A discussion of the findings of Sandpiper Group’s 2024 Reputation Capital Index featuring Sandpiper COO, Kelly Johnston and Michael Rinaman, Sandpiper’s Managing Director, Strategy and a panel of senior industry professionals. Panellists will unpack some of the emerging issues that threaten both reputation and business performance, as well as key learnings about what leaders are doing to understand, manage, and mitigate reputation risk.
CEO/Editor-in-Chief, PRovoke Media
Senior Communications Leader for ANZ, ASEAN and South Korea, GE HealthCare
Head Of Communications, Asia, Sun Life
Chief Operating Officer, Sandpiper
Global Practice Lead, Managing Director - Strategy, Sandpiper
Director, Communications, Asia-Pacific, Japan & China, Cisco
As generative AI reshapes the landscape for communications, brands face a pivotal challenge: How can they leverage the efficiency of automation without losing the human touch? Are brands in danger of losing their unique voices and emotional connections with their audiences? And perhaps more controversially—do audiences actually care about authenticity anymore, or are we entering an era increasingly driven by efficiency and output?
According to United Minds' "Employees Rising" report, while 67% of employees trust communications from their employer, 49% still get their information through the grapevine, and 25% are neutral about the effectiveness of the communications they receive. More impactful engagement strategies are necessary in an era of rapid organizational change.
This panel will explore ways leaders can go beyond traditional, passive communication and actively involve employees as key players in the transformation process. We’ll discuss innovative ways to foster employee engagement, build trust, and create an environment where change is embraced.
CEO/Editor-in-Chief, PRovoke Media
Director, Social & Influence Marketing, Asean & South Pacific , Ogilvy PR
Head Of Influence, APAC, Ogilvy PR
Senior Global Brand Director, Vaseline, Unilever
President, Ogilvy PR Asia
Group SVP, Corporate & Marketing Communications, Changi Airport Group
As culture wars escalate, what frameworks are organizations using to decide when to engage, and to assess their own tolerance for risk and controversy?
The recent ‘PRovoke Media Influence 100’ survey of the world’s most influential in-house communicators, showed that reputation is ‘the top budget priority’. ‘Reputation benchmarking’ is how 90% of the ‘Influence 100’ have their performance evaluated by their CEO.
Sabrina will impart the six pillars that provide a holistic approach to measuring corporate reputation. How audiences consume media and form opinions, influences each pillar. This level of granularity can shape strategy and demonstrate performance.