Programme

Traditionally, discussions on women's health have centered solely on reproductive health and women’s diseases, neglecting the full spectrum of health, wellness and wellbeing issues women face throughout their life. Research shows that across the Asia Pacific region, women are more prone to experiencing health inequities brought on by sociocultural influences and political environments that limit their ability to initiate and access optimal care. Despite women being disproportionately affected by diseases such as diabetes, Alzheimer’s, rheumatoid arthritis (RA) to name a few, there is a critical lack of female-focused information available.

Weaponized information is becoming a common danger to businesses, governments, brands, and organizations, threatening their reputations, stock prices and ability to function. 

With the rise of generative AI and the increased availability of advanced technologies in the hands of bad actors to scale and promote disinformation, the need to quickly identify and inoculate reputation threats has never been more acute. 

In today’s digital age, separating the signal from the noise has grown in complexity. In a region with rich cultural diversity and a complex regulatory landscape, what do communicators in Asia-Pacific need to consider when creating a region/market-specific approach to safeguard their brand?

While the potential to use data and insights to shape reputation management strategies is well recognised, navigating how to best approach this can be difficult. Considering reputation capital in the same way as any other form of capital, can help to pinpoint the factors that are influencing your corporate reputation balance sheet, and accordingly identify ways to both improve and measure these. In this session, we will present case studies showcasing drivers and detractors of reputation capital in action at leading companies operating across Asia Pacific and discuss how data and insights can be harnessed to enhance reputation management.