The rules of communication are being rewritten in real time, driven ever faster by the speed of technological innovation. In our session, we’ll examine the impact of these advancements on audience behaviors and the ways brands can actively keep pace with change…from modernizing the concept of the “newsroom” to preparing for reputational opportunities and risk posed by generative AI. We’ll also gaze into the not-so-distant future and discuss ways innovation is heralding a new era in earned storytelling, engagement and corporate communications, and the new roles it'll require of comms teams by the end of 2025.

Prepare for the Thirsty 30s — a decade where consumers regain control over their brand interactions and human touch becomes a marketer's unique selling point. Unlike the grim aftermath of the Roaring 1920s, our 30s promise a brighter future. We're enduring our dark era now, marked by anger and angst, but it's paving the way for conscious consumption, sustainable prosperity, and meaningful connections. As Gen Z comes of age, they will join Millennials in driving demand for socially aware lifestyles.

Join us in this session to explore how brands can start building emotional connections now for long-term loyalty with the influential consumers of the 2030s.

Staying ahead of technological trends ensures that organizations can navigate the evolving media landscape effectively and maintain their credibility and relevance in a rapidly changing environment. Hear from our panel of newsroom veterans about the challenges, fears and opportunities Gen AI presents for newsrooms worldwide, and what communications need to know about its influence on how information is being produced, distributed and consumed. 

Diving into the latest research into corporate reputations, this discussion will examine the critical role of reputation and relationships in building organizational resilience. The conversation will look at the importance of relationship management for leaders, the impact of disinformation and global conflict on the permacrisis, and the swirling controversy around ESG and DEI around the world.