Platinum Sponsors
Programme
PRovoke Media's Asia-Pacific Summit & SABRE Awards chart the future of marketing & communications, while also celebrating cutting edge PR campaigns.
*Please note that timings are subject to change
18 August, 2026 (HKT/SGT)
PROVOKE ASIA-PACIFIC SUMMIT 2026
08:30 - 09:20
Registration
Registration will be open throughout the Summit
08:30 - 14:00
Technology and PR Showcase Booths
Sponsored by
TruescopeVisit our sponsor exhibition booths in the foyer throughout the Summit to discover new ideas, explore innovative solutions, and connect with industry partners.
09:20 - 09:30
Welcome & Introduction
09:30 - 10:15
AI, Trust and Reputation: Emerging Insights for Communicators
Keynote
Sponsored by
EdelmanThe realities of AI adoption look very different across organisations, industries and markets. In this candid discussion, communications leaders will share where they are today, what early wins and challenges are emerging, and how they are building trust, transparency and credibility as AI becomes part of their organisation's future.
10:15 - 10:35
Perceptions of AI: What Communicators need to know, one year into the story
Sponsored by
CARMAAI moved from novelty to infrastructure in twelve months. Public sentiment shifted with it. Drawing on CARMA's flagship AI Perceptions report, this session unpacks a year of data on how audiences perceive AI, where trust is building, and where scepticism holds firm. It gives communicators a clear read on the narrative landscape shaping their work today. Eighteen minutes. One year of signal. The insights that matter for the year ahead.
10:35 - 10:55
Networking Coffee Break
10:55 - 11:40
No More Perfect Stories: AI, Sustainability and the New Rules of Trust
As AI adoption accelerates, so do its demands on energy, water and digital infrastructure, making corporate sustainability commitments harder to deliver and even harder to explain. This panel will explore how communicators can address those trade-offs honestly without slipping into greenwashing, greenhushing or convenient excuses. What evidence do stakeholders expect, how should setbacks be communicated, and can AI’s economic and social value justify its environmental cost? In an era of heightened scrutiny, trust may depend less on projecting perfection than demonstrating credible progress.
11:40 - 12:30
The Future of PR is Independent
With one giant holding company consolidating and another reportedly considering the sale of its flagship PR brand, it’s natural that some are asking questions about the future of the agency business. But many independent agencies are thriving: growing, doing great work, and innovating. While the growth of AI and the complexity of the geopolitical arena pose challenges, these firms are preparing to meet the future with optimism and confidence.
12:30 - 13:30
Lunch Break + Innovation SABRE Awards Presentation
18 August, 2026 (HKT/SGT)
SPONSORED ROUNDTABLES BY INVITATION ONLY
14:00 - 15:00
Who Owns Reputation in the Intelligence Era?
Sponsored by
BursonReputation is no longer shaped by communications alone. AI is changing how information is created, discovered and believed, while geopolitical volatility is reshaping stakeholder expectations. Employees, regulators, investors and algorithms all influence how organisations are perceived.
As reputation becomes an increasingly valuable form of capital, ownership is becoming less clear. Is it still the domain of Corporate Affairs, or is responsibility now shared across technology, legal, risk, HR and the wider C-suite?
Drawing on Burson’s Reputation Economy research, this Chatham House discussion will bring together senior Communications and Corporate Affairs leaders to explore how the role of the CCO is evolving and what it will take to build enduring reputations in the Intelligence Era.
18 August, 2026 (HKT/SGT)
SABRE AWARDS
18:15 - 19:00
SABRE Awards Drinks Reception
19:00 - 22:00
SABRE Awards Ceremony
Awards Dinner Menu:
Standard Meal
Starter: Heirloom Tomato & Buffalo Mozzarella Salad
Main Course: Balsamic Glze Beef Short Ribs
Dessert: Slow-baked Cheesecake
Vegetarian Meal
Starter: Heirloom Tomato & Buffalo Mozzarella Salad
Main Course: Spinach & Ricotta Ravioli
Dessert: Vanilla Apple Compote with Seasonal Fruit (Vegan) Orange Jelly and Mango Sorbet
Run of Show
2026 Asia-Pacific SABRE Awards Introduction
Outstanding Individual Achievement
Best Agencies to Work For
Outstanding Individual Achievement
Starter Clear
Outstanding Individual Achievement
Gold SABRE Awards: Industry Sectors
Gold SABRE Awards: Geographic
Outstanding Individual Achievement
Main Course
Outstanding Individual Achievement
Agency of the Year: New, India and South Asia, Australia and New Zealand
Gold SABRE Awards: Practice Areas
Agency of the Year: Asia
Dessert
Diamond SABRE Awards
Asia-Pacific Best Agency to Work For
Asia-Pacific Agency of the Year
Platinum SABRE Award for Best in Show
Silver Sponsors
Partner Sponsors
Official SABRE Showcase Partner
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