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Summit
- Summit
  
  About PRovoke Global Summit 2025
  
  PRovoke Global Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
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  Programme
  
  The 2-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
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  Speakers
  
  The Summit features some a high-profile mix of senior global communicators, marketers and thinkers.
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  Venue
  
  RPM Events is downtown Chicago’s premier location for weddings and private events.
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SABRE Awards
- SABRE Awards
  
  SABRE Awards
  
  The Global SABRE Awards will bring together the winners from events in the Americas, EMEA, and Asia-Pacific to celebrate the world's best PR campaigns.
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  Finalists
  
  Top 40 Finalists for the 2025 Global SABRE Awards, which will be held on 3 November at RPM Events in Chicago.
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  Jury
  
  See the 2025 Global SABRE Awards jury.
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  Venue
  
  RPM Events is downtown Chicago’s premier location for weddings and private events.
  More info
Partners

Program

"Why Relationships Matter More Than Ever"

As we put together the program for this year’s PRovoke Global Summit, we are focused on a wide variety of challenges and opportunities facing the profession around the world, addressing critical questions such as:

* How can we protect corporate reputation amid geopolitical conflict?
* In a politically polarized environment, what do shared values look like?
* Does purpose still have a crucial role in brand-building?
* How do we restore trust in science after Covid?
* Should the board have a formal role in reputation management?
* How will artificial intelligence impact agency business models?
* Can we defend against disinformation without restricting free speech?
* Will AI provide greater predictive certainty?
* Can we put a dollar value on reputation and relationships?

PRovoke Media’s unique convening power—previous events have brought together senior agency and client-side professionals as well as high-profile figures from media, politics, and academia—guarantees a stellar line-up of speakers, with names to be announced over the coming months.

3 November, 2025 (CST)

PROVOKE GLOBAL SUMMIT DAY 1

09:50 - 10:00

Welcome & Introduction

Paul Holmes
Founder & CEO, PRovoke Media

10:00 - 11:00

Platinum CEO Session

11:00 - 12:00

Platinum Session Keynote

12:00 - 12:20

The GenAI Upside in Communications: Systematically Capturing Value

Russell Dubner
Global Chief Communications Officer, Boston Consulting Group

12:20 - 13:10

Lunch Break

13:10 - 14:10

Platinum Session Keynote

14:10 - 14:55

Gold Session

14:55 - 15:15

Networking Coffee Break

15:15 - 16:00

Gold Session

16:00 - 16:20

Silver Session

16:20 - 16:40

Silver Session

Bradley Akubuiro
Partner, Bully Pulpit International

16:40 - 16:45

2025 Global Summit Closing

Paul Holmes
Founder & CEO, PRovoke Media

3 November, 2025 (CST)

GLOBAL SABRE AWARDS

19:00 - 20:00

Global SABRE Awards Drinks Reception

20:00 - 22:15

Global SABRE Awards Ceremony

4 November, 2025 (CST)

PROVOKE/INSPIRE

08:45 - 09:45

Global SABRE Presentations

4 November, 2025 (CST)

PROVOKE GLOBAL SUMMIT DAY 2

09:50 - 10:00

Welcome & Introduction

Paul Holmes
Founder & CEO, PRovoke Media

10:00 - 11:00

Unlocking Enterprise Value: The Power of Corporate Brand Keynote

While product brands capture consumer attention, a powerful corporate brand is the unsung hero of long-term value creation. Join Kristine Boyden, CEO, Americas, Burson, as she moderates a crucial conversation with Stacy Sharpe, Chief Communications Officer at Verizon and Amanda Glasgow, Chief Communications Officer of Logitech. This panel will illuminate the distinct yet interconnected roles of product brand and corporate brand, emphasizing the critical importance of building the "brand of the enterprise." With insights from both corporate and consumer-facing perspectives, our panelists will discuss how CCOs can effectively communicate this value to a multi-stakeholder audience (from investors to employees) and mitigate risks by proactively shaping reputation. Learn why a holistic approach to brand thinking is fundamental to success.

11:00 - 11:20

Silver Session

11:20 - 11:35

Networking Coffee Break

11:35 - 11:55

Silver Session

11:55 - 12:40

In Conversation with the 2026 Young Changemaker Award Winners

12:40 - 13:30

Lunch Break

13:30 - 14:30

Platinum Session Keynote

14:30 - 15:15

Gold Session

15:15 - 15:30

Networking Coffee Break

15:30 - 16:15

How do we build trust in science after COVID

Nearly five years after COVID completely transformed the way people around the world think about their health, it’s become an uphill battle to break through the noise. The pandemic of mis- and disinformation is impacting our industry’s ability to connect with stakeholders around scientific advancements and empower them with accurate health information. And it’s creating a global public health cost that is much more than financial. In this session, leaders from across the health and wellness continuum will explore innovative strategies to rebuild consumer confidence, adapt to evolving expectations, and foster authentic connections in a continuously evolving landscape. Join us to discover actionable insights to navigate this new era.

16:15 - 17:00

Reputation, Risk and Resilience: It’s Time to Rethink Crisis and Reimagine Risk

As organisations of all kinds grapple with a world of flux and uncertainty, the 2025 Summit will close with a rallying cry for us to fundamentally rethink crisis and reimagine risk – centred on critical human infrastructure.

Internationally-renowned crisis communications expert, Rod Cartwright, will explore in depth today's complex, fast-moving risk environment and examine how we can best respond. Rod will lead us through the key findings - and practical recommendations - of the 2025 edition of his landmark, award-winning 'Reputation, Risk and Resilience’ report.

And together with a seasoned expert panel, he will examine how - with the right mindset, systematic preparation and concerted action - genuine crisis preparedness can become a source of huge, tangible and material value, rather than an annoying insurance policy.