Program

"Why Relationships Matter More Than Ever"

As we put together the program for this year’s PRovoke Global Summit, we are focused on a wide variety of challenges and opportunities facing the profession around the world, addressing critical questions such as:

* How can we protect corporate reputation amid geopolitical conflict?
* In a politically polarized environment, what do shared values look like?
* Does purpose still have a crucial role in brand-building?
* How do we restore trust in science after Covid?
* Should the board have a formal role in reputation management?
* How will artificial intelligence impact agency business models?
* Can we defend against disinormation without restricting free speech?
* Will AI provide greater predictive certainty?
* Can we put a dollar value on reputation and relationships?

PRovoke Media’s unique convening power—previous events have brought together senior agency and client-side professionals as well as high-profile figures from media, politics, and academia—guarantees a stellar line-up of speakers, with names to be announced over the coming months.