Mary-Kate Smitherman
Senior Director of Communications, Oatly
Mary-Kate Smitherman is the Senior Director of Communications at Oatly, where she oversees all external relations for the North American market. With over a decade of experience in communications and brand strategy, Smitherman has managed client accounts across various lifestyle sectors, including fashion, beauty, food, wellness, and hospitality, with a focus on mission-driven, sustainable brands. Since joining Oatly in July 2021, she has played a key role in developing and executing national campaigns and communications strategies, while enhancing the brand's media presence.
Prior to joining Oatly, Smitherman held senior positions at Derris, where she was instrumental in transforming the brand consultancy into a full-service agency with over 80 employees. Her leadership and strategic insights have driven successful brand positioning, media relations, and launch strategies for numerous high-profile clients. Her experience also includes roles at Edelman, Newsweek, and CBS News.
Smitherman earned her Bachelor of Arts in Communications from Indiana University Bloomington and currently lives in Westport, Connecticut.