About PRovoke Global Summit 2026

 

The PRovoke Global Summit is a high-level forum designed for senior practitioners to address the critical issues facing the profession.

The Global Summit will take place in Chicago on 26 - 27 October and will bring together speakers and attendees from around the world for two days of thought-provoking content addressing everything from geopolitical conflict and political polarization to the ways in which new technologies are implementing the creation and delivery of corporate communications content.

The Summit will focus on the theme of 'Storytelling and Sense-Making?'. In a world of perpetual crisis, psychologist and organizational theorist Karl Weick identified “sense-making” as a core skill for organizational leaders. Sense-making leaders, he said, quickly develop a shared understanding of the new reality, giving team members the confidence to move forward.

Increasingly, public relations executives have a critical role to play in making sense of the fast-paced, constantly shifting environment in which their organizations must operate.

 
As the individuals responsible for understanding what internal and external stakeholders are thinking and feeling, public relations executives can help organizations leaders make sense of geopolitical trends and other societal changes and develop effective strategies to respond to the permacrisis.

But communicators must also help those same stakeholders make sense of their companies’ positions.

Throughout history, we have used stories to deliver information in a way that creates understanding and builds credibility, and so storytelling is critical to sense-making. To deliver business results, communicators need to use their innate storytelling skills to develop narratives that help critical audiences make sense of organizational strategy.

PRovoke Media’s Global Summit will explore the sense-making and storytelling skills public relations professionals need to meet the expectations of today’s leaders and today’s stakeholders—as well as the new tools and technologies that can enhance human intelligence and demonstrate how communicators are delivering true business impact.

Content will be carefully curated by PRovoke Media’s editorial team to ensure that sessions address the most timely and relevant topics that will shape the future of the profession in the next year and beyond.

In addition to top quality content, the event will have a renewed emphasis on networking, with numerous opportunities to connect with like-minded professionals from diverse global markets.

And the Global SABRE Awards, taking place on evening of 26 October, will celebrate the most creative, strategic, and impactful public relations programming from around the world—while providing opportunities with an insight into how the winning campaigns were developed and implemented.