Programme

Agency leadership is more than ensuring the company is financially successful. It requires setting the organizational tone with a clear vision, purpose and authenticity. Employees, clients and even prospects are seeking to work for and partner with agencies where work has an impact well beyond their own walls. A purpose-driven approach to agency leadership can be a significant driver toward making positive, and lasting, change and impact.

In the PRovoke Global Summit panel, agency leaders from PROI Worldwide will discuss how and why they consider values and company purpose front and center for everything they do, including recruiting and career pathing; informing employee educational initiatives; choosing which clients/industries to support; engaging with their local communities; and more. They will share their experiences on how they use their corporate values as a competitive advantage and how employees are embracing these values.

PROI Worldwide represents 90 entrepreneurial communications firms in more than 65 countries, with a combined headcount exceeding 8,800 people and over US$1.128 billion in revenue. The non-profit organization helps these leading agencies share best practices, leverage resources, and efficiently serve their clients around the world. 

Flooding. Fires. Famine. Droughts. Greenhouse gasses are unleashing unprecedented weather events and natural disasters, posing grave danger to people and the planet. According to the UN, the scientific evidence of climate change is unequivocal, and “any further delay in concerted global action will miss a brief and rapidly closing window to secure a livable future.” Time is running out…and for many, so is hope. Today’s climate issues are dire, urgent and complex – incrementalism is not enough to turn the tide of devastation if we don’t act now. Enter these bold disruptors seeking not to simply improve the status quo but to transform it through courageous vision and game-changing innovations, including the world’s first solar-powered community, the first ever marine biodegradable straws, and zero-waste, plastic-free laundry strips transforming the household cleaning category.