Finalists

Why Responsible AI is Responsible Business
IBM with Weber Shandwick MENAT

Sports reIllustrated
Dove with Edelman

Behind The Label
Salvation Army with Clockwork

The Unburied Casket
Women For Change with Edelman Africa

Mubadala – Enabling the UAE’s Global Leadership in Artificial Intelligence
Mubadala Investment Company with Edelman

From Promises To Proofs
The Presidency with Chain Reactions Africa

How PATRÓN Tequila Turned Censorship into the Campaign
PATRÓN Tequila with BBH USA, M Booth, OMD, More Than Words (MTW)

DNA of Democracy: The Most Democratic Ink
DNA of Democracy (Initiative) with MSL Germany | Seven.One AdFactory | White Rabbit Budapest | Saatchi & Saatchi | Publicis Groupe Germany

Abolishing „Parking Trap“ Scams in Austria. How strategic communication puts a stop to rip-offs.
Jufina (JUNO Finanz AG) with Skills | Team Farner

Forbidden Fantasies
Organon with 21GRAMS, part of Real Chemistry

The Flow Must Go On: Always & Tampax Take on Coachella
Always x Tampax (Procter & Gamble) with MSL, Department of Wonder, PEP

Iceland: The Real Unreal
Icelandair with FleishmanHillard

The Oscar Mayer Wienie 500
Oscar Mayer with Zeno Group, Johannes Leonardo, The Kitchen

Iceland Foods’ Food Club: The UK’s First Ethical Credit-Based Supermarket Social Impact Initiative
Iceland with Tangerine

Peppa Pig - "PIG Changes"
Hasbro with N/A

One sentence for help
The Norwegian Directorate of Health with TRY

The Light Holds On
DTEK

Lidl by Lidl
Lidl with The Romans

LEGO® Botanicals Collection 2025:​ How an Iconic Toy Brand Became the World's Most Unexpected Florist
The LEGO Group with Our LEGO Agency, Golin Ketchum, The Brooklyn Brothers, Hatter, Mischief

Quantum Leap: Introducing Majorana 1 and a new state of matter
Microsoft with We. Communications

Managing Geopolitical Complexity for an Iconic Manufacturer
Alcoa with Burson

From the Road
Ford with Ford@WPP, Siberia

Fu** the CBC
Friends of Canadian Media with Middle Child

#AxeTheRacingTax
British Horseracing Authority with Teneo

Karnataka Bike Taxi Ban: Turning a Corner
Rapido with Burson Genesis

24 hour impersonation
TransUnion with Go3 Marketing

Disruption to Stability - Accountability, Action, Assurance
IndiGo with MSL

Mothers of Courage
Mantra Social Services with Butterflyeffect Media

Vaseline Originals
Vaseline with Lead Agency: Ogilvy Singapore. Edelman UK, RADA, Acommerce, PinPung,Catch Release, Double Y, Chameleon, Pop & Strange, Neon Sound

Remember Us
Central Narcotics Bureau of Singapore with Edelman

Tsugiki: Coffee Reborn
Tully’s Coffee Japan with Dentsu PR Consulting INc./Dentsu Inc.

She Knows the Ground She Stands On
Hindustan Zinc with Archetype

#AlémDosCentímetros
Biomarín with LLYC

Bringing Koala Ears Back to Aussie Beaches
Edgewell Personal Care with Eleven & TBWA Melbourne

Safer Births by Design Building Quality into India's Private Maternity Care · #DontForgetMoms
Weber Shandwick India

Beyond the Final Stop
Ogano Town, Saitama with Ozma PR Inc. / TAKI CORPORATION

A Virus has no gender
MSD Korea with PR Bom

Breaking the Barrier to Belonging
TCS Codificadas with Axicom

Breakfast +1: Taiwan's Behavioral Nutrition Revolution
Zespri International Limited (Taiwan) with Strategic Public Relations Group

Legal Beverages Are Safe
ABRABE with FleishmanHillard