Dale Bornstein
CEO, M Booth
M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketer with over 30 years of experience building brands, leading transformational change and driving business growth. Celebrating her 10th year as CEO of M Booth, Dale’s leadership has led to a breathtaking 294% growth, from $16M when she joined to $63M today.
Dale’s unchanging North Star is people-first. She believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. She is a tireless culture-bearer fostering a creative, entrepreneurial, fun and rewarding work environment that has been recognized multiple times as one of the industry’s “Best Places to Work” and “Best Mid-Sized Agencies.”
In her first decade at M Booth, Dale has led the firm’s drive to integration and expansion, building a formidable leadership team, deepening and creating new capabilities, and recruiting best-in-class talent. This led to the agency’s most successful period of client acquisition, revenue growth and industry recognition as a Global Agency of the Decade (Provoke Media). Dale is currently spearheading the firm’s expansion to the Booth Group, which now includes M Booth Health, formerly Health Unlimited and acquired in 2019. M Booth Health grew more than 30% last year, and today the Booth Group is $85M in revenue.
Dale took the reins of M Booth after a 27-year career at Ketchum, where she rose from assistant account executive to senior partner/director of global practices. In that role, she was responsible for driving strategic growth of the brand, food, technology, corporate and healthcare practices, and building the firm’s global media and creative networks. Dale was the first woman to head Ketchum’s New York office, a role she held for six years including leading the organization through 9/11 and the recession of 2001/2002 successfully.
In the last 5-6 years, M Booth has won over 70 industry awards for its clients and the agency and Dale have earned numerous leadership honors. In 2023, she received the Outstanding Individual Achievement SABRE from PRovoke Media, which recognizes leaders who have made a lasting impact on public relations. She was named to the Innovator 25 list, inducted into PRWeek’s Hall of Femme, named to the top 50 Power List five times over the last seven years, and honored by the Plank Center for Leadership in Public Relations for her commitment to mentoring. She was also named an Outstanding Alumni by her college at Cornell (CALS) and earned the Department of Communication's Outstanding Service Award.
Dale serves on the global board of directors for Dress for Success, a global non-profit that empowers women to achieve economic independence, and also served on the board of the PR Council, an industry association representing more than 100 agencies. She’s a founding member of the Strategic Advisory Board for the Department of Communications at Cornell University, and has served on the board since its inception in 2005. She is also a member of the Page Society and the industry’s Diversity Action Alliance. Combining her passions for mentorship and figure skating, Dale is an avid supporter of Figure Skating in Harlem, a non-profit that is “the only organization in the world for girls of color that combines the power of education with access to the artistic discipline of figure skating to build champions in life"