Programme

PRovoke Media's Asia-Pacific Summit & SABRE Awards chart the future of marketing & communications, while also celebrating cutting edge PR campaigns.

19 September, 2024 (HKT/SGT)

PROVOKE ASIA-PACIFIC SUMMIT 2024

08:55 - 09:00
Welcome & Introduction
09:45 - 10:30
Protecting Reputation Capital: How Leaders Are Managing Reputation Risk

A discussion of the findings of Sandpiper Group’s 2024 Reputation Capital Index featuring Sandpiper COO, Kelly Johnston and Michael Rinaman, Sandpiper’s Managing Director, Strategy and a panel of senior industry professionals. Panellists will unpack some of the emerging issues that threaten both reputation and business performance, as well as key learnings about what leaders are doing to understand, manage, and mitigate reputation risk.

Sandpiper
10:30 - 10:50
How Not to Implement AI
Nearly two years into the Generative AI era, many communications professionals are struggling to implement AI in commercially meaningful ways. This quickfire panel Q&A will ask and answer important questions about what AI is good for today. And what it’s not. Panelists will suggest and show practical steps that can be taken today that go beyond ‘copilot’ tasks like high(ish) quality content summaries, first presentation drafts and social media copy.
Zeno Group
10:50 - 11:10
Networking Coffee Break
11:55 - 12:15
Restoring the Importance of Human Connection in a Digital World

As generative AI reshapes the landscape for communications, brands face a pivotal challenge: How can they leverage the efficiency of automation without losing the human touch? Are brands in danger of losing their unique voices and emotional connections with their audiences? And perhaps more controversially—do audiences actually care about authenticity anymore, or are we entering an era increasingly driven by efficiency and output?

Archetype
12:15 - 13:00
Emails Won’t Drive Transformation: How to Effectively Engage Employees in Change

According to United Minds' "Employees Rising" report, while 67% of employees trust communications from their employer, 49% still get their information through the grapevine, and 25% are neutral about the effectiveness of the communications they receive. More impactful engagement strategies are necessary in an era of rapid organizational change.

This panel will explore ways leaders can go beyond traditional, passive communication and actively involve employees as key players in the transformation process. We’ll discuss innovative ways to foster employee engagement, build trust, and create an environment where change is embraced.

Weber Shandwick
13:00 - 13:20
Gen Z Marketing: How Brands are Evolving Their Strategies to Appeal to Generation ‘TikTok’
W Communications founder Warren Johnson is joined by industry leaders to talk about how the PR and marketing landscape is evolving to cater to a new generation of consumers. With Gen-Z being highly influenced by social media, and looking for brands that channel authenticity through everything they do, this panel discussion looks to unpack how different industries are diversifying their strategies to target this established demographic more effectively across the APAC region and beyond.
W Communications
13:20 - 14:10
Lunch Break + Innovation SABRE Presentation
14:10 - 14:55
The Future of Social & Influence
Social media and influencer marketing have transformed how brands and organisations engage audiences, particularly in an era of AI. Find out more about how brands can better navigate cultural and behavioural shifts to reach and engage with consumers, communities, even fandoms.
Ogilvy
14:55 - 15:40
Reputation Redefined: Navigating Corporate Activism and Culture in a Complex World

As culture wars escalate, what frameworks are organizations using to decide when to engage, and to assess their own tolerance for risk and controversy?

Burson
15:40 - 16:00
Measure your Corporate Reputation: Six Pillars to Quantify PR Impact

The recent ‘PRovoke Media Influence 100’ survey of the world’s most influential in-house communicators, showed that reputation is ‘the top budget priority’. ‘Reputation benchmarking’ is how 90% of the ‘Influence 100’ have their performance evaluated by their CEO.

Sabrina will impart the six pillars that provide a holistic approach to measuring corporate reputation. How audiences consume media and form opinions, influences each pillar. This level of granularity can shape strategy and demonstrate performance.

CARMA
16:00 - 16:05
2024 PRovoke Asia-Pacific Closing

19 September, 2024 (HKT/SGT)

ASIA-PACIFIC SABRE AWARDS

18:15 - 19:00
SABRE Awards Drinks Reception
19:00 - 22:00
Asia-Pacific SABRE Awards Ceremony
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