CEO/Editor-in-Chief, PRovoke Media
Director, Communications & Marketing, Docquity
Senior Director, Head of Communications and Enablement, Information & Cyber Security, Standard Chartered
EVP & Managing Director, Ruder Finn Asia & Greater China
Head of Communications & Society, Diageo Asia-Pacific
It may be some time until the world is completely free from COVID and we’re seeing many people and organizations shifting gears and learning to live with the virus. Asian companies arguably have the most experience operating under such conditions and many are taking the position that the show must go on.
On top of the health and safety concerns, global organizations are also now facing an economic downturn comparable to the recession of 2008.
Given the transformation that is necessary to succeed in such an environment, what are some of the concerns Asian companies have and are they any more challenging than what brands in other parts of the world might be facing?
Join us as Kenneth Hong, Executive Vice President, Client Experience at Weber Shandwick along with other panelists as they discuss what should C-suite executives in Asia be prioritizing in order to communicate their businesses’ messages to a wider audience and how communication strategies should evolve to work more effectively in such challenging times.
Executive Vice President, Client Experience, Weber Shandwick
Adjunct Lecturer, Nanyang Technological University’s Wee Kim Wee School of Communication and Information
Head of Communications, Tencent Games Global (IEGG)
Head of Communications, Lazada Group
The Metaverse. NFTs. Virtual humans. There’s no small amount of hype around these new forms of digital engagement, but how should brands use these tools to influence people effectively and with empathy?
Join us as Emily Poon, President, Ogilvy Public Relations Asia shares what brands should consider when strategizing the creation and adoption of Virtual Influencers as part of their digital communications programs.
The success of any corporate sustainability strategy is dependent on taking employees on the journey with you, and effective internal communications and engagement is a key enabler of that success. Developing and launching a sustainability strategy means nothing if the people who you are expecting to implement it are not on board.
This session will address why effective internal communications and engagement is so important to making corporate change happen; how to identify where your company is on the engagement curve; guiding principles for successful employee engagement; and how to answer the 'what's in it for me?' question often asked by employees.
Digital transformation has exploded as businesses in Asia-Pacific work to future-proof themselves in the wake of the COVID-19 pandemic. The role of communications continues to evolve, with technology revolutionizing how communications practitioners ply their trade. From MarTech and CommsTech to Big Data, Artificial Intelligence and Machine Learning, many technologies relevant to audience engagement and experience have the potential to be game-changers for our industry.
In this session, we will explore how the role of communications within organizations has changed as a result of digital transformation in the region, as well as the need for communications functions to be made more digital ready, and what challenges and opportunities have been encountered by those on the journey.
What does the evolving nature of communications in Asia mean for the client-agency relationship?
Communications has changed. Customer touch-points have shifted and omni-channel executions are now the norm. Great story-telling remains at the heart of what we do, but how we do it has evolved.
And this evolution has accelerated over the past few years as brands have had to pivot their marketing strategies and find new ways to connect to their audiences. In response, agencies have upskilled and restructured to meet their clients’ needs now – and be ready for the future.
But what does that mean for the client-agency relationship today? Is it stronger than ever, or fractured like never before?
At the heart of this relationship lies the notion of shared value, where clients and agencies are able to define and measure the impact of their partnership. The most successful campaigns of the future will be defined by the strength of the client-agency partnership. This panel session will discuss how the relationship has evolved, how it will continue to change – and what each side needs from each other to drive future success.