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Summit
- Summit
  
  About PRovoke Global Summit 2024
  
  PRovoke Global Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
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  Programme
  
  The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
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  Speakers
  
  The Summit features some a high-profile mix of senior global communicators, marketers and thinkers.
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  Venue
  
  Hotel Washington is an iconic destination for a stay that’s steeped in the culture and history.
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SABRE Awards
- SABRE Awards
  
  SABRE Awards
  
  The Global SABRE Awards will bring together the winners from events in the Americas, EMEA, and Asia-Pacific to celebrate the world's best PR campaigns.
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  Finalists
  
  Top 40 Finalists for the 2024 Global SABRE Awards, which will be held on 28 October at Hotel Washington in Washington, D.C.
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  Jury
  
  See the 2024 Global SABRE Awards jury.
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  Venue
  
  Hotel Washington is an iconic destination for a stay that’s steeped in the culture and history.
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Partners

28 October, 2024 (ET)

ENTREPRENEURS' FORUM

12:50 - 13:00

Welcome & Introduction

13:00 - 13:45

PR in the Age of Permacrisis

In a discussion featuring leaders from some of the profession’s most important organizations, the panel will discuss geopolitical threats, the shifting competitive landscape, the need for diverse new kinds of talent, and the ways in which technology will impact the practice of PR.

13:45 - 14:30

Scaling Up: Growth Strategies for Independent Agencies

Join seasoned independent agency leaders as they share their personal growth stories—what’s worked, what hasn’t, and the lessons learned along the way. This session will explore diverse approaches to scaling an independent agency, from expanding services and entering new markets to M&A, to product innovations and navigating the challenges of rapid growth. Gain insights into the future of agency growth and discover actionable strategies to help your business thrive. The senior panellists are independent PROI Worldwide partners who cover three continents, namely Jeff Lambert, US. Chairman of Lambert by LLYC; Patricia Santa Marina, CEO and Founder of Minerba in Argentina and Andreas Fischer-Appelt, Partner and Founder of fischerAppelt AG in Germany.

14:30 - 14:50

Networking Coffee Break

14:50 - 15:50

PR in the Age of AI: Combining Human Creativity with Artificial Intelligence

It’s no longer about when—it’s about how firms of all sizes are harnessing the power of AI to transform message development, ignite creative ideas, shape strategy, and boost efficiency. Top industry leaders will dive into AI’s game-changing impact on business -- from implementation strategies to risk reduction and mastering new approaches.

Discussion points will include:

How should firms be thinking about using AI and machine learning tools in general, and Generative AI tools in particular?
How can AI be used to elevate the strategic work of PR firms?
What tasks can be automated by AI to make firms more efficient and better advisors to the clients? And what tasks cannot – or should not – be automated? In particular, how is AI being used – and should it be used – to automate content production, optimize media materials and outreach, and analyze performance and other data?
How are you approaching the discussion about AI usage with clients? Is there a one-size-fits-all approach?
What are the best ways to use human intelligence to maximize the benefit, and minimize the risk, presented by artificial intelligence?
What are the smart tools to invest in right now? What are the pros and cons of building tools versus buying tools?
What are some effective ways to operationalize the use of AI within a firm? What kinds of trainings and protocols are recommended to keep teams from misusing AI tools?

15:50 - 16:20

In Conversation with Fiorenzo Tagliabue

16:20 - 16:25

Closing

28 October, 2024 (ET)

GLOBAL SABRE AWARDS

19:00 - 20:00

Global SABRE Awards Drinks Reception

20:00 - 23:00

Global SABRE Awards Ceremony

29 October, 2024 (ET)

PROVOKE GLOBAL SUMMIT DAY 1

09:00 - 09:15

Welcome & Introduction

09:15 - 09:45

Sponsored Session Keynote

09:45 - 10:15

How should companies position themselves post election and for the 1st 100 days?

10:15 - 10:35

Networking Coffee Break

10:35 - 11:05

Sponsored Session

11:05 - 11:50

The Future Of Comms

The rules of communication are being rewritten in real time, driven ever faster by the speed of technological innovation. In our session, we’ll examine the impact of these advancements on audience behaviors and the ways brands can actively keep pace with change…from modernizing the concept of the “newsroom” to preparing for reputational opportunities and risk posed by generative AI. We’ll also gaze into the not-so-distant future and discuss ways innovation is heralding a new era in earned storytelling, engagement and corporate communications, and the new roles it'll require of comms teams by the end of 2025.

11:50 - 12:35

In Conversation with the 2024 Young Changemaker Award Winners

12:35 - 13:30

Lunch Break

13:30 - 14:30

Sponsored Session Keynote

14:30 - 15:15

From Now to Next: Get Ready for the Thirsty 30s

Prepare for the Thirsty 30s — a decade where consumers regain control over their brand interactions and human touch becomes a marketer's unique selling point. Unlike the grim aftermath of the Roaring 1920s, our 30s promise a brighter future. We're enduring our dark era now, marked by anger and angst, but it's paving the way for conscious consumption, sustainable prosperity, and meaningful connections. As Gen Z comes of age, they will join Millennials in driving demand for socially aware lifestyles.

Join us in this session to explore how brands can start building emotional connections now for long-term loyalty with the influential consumers of the 2030s.

15:15 - 15:30

Networking Coffee Break

15:30 - 16:15

Protecting Purpose in Uncertain Times

Purpose is under attack. Businesses are in crisis mode and pulling back on support for social issues and purpose-driven initiatives. How do we save Purpose from extinction by connecting it to bottom line impact? This panel will address the relationship between purpose and business objectives, corporate reputation, market strategy, and customer expectations.

16:15 - 17:15

Sponsored Session Keynote

17:15 - 17:25

Closing

30 October, 2024 (ET)

PROVOKE GLOBAL SUMMIT DAY 2

08:20 - 08:30

Welcome & Introduction

08:30 - 09:30

Sponsored Session Keynote

09:30 - 10:15

Generative AI in the Newsroom

Staying ahead of technological trends ensures that organizations can navigate the evolving media landscape effectively and maintain their credibility and relevance in a rapidly changing environment. Hear from our panel of newsroom veterans about the challenges, fears and opportunities Gen AI presents for newsrooms worldwide, and what communications need to know about its influence on how information is being produced, distributed and consumed.