and Knowlton Strategies China
GS Caltex Plastic Literacy Campaign Concept Development and Content Communication GS Caltex with SCOTOSS CONSULTING
Gunung Raja Paksi – The Journey to Becoming a Sustainable Steel Leader Gunung Raja Paksi (GRP) with The Hoffman Agency Asia Pacific Pte Ltd
Professional Service Firms
Creating ripples of change with impact entrepreneurs in Asia-Pacific EY
From Scratch: Building a Profile for Rita Ku & Ser Rita Ku & Ser with Sandpiper
Uplift social equity - creating an equitable workplace for all EY
Real Estate & Construction
A Flying Start for Brand NIA Noida International Airport with Genesis BCW
PropXTech 2022/23 - Building a sustainable commercial future for Hong Kong & Asia Hongkong Land & Sino Group with SEC Newgate Greater China
Transportation & Logistics
DHL - Truly Integrated, Truly Digital DHL
Doppelmayr: Establishing ropeways as a credible public transport solution for Aotearoa Doppelmayr with Anthem
J&T Express Singapore: Leading the Future of Logistics J&T Express Singapore (J&T Express) with The Hoffman Agency Asia Pacific Pte Ltd
Technology
Consumer Electronics
# Everything Can Be YOGA Lenovo YOGA with BlueFocus
#TeamGalaxy Growing Advocates in Singapore Samsung Electronics Singapore with IN.FOM
Lenovo Yangtze River Biodiversity Project Lenovo with BCW China
Streaming Cinema Nebula with CampaignLab
The Longest Red Scarf Skyworth with Edelman China
Technology: Hardware
BOE’S Wonder Lab of Worry Solutions BOE Technology Group Co., Ltd. with Allison Partners China
'Canon Livestream'Brand Development and Marcom Campaign Canon with Hill and Knowlton Strategies China
HP India Gaming Landscape Study 2022 HP Inc. with Edelman India Pvt. Ltd.
Love How You Buzz Hotel Suite Lovehoney with CampaignLab
Solar Beehive Hanwha with INNOCEAN
Technology: Software & Services
Addressing APAC’s Digital Skills Challenge Amazon Web Services with Archetype
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
INKmaginary Toys HP Inc with Edelman Singapore
Lenovo Precious Metals Lenovo with Herd MSL
Small Repair Shop Guide 小修小补 Tencent with Tencent
Telecommunications
175 Re-Played Bharti Airtel with Genesis BCW
Pay What You Want Circles Life with The PR Group
Spark 5G Street Museum Spark with Agency to be credited for the media relations programme, Anthem. Supporting agencies to be named for the overall Spark 5G Street Museum campaign, Spur, Colenso BBDO.
The Past is just the Beginning Ericsson with Archetype China
Web-Based Business
Douyin: #Strange Fun Goods Contest Douyin with BlueFocus
Equipping The Travel Community For Sustainable Travel Booking.com with Allison Partners Singapore
Missing - Sensitively spreading awareness about human trafficking among gamers Mobile Premier League (MPL)
Not just Fantasy! Online games an equalizer for sporting women Games24x7 (My11Circle) with First Partners
Travel for Real: Post-pandemic travel mystery unravelled Hotels.com / Expedia with Weber Shandwick
Healthcare
Animal Care
Solar Beehive Hanwha with INNOCEAN
The Call of Cats petgugu with Edelman China
Consumer Health
Abortion - A Right to Healthcare and Autonomy Pratigya Campaign with Hill Knowlton Strategies
Illuminate Tomorrow Nippon Boehringer lngelheim Co., Ltd. with Hakuhodo
More Than Blue Johnson & Johnson with WE Communications
Panadol Care Collective Haleon with Edelman Australia
Thyseed: Postpartum Escape Room Thyseed with BlueFocus
Healthcare Providers
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Be The Change For TB Johnson & Johnson India with Avian WE
Good Vibe Tribe – Building One of Myanmar’s Largest Health & Wellness Communities Prudential Myanmar Life Insurance
House of Healers Mind You Mental Health Systems with Ogilvy & Mather (Philippines), Inc.
PRUSaver: Empowering People in Myanmar to Achieve their Life Goals Prudential Myanmar Life Insurance
Medical Technology
A Healthy Dose of News and Regular DOC2US Check-ups to Boost Relationships DOC2US / Heydoc International Sdn Bhd with Strategic Public Relations Group
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
GE HealthCare China: Corporate Strategy and Communications Campaign GE HealthCare China with Ogilvy
Invis is Unlock Your Smile Invisalign Taiwan with The Hoffman Agency
Making you care about your health: Finding a solution to Asia Pacific’s patient engagement deficit Roche Diagnostics Asia Pacific with The Voices Project
Pharmaceutical: RX
Bayer For Her Bayer with Elmwood, part of MSQ (Singapore/APAC) and Createx (Thailand)
Berok Zindagi 5.0 (Unstoppable Life) CIPLA with GCI Health India
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health Asia Pacific
HPV: The Ticking Time Bomb Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan
Together in SMA: Back to School Biogen China with Shixuan PR
Non-Corporate
Associations
#AsliGamer E-Gaming Federation with Avian WE
Abortion - A Right to Healthcare and Autonomy Pratigya Campaign with Hill Knowlton Strategies
Catalysing India to become self-reliant for semiconductor manufacturing in India India Electronic and Semiconductor Association (IESA) with Value360 Group
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Sabka Haq Swachhta NFSSM Alliance with Avian WE
Government Agencies
BYE BYE MICROBEADS: PARTING WAYS WITH TINY PLASTIC POLLUTANTS FOR GOOD The Environmental Protection Department of the Government of the Hong Kong Special Administrative Region with Golin Hong Kong
Get2It – National Bowel Cancer Screening Program Cancer Council and the Department of Health and Aged Care with Herd MSL
Malaysia Pavillion @Dubai Expo Malaysia GreenTech Corporation with Edelman Malaysia
Own Your Future – Envisioning Maritime Possibilities Singapore Maritime Foundation with Archetype Singapore
The Atal Tinkering Labs Marathon: Inspiring India to Cultivate 'Neoteric Innovators' Niti Aayog with Avian WE
Not-For-Profit Organizations
#Light Up Every Moment of Childhood# UNICEF with Ogilvy Beijing
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
AIDS Avatar Taiwan AIDS Society & Taiwan AIDS Nurse Association with GOLIN Taipei
Earth Hour 2023: Biggest Hour for Earth WWF
UdyamStree Campaign EdelGive Foundation with Chase Avian Communications Pvt. Ltd
Practice areas
Marketing Communications
Business-To-Business Marketing
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
Digital Transformation Built for Small Business: Visa Sets Taiwan SMB/SMEs up for Success Post-Pandemic Visa Taiwan with The Hoffman Agency
Driving Sustainable Solutions: Schneider Electric's Innovation Summit Revolutionises Corporate Sustainability in Australia Schneider Electric with Icon Agency
Lenovo Precious Metals Lenovo with Herd MSL
早一步做好 自然就好 TAYA Electric Wire & Cable Co., LTD. with Ogilvy Public Relations (Taiwan),Co., Ltd
Consumer Marketing (Existing Product)
CDIFS“I AM HERE”— IP Marketing for Growth Chengdu IFS (Chengdu International Finance Square)
Come and Say G'day Tourism Australia with MSL India
Grow Green Booking.com with Vero
Honest Eggs Co. Fitchix Honest Eggs Co. with BCW Australia
KFC Brainwave Bucket KFC with Edelman Hong Kong
Consumer Marketing (New Product)
adidas Originals by Parley adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
Little Moons Lands Down Under Little Moons with History Will Be Kind
Quaker Oats Muesli Launch PepsiCo India with Edelman India & Leo Burnett India
Ruggboots: Rugs You Can Wear Koala with Weber Shandwick
The Call of Cats petgugu with Edelman China
Inclusive Marketing
Celebrity Cruises #AllInclusivePhotoProject Celebrity Cruises with History Will Be Kind
Sumadori-bar Shibuya Sumadori Co., Ltd. with dentsu INC.
THE61S: 61 Sizes 61 people Determinant with Weber Shandwick
Voice Watch Toyota Mobility Foundation with Dentsu Inc.
WE GOT THIS! ft. David Beckham adidas with Current Global
Integrated Marketing
#LetHerGrow Dove (Unilever) with Edelman
CDIFS“I AM HERE”— IP Marketing for Growth Chengdu IFS (Chengdu International Finance Square)
Dove #StopTheNameCalling Unilever Philippines, Inc. with Ogilvy & Mather Philippines Inc, Mindshare Philippines
Farzi Prime Video
Tuvalu: The First Digital Nation The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song
Corporate Reputation
DEI Engagement
Creating an Equitable Workforce VMware India with AvianWE
Freedom To Be #EveryWoman Roche Diagnostics Asia Pacific
HP Streetcode HP Inc. with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
Not just Fantasy! Online games an equalizer for sporting women Games24x7 (My11Circle) with First Partners
Sekisui House Paternity Leave Project Sekisui House, Ltd. with PR Consulting Dentsu Inc.
Institutional Image
125 Years Godrej & Boyce with Avian WE
A Year of Transformation for Mobile Premier League (MPL) Mobile Premier League (MPL)
GE HealthCare China: Corporate Strategy and Communications Campaign GE HealthCare China with Ogilvy
Oyo For All Oyo Rooms with Avian WE
Employee Communications
Book Your Future/Vistara’s Culture Credo/Creating PR Opportunities in Crisis VISTARA - TATA SIA AIRLINES with Adfactors PR
Creating ripples of change with impact entrepreneurs in Asia-Pacific EY
OneDBS - Unifying Strengths, Empowering Growth DBS Bank India with NA
The Stars of Urban Company Urban Company with H K Strategies
Uplift social equity - creating an equitable workplace for all EY
Employer Branding
#IronLadiesIndia - Saluting the Iron-Willed Women of Goa Vedanta Sesa Goa with First Partners
‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities McDonald’s India - North & East with First Partners
ASML HERO Campaign ASML with The Hoffman Agency Korea
Atlassian Atlassivan Atlassian with Ogilvy PR
Own Your Future – Envisioning Maritime Possibilities Singapore Maritime Foundation with Archetype Singapore
Executive Communications
#INTEL# CEO's China Visit Intel with Ogilvy Beijing
Creating a (genuine) Thought Leader Cicada Innovations with Third Hemisphere
Gunung Raja Paksi – The Journey to Becoming a Sustainable Steel Leader Gunung Raja Paksi (GRP) with The Hoffman Agency Asia Pacific Pte Ltd
James Dyson China Book Launch Dyson with BCW Shanghai
Putting Australia in the global laser nuclear fusion map HB11 Energy with Third Hemisphere
Capital Markets Communications
HDRE, The Uber of the Energy Industry HD Renewable Energy with The Hoffman Agency
Reinventing a Biotech Leader for its Public Debut OrbusNeich Medical Group Holdings Limited with Strategic Public Relations Group
Supporting Nikon in a complex public tender offer Nikon with FGS Global
The Power of Two PVR INOX with AvianWE
Your Companion to Drive Growth Through Pet Wellness i-Tail Corporation Public Company Limited with Ogilvy Thailand
Engaging Society
Cause-Related Marketing
#LetHerGrow Dove (Unilever) with Edelman
Honest Eggs Co. Fitchix Honest Eggs Co. with BCW Australia
HP Streetcode HP Inc. with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
Solar Beehive Hanwha with INNOCEAN
Tuvalu: The First Digital Nation The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song
Community Relations
Small Repair Shop Guide 小修小补 Tencent with Tencent
The Call of Cats petgugu with Edelman China
The Longest Red Scarf Skyworth with Edelman China
Visa mobilises partners and industries to grow sustainable tourism in Taiwan Visa Taiwan with The Hoffman Agency
WE GOT THIS! ft. David Beckham adidas with Current Global
Corporate Social Responsibility
#LetHerGrow Dove (Unilever) with Edelman
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
HP Streetcode HP Inc. with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
Solar Beehive Hanwha with INNOCEAN
Wow! We Are Different! Swire Coca-Cola with Ogilvy Public Relations
Public Education (Non-Covid-19)
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
AIDS Avatar Taiwan AIDS Society & Taiwan AIDS Nurse Association with GOLIN Taipei
Guardians of the Heart Manipal Health Enterprises Private Limited with Concept Public Relations India Limited
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Tuvalu: The First Digital Nation The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song
Public Education (Covid-19)
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health Asia Pacific
Goolay vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition PAGEONE with PAGEONE
Advocacy
Crisis Management
I-CLEAN – Transforming Rural Lives and Livelihoods Syngenta India Ltd.
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Book Your Future/Vistara’s Culture Credo/Creating PR Opportunities in Crisis VISTARA - TATA SIA AIRLINES with Adfactors PR
Catalysing India to become self-reliant for semiconductor manufacturing in India India Electronic and Semiconductor Association (IESA) with Value360 Group
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health Asia Pacific
Issues Management
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Beating the odds - WazirX WazirX with Value360 Communications
Book Your Future/Vistara’s Culture Credo/Creating PR Opportunities in Crisis VISTARA - TATA SIA AIRLINES with Adfactors PR
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health Asia Pacific
Solar Beehive Hanwha with INNOCEAN
Public Affairs
Fighting the Betting Menace in India Mobile Premier League (MPL)
Helping Ukraine from New Zealand Anastasiya Gutorova (note: pro-bono) with Alexander PR
Indian Leadership Forum Against Trafficking ILFAT with Chase Avian Communications Pvt. Ltd
Rethinking Energy in Southeast Asia Wärtsilä Energy with Main partner: Miltton / Other partners: Greenhouse Communications, Hill Knowlton Strategies, Ogilvy, Jolen Consulting
The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks by Goodknight Godrej Industries with Godrej Corporate Brand & Communications Team
Media Relations
Corporate Media Relations
175 Re-Played Bharti Airtel with Genesis BCW
A Healthy Dose of News and Regular DOC2US Check-ups to Boost Relationships DOC2US / Heydoc International Sdn Bhd with Strategic Public Relations Group
Addressing APAC’s Digital Skills Challenge Amazon Web Services with Archetype
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Product Media Relations (consumer media)
Honest Eggs Co. Fitchix Honest Eggs Co. with BCW Australia
KFC Brainwave Bucket KFC with Edelman Hong Kong
Leveraging PR To Smash the Gender Wealth Retirement Gap Super Fierce with Third Hemisphere
Ruggboots: Rugs You Can Wear Koala with Weber Shandwick
THE61S: 61 Sizes 61 people Determinant with Weber Shandwick
Product Media Relations (Trade Media)
Cohesity Launches Cohesity Cloud Services in Japan Cohesity with J-Spin
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
On the Road with Optus Optus with SOCIETY
Digital and Social Media
Digital Campaign
Amazing Thailand. Culture to Commerce. Tourism Authority of Thailand with Ogilvy Thailand
Every Life that shouldn't be taken for Granted LG Uplus with Postcommunications
KFC Brainwave Bucket KFC with Edelman Hong Kong
LaMianFan: Noodles "Forbes" LaMianFan with BlueFocus
Influencer Marketing
ASICS Sportstyle Art in Motion Campaign ASICS with DeVries Global Singapore
Doritos #CheatTheHeat PepsiCo India with Edelman India & Leo Burnett India
Douyin: #Strange Fun Goods Contest Douyin with BlueFocus
IKEA OBEGRÄNSAD IKEA SINGAPORE with Zeno Group Singapore
Say Pain! Daewoong Pharmaceutical with Prain Global
Branded Journalism
BOE’S Wonder Lab of Worry Solutions BOE Technology Group Co., Ltd. with Allison Partners China
IDentity Spotlight by Okta Okta SG Pte. Ltd. with Distillery SG PTE. Ltd.
Logistics of Things: Delivering Relevant Insights DHL
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Samsung SEAO Content Hub - Reimagining Digital Storytelling Samsung Electronics Southeast Asia & Oceania with IN.FOM
Word of Mouth
Feels Like the First Time Expedia Group with Weber Shandwick
Poetic Play of Spring Tea with Su Tung-po: New life begins with a cup of Zhuyeqing Tea ZHUYEQING Tea with Data Intelink
The First Period-Road Yuhan-Kimberly with Prain Global
The Story of Godawan – The Spirit of the Desert Diageo India with Genesis BCW
Thyseed: Postpartum Escape Room Thyseed with BlueFocus
Experiential
Guerrilla Marketing
Arc’teryx ReBird: A Forest in the Heart of the City Arc'teryx with The Orangeblowfish
Enter Vertuo Nespresso with Weber Shandwick
WE GOT THIS! ft. David Beckham adidas with Current Global
Publicity Stunt
Chengdu IFS“the MELON-VERSE”Immersive Interactive Art Campaign Chengdu IFS (Chengdu International Finance Square)
Grow Green Booking.com with Vero
KFC Brainwave Bucket KFC with Edelman Hong Kong
The Call of Cats petgugu with Edelman China
The Longest Red Scarf Skyworth with Edelman China
Special Event
BIA SAIGON CHILL FEST (Summer & New Year) SABECO with T&A Ogilvy Vietnam
Coca-Cola - The World's Largest Timeless Table The Coca-Cola Company with WPP Open X, led by T&A Ogilvy Vietnam
KFC Degustation KFC Australia with Ogilvy PR
Stress Buying Center USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.
Thyseed: Postpartum Escape Room Thyseed with BlueFocus
Sponsorship
Bia Saigon Lager - Together We Make Tet SABECO with T&A Ogilvy Vietnam
WE GOT THIS! ft. David Beckham adidas with Current Global
Trade Show
HONOR: In Time All Will Be Well, As Time Attests HONOR with BCW
Malaysia Pavillion @Dubai Expo Malaysia GreenTech Corporation with Edelman Malaysia
Reigniting Media Interest for the Biggest Global Consumer Tech Trade Show Consumer Technology Association with The Hoffman Agency, Hong Kong
Setting the Stage for the 15th Anniversary of the Singapore International Energy Week Energy Market Authority with FINN Partners Singapore
Specialist Audience
Marketing to Men
Engineering Change Gillette India with Genesis BCW
ITC Fiama - Marketing to Men ITC Fiama with PR Pundit
THE61S: 61 Sizes 61 people Determinant with Weber Shandwick
Marketing to Women
AVON “Break Down Barriers, Women Together” Anti-GBV Campaign AVON PRODUCTS (CHINA) CO.,LTD. with Hill and Knowlton Strategies China - Shanghai Office
Bayer For Her Bayer with Elmwood, part of MSQ (Singapore/APAC) and Createx (Thailand)
The Next Chapter Abbott with Weber Shandwick India
Thyseed: Postpartum Escape Room Thyseed with BlueFocus
World PITERA™ Day Procter & Gamble (SK-II) with DeVries Global Singapore
Marketing to Youth
Douyin: #Strange Fun Goods Contest Douyin with BlueFocus
House of Healers Mind You Mental Health Systems with Ogilvy & Mather (Philippines), Inc.
HP Streetcode HP Inc. with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Own Your Future – Envisioning Maritime Possibilities Singapore Maritime Foundation with Archetype Singapore
Multicultural Marketing
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Working Remote: Bringing Digital Literacy to India's Tribal Youth META with Weber Shandwick India
In2 SABRE Awards
Agency of the Future
Agency of the Future
Accelerating Change in Asia Golin APAC with Golin APAC
Agency of the Future - Ogilvy PR Australia Ogilvy PR Australia with Ogilvy PR Australia
Earned Media
Digital and Print Media
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health
Earth Hour 2023: Biggest Hour for Earth WWF
Helping the world’s fastest growing cryptocurrency platform break ground in Australia Crypto.com with Honner
McDonald’s Family Feelings: Advocating for Family Mental Wellness McDonald's Singapore with Golin
Broadcast Media (Radio/Television)
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Get2It – National Bowel Cancer Screening Program Cancer Council and the Department of Health and Aged Care with Herd MSL
Rethinking Energy in Southeast Asia Wärtsilä Energy with Main partner: Miltton / Other partners: Greenhouse Communications, Hill Knowlton Strategies, Ogilvy, Jolen Consulting
Setting the Stage for the 15th Anniversary of the Singapore International Energy Week Energy Market Authority with FINN Partners Singapore
The Next Breath Primary Health Care Foundation with Edelman China
Creation of Persuasive Content
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
Feels Like the First Time Expedia Group with Weber Shandwick
Peering into our Future Coastal Natives, Our Singapore Reefs & Ocean Purpose Project with Mutant
Travel for Real: Post-pandemic travel mystery unravelled Hotels.com / Expedia with Weber Shandwick
Best In Digital/Print B2b Media
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
Driving Sustainable Solutions: Schneider Electric's Innovation Summit Revolutionises Corporate Sustainability in Australia Schneider Electric with Icon Agency
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Best In Product Reviews (Earned)
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Streaming Cinema Nebula with CampaignLab
THE61S: 61 Sizes 61 people Determinant with Weber Shandwick
Sponsored and Paid Media
Media Partnership
Almonds, Radiance Almond Board of California with Ruder Finn China
Hyperview VR Video Creators Contest Canon with Hill and Knowlton Strategies China
Public Service Announcement - broadcast, digital or print.
Shiseido China Beautiful Future Garden Shiseido China Co., Ltd. with Red Wasabi Marketing Consulting (Shanghai) Co.Ltd
Brand Digital Platforms
AIDS Avatar Taiwan AIDS Society & Taiwan AIDS Nurse Association with GOLIN Taipei
Illuminate Tomorrow Nippon Boehringer lngelheim Co., Ltd. with Hakuhodo
Own Your Future – Envisioning Maritime Possibilities Singapore Maritime Foundation with Archetype Singapore
Samsung SEAO Content Hub - Reimagining Digital Storytelling Samsung Electronics Southeast Asia & Oceania with IN.FOM
Voice Watch Toyota Mobility Foundation with Dentsu Inc.
Digital Newsrooms
From Local to Global: SK hynix’s Newsroom Makeover SK hynix with Weber Shandwick Korea
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Digital Video
#Light Up Every Moment of Childhood# UNICEF with Ogilvy Beijing
"What Is Your Legacy?" Lungyen Life Service Corporation with Ogilvy Taiwan
BOE’S Wonder Lab of Worry Solutions BOE Technology Group Co., Ltd. with Allison Partners China
Find Your Shangri-La Shangri-La Hotels and Resorts
Sunrise Chasers 2023 (追光2023) Tencent with Tencent
Podcast/Webinar/Webcast
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Branding and Identity- including logo and other design work
BYE BYE MICROBEADS: PARTING WAYS WITH TINY PLASTIC POLLUTANTS FOR GOOD The Environmental Protection Department of the Government of the Hong Kong Special Administrative Region with Golin Hong Kong
CDIFS“I AM HERE”— IP Marketing for Growth Chengdu IFS (Chengdu International Finance Square)
Earth Hour 2023: Biggest Hour for Earth WWF
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Rebranding for growth in a competitive tech market INX Software with Cannings Purple
Geographic
Australia/New Zealand
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
ALDI Trophy Room ALDI Australia with Ogilvy PR
Get2It – National Bowel Cancer Screening Program Cancer Council and the Department of Health and Aged Care with Herd MSL
Helping Ukraine from New Zealand Anastasiya Gutorova (note: pro-bono) with Alexander PR
Tuvalu: The First Digital Nation The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song
Greater China
#Light Up Every Moment of Childhood# UNICEF with Ogilvy Beijing
AIDS Avatar Taiwan AIDS Society & Taiwan AIDS Nurse Association with GOLIN Taipei
KFC Brainwave Bucket KFC with Edelman Hong Kong
Small Repair Shop Guide 小修小补 Tencent with Tencent
Thyseed: Postpartum Escape Room Thyseed with BlueFocus
Indian Sub-continent
Doritos #CheatTheHeat PepsiCo India with Edelman India & Leo Burnett India
Great India Drive 2023 – Commemorating 75 years of India’s Independence Hyundai Motor India with First Partners
Otrivin: Pollution Capture Pencils Haleon (GSK) with Genesis BCW
Starbucks #ItStartsWithYourName Tata Starbucks Private Limited with Edelman India Private Limited
The Next Chapter Abbott with Weber Shandwick India
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Sekisui House Paternity Leave Project Sekisui House, Ltd. with PR Consulting Dentsu Inc.
Stress Buying Center USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.
Voice Watch Toyota Mobility Foundation with Dentsu Inc.
Korea
[Dream Gream] Art Talent Scholarship Campaign Hansung Motor with HAHM SHOUT GLOBAL
Every Life that shouldn't be taken for Granted LG Uplus with Postcommunications
Feels Like the First Time Expedia Group with Weber Shandwick
The First Period-Road Yuhan-Kimberly with Prain Global
Travel for Real: Post-pandemic travel mystery unravelled Hotels.com / Expedia with Weber Shandwick
South-East Asia
Amazing Thailand. Culture to Commerce. Tourism Authority of Thailand with Ogilvy Thailand
Blibli Langkah Membumi (Steps Returning to Mother Earth) PT Global Digital Niaga Tbk (Blibli) with Hill Knowlton Strategies Indonesia
Dove #StopTheNameCalling Unilever Philippines, Inc. with Ogilvy & Mather Philippines Inc, Mindshare Philippines
House of Healers Mind You Mental Health Systems with Ogilvy & Mather (Philippines), Inc.
Own Your Future – Envisioning Maritime Possibilities Singapore Maritime Foundation with Archetype Singapore
Multi-Country (at least 2 countries)
Bayer For Her Bayer with Elmwood, part of MSQ (Singapore/APAC) and Createx (Thailand)
Decoding 37 Trillion Cells Lenovo ISG with Zeno Group
Feels Like the First Time Expedia Group with Weber Shandwick
HIV Care Continuum & Beyond ViiV Healthcare with Sandpiper Health
Travel for Real: Post-pandemic travel mystery unravelled Hotels.com / Expedia with Weber Shandwick
Regional (more than 5 countries)
Creating ripples of change with impact entrepreneurs in Asia-Pacific EY
Equipping The Travel Community For Sustainable Travel Booking.com with Allison Partners Singapore
Freedom To Be #EveryWoman Roche Diagnostics Asia Pacific
HP Streetcode HP Inc. with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
Making you care about your health: Finding a solution to Asia Pacific’s patient engagement deficit Roche Diagnostics Asia Pacific with The Voices Project
Global (led out of Asia-Pacific with work in other regions)
DHL - Truly Integrated, Truly Digital DHL
Earth Hour 2023: Biggest Hour for Earth WWF
Elevating Newcomer AUM Biosciences to Industry Frontrunner AUM Biosciences Global with SPAG - A FINN Partners Company
Find Your Shangri-La Shangri-La Hotels and Resorts
OPPO Research Institute Innovation Accelerator Guangdong OPPO Mobile Telecommunications Corp., Ltd with BCW Beiijng
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
A Year of Transformation for Mobile Premier League (MPL) Mobile Premier League (MPL)
Bayer For Her Bayer with Elmwood, part of MSQ (Singapore/APAC) and Createx (Thailand)
DHL - Truly Integrated, Truly Digital DHL
Heals on Wheels Hyundai Motor Group with KPR, Trumakus
Re-Imagining PR at Godrej Industries Godrej Industries and Associated Companies Ltd with Godrej Corporate Brand & Communications Team
The SABRE Award for Superior Achievement in Brand-Building
BMS “The Touch that Transforms” Campaign Bristol Myers Squibb
Eno: A Plateful of Laughs Haleon (GSK) with Genesis BCW
Green Yodha- A Sustainability Initiative by Schneider Electric Schneider Electric with Adfactors PR
The Missing Chapter P&G Whisper with 20:20 MSL
The SABRE Award for Superior Achievement in Reputation Management
#IronLadiesIndia - Saluting the Iron-Willed Women of Goa Vedanta Sesa Goa with First Partners
#SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar Vedanta Sesa Goa with First Partners
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Britannia Project Total Foods Britannia Industries Limited with Genesis BCW
Clearing confusion: Vaccine effectiveness AstraZeneca with GCI Health Asia Pacific
The SABRE Award for Superior Achievement in Research and Planning
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Empathy Asahi
Midnight Moozart National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
Mobile Premier League: Player-First Mobile Premier League (MPL)
Rethinking Energy in Southeast Asia Wärtsilä Energy with Main partner: Miltton / Other partners: Greenhouse Communications, Hill Knowlton Strategies, Ogilvy, Jolen Consulting
The SABRE Award for Superior Achievement in Measurement and Evaluation
‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities McDonald’s India - North & East with First Partners
A Year of Transformation for Mobile Premier League (MPL) Mobile Premier League (MPL)
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Making Indian Villages Climate Smart ITC Limited with First Partners
The Stars of Urban Company Urban Company with H K Strategies
The SABRE Award for Superior Achievement in Purpose
Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia Suicide Prevention Australia with Provocate
Dyson Education Support Campaign Dyson with BCW Shanghai
Protecting Paradise ABB with Weber Shandwick India
Say Pain! Daewoong Pharmaceutical with Prain Global
Voice Watch Toyota Mobility Foundation with Dentsu Inc.
PRovoke Asia-Pacific Summit & SABRE Awards 2023 will take place on 27 September.