PRovoke Media's Asia-Pacific Summit & SABRE Awards chart the future of marketing & communications, while also celebrating cutting edge PR campaigns.

27 September, 2023 (HKT/SGT)


08:30 - 09:00
09:00 - 09:05
Welcome & Introduction
09:05 - 09:50
Communications in the Boardroom Keynote
In this polarized world, how should corporate communicators be sensitive to the trends and changes, take the appropriate positioning on key topics, and defend the company's reputation in a systematic approach. Join us to understand why communications cannot be tackled outside the boardroom. 
Ruder Finn Asia
09:50 - 10:35
The Importance of Women’s Health in Asia

Traditionally, discussions on women's health have centered solely on reproductive health and women’s diseases, neglecting the full spectrum of health, wellness and wellbeing issues women face throughout their life. Research shows that across the Asia Pacific region, women are more prone to experiencing health inequities brought on by sociocultural influences and political environments that limit their ability to initiate and access optimal care. Despite women being disproportionately affected by diseases such as diabetes, Alzheimer’s, rheumatoid arthritis (RA) to name a few, there is a critical lack of female-focused information available.

Weber Shandwick
10:35 - 10:55
Complexity Cubed: navigating today’s market, cultural and technological challenges in corporate communications
10:55 - 11:15
Networking Break
12:00 - 12:20
Not Fit for the Job: How Generative AI is Forcing Comms Professionals to Shape up

With generative AI being introduced, brings about a greater challenge of societal acceptance of using generative AI to optimise productivity and churning client work.  This reality pushes professionals to question personal value-add and how we can utilise Generative AI as a tool to supplement our service. Coupled with the challenge of understanding the legalities and ethical considerations that surround the use of generative AI in the workplace, this is a concern plague-ing the industry as Generative AI is innovating too quickly for governing bodies to set railguards that could influence "better use" of AI.

We invite Ian Tan, strategic communications lecturer at NTU and Generative AI advocate and coach, to share his insights on generative AI and how it- as a machine that fundamentally operates on nothing more than binaries, probabilities, and distribution- is forcing comms professional out of their comfort zones to innovate beyond what they used to think were their value-adds, and challenge themselves to produce even greater value with the help of AI. He will also cover points from the perspective of educating young minds on the use of Generative AI as they prepare themselves to be part of the upcoming workforce and how agencies can prepare for such new-age hires by better embracing generative AI in the workplace and upskill our teams to push the boundaries of great comms.

Hill+Knowlton Strategies
12:20 - 13:05
The War Against Weaponized Information: How Communicators can Safeguard Their Business in Asia-Pacific

Weaponized information is becoming a common danger to businesses, governments, brands, and organizations, threatening their reputations, stock prices and ability to function. 

With the rise of generative AI and the increased availability of advanced technologies in the hands of bad actors to scale and promote disinformation, the need to quickly identify and inoculate reputation threats has never been more acute. 

In today’s digital age, separating the signal from the noise has grown in complexity. In a region with rich cultural diversity and a complex regulatory landscape, what do communicators in Asia-Pacific need to consider when creating a region/market-specific approach to safeguard their brand?

13:05 - 13:25
Rise of B2B Influence Marketing in Asia Pacific
13:25 - 14:10
Lunch Break
14:10 - 14:55
Navigating the New World of ESG

Environmental, social and governance (ESG) is no longer just a hot topic, it is one that is firmly ingrained in global business strategy. It is therefore becoming increasingly important that we adopt a common language for disclosing the effect of climate-related risks and opportunities on companies’ prospects. In June 2023, the International Sustainability Standards Board (ISSB) did just that, through the issuance of its inaugural standards—IFRS S1 and IFRS S2—which aim to usher in a new era of sustainability-related disclosures in capital markets worldwide and help improve trust and confidence in company disclosures about sustainability to inform investment decisions.

Many global MNCs in Asia will now need to navigate how these global standards intersect with their respective local standards in the region and communicate their sustainability commitment with various stakeholders including investors, shareholders, analysts and media. This panel will discuss the upcoming challenges and opportunities in sustainability-related communications for global MNCs in Asia from a regulatory and communications perspectives

14:55 - 15:15
Creativity in an Age of Artificial Intelligence
Creativity in the Age of Artificial Intelligence’ delves into the impact of AI on creative industries – the good, the bad and the ugly. This session explores how AI can be both a creative partner that aids marketers in reaching who they need to in the best possible way, but also raises questions on its implications on authenticity, reinforcing biases and potential for consumer manipulation.
W Communications
15:15 - 16:00
Building Reputation Capital in a Connected World

While the potential to use data and insights to shape reputation management strategies is well recognised, navigating how to best approach this can be difficult. Considering reputation capital in the same way as any other form of capital, can help to pinpoint the factors that are influencing your corporate reputation balance sheet, and accordingly identify ways to both improve and measure these. In this session, we will present case studies showcasing drivers and detractors of reputation capital in action at leading companies operating across Asia Pacific and discuss how data and insights can be harnessed to enhance reputation management.

16:00 - 16:25
IN2 SABRE Awards

27 September, 2023 (HKT/SGT)


18:15 - 19:00
SABRE Awards Cocktail Reception
19:00 - 22:00
SABRE Awards Ceremony
SABRE Awards Program

2023 Asia-Pacific SABRE Awards Introduction
Outstanding Individual Achievement Award
Best Consultancies to Work For
Outstanding Individual Achievement Award
Gold SABRE Awards: Industry Sectors

Starter course served

Outstanding Individual Achievement Award
Gold SABRE Awards: Practice Areas
Specialist Consultancies of the Year

Main course served

Outstanding Individual Achievement Award
APACD Awards
Gold SABRE Awards - Geographic areas
Geographic Consultancies of the Year
Dessert course served

Diamond SABRE Awards
Midsize Consultancy of the Year
Large Consultancy of the Year
Platinum SABRE Award for Best in Show
Closing remarks