PRovokeGlobal21 & Global SABRE Awards

Julian Buckeridge

Head of SMARTER™ Thailand, H+K Strategies

As the agency lead for SMARTER™ (H+K’s behavioral communications model) at Hill+Knowlton Strategies Thailand, Julian Buckeridge oversees the development and spearheading of communications strategies and creative execution, working with account leads as well as clients to design and implement behavioral interventions that shape audience outcomes.

His experience has seen him consult senior management and leaders in the technology, engineering, financial services, pharmaceutical, property and F&B sectors on behavioral and market research, brand development, stakeholder mapping, integrated corporate and consumer marketing communications, as well as crisis and issues management.

Julian also leads stakeholder and employee engagement workshops; presentation skills; media spokesperson and crisis training sessions across APAC for clients including BMW, Danone, Diageo Moet Hennessy, Facebook, Frasers Property, Huawei, Lazada, Sanofi-Aventis, Shell and UOB (Thailand).

Prior to joining Hill+Knowlton Strategies, Julian worked as an independent consultant across Asia-Pacific after several years with Australian agency Taylor & Grace, where he directed campaigns for multinational and local clients as well as the not-for-profit sector, including the Human Rights Arts & Film Festival.

Windcy Chan

Executive Vice President, Healthcare, Weber Shandwick

Windcy Chan co-leads the Weber Shandwick Healthcare Practice in Hong Kong and Singapore. With more than 19 years of experience in healthcare communications, she is passionate in supporting her team to deliver innovative solutions for her clients across the pharmaceuticals, biotechnology, diagnostics and health technology sectors.

A graduate in biomedical science and forensic science, and an expert communicator, she routinely applies her scientific knowledge to help her clients overcome challenges and bring ideas to life, creating bespoke, integrated, corporate and brand communication programs and strategies that meet their needs.

Amy Chang

Head of Communications & CSR, Asia Pacific, Deutsche Bank

Amy Chang is a Managing Director and Regional Head of Communications & CSR for Asia Pacific at Deutsche Bank. She has 20 years of experience in the region, having moved to Hong Kong from the United States in 2002.

Prior to joining the bank, Amy worked at public relations agency Burson-Marsteller, where she specialized in regional issues and crisis management, as well as sovereign economic communications. She previously held roles across both the sell side and buy side, as a corporate finance banker at JP Morgan and an investment advisor at Guggenheim Partners.

Amy graduated with honours from Harvard University, where she earned an A.B. in Economics, along with language citations in Mandarin Chinese and Spanish. She is also a CFA charterholder.

Dawn Chia

Head of Employee Communications, APAC & China , LinkedIn

Dawn Chia is the APAC & China Head of Employee Communications at LinkedIn. She brings over 18 years of multi-industry experience across external, employee and issue communications in the region. She’s provided brand and communications counsel for a number of a global brands including adidas, Diageo, DHL, Embraer, Electrolux and more. At LinkedIn, she helps connect employees to the business and culture and focuses on driving meaningful and authentic communications that inspire employees to do their best work.

Andrew Chidgey

Chief Executive, AIDS Concern Hong Kong

Andrew Chidgey is Chief Executive of AIDS Concern Hong Kong - the HIV/AIDS charity - and a Board Member of the Equal Asia Foundation. He has been running AIDS Concern for the past 8 years during which time he has developed the charity's community-based education, testing and support services. He has launched innovations including HIV self-testing and the social enterprise project My Place. Before coming to Hong Kong he worked for 11 years at the UK charity the Alzheimer's Society on advocacy and service program development for people with dementia and their carers.

Sarah Crawshaw

Managing Director, AWPeople & Teneo Talent Advisory

Known in the industry for her deep knowledge of and active engagement with the communications, government affairs and investor relations communities, Sarah has provided executive search and talent management solutions to many of the world’s leading companies. She also has extensive experience consulting to businesses on organizational design and competency framework development. She has spent the last decade of her career in Asia, partnering with business leaders across the region to solve for a range of human capital related issues and requirements.  
 
She was part of the team that established the Taylor Bennett Foundation, a multi-award-winning charity founded in 2008 to address the need for greater diversity in the public relations industry. She is a long-standing Board Trustee of the Institute for Public Relations, a non-profit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice. Prior to her career in Asia, she worked in executive search in London on UK and European leadership assignments. 
 
Educated in the UK, with a Master’s in Politics from Edinburgh University, Sarah spent much of her childhood in Zimbabwe, which inspired her sense of adventure and love for travel and cultural diversity.

Penny Davis

Brand, Customer and Corporate Affairs Director, Bupa

Penny has spent her career building trust – in leaders, in brands, and in movements. With a background mixing marketing and corporate affairs, she has worked across financial services, government, NGOs and now healthcare.

Penny joined Bupa in Hong Kong in 2019 and is Director of Brand, Customer and Corporate Affairs. She leads a growing function that is focused on delivering Bupa’s purpose of helping people live longer, healthier, happier lives and making a better world.

A passion for advocacy has been a common thread throughout. This has taken her to Cambodia as an advisor to a microfinance NGO and working for Members of Parliament, including being headhunted as the Political Adviser to the Australian Federal Minister for Small Business and Assistant Treasurer.

Starting her career at ANZ Bank in marketing and digital innovation, Penny led marketing communications for affluent customers and financial inclusion programs.

At Bupa Australia she launched the industry’s first loyalty program, Bupa Plus, for the company’s 4 million insurance customers and developed Bupa’s community mental wellbeing strategy, partnering with Kids Helpline to provide over 100,000 Australian children with wellbeing and resilience skills each year.

Penny is passionate about financial and health inclusion and the critical role that trust plays in our local and international companies and institutions.

Mark de Silva

Associate Director - Group Environmental, Social and Governance, AIA

Douglas Dew

Head of Corporate & Public Affairs, BCW APAC

Douglas works with clients to understand, adapt to and influence key stakeholder expectations through evidence-based public affairs and reputation management strategies and programs. During 25 years with BCW - with the last 19 based in Beijing - he has led teams in addressing some of the most challenging and vital issues facing global businesses and governments across Asia-Pacific. This work encompasses the full range of corporate and public affairs disciplines including research and analysis; public diplomacy; corporate responsibility and reputation strategy; risk communications; crisis and issues management; stakeholder engagement and coalition building; government and regulatory affairs; and media relations. Doug completed a Bachelor of Arts in Public Relations with a Politics Major at RMIT University, Melbourne, in 1995. He has also completed a short course in Risk Communications at the Harvard School of Public Health, Center for Risk Analysis.  

Genevieve Hilton

Head of Communications Asia Pacific, Lenovo

Genevieve Hilton has worked in corporate affairs and sustainability in Asia Pacific since 1994, primarily in Vietnam and Hong Kong. At Lenovo, she leads the communications function in Asia Pacific and supports the company’s intelligent transformation strategy.

Before Lenovo, she was Head of External Communications and Corporate Citizenship at BASF for 11 years. There, she handled stakeholder engagement, corporate citizenship (non-profit activities), sustainability reporting, crisis readiness, online communications, media relations, corporate publications, and channel management, for 18 markets in the Asia Pacific region.

Prior to joining BASF, she was Senior Vice President, Client Services, at Ketchum Greater China, and held a variety of agency roles in Hong Kong and Vietnam. She is the chair of the Corporate Social Responsibility committee of the American Chamber of Commerce of Hong Kong, and is also Vice President, Professional Development for the Hong Kong Chapter of the International Association of Business Communicators. She is the recipient of the IABC Excellence Award for contribution to the communications profession in Asia Pacific, and has been a GCCC accredited Strategic Communications Management Professional since 2017.

Charles Lankester

EVP, Global Reputation & Risk, Ruder Finn

Rachel Lee Puah

Head of Communications, ROPU Southeast Asia & South Korea, Boehringer Ingelheim

Mary Leung

Head, Advocacy, Asia Pacific, CFA Institute

Masahiro Makiguchi

President & CEO, Dentsu Public Relations Inc.

Masahiro Makiguchi joined the Board of Directors at Dentsu Public Relations Inc. as a Managing Director in January 2020 and was named company President in March of the same year.

His experience includes three decades at sister agency (then parent company) Dentsu Inc., where he headed various key departments, including the Marketing Division. Most recently he served as Managing Director of the Corporate Communications Division.

During his time at Dentsu, Masahiro led the team that worked with Tokyo Gakugei University to launch the “Advertising Elementary School” program, a company CSR project designed to foster communication skills among children. The program has been adopted in a growing number of schools as educators increasingly recognize the importance of developing children’s skills in areas such as creative thinking and decision-making.

Masahiro is a co-translator of the books Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel and Open Minds by Andy Law.
He holds a degree in law from the University of Tokyo.

Andrew Nicholls

Managing Director, CARMA Asia

Andrew is the Manging Director of CARMA, a global media intelligence organisation that helps clients monitor and analyse communications, reputation and the media landscape. 

He has over 15 years’ experience in media and communications with 10 years in Asia and is currently based in Singapore. 

Having launched CARMA Asia in 2018, Andrew leads the organisation and provides senior consultancy to government and multinational clients across the region. 

He is a guest lecturer at NTU’s Wee Kim Wee School of Communication and Information and his commentary has featured on platforms such as Channel News Asia, Hong Kong International Business Channel, MoneyFM, Campaign Asia and Marketing Interactive.

Jules Norton Selzer

Corporate Relations Director, Diageo Moët Hennessy (Thailand)

Mr. Norton Selzer is responsible for corporate communications, public affairs and sustainability for Diageo Moët Hennessy (Thailand) or DMHT. Mr. Norton Selzer has over a decade of experience working in highly-regulated markets, including the UK, Europe, Australia and New Zealand and in delivering policy, advocacy and reputational outcomes.    

He began his career with Diageo in the UK in 2014 where he worked on successful excise freeze campaigns. In 2016, Mr. Norton Selzer moved to Diageo Australia and New Zealand, where he led on various aspects of the corporate relations agenda, including reforms to Sydney’s night time economy (the ‘lockout laws’) and building Diageo’s Positive Drinking Programmes. Prior to joining Diageo, he worked as a consultant across several multi-national FMCG and sustainability businesses.

His strong experience in communications and public affairs will be of great benefit to DMHT as the company focuses on creating a responsible drinking culture in Thailand and in engaging with the Thai government on key issues affecting consumers and the sector.

Mr. Norton Selzer holds a bachelor’s degree in Politics from the University of Bristol and a master’s degree in International Relations from King’s College London. 

Kylie Park

Director, Corporate Affairs & Advocacy Relations, JAPAC, Amgen

Kylie Park is the Head of Corporate Affairs for Amgen in the Asia Pacific where she leads Amgen’s communications and advocacy strategy. Kylie is focused on ensuring that 

Amgen delivers on its mission to serve patients through the establishment of successful multi-stakeholder collaborations to improve individual patient, and health system outcomes.

Throughout her 25+ year career in public affairs, Kylie has been a television reporter, political media advisor, communications and public affairs leader in both the NGO and MNC sectors.

Prior to joining Amgen in 2018, Kylie managed her own consultancy where she provided strategic counsel to Pfizer, Novartis, Abbott and Amgen in Australia and the Asia Pacific region.

She holds a Bachelor of Arts - Journalism from Charles Sturt University and a Master of International Studies from the University of Sydney. 

Kylie lives in Hong Kong with her husband and three children.

Bhavna Satyanarayan

Head of Communications Services, BASF

Arun Sudhaman

CEO/Editor-in-Chief, PRovoke Media

Arun Sudhaman is CEO and editor-in-chief at PRovoke Media.

In this role Arun oversees PRovoke Media's global content offering, including its analysis and insight into reputation, public relations and communications trends and issues. Since joining PRovoke Media in 2010, Arun has comprehensively redefined the title’s content platform, which includes its digital presence and new products such as the Influence 100 compendium of key global influencers, the Global PR Agency Rankings, the Global Creative Index, and the PRovoke Media podcast. He also led the rebrand of the Holmes Report to PRovoke Media in 2020.

Arun has also played a pivotal role expanding PRovoke Media's coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the Global Public Relations Summit — which has featured such luminaries as Sir Martin Sorrell, P&G’s Marc Pritchard, Chuck Porter and IBM’s Jon Iwata. 

He brings to the position more than a decade’s experience as a journalist and digital content specialist, most of which has been spent analysing the media, marketing and communications industries. His career has encompassed coverage and analysis of reputation and leadership issues in numerous countries across the world, including the US and UK, Russia, China, India and South Africa. 

Prior to joining the Holmes Report, Arun spent more than seven years with Haymarket Media in Hong Kong, Singapore and London. He joined Haymarket title PRWeek UK in January 2009, after covering Asia’s media and marketing landscape at sister Haymarket title Campaign Asia-Pacific in Hong Kong and Singapore. 

Before Haymarket, Arun spent one year at public relations firm Weber Shandwick during its tumultuous mergers with Weber and BSMG. During his career as a journalist he has appeared on BBC News and has also contributed to The Guardian and the South China Morning Post, where he began his career as a business reporter.

In 2015, Arun became the youngest-ever inductee into the ICCO Hall of Fame.

Azmar Sukandar

Head of Communications & Society, Diageo, APACD president

Liz Weselby

General Manager, Hong Kong, Archetype

Liz Weselby is the deputy managing director at Archetype Hong Kong.

 

Liz joined Archetype after a two-decade career in publishing that began with Hearst UK when magazines like Harpers and Esquire were in their heyday. In 2003 she left London for Bangkok, and 18 years and three countries later, considers Asia to be home.

 

Liz thrives on working with people from different cultures and diverse backgrounds and has led teams in Bangkok, Singapore and Hong Kong. She launched a weekend supplement for the Bangkok Post, and co-founded a custom publishing company working with retail and hospitality clients. In Singapore she was editorial director at inflight media agency Ink Global, and continued to invest in her love of travel by moving to LUXE City Guides in Hong Kong. Liz joined Archetype in February 2020.

 

An advocate for age and gender equity and inclusion, Liz was a mentor on The Women's Foundation’s Hong Kong Mentoring Program 2018-19 and currently sits on the program’s Advisory Council. She’s an avid hiker, trail runner and even after 20 months of being grounded, continues to discover new corners of Hong Kong.

 

Since her arrival at Archetype, Liz has been working with the regional leadership team to implement the "Archetype Way", a set of initiatives to support its employees with their wellbeing, personal growth and adapt to the new normal.

Patrick Yu

General Manager, SVP and Senior Partner, FleishmanHillard Hong Kong

Patrick Yu is the general manager, SVP and senior partner at FleishmanHillard Hong Kong, and also the Asia Pacific lead for the Financial and Professional Services sector for the firm. Patrick has more than 20 years of experiences in advising global multinational corporations in corporate communications, thought leadership programs and go-to-market strategies in Asia Pacific. His clients include major financial institutions, IT and technology companies and as well as biotech companies. Patrick is also an adjunct lecturer at HKU Journalism at The University of Hong Kong.