The 3-day conference is a high-level forum designed for senior practitioners to address the critical issues facing the profession.
*Please note agenda timings are subject to change as the program evolves.
It’s no longer about when—it’s about how firms of all sizes are harnessing the power of AI to transform message development, ignite creative ideas, shape strategy, and boost efficiency. Top industry leaders will dive into AI’s game-changing impact on business -- from implementation strategies to risk reduction and mastering new approaches.
Discussion points will include:
The rules of communication are being rewritten in real time, driven ever faster by the speed of technological innovation. In our session, we’ll examine the impact of these advancements on audience behaviors and the ways brands can actively keep pace with change…from modernizing the concept of the “newsroom” to preparing for reputational opportunities and risk posed by generative AI. We’ll also gaze into the not-so-distant future and discuss ways innovation is heralding a new era in earned storytelling, engagement and corporate communications, and the new roles it'll require of comms teams by the end of 2025.
Prepare for the Thirsty 30s — a decade where consumers regain control over their brand interactions and human touch becomes a marketer's unique selling point. Unlike the grim aftermath of the Roaring 1920s, our 30s promise a brighter future. We're enduring our dark era now, marked by anger and angst, but it's paving the way for conscious consumption, sustainable prosperity, and meaningful connections. As Gen Z comes of age, they will join Millennials in driving demand for socially aware lifestyles.
Join us in this session to explore how brands can start building emotional connections now for long-term loyalty with the influential consumers of the 2030s.
Purpose is under attack. Businesses are in crisis mode and pulling back on support for social issues and purpose-driven initiatives. How do we save Purpose from extinction by connecting it to bottom line impact? This panel will address the relationship between purpose and business objectives, corporate reputation, market strategy, and customer expectations.
Managing Partner, Global Purpose and Social Impact Practice Lead, FINN Partners
Managing Director, GE HealthCare Foundation, GE HealthCare
Senior Director, Private Sector Engagement, World Wildlife Fund
Senior Director, Public Relations & External Affairs, Goodwill
Senior Director of Communications, Oatly
Staying ahead of technological trends ensures that organizations can navigate the evolving media landscape effectively and maintain their credibility and relevance in a rapidly changing environment. Hear from our panel of newsroom veterans about the challenges, fears and opportunities Gen AI presents for newsrooms worldwide, and what communications need to know about its influence on how information is being produced, distributed and consumed.