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Summit
- Summit
  
  About PRovoke Asia-Pacific Summit 2025
  
  PRovoke Media's Asia-Pacific Summit & SABRE Awards chart the future of marketing & communications, while also celebrating cutting edge PR campaigns.
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  Programme
  
  The Summit and IN2 SABRE Awards will take place during the day, followed by the Asia-Pacific SABRE Awards dinner ceremony.
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  Speakers
  
  The Summit features a high-profile mix of senior communicators, marketers and agency heads.
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  Venue
  
  Located in the vibrant Marina Bay Area, The Westin Singapore offers space for both business and pleasure in the heart of Singapore’s Central Business District.
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SABRE Awards
- SABRE Awards
  
  About SABRE Awards
  
  The Asia-Pacific SABRE Awards benchmark and celebrate the best public relations work, agencies and individuals across the fast-changing region.
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  Finalists
  
  Finalists for the 2025 Asia-Pacific SABRE Awards, which are being held in Singapore on 9 September.
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  Jury
  
  See the 2025 PRovoke Asia-Pacific SABRE Awards jury.
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  Venue
  
  Located in the vibrant Marina Bay Area, The Westin Singapore offers space for both business and pleasure in the heart of Singapore’s Central Business District.
  More info
Partners

9 September, 2025 (HKT/SGT)

PROVOKE ASIA-PACIFIC SUMMIT 2025

09:25 - 09:30

Welcome & Introduction

Paul Holmes
Founder & Chair, PRovoke Media

09:30 - 10:15

Demonstrating the Value of Communications in Today’s Changing World Keynote

Elan Shou
Global Chief Growth Officer & Managing Director, Asia and Greater China, Ruder Finn

10:15 - 10:35

Sandpiper Session: Financial Communications

Kainoa Blaisdell
Financial Lead for Asia Pacific, Sandpiper

10:35 - 10:55

Networking Coffee Break

10:55 - 11:35

Borderlines and Bottom Lines: Protecting Reputation Amid Geopolitical Volatility

As geopolitical volatility reshapes global power dynamics, Asia is asserting greater economic and political self-reliance – reshaping trade flows, strategic alliances and business strategies. For global brands, this shift presents both opportunity and risk. Companies must navigate new expectations, rising nationalism, fragmented regulatory environments and a changing global narrative which puts Asia at the centre. This panel explores how businesses can protect their reputations, build resilience and stay relevant amid global instability and Asia’s growing influence on the world stage.

11:35 - 11:55

Generative Engine Optimisation (GEO)

11:55 - 12:25

Sustainability

12:25 - 13:25

Lunch Break + Innovation SABRE Awards Presentation

13:25 - 13:45

AI vs Holmes: Adventures in PR Innovation

Watch Paul Holmes navigate an interrogation by Golin's TrAIner AI - where no question is elementary.

From the curious case of PR driving Gen AI Search Optimisation to the intricate web connecting Earned Influence and Owned Reputation - the game is decidedly afoot.

Join Shouvik Prasanna Mukherjee, Golin's EVP Global Creative Innovation and Chief Creative Officer, Asia Pacific, as he cuts through the fog of AI confusion to reveal the evidence of augmented intelligence at work.

13:45 - 14:05

MSL Session

14:05 - 14:50

Elephants and Tigers in the Room: Inspiration from Asia’s Evolving Communications Strategies

Asia is no longer just the developed world’s growth engine—it’s redefining how we approach trust and purpose. This panel will feature industry voices, for a timely conversation on how communicators are turning the tensions brewing in the world’s most dynamic region into opportunities for connection and credibility. This panel will cover how Asia is setting the pace for the future of strategic communications across health, corporate reputation, travel, and technology engagement.