The SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 50 industry leaders.
*The IN2 SABRE Award categories will be presented during lunchtime of the daytime conference. All other categories will be presented during the evening SABRE Awards ceremony.
Industry sectors
Consumer Goods
Automotive
Winning Back Hongkongers' Love for Taxis DASH with Spotlighters
Consumer Products
DREAME Paw-sitive Puppy Yoga Community Activation DREAME with muse per se
FROM UNKNOWN ENTRANT TO INDIA’S TRUSTED SMART HOME BRAND Dreame Technology with FINN Partners
Launching In The Dark : How Patron El Alto aligned with a generation in ascent Bacardi, India with Current Global, The Weber Shandwick Collective
NexGard Singapore Pet Health Campaign Boehringer Ingelheim with GCI Health
On "Thanks for Playing" On with FleishmanHillard
Fashion & Beauty
From Face to Feed- Turning Cultural Virality into Credible Conversations L'Oréal Paris with Adfactors PR
The B2B Buyer Pop-Up Craver Corporation with DOMO
UNIQLO Korea – “Slow Together”: Rebuilding Trust Through Sustained, Verified Social Impact UNIQLO Korea with Hahmpartners
Food & Beverage
A Maha Movement at the Maha Kumbh Coca-Cola India with The Weber Shandwick Collective, First Partners
French Cheese Museum CNIEL (French Interprofessional Centre for the Dairy Economy) with HOPSCOTCH
FROM THE GROUND UP: LAY’S JOINS HANDS WITH FARMERS TO BRING THE SPOTLIGHT ON SOIL HEALTH PepsiCo - Lays with Edelman India
Pepsi Anytime Pepsi with Edelman India
The Balvenie Makers Project The Balvenie with Manual Jakarta, KOMMA Project
Consumer Services
Entertainment
From Folk to Feed: How Coke Studio Bharat turned regional songs into national listening moments Coca-Cola, India with Weber Shandwick, India
Kyunki Saas Bhi Kabhi Bahu Thi JioStar
Let’s Play Chef with Bluey BBC Studios Distribution Limited with Burson
The Sports Front: India's First Legend Face Off The Sports Front with Adfactors PR
Ultimate Partner & Fan Experience: LFC Summer Tour Liverpool Football Club with FleishmanHillard
Financial Services
Axis Securities - The PESO Playbook Axis Securities with Veritas Reputation PR
Barni se Azadi HDFC Mutual Fund with Adfactors PR
How We Talk About Money St. James’s Place Asia with Sandpiper
Rethink Healthy by AIA Philippines AIA Philippines with Ogilvy Manila
Visa Client Forum: The Future of Agentic Commerce is Now Visa Taiwan with The Hoffman Agency Taiwan
Food Service
McDonald’s for Youth: From First Jobs to Future-Ready India McDonald’s India- North and East with First Partners
McDonaldland Crew Singapore Tour McDonald's Singapore with Golin Singapore
Taco Bell Encore Hours Taco Bell with Edelman Australia
Retailers
From Notebook to Therapy - How Moleskine Reframed Mental Wellbeing Through Pen and Paper Moleskine with ZAAN
Team India T20 World Cup Jersey Launch - Cricket adidas India with MSL India
Travel & Tourism
Air New Zealand’s Rhythmic Reset: From One-Off Trip to Everyday Lifestyle Air New Zealand with The Hoffman Agency
From Last to Recovered: Hong Kong's Return to Indian Travel Hong Kong Tourism Board with Gnothi Seauton
Solo Women Travel Campaign: Freedom Takes the Wheel IntrCity SmartBus with 80 dB Communications Pvt Ltd.
The Panda Wonder Ocean Park Hong Kong with Ogilvy Hong Kong
Winternships Tourism Tasmania with HAVAS Red
Business-to-Business
Energy and Natural Resources
POWERING INDUSTRY LEADERSHIP ON ASIA PACIFIC’S ENERGY TRANSITION READINESS ABB’s Energy Industries division with Sandpiper
Suzlon Manufacturing Day Suzlon Energy Limited with MSL
What Six Years of B2B Experimentation Taught Hanwha Hanwha with DOMO
Industrial Companies: Manufacturing, Transportation, Logistics etc.
BESS-as-a-Service ABB Electrification Service with Mahlab
Foundation Stone Laying Ceremony - ISP Rajayyapeta, Anakapalli, Andhra Pradesh ArcelorMittal Nippon Steel India
From First to Forefront: Launching the DP World India Championship as India’s New Global Sporting Platform DP World
Launching CynLr’s Object Intelligence Platform CynLr with 80 dB Communications
New Chapter, New Mission: AUX's Global Leap AUX Air Conditioner with Ogilvy Shenzhen
Professional Service Firms
The Communications Olympiad: Rewriting Climate Change with the Next Gen Communications Practitioners COMCO Mundo League of Enterprises with International Association of Business Communicators - Philippines
Earned, Indexed, Discovered: How Sandpiper Turned Clyde & Co's Expertise Into a Media Presence AI Can't Ignore Clyde & Co with Sandpiper
How McKinsey Used AI to Lead the China Growth Narrative McKinsey & Company
Putting Vialto on the Map in the Region’s Mobility and Immigration Debates Vialto with Sandpiper
With You For The Long Run — TCS Sydney Marathon 2025 Tata Consultancy Services (TCS) with Burson
Technology
Consumer Electronics & Telecommunications
Bridging the B-Gap: How CloudMosa Turned Digital Inclusion into Telco Strategy CloudMosa, Inc with The Hoffman Agency
Introducing Oakley Meta Vanguard to Australia Meta with ICON Agency
PRISM AI - Redefining Global PR Measurement LG Electronics with Burson
The Big Switch Off Yoto with Sling & Stone
vivo X300 Series Global Launch & Promotion vivo with Burson
E-Commerce Companies
Delivery, Delivered: Bringing Trust and Everything to Taiwan Taobao Tmall World - Taiwan with The Hoffman Agency Taiwan
Grab Malaysia: From Utility to National Affinity Grab Malaysia with Rantau+
Turning Shopify’s AI Commerce Story into a B2B Engagement Platform Shopify with Archetype Agency Sydney
Hardware
#IGDefencetakeonOperationSindoor IG Defence with Teamwork Communications Group
Breaking Through AI Noise with a Human-First Lens Dell Technologies with Burson
Building India’s AI Powerhouse That Moves Beyond Industries Addverb with Kaizzen
Software & Services
D.A.R.E Breaking Korea's AI Safety Numbness AIM Intelligence with Team Cookie
From Cloud to Capital: Powering Toku’s Market-Defining IPO Toku Ltd. with The Hoffman Agency
From cult favourite to enterprise cure - launching Notion in Australia Notion with Sling & Stone
From Media Monitoring to Media Intelligence: The AI That Closes the 24-Hour Intelligence Gap 26 customers in Asia-Pacific, including Temasek, MAS, Enterprise Singapore, ST Engineering, Samsung, SMRT, and DBS
Qlik’s Travel Guide to Smarter Insights - Preparing APAC Enterprises for AI Qlik with Archetype
Healthcare
Consumer Health
Safe Blood, Save Lives Thalassemia Policy Advocacy Group with Avian We.
Healthcare Providers
kab tak karoge ignore Medtronic with 9wings
Why Upper GI (Cancer) Pancare Foundation with Provocate
Medical Technology
#CarefortheRare MedGenome with GCI Health
Bridging the Gaps: Changing the Cancer Care Conversation in Southeast Asia Siemens Healthineers with Spurwing Communications
Seegene: AI-Powered Diagnostics for Global Health Preparedness Seegene with The Hoffman Agency Korea
Pharmaceutical: RX
3rd Novartis China Patient Day Novartis with Weber Shandwick
A Vision for Change: APAC Vision Health Survey Roche with Edelman
On the Cusp of a Cure Johnson & Johnson with GCI Health L.E.K. Consulting
The 3rd Opinion Johnson & Johnson with Ogilvy Singapore, Sailor Studios, Signal Collective
Walk In My Shoes Roche Pharma India with FINN Partners
Non-Corporate
Associations
Calling It Climate How India Began to Recognise What It Was Already Experiencing CEEW, India with Weber Shandwick, India
Reframing the Narrative: Startup Brands in the Funding Winter Nasscom with Burson Genesis
Safer Births by Design Building Quality into India's Private Maternity Care · #DontForgetMoms Weber Shandwick India
Educational and Cultural Institutions
#Inspire120: 120 years of NUS Medicine NUS Medicine
Government Agencies
Bio Unlock India Biotechnology / Public Sector (Govt-backed innovation) with Teamwork Communications Group
India AI Impact Summit 2026 Ministry of Electronics & IT with MSL
Remember Us Central Narcotics Bureau of Singapore with Edelman
Stop and Check Cyber Security Agency of Singapore with Collaboration: Ogilvy Singapore and Cyber Security Agency of Singapore
Taste France The French ministry of Agriculture, Agrifood and Food Sovereignty with HOPSCOTCH
Not-For-Profit Organizations
5 Billion Meals by Akshay Patra The Akshaya Patra Foundation with Brandcom PR
Ageing in Place Let's Talk! Habitat for Humanity Hong Kong with Sandpiper
Beyond Borders: Ideas That Move Nations British Council with MSL India
Every Smile Belongs Smile Train India with The PRactice
India Against Rare Disease IHW Council with Teamwork Communications Group
Practice areas
Marketing Communications
Business-To-Business Marketing
Dolby In-Car Entertainment: Your Second Living Room Dolby China
OpenAI: Securing Strategic Legitimacy in a Sovereign AI Economy OpenAI with The Hoffman Agency Korea
Safe Uttar Pradesh, Safer Nation: Beating Crime with YAKSH, the AI Police Platform Staqu Technologies with First Partners
The $2,000 Military Miracle: Defining the Global Video-AI Standard TwelveLabs with Team Cookie
We Transform Mobility in India - Siemens at IREE 2025 Siemens Limited
Consumer Marketing (Existing Product)
AI-magining Travel with Google and Marriott Bonvoy Google x Marriott Bonvoy
eBay State of Collectables 2025 Ogilvy PR Australia with WAS, iProspect, DEPT
Naye Zamane Ka Naya Paint Birla Opus Paints with Burson Genesis
Sunkist - tast the sunshine Sunkist Growers with Edelman China
The Macallan 360 Experience The Macallan with Ruder Finn Group
Consumer Marketing (New Product)
Ryt Bank - The World's First AI Powered Bank Ryt Bank with Mad Hat Asia
Škoda Octavia RS x Rishab Sharma Škoda Auto India with NCC x MSL
The Legend Returns - New Tata Sierra Tata Motors with PR Pundit Havas Red
Tune Talk In App Entertainment Tune Talk with Edelman Malaysia
Vaseline Originals Vaseline with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound
Inclusive and Multicultural Marketing
Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce Coca-Cola India with First Partners
Making the East Shine Again – Puri Rath Yatra 2025 Coca-Cola India with First Partners
The Art Trail of India: Automotive Storytelling Reimagined Hyundai Motor India Limited (HMIL) with First Partners
Integrated Marketing
Ai+ Smartphone Launch Campaign Ai+ Smartphone with Gnothi Seauton
Coca Cola MMATCS Ogilvy PR Australia
No Rings Attached Crystalbrook Collection with We Are Different
Norwegian Salmon is Always Right Norwegian Seafood Council with Burson Korea
Rule Like a Bosch Bosch Vietnam with Vero
Corporate Reputation
Capital Markets Communications
DFI Retail Group's Inaugural Investor Day: From Reset to Re-rating DFI Retail Group with FGS Global
DRIVING A HIGH‑IMPACT IPO MARKET DEBUT FOR ULTRAGREEN.AI UltraGreen.ai
From Co-working Confusion to Capital Markets Conviction WeWork India Management Limited with Adfactors PR
HKEX Gong Tour Hong Kong Exchanges and Clearing Limited with Sinclair Communications Limited
The Road to IPO LG Electronics with Burson Genesis
DEI Engagement
#CelebratingAcceptance Godrej Industries Group
Built Like Steel Jindal Steel Limited
Dismantling The Pipeline Myth For Women In Tech In The Age Of AI ANSR and Talent500 with Kaizzen
Employee Communications
From talent drain to brand gain Easmed with Kyrah & Song
LG Energy Solution Brand Voice Initiative: A Corporate Core Message Architecture LG Energy Solution with SCOTOSS CONSULTING
Railblazers Alstom India with Burson Genesis
Strengthening the Brand from Within ArcelorMittal Nippon Steel India
Work as IKIGAI Wellness Inc. with Ozma PR Inc. / Nikkeisha Inc.
Employer Branding
Brand Behind the Rebrand Amneal Pharmaceuticals with Ruder Finn Thunder India
Building Tomorrow with MediaTek MediaTek with The Hoffman Agency Taiwan
Celebrating You Diageo India with Burson Genesis
Executive Communications
Cooley: Elevating Partners from Legal Counsel to APAC Business Heavyweights Cooley LLP with TriOn & Co
Global Launch of Kmind’s “Seven Key Principles” of Next-Generation Strategy at the UN Kmind
vivo 30th Anniversary Answer the Call Global Corporate Brand Communications Campaign vivo with Burson
Institutional Image
Communications Transformation at AM/NS India ArcelorMittal Nippon Steel India
How to Live to 120 NUS Yong Loo Lin School of Medicine with Epigram
On the Record: CMC Markets and the Currency of Earned Credibility CMC Markets with Sandpiper
Rebranding TWNIC for Trust in Every Click: Modernizing a 25-Year Legacy as Taiwan’s Digital Gateway Taiwan Network Information Center (TWNIC) with The Hoffman Agency Taiwan
Work that includes - India's First Toolkit for Employing Persons with Disabilities in Manufacturing Godrej Industries Group with Atypical advantage, Godrej Consumer Products
Engaging Society
Cause-Related Marketing
Breakfast 1: Taiwan's Behavioral Nutrition Revolution Zespri International Limited (Taiwan) with Strategic Public Relations Group
Snapchat Anti-Bullying Ogilvy PR Australia
The Nutrition Prescription Zespri International Limited with Edelman Public Relations Worldwide
Community Relations
Hold on to Every Breath: Catalysing communities to act on COPD Sanofi Singapore with Spurwing Communications
How a Global Software Platform Earned the Right to Lead HK’s Workforce Conversation Deel with Spotlighters
Love Letters to Alice Tourism and Events Northern Territory with Edelman Australia and Going North
Corporate Social Responsibility
Building a Better Nation for Every Child - The “Generation HOPE” Campaign Friends of HOPE Inc. with COMCO Mundo League of Enterprises
Empowering 1.5 million Lives Samsung with Kaizzen
The E-Waste That We Eat (But Shouldn't) Appliance business, Godrej Enterprises Group with AdFactors and Tribe Communications
The Great Retirement McDonald's Singapore with Golin Singapore
Tsugiki: Coffee Reborn Tully’s Coffee with Dentsu PR Consulting INc./Dentsu Inc.
Public Education
AI Ready ASEAN ASEAN Foundation with Vero
From Field to Forum: Devki Devi’s Journey from Lived Experience to National Recognition Gates Foundation with The Weber Shandwick Collective
Mothers of Courage Mantra Social Services with Butterflyeffect Media
Singapore Sea Regatta 2025: Turning Sport into a Platform for Purpose Singapore Sea Regatta with FINN Partners
The Cancer India Didn't Talk About IHW Council with Teamwork Communications Group
Advocacy
Crisis Management
Disruption to Stability - Accountability, Action, Assurance IndiGo with MSL
Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg with Kommune Brand Communications
Protecting the soul of a Singaporean brand Kyrah & Song
The Sting Operation — Crisis Mitigation for Varthana Varthana Finance with Concept Public Relations India Ltd
Tiger Beer: Brewing Trust Through Change Asia Pacific Breweries Singapore (APBS) with Golin Singapore
Issues Management
#FilariaSeFight Gates Foundation India with Organic by MSL
#TariffHitsIndiaShifts Akums Drugs & Pharmaceuticals Ltd with Teamwork Communications Group
India’s Energy Independence At Risk Suzlon Energy Limited with MSL
Karnataka Bike Taxi Ban: Turning a corner Rapido with Burson Genesis
Protecting Public Trust While Securing Malaysia's Water Future Air Selangor with Edelman Malaysia
Public Affairs
A Virus has no gender MSD Korea with PR Bom
Advocacy for India’s Bio-Energy Future Indian Sugar & Bio-energy Manufacturers Association (ISMA) with The PRactice
Advocating for Better Creches as a Public Good Forum for Creche and Childcare Services (FORCES) with Avian We.
Fair Gas Prices Manufacturing Australia with Orizontas with Rethink Everything
India Maritime Week: DP World Powering India’s Growth Story DP World
Media Relations
Corporate Media Relations
Amazon Great Indian Festival 2025 Amazon India with Avian We.
Fuelling India’s Cricket Frenzy with “Deewane India Ka Deewana Humsafar” Hyundai Motor India Limited (HMIL) with First Partners
Kintsugi -Life after the Break Eli Lilly Japan K.K. with Ozma PR Inc.
The Great Wall of Immunity GSK China with DeVries Global
VOICE: a Women's Health Magazine Organon Korea with PR Bom
Digital Campaign
Is This Legit? Meta with ICON Agency
Own Your Future - For Me, It's Maritime Singapore Maritime Foundation with Archetype Singapore
WEP- Taking entrepreneurship to every part of India through the entrepreneurship platform NITI Aayog with Avian We.
Influencer Marketing
Beyond Buzz, Into Growth: How Johnnie Walker Blonde Turned Influencer Marketing into a Youth Whisky Growth Engine Johnnie Walker with Ruder Finn Group
Cadbury Dairy Milk Pakistan - Made to Share Creator Camp Cadbury Dairy Milk Pakistan with Ogilvy Pakistan - PR&I
From China Hit to Global No.1, the PR Logic Behind Leader Tri-Tub Washer User Co-Creation Haier with Deep Media
Hand-crafting a cinnamon scroll sell out Krispy Kreme with Sling & Stone
Vaseline Originals Vaseline with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound
Social Media/Social Networking Campaign
decode your rhythm Medtronic with popkorn
ESG Campaign KB AeShop’s Tales KB KookminCard with PR ONE
Go! Black Dog! Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd
Experiential
Guerilla Marketing & Word of Mouth Campaigns
Pop Up Pizza Hut Pizza Hut with Edelman
STRANGER THINGS - THE UPSIDE DOWN DOUBLE KFC & Netflix with Ogilvy PR Australia
The Period Pit Stop Sofy with Spring Trees
Publicity Stunt
WhatsApp - A Billboard that No One Can Read WhatsApp with Ogilvy PR HK
Special Event
#LightsOfChange Gates Foundation India with Organic by MSL
BLR Hubba 2026 - Festival of Festivals UnboxingBLR with ON PURPOSE and Ebony & Ivory PR
Shaping India’s AI story: The comms behind Sarvam AI’s launch Sarvam AI with Archetype Agency Pvt. Ltd.
The Moment Club FUJIFILM Australia with We Are Different
Voices of Harvest PepsiCo India with Chase Advisors
Sponsorship
Wheelchair Rugby Ogilvy PR Australia
Specialist Audience
Marketing to Men
DORCO: Modernizing a 70-Year Razor Legacy into a Global Technology-Led Brand DORCO with The Hoffman Agency Korea
Marketing to Women
Bringing Koala Ears Back to Aussie Beaches Edgewell Personal Care with Eleven & TBWA Melbourne
Marketing to Youth
Love Your Entertainment More in Dolby House Shanghai Dolby China
Mizone Electrolytes & Genshin Impact Danone with Edelman
Nutritionist for Every Child Zespri International Limited with Edelman Public Relations Worldwide
Geographic
Australia/New Zealand
Bringing Koala Ears Back to Aussie Beaches Edgewell Personal Care with Eleven & TBWA Melbourne
Fifty Acres: Advancing gender equity in Asia and globally Women Deliver with Fifty Acres
Love Letters to Alice Tourism and Events Northern Territory with Edelman Australia and Going North
Once Lost, Now Legendary Life360 with History Will Be Kind
The Moment Club FUJIFILM Australia with We Are Different
Greater China
Breakfast 1: Taiwan's Behavioral Nutrition Revolution Zespri International Limited (Taiwan) with Strategic Public Relations Group
From Zero to Industry Voice in 12 Month DASH with Spotlighters
Mizone Electrolytes & Genshin Impact Danone with Edelman
The Great Wall of Immunity GSK China with DeVries Global
The Panda Wonder Ocean Park Hong Kong with Ogilvy Hong Kong
Indian Sub-continent
A Maha Movement at the Maha Kumbh Coca-Cola India with The Weber Shandwick Collective, First Partners
Building India, Beyond Technology SAMSUNG with Kaizzen
Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights) Signify with Burson Genesis
Karnataka Bike Taxi Ban: Turning a corner Rapido with Burson Genesis
The Art Trail of India: Automotive Storytelling Reimagined Hyundai Motor India Limited (HMIL) with First Partners
Japan
Australia at World EXPO 2025 Osaka Department of Foreign Affairs and Trade (DFAT) with Sunny Side Up
Beyond the Final Stop Ogano Town, Saitama with Ozma PR Inc. / TAKI CORPORATION
EU FOOD FESTIVAL AT EXPO 2025 OSAKA REA (European Research Executive Agency) with HOPSCOTCH
Strategic PR Activity That Went Beyond “Reporting” and Moved Japan’s Digital Future Dell Technologies with Kyodo Public Relations Co., Ltd.
Tsugiki: Coffee Reborn Tully’s Coffee with Dentsu PR Consulting INc./Dentsu Inc.
Korea
A Virus has no gender MSD Korea with PR Bom
D.A.R.E Breaking Korea's AI Safety Numbness AIM Intelligence with Team Cookie
Lam Research: Beyond Tech Monologues: Building Mature Media Partnerships and Redefining Lam Research as Korea's Semiconductor Ecosystem Leader Lam Research with The Hoffman Agency Korea
Seoul Public Delivery Service Promotion Project, 2025 Seoul Metropolitan Government with Prain Global
What Six Years of B2B Experimentation Taught Hanwha Hanwha with DOMO
South-East Asia
Breaking Through AI Noise with a Human-First Lens Dell Technologies with Burson
Grab Malaysia: From Utility to National Affinity Grab Malaysia with Rantau+
Healthy is Worthy Royal Canin Thailand with Vero
My Best Me Zuellig Pharma with FINN Partners
Remember Us Central Narcotics Bureau of Singapore with Edelman
Multi-Country (at least 2 countries)
Cooley: Elevating Partners from Legal Counsel to APAC Business Heavyweights Cooley LLP with TriOn & Co
Dual Control Johnson & Johnson with Weber Shandwick (Lead), Wuxi Zero Hour Culture Communication Co., Ltd., Beijing Yingqin Culture & Media Co. Ltd., Dentsu PR Consulting K.K., Spurwing Communications
Luxury Validator - The Wynn Signature Chinese Wine Awards Wynn Resorts Macau with FINN Partners
Timeless Apart, Iconic Together: Glenfiddich and Aston Martin Formula One™ Team Partnership Glenfiddich with AKA Asia
Ultimate Partner & Fan Experience: LFC Summer Tour Liverpool Football Club with FleishmanHillard
Regional (more than 5 countries)
From Collaboration Tool to AI Business Partner: How Zoom Turned Research into Repositioning Power Zoom with The Hoffman Agency Singapore
Go Mongolia Brand Film Government of Mongolia with Edelman
Is This Legit? Meta with ICON Agency
Reinventing Communications with AI Microsoft
The 3rd Opinion Johnson & Johnson with Ogilvy Singapore, Sailor Studios, Signal Collective
Global (led out of Asia-Pacific with work in other regions)
BESS-as-a-Service ABB Electrification Service with Mahlab
Fifty Acres: Advancing gender equity in Asia and globally Women Deliver with Fifty Acres
How to Live to 120 NUS Yong Loo Lin School of Medicine with Epigram
Launch of the Disney Adventure Disney Cruise Line Singapore
PR2030: The Future of Global Communications SEC Newgate with SEC Newgate
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
A Force For Good Aditya Birla Group
From Stories to Leadership: Building Reputation the Godrej Way Godrej Industries Group with GIG Corporate Brand & Communications
JioStar Private Limited JioStar
Licence to Lead: Repositioning Alcobev Through Influence-Led Communications Diageo
Tech Mahindra: The New Growth Code Tech Mahindra with Kommune Brand Communications
CEO of the Year
From badge to backbone: rebuilding an industry association as a national authority Master Electricians New Zealand with Alexander PR
Brand-Building
Aisi Energy Kahin Nahi HMEL-HPCL Mittal Energy Limited with Adfactors PR
Dimaag Pe Rakhe Lagaam Center fresh with Avian We.
Drivers Of Safety HMEL - HPCL Mittal Energy Limited with Adfactors PR
From Zero to Industry Voice in 12 Month DASH with Spotlighters
Luxury Validator - The Wynn Signature Chinese Wine Awards Wynn Resorts Macau with FINN Partners
Reputation Management
DFI Retail Group's Inaugural Investor Day: From Reset to Re-rating DFI Retail Group with FGS Global
Powering India’s Frontier Nation Ambition Microsoft
PROJECT SHINE: 150 Years of a Living Legacy SABECO with Edelman Vietnam
She Knows the Ground She Stands On Hindustan Zinc with Archetype
Why Upper GI (Cancer) Pancare Foundation with Provocate
Research and Planning
#FilariaSeFight Gates Foundation India with Organic by MSL
Food u love, delivered! Swiggy with We. Communications
From Hype to Help: Reframing AI Adoption for Australian SMBs HP Australia with Edelman
PR2030: The Future of Global Communications SEC Newgate with SEC Newgate
Rethink Healthy AIA with Edelman Data & Intelligence (DXI), Hong Kong
Measurement and Evaluation
DRIVING CHANGE CARMA
From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative Physicians Committee for Responsible Medicine (PCRM) with Adfactors PR
Media Intelligence Behind McDonald’s Protein Plus Launch McDonald's India (West & South) with Concept BIU
Purpose
From Malaysia to the World Edelman Malaysia with Edelman Malaysia
Go! Black Dog! Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd
'Grounds to Green' Coffee Grounds Upcycling Program 7-Eleven Hong Kong & Macau, DFI Retail Group
McDonald’s for Youth: From First Jobs to Future-Ready India McDonald’s India- North and East with First Partners
Nutritionist for Every Child Zespri International Limited with Edelman Public Relations Worldwide
IN2 SABRE Awards
Agency of the Future
Agency of the Future
Agency of the Future Ogilvy PR Asia Pacific
Agency of the Future History Will Be Kind with History Will Be Kind
Building ASEAN’s Narrative Intelligence Advisory Rantau with Rantau (this is an agency entry)
Kaizzen - Present Perfect, Future Ready Kaizzen with Kaizzen
Sefiani: Agents of Change in an AI-Shaped World Sefiani, part of Clarity Global with Sefiani, part of Clarity Global
Experiential Marketing
Live Events
Barni se Azadi HDFC Mutual Fund with Adfactors PR
Go! Black Dog! Johnson & Johnson with Zero Hour Culture / CYTS-LINKAGE DIGITAL MARKETING CO., LTD / CHINA YOUTH PUBLISHING GROUP / TransVision Consulting Co., Ltd
Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg Lionel Messi G.O.A.T. India Tour 2025 – Delhi Leg with Kommune Brand Communications
Stop and Check Cyber Security Agency of Singapore with Collaboration: Ogilvy Singapore and Cyber Security Agency of Singapore
The Period Pit Stop Sofy with Spring Trees
Earned Media
Broadcast Media
From Field to Forum Devki Devi's Journey from Lived Experience to National Recognition Gates Foundation, India with Weber Shandwick, India
Kyunki Saas Bhi Kabhi Bahu Thi JioStar
OpenAI: Securing Strategic Legitimacy in a Sovereign AI Economy OpenAI with The Hoffman Agency Korea
She Knows the Ground She Stands On Hindustan Zinc with Archetype
Why Upper GI (Cancer) Pancare Foundation with Provocate
Digital/Print Media
McDonald’s for Youth: From First Jobs to Future-Ready India McDonald’s India- North and East with First Partners
Powering India’s Frontier Nation Ambition Microsoft
Proof in Motion Building Trust for Intelligent Garden Care Across Europe Sunseeker Robotics with Ruder Finn Communications
Solo Women Travel Campaign: Freedom Takes the Wheel IntrCity SmartBus with 80 dB Communications Pvt Ltd.
Strategic PR Activity That Went Beyond “Reporting” and Moved Japan’s Digital Future Dell Technologies with Kyodo Public Relations Co., Ltd.
Earned Media with Influencers + Communities
Bringing Koala Ears Back to Aussie Beaches Edgewell Personal Care with Eleven & TBWA Melbourne
From Folk to Feed: How Coke Studio Bharat turned regional songs into national listening moments Coca-Cola, India with Weber Shandwick, India
Kintsugi -Life after the Break Eli Lilly Japan K.K. with Ozma PR Inc.
Naye Zamane Ka Naya Paint Birla Opus Paints with Burson Genesis
Once Lost, Now Legendary Life360 with History Will Be Kind
Persuasive Content
From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative Physicians Committee for Responsible Medicine (PCRM) with Adfactors PR
Karnataka Bike Taxi Ban: Turning a Corner Rapido with Burson Genesis
Rebranding TWNIC for Trust in Every Click: Modernizing a 25-Year Legacy as Taiwan’s Digital Gateway Taiwan Network Information Center (TWNIC) with The Hoffman Agency Taiwan
The Great Wall of Immunity GSK China with DeVries Global
Why Upper GI (Cancer) Pancare Foundation with Provocate
Sponsored & Paid Media
Digital Marketing/Advertising
From Face to Feed- Turning Cultural Virality into Credible Conversations L'Oréal Paris with Adfactors PR
Product Placement
ICONiQ White 10 Mn Milestone The World's Fastest-Growing Millionaire Spirits Brand · Built for New India Allied Blenders and Distillers with Weber Shandwick India
Launching In The Dark : How Patron El Alto aligned with a generation in ascent Bacardi, India with Current Global, The Weber Shandwick Collective
The Sports Front: India's First Legend Face Off The Sports Front with Adfactors PR
Social Media & Community Management
Digital Publishing—includes websites and blogs
Bachpan Manao (Celebrate Childhood) on DailyHunt EkStep Foundation
From Underperforming to Unstoppable Aviva Life Insurance India with Avian We.
Godrej Food Trends Report- Feast for the Future Godrej Industries Group
Social Visual
The Communications Olympiad: Rewriting Climate Change with the Next Gen Communications Practitioners COMCO Mundo League of Enterprises with International Association of Business Communicators - Philippines
Every Smile Belongs Smile Train India with The PRactice
Introducing Oakley Meta Vanguard to Australia Meta with ICON Agency
Is This Legit? Meta with ICON Agency
Kintsugi -Life after the Break Eli Lilly Japan K.K. with Ozma PR Inc.
Owned Media
Corporate Reporting—includes annual reports and ESG reports
How to Live to 120 NUS Yong Loo Lin School of Medicine with Epigram
PR2030: The Future of Global Communications SEC Newgate with SEC Newgate
Recharge for Change Aditya Birla Group
Documentary Film and Video
#CarefortheRare MedGenome with GCI Health
#CelebratingAcceptance Godrej Industries Group
DORCO: Modernizing a 70-Year Razor Legacy into a Global Technology-Led Brand DORCO with The Hoffman Agency Korea
Go Mongolia Brand Film Government of Mongolia with Edelman
New Zealand's Invitation to Travel # Beyond the Filter Tourism New Zealand with Current Global - The Weber Shandwick Collective, India
Tools and Tactics
Audio: Podcasts + Music
3rd Novartis China Patient Day Novartis with Weber Shandwick
From Folk to Feed: How Coke Studio Bharat Turned Regional Songs Into National Listening Moments Coca-Cola, India with Weber Shandwick, India
Steel of India Podcast Jindal Steel Limited
Best AI Tool or Product
Building Tomorrow with MediaTek MediaTek with The Hoffman Agency Taiwan
From Media Monitoring to Media Intelligence: The AI That Closes the 24-Hour Intelligence Gap 26 customers in Asia-Pacific, including Temasek, MAS, Enterprise Singapore, ST Engineering, Samsung, SMRT, and DBS
Generative Impact Ogilvy PR Australia
PRISM AI - Redefining Global PR Measurement LG Electronics with Burson
Tune Talk In App Entertainment Tune Talk with Edelman Malaysia
Best Use of AI in PR
Drivers Of Safety HMEL - HPCL Mittal Energy Limited with Adfactors PR
How McKinsey Used AI to Lead the China Growth Narrative McKinsey & Company
Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights) Signify with Burson Genesis
Reinventing Communications with AI Microsoft
Tiger Beer: Brewing Trust Through Change Asia Pacific Breweries Singapore (APBS) with Golin Singapore
Best Use of VR, AR, Immersive Technology
360˚VR Film | Divya’s Football Journey | A Girl from a Tribal Community Reliance Foundation
Data in Campaign Planning and Development
Calling It Climate How India Began to Recognise What It Was Already Experiencing CEEW, India with Weber Shandwick, India
From Co-working Confusion to Capital Markets Conviction WeWork India Management Limited with Adfactors PR
How India Instamarted – India, Decoded Through Its Carts Instamart with We. Communications
Making Conversations The New Storefront WhatsApp, India with Weber Shandwick, India
UNIQLO Korea – “Slow Together”: Rebuilding Trust Through Sustained, Verified Social Impact UNIQLO Korea with Hahmpartners
Real-time Engagement
Owning Market Moments Axis Securities
Pepsi Anytime Pepsi with Edelman India
The Flying Canvas Air India Express
The strategic communications playbook behind Meesho’s IPO success Meesho Limited with Adfactors PR
Vote SHE: Activating Bangladesh’s Women Voters Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)
PRovoke Asia-Pacific Summit & SABRE Awards 2026 will take place on 18 August.